PERSONAL FINANCE DAY 2019
The state is withdrawing, the population ageing, society individualising more and more, as citizens, we are expected to take charge of our own finances. Most people tend to overestimate the size of their capital. And at the same time, underestimate how old we will grow. Moreover, the rules for taxes, pension schemes and mortgages are often very complicated for the ordinary citizen. All this makes taking real good financial care of yourself in 2019 an extremely complex matter. REASON
This is why Het Financieele Dagblad, BNR Nieuwsradio and Fondsnieuws will be organising Personal Finance Day in collaboration with Binck for the third time. This is how we aim to help Dutch citizens to take financial control of their own future. What should you do with your money today to achieve your goal tomorrow? On Personal Finance Day, we will help you gain insight into what is the best approach for you individually. But also how to enjoy the beautiful things in life. WHY
Target audience: 35-65 YO, higher income class (the selfemployed, directors/majority shareholders, and professionals) Where: De Kromhouthal, Amsterdam Noord (subject to change) When: 27 March 2019 15:30-21:00 (subject to change) Visitors: 750 1,000 PFD campaign: February through April 2019 Hosted by A-list presenter Edited by FD/BNR editor One plenary opening, about 45 minutes Multiple sub-sessions, max 30 minutes each WHO, WHAT, WHEN
Inspiration Top location Good food Knowledge sharing Live journalism Entertainment High interest Top speakers Relaxation IMPRESSION
Plenary programme Presenter Eva Jinek (subject to change) Finance square Catering, reading table, stands Theme spaces A. Investment B. Living C. Insurance D. Pensions E. Lifestyle (How to spend it...) VISITOR PROPOSITION
PERSONAL FINANCE DAY 2019 Brand campaign Brand campaign Brand campaign Theme campaign Stand Break-Out Branded Content Investment *) 10K 12K Living 10K 8K + 12K Insurance 10K 8K + 12K Pensions 10K 8K + 12K LifeStyle 10K 8K + 12K *) Including BNR S Big Five of Personal Finance
2 x 1/1 FC own ad in FD Persoonlijk. To be deployed through Q2 2019 FD PERSOONLIJK FD Persoonlijk: Target audience Saturday 13+ 132,500 Source: NPDM 2018-I Reach per Print run 71,090 Source NOM 2017 Q1 through Q4 FD PERSOONLIJK
2 x 1/1 FC own ad in FD Persoonlijk. To be deployed through Q2 2019 FD Persoonlijk: Target audience Saturday 13+ 132,500 Source: NPDM 2018-I Reach per Print run 71,090 Source NOM 2017 Q1 through Q4 FD PERSOONLIJK
2 weeks own spot campaign on BNR Nieuwsradio 5 spots per day, 20 seconds, Monday-Sunday, 06:00-20:00 (70 spots in all) To be deployed through Q2 2019 BNR SPOT CAMPAIGN
BNR s Big Five of Personal Finance In the week of Personal Finance Day, BNR s Big Five will follow the theme Personal Finance. For sixty minutes, the leaders in the Personal Finance domain will be questioned by Roelof Hemmen about how the Dutch handle finance and capital. The theme will be approached from a different perspective from 10:00 to 11:00 every day of the week. Suggestions for main guests/perspectives: Henriette Prast - Professor of Personal Finance Boudewijn Poelman - entrepreneur and founder of Postcodeloterij and charity lotteries on capital Erica Verdegaal Economist and finance journalist Eric Smit - Editor-in-chief of Follow the Money Merel van Vroonhoven - AFM (The Dutch Authority for the Financial Markets) Every fund company is able to claim 1 day as a partner of BNR s Big Five of Personal Finance. BNR S BIG FIVE OF PERSONAL FINANCE
BNR s Big Five consists of: 1. The BNR s Big Five show is broadcast live on BNR Nieuwsradio daily from 10:00 to 11:00. 2. The BNR s Big Five media campaign is announced and concluded with a comprehensive multimedia campaign (radio, print and online) on the FD and BNR platforms, including mention of sponsors (every fund company has its own day). 3. BNR s Big Five will also be distributed as a podcast via BNR.nl, BNR App, Spotify, itunes and other podcast platforms. The partner s audio board will be included. BNR S BIG FIVE OF PERSONAL FINANCE
BNR s Big Five of Personal Finance Week live radio show with audio boards on the sponsor s day Exclusive podcasts per interview/show Via BNR.nl, BNR App, Spotify, itunes, Soundcloud and other podcast platforms Widget on the sponsor s own website Programme page online with podcasts, content loop and dedicated content from the various sponsors (alternating) Social via BNR editorial team BNR S BIG FIVE OF PERSONAL FINANCE
BNR s Big Five of Personal Finance Multimedia campaign per sponsor Print (Het Financieele Dagblad) 1/10 FC IM Logo in ad on sponsor s day Radio (BNR Nieuwsradio) 14 cromos from 25 /30 with mention of partners in audio board 2 in week prior to BNR s Big Five 6 on specific sponsor s day 1 on Friday after conclusion of BNR s Big Five 5 in follow-up campaign 14 own 20 spots following partner cromo 4 audio boards on sponsor s day (plus in repetition) Online (BNR.nl): Space for own content on programme page Availability of individual podcast (incl. audio board different partners) BNR S BIG FIVE OF PERSONAL FINANCE
1/1 FC own ad in Het Financieele Dagblad 1/1 FC own ad in Fondsnieuws To be deployed through Q2 2019 Het Financieele Dagblad FD Persoonlijk: Target audience on weekdays 13+ 142,100 Source: NPDM 2018-I Reach Fondsnieuws Target audience Reach on weekdays 13+ 150,000 Source: NPDM 2018-I + 3,500 distribution to 700 offices of banks, capital managers, pension funds, etc. FONDSNIEUWS + FD
Het Financieele Dagblad: 1/2 FC GA in Het Financieele Dagblad, specific attention for partner s theme. BNR Nieuwsradio: Tag on (after promo PFD) of 15 sec. by theme (incl. 5 sec. audio board and pay off partner), Mon-Fri 06:00 00:00, Total around 30 spots per partner, alternating. Online: RON FD.nl and BNR.nl 100,000 imps rectanglespecific focus on partner theme incl. logo. Space for partner logo and content on FD/BNR event page. PFD BRAND CAMPAIGN
5 x 5 meter partner stand. Partners consult about setup. STANDS
A break-out session, expert session or mini-lecture takes about 30 minutes. The partner is in control of the session, with the editors comparing the content against the concept. Every session can accommodate around 40-100 guests. This allows the partner to meet interested parties directly, making the partner visible in the programme. BREAK-OUT SESSION
Production of partner s own advertorial including photos and layout. Stand-alone or distilled from break-out session. Advertorial is published in a title of your choice: Spread in Fondsnieuws, or: Spread in FD Persoonlijk (e.g. Work & Money section), or: Half page in FD, or: Posted in partner s own online environment with online publication campaign RON FD.nl /BNR.nl/Fondsnieuws.nl with a gross value of 25,000 BRANDED CONTENT
FD (half page) FD Persoonlijk (spread) Fondsnieuws (spread) BRANDED CONTENT
BRANDED CONTENT Online publication campaign
Lift along on a successful, proven event Current theme Leverage the authority of the brands FD, BNR, Fondsnieuws and FD Persoonlijk Get in direct contact with an interesting audience Use the opportunity to combine a corporate brand campaign with a PFD theme campaign FD Mediagroep handles full organisation WHY? Contact: Affinity-PrimeMEDIA, 021 781 08 50, info@affinity-primemedia.ch