RYU Apparel Reports First Quarter 2017 Results

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RYU Apparel Reports First Quarter 2017 Results Vancouver, BC May 1, 2017 RYU Apparel Inc. (TSX VENTURE: RYU & Frankfurt Stock Exchange: RYA), creator of tailored innovation for the urban athlete, is pleased to report its financial results for the three months ended March 31, 2017. Revenue in the first quarter of 2017 was $467,003, 80% higher than revenue of $259,727 during the same period in 2016. Now into its second year of operations the RYU team is encouraged with its sales record to date and a 47% gross profit for the quarter. This is RYU s seventh consecutive quarter of increasing gross profit. Three months ended March 31, (unaudited) In Canadian dollars 2017 2016 Revenue $467,003 $259,727 Gross profit $219,256 $134,994 Gross profit % 47% 52% First quarter 2017 results are consistent with fourth quarter 2016 revenue of $474,844 and gross profit of $214,336 (45%). The first quarter in a calendar year tends to be much slower than the previous fourth quarter, skewed by the Holiday Season and markdowns, and this indicates that sales have continued to grow in line with awareness for the brand. RYU products are not placed on sale at retail. During the three months ended March 31, 2017 the Company achieved the following milestones: RYU continues to show an almost equal ratio of apparel sales between men and women at 46% and 54% respectively. By identifying an underserved gap in the industry for men, and developing the Beautiful Tough brand positioning that s resonating with women, RYU has achieved an enviable gender balance that is unprecedented in the industry. RYU successfully completed its first Kickstarter campaign, doubling anticipated sales and raising 208% of its initial pre-sale goal and securing over $52,000 US dollars for its new men s Ethos pullover and women s Ethos full zip hoodie. As an omni-channel retailer, RYU currently has 16% of revenue from e-commerce with a target of reaching 30% by the end of 2017. Kickstarter sales were excluded from e- commerce revenue.

RYU s retail store expansion plan is on target to have five stores open by the end of 2017. The Company currently has three stores in operation and two under construction. In addition to the opening of Park Royal South on March 28, 2017, early third quarter 2017 will see the opening of its first Toronto store on Queen Street West, and its first enclosed mall location at Metrotown in Vancouver. Retail store expansion plan Square Footage Opening Date Existing Stores Vancouver West 4 th Avenue (Flagship) 3,920 November 2015 Vancouver Thurlow Street 1,100 November 2016 Vancouver Park Royal South 3,967 March 2017 New Stores Under Construction Vancouver Metrotown 2,002 Q3 2017 Toronto Queen Street West 2,220 Q3 2017 First quarter summary: First quarter revenue of $467,003 compared with $259,727 in the same period in fiscal 2016. Revenue increased by 80% as it included sales from essentially two versus one retail stores, revenue from the Kickstarter campaign, and e-commerce sales from its improved website that had higher visitor traffic than in early 2016. The Park Royal location was only open for three days within the quarter. First quarter revenue would have been higher but the Company was short on key stock items and sizes due to higher than anticipated demand and after keeping inventory purchases to a minimum in 2016. In the first quarter of 2017 RYU started placing inventory deposits to fill the gaps, but deliveries are not expected until the second and third quarters of 2017. As a result, closing inventory as at March 31, 2017 decreased 6% to $1,001,667 from $1,067,560 at December 31, 2016, while inventory deposits increased 391% to $564,844 from $115,017. First quarter gross profit of $219,256 compared with $134,994 in the same period in fiscal 2016, an increase of 62%. Gross profit percentage of 47% in the first quarter of 2017 was lower than gross profit of 52% in 2016 due to the difference in the weighted average cost of finished goods inventory and the amount of sales discounts applied in each period.

First quarter expenses of $2,326,402 compared with $1,930,690 in the same period in fiscal 2016. The increase of 20% is primarily due to foreign currency fluctuations and share based payments in relation to stock option grants. Without these two items expenses increased $81,691 (4%) during the comparative periods, aligned with the increase in retail operations from one to three stores. First quarter comprehensive loss was $2,099,443 compared with $740,096 in the same period in fiscal 2016. The loss was 184% higher due to the 2016 recovery of the warrant derivative of $1,006,263, a non-cash item, and the $49,337 gain on settlement of debt recognized in the first quarter of 2016. Without these outliers, comprehensive loss in the first quarter of 2017 and 2016 would have been $2,107,146 and $1,795,696 respectively. The $311,450 (17%) increase is due to the share based payments from the stock option grant in February 2017 and foreign currency fluctuations. The Company closed a short form prospectus offering, raising gross proceeds of $3,734,441 on February 2, 2017. Full details of the Company's financial performance can be obtained by viewing the unaudited condensed consolidated interim financial statements and corresponding MD&A available on SEDAR. For regular updates on RYU Apparel visit: http://ryu.com About RYU RYU Apparel Inc. is tailored innovation for the urban athlete. An award winning athletic apparel and accessories brand engineered for the fitness, training and performance of the multidiscipline athlete. Designed without compromise for comfort, style and durability, RYU exists to facilitate human performance. For more information, visit: http://ryu.com On Behalf of the Board RYU APPAREL INC. Marcello Leone Marcello Leone, CEO, President and Chairman of the Board Tel: 604-235-2880 Investor Relations Contact: Anna Brazier Investor Relations 1-844-535-2880

