BLUFFDALE CITY STYLE GUIDE

EMOTIONS BENEFITS ATTRIBUTES WHY MAP Bluffdale City Research PG 02 TRAITS BELIEFS WHY To provide a balance between location & lifestyle while providing community security, education, and a quality outdoor environment. All in a place where we can live our dreams. We believe in providing our residents with a good work-life balance We believe in connecting a community so that builds belonging and comfort We believe in building a safe community for both individuals and families We believe in developing a good educational environment through facilities and opportunities We believe in joining our residents to an environment where they can live their dreams TONE MOOD & TONE Feeling of Balance between Location & Lifestyle Family & Individual security by providing the best community for everyone Fulfillment in enjoying the outdoors, living an active life and fulfilling dreams LEVERAGE POINTS Functional Benefits or Outcomes Access to SLC & UC Easy transportation Time saving Connected Open space Quality Homes & Property Comfort Belonging Country/Small Town Feel Safety Freedom Quality Lifestyle Great Education Friendly neighbors Live my dream Access to Nature Active Lifestyle Hobbies/Passions View MAIN COMMUNICATION POINTS Attributes Great location Access to highways Variety of lot sizes Rural feel Affordable Investment Demographic Diversity Quality of life Community Space Old West Days Family oriented Community Envelopment Arts council Christmas Celebrations Horses/Animals Jordan river trails/parks Equestrian arena Toys Gardens Biking Trails County park SECONDARY COMMUNICATION POINTS

KEY WORDS Research Discovery PG 03 RURAL FEEL SECURITY EDUCATION ACCESS BALANCE OPEN LOCATION QUALITY AFFORDABLE

PERSONALITY PG 04 WE BELIEVE IN PROVIDING GOOD WORK/LIFE BALANCE CONNECTING COMMUNITY. HELP THEM FEEL BELONGING & COMFORT BUILDING A SAFE COMMUNITY FOR INDIVIDUALS & FAMILIES DEVELOPING GOOD EDUCATIONAL ENVIRONMENTS HELPING RESIDENTS LIVE THEIR DREAMS

LOGO With Logomark and Without PG 05 Please keep the distance of white or quiet space around the logo. No other typographic or graphic elements should be allowed to penetrate the white space. The F in the logo helps to represent the space buffer on all sides of the logo. You may use the logo with the logomark or without.

LOGO Logomark & Watermark PG 06 The logomark can be a stand alone element if needed. It should only be used as a 1-color version. The logomark shouldn t be used excessively. The watermark is 10% opacity Cool Gray 9 and should be used sparingly. Use approved brand colors. It may be reversed out in some situations.

LOGO Departments PG 07 For the department logos, the only portion of the logo that should be altered is the name below the main logo of the specific department. Once the logo is created, do not change. The name replaces the EST. 1848 from the main logo. Make sure the quiet space around the logo applies with the same rules are the previous page. PARKS FIRE WATER STREETS

LOGO The Office of PG 08 This logo is a 2-color logo, but can be used as a 1-color if needed. It may be used on signage a certain documentation. Whenever possible, use the 2-color version of this logo. O F F T H E I C E O F T H E R E C O R D E R

IMPROPER USE Logo & Brand PG 09 Stay as close to the brand as possible. These are some examples of what NOT to do with the logo and branding. DO NOT add a drop shadow. DO NOT rotate in any way. DO NOT stretch horizontally or vertically to DO NOT change the color of the logo. Only use to distort the logo. PMS, CMYK and RGB colors from previous page are approved. DO NOT alter the size of different aspects of the DO NOT move the button to any other location DO NOT overlap any portion of the logo. DO NOT add any effects to the logo. logo, such as the button. except the approved above the logo and left positioning.

COLOR PALLET PG 10 The brand identity colors consist of a blue and gray as the primary colors. Using PMS colors is the best way to ensure consistency in printing. When PMS colors are unavailable, four-color process (CMYK) may be used. For web or mobile based applications, RGB colors should be used. pantone 4-color process web PANTONE 299C COOL GRAY 9 C 100 M 0 Y 0 K 0 C 0 M 0 Y 0 K 60 R 0 G 174 B 239 hex 00AEEF R 128 G 130 B 133 hex 808285 ONE COLOR TWO COLOR

TYPOGRAPHY PG 11 To maintain a cohesive brand look, it is important to use font discipline on all brand applications and communications. The following font is preferred in these weights. SOURCE SANS FAMILY (GOOGLE FONT) SOURCE SANS PRO LIGHT A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z SOURCE SANS PRO SEMIBOLD A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z SOURCE SANS PRO REGULAR A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z SOURCE SANS PRO BOLD A B C D E F G H I J K L M N O P Q R S T U V W X Y Z a b c d e f g h i j k l m n o p q r s t u v w x y z

STATIONERY SYSTEM - 2-COLOR Business Card, Envelope, Letterhead PG 12 The stationery system for any company is a strong brand ambassador that helps create brand recognition and gives clients confidence in the company.

STATIONERY SYSTEM - 1-COLOR Business Card, Envelope, Letterhead PG 12 The stationery system for any company is a strong brand ambassador that helps create brand recognition and gives clients confidence in the company. TERRI BAWDEN MAYOR S ASSISTANT TERRI BAWDEN MAYOR S ASSISTANT TERRI BAWDEN MAYOR S ASSISTANT City of Bluffdale City of Bluffdale City of Bluffdale P 801-254-2200 ext 20 F 801-253-3270 E tbawden@bluffdale.com P 801-254-2200 ext 20 F 801-253-3270 P E 801-254-2200 tbawden@bluffdale.com ext 20 F 801-253-3270 E tbawden@bluffdale.com 14350 South 2200 West Bluffdale UT 84065 14350 South 2200 West Bluffdale UT 84065 14350 South 2200 West Bluffdale UT 84065 14350 South 2200 West Bluffdale UT 84065 14350 South 2200 West Bluffdale UT 84065 City of Bluffdale 14350 South 2200 West Bluffdale UT 84065

BRAND USAGE PG 13 The logo will be used extensively on city vehicles and signage. Here are some examples of logo and brand use in those different areas.

LIFE CONNECTED