investors@ryu.com www.ryu.com For Media inquiries, contact: Kelsi Carleton 604-738-2220 kelsi@talkshopmedia.com Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release contains forward-looking information that involve various risks and uncertainties regarding future events. Such forward-looking information can include without limitation statements based on current expectations involving a number of risks and uncertainties and are not guarantees of future performance of the Company, such as statements that revenues would have been higher, that the expansion plan is to have five stores open by the end of 2017, and the intention to open the Toronto store on Queen Street West and the Company s first enclosed mall location in Metrotown, all within the second half of 2017. There are numerous risks and uncertainties that could cause actual results and the Company s plans and objectives to differ materially from those expressed in the forward-looking information, including the ability of the company to finance operations, the ability of the management team to execute on its business plan, risks in the apparel industry in general, and delays and risks associated with renovating and opening new store locations. Actual results and future events could differ materially from those anticipated in such information. These and all subsequent written and oral forward-looking information are based on estimates and opinions of management on the dates they are made and are expressly qualified in their entirety by this notice. Except as required by law, the Company does not intend to update these forward-looking statements.

RYU APPAREL INC. CONDENSED CONSOLIDATED INTERIM STATEMENTS OF FINANCIAL POSITION (Expressed in Canadian dollars) As at March 31, 2017 (unaudited) December 31, 2016 ASSETS Current Cash $ 1,361,528 $ 767,263 Accounts receivable 69,691 82,297 Inventory 1,001,667 1,067,560 Prepaid expenses and deposits 671,892 263,912 3,104,778 2,181,032 Non-current Deposits 160,759 172,521 Property and equipment 1,690,787 1,439,500 Intangible assets 4,453 6,549 $ 4,960,777 $ 3,799,602 LIABILITIES AND EQUITY Current Accounts payable $ 597,858 $ 745,894 Accrued liabilities 159,421 169,404 Current portion of finance lease 14,706 14,779 Deferred revenue 80,878 64,732 852,863 994,809 Non-current Finance lease 58,990 63,296 Derivative liability - 7,703 911,853 1,065,808 Equity Share capital 45,342,978 42,230,355 Equity reserve 7,229,304 6,927,354 Deficit (48,590,452) (46,491,009) Accumulated other comprehensive income 67,094 67,094 4,048,924 2,733,794 $ 4,960,777 $ 3,799,602

RYU APPAREL INC. CONDENSED CONSOLIDATED INTERIM STATEMENTS OF COMPREHENSIVE LOSS - UNAUDITED (Expressed in Canadian dollars) For the three months ended March 31 2017 2016 Revenue $ 467,003 $ 259,727 Cost of sales 247,747 124,733 Gross profit 219,256 134,994 47% 52% Expenses Depreciation 66,687 57,826 Foreign exchange loss (gain) 25,975 (147,448) Interest and bank charges 30,166 60,657 Investor relations 53,448 219,209 Office and general 457,168 261,649 Product creation 202,481 15,999 Professional fees 22,400 453,918 Salaries and benefits 754,469 585,633 Selling and marketing 485,044 351,136 Share based payments 203,082 62,484 Travel and entertainment 25,482 9,627 (2,326,402) (1,930,690) Other items Gain on settlement of debt - 49,337 Recovery of warrant derivative liability 7,703 1,006,263 Comprehensive loss $ (2,099,443) $ (740,096) Loss per share - Basic and diluted $ (0.01) $ (0.01) Weighted average number of common shares outstanding - basic and diluted 176,590,322 83,021,474

RYU APPAREL INC. CONDENSED CONSOLIDATED INTERIM STATEMENTS OF CASH FLOWS - UNAUDITED (Expressed in Canadian dollars) For the three months ended March 31 2017 2016 CASH FLOWS FROM OPERATING ACTIVITIES Net loss $ (2,099,443) $ (740,096) Items not affecting cash: Depreciation 66,687 57,826 Share-based payments 203,082 62,484 Foreign exchange - 7,369 Accrued interest - 27,779 Gain on settlement of debt - (49,337) Recovery of warrant derivative liability (7,703) (1,006,263) Changes in non-cash working capital Accounts receivable 12,606 123,375 Inventory 65,893 (122,812) Prepaid expenses and deposits (396,218) (44,668) Accounts payable and accrued liabilities (206,659) 439,098 Deferred revenue 16,146 989 Net cash flows used in operating activities (2,345,609) (1,244,256) CASH FLOWS FROM INVESTING ACTIVITIES Property and equipment (267,239) (27,230) Net cash flows used in investing activities (267,239) (27,230) CASH FLOWS FROM FINANCING ACTIVITIES Issuance of common shares 3,734,441 1,132,625 Cash share issuance costs (531,750) (51,773) Short-term loans received - 379,050 Repayment of short-term loans - (210,000) Exercise of warrants 8,800 - Finance lease (4,378) (3,997) Net cash flows provided by financing activities 3,207,113 1,245,905 Change in cash 594,265 (25,581) Cash beginning 767,263 104,518 Cash end $ 1,361,528 $ 78,937 Supplemental cash flow disclosure non cash transactions Additions of property and equipment included in accounts payable $ 48,640 $ 26,965 Common shares issued for settlement of accounts payable $ - $ 197,347