Getting a Handle on Prescription Drug Cost Stories

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Getting a Handle on Prescription Drug Cost Stories A seminar for journalists presented by the Foundation for American Communications for the Midwest Journalism Conference Minneapolis Friday 1 April 2005

Alan Sager, Ph.D. Professor of Health Services Director, Health Reform Program Boston University School of Public Health asager@bu.edu www.healthreformprogram.org 617 638 4664

Main topics A. Where did today s prescription drug controversies originate? B. Three views of the world of drugs C. Grounding: high U.S. health costs D. Data on Rx cost, coverage, and quality E. The easiest problem to fix in the USA the shape of a drug peace treaty F. What are the stories?

A. Origins of 3 Rx controversies 1. Cost Rising health costs generally Rising drug costs particularly Incremental drug cost control attempts generics, importing, formularies, others haven t worked very well High drug profits, power 2. Coverage 75 million lack drug coverage Hard to craft Medicare benefit with good + affordable coverage 3. Quality Perceived efforts by drug makers to manipulate demand (direct-topatient advertising) Manipulate supply (flawed research presented to doctors) Costly new drugs marketed aggressively but often no better

B. Three views of world of drugs 1. PhRMA Drugs save lives and money on hospitals, doctors U.S. drug makers are more innovative High U.S. prices finance greater U.S. innovation Restraints on U.S. drug prices will cut drug makers revenues and profits, leading to cuts in research funding If high costs or lack of coverage are problems, solutions are drug maker charity + improved insurance coverage and higher spending

B. Three views of world of drugs 2. Incremental cost controls Cut prices by importing (politically attractive because looks like market or free trade solution) Boost generics, spar with drug makers over patent duration drug makers respond with evergreening and DTCA Medicaid or managed care formularies Higher co-pays, deductibles patient choice Pharmacy benefits managers (PBMs) allegations of conflict of interest, violation of fiduciary duties

B. Three views of world of drugs 3. Other Current choice: suffer for lack of needed meds, spend more, or reform Address cost, coverage, and quality problems in integrated way Make today s drugs affordable for all while protecting drug makers profits Reward breakthrough research Offer MDs trustworthy evidence on need

C. Grounding: high U.S. health costs Health, education, and defense Health absorbed 1/4 GDP growth, 2000-05 Savings if stabilize health % of GDP Health crisis index rises 37%, 1987-2003 No contingency planning against recession Easiest problem to fix

HEALTH, EDUCATION, AND DEFENSE SHARES OF U.S. GDP, 1955-2005 18.0% 16.0% 14.0% 12.0% Share of GDP 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 Health 4.3% 5.1% 5.6% 7.0% 8.1% 8.8% 10.1% 12.0% 13.4% 13.2% 15.5% Education 3.8% 5.0% 6.1% 7.3% 7.2% 6.6% 6.4% 7.1% 7.2% 7.5% 7.9% Defense 9.7% 9.1% 6.8% 7.7% 5.2% 4.7% 5.8% 5.0% 3.5% 2.9% 4.4% Year

SHARES OF GDP GROWTH, 2000-2005 Health 24.1% Everything else 65.9% Defense 10.0%

U.S. HEALTH SAVINGS, 2000-2005, IN $ BILLIONS HAD HEALTH BEEN HELD TO 2000'S 13.2% OF GDP SAVINGS ($ BILLIONS) $300 $250 $200 $150 $100 Cumulative savings, 2000-2005, would total $1,000 billion ($1 trillion). $86 $171 $222 $241 $280 $50 $0 $0 2000 2001 2002 2003 2004 2005

SHARE UNINSURED AND HEALTH'S SHARE OF GDP, 1987-2003 16.0% % UNINSURED + HEALTH % GDP 15.0% 14.0% 13.0% 12.0% 11.0% Health % GDP % Uninsured 10.0% 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 YEAR

No contingency planning against recession Health care addicted to more money for business as usual (rising % of rising GDP) 1929-33, nominal GDP fell by 1/2, real 1/4 Health care isn t prepared for zero-growth in real dollars, let alone a 10% drop Living on borrowed money, time, Toyotas 2004 federal budget deficit: 3.5% of GDP 2004 trade deficit: 5.4% of GDP Deep recession could see 100 M uninsured, 1,000 hospital closings, 100,000 MDs driving cabs Need medical security: affordable care for all, stable revenue for all needed caregivers

Easiest problem to fix $1.9 T is enough Double Canada, W. Europe they cover all, live longer, happier with care (though smoke and drink more than we do) 1/2 U.S. health spending wasted Clinical, administrative, excess price, theft MDs can find waste, cut it, marshal savings to cover all while improving quality in context of overall financing and delivery reforms and supporting political deal (ending malpractice and paperwork in exchange for carefully stretching existing dollars to cover all Americans)

D. Data on Rx cost, coverage, quality 1. Cost Rising U.S. Rx spending Rising Rx spending as % health costs U.S. share worldwide spending 2. Coverage Who s uninsured New Medicare Part D 3. Quality Doubts about evidence on safety, efficacy, need The right meds for the right patients

RETAIL PRESCRIPTION DRUG AND ALL OTHER HEALTH SPENDING, 1994-2004, AS PERCENTAGE OF 1994 SPENDING 400% PERCENTAGE OF 1994 LEVEL 350% 300% 250% 200% 150% Retail Rx All Other Health 100% 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 YEAR

12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0% RETAIL PRESCRIPTION DRUGS AS PERCENT OF U.S. HEALTH SPENDING, 1960-2005 1960 1962 1964 1966 1968 1970 1972 1974 1976 1978 1980 1982 1984 1986 1988 1990 1992 1994 1996 1998 2000 2002 2004 YEAR DRUG % OF SPENDING

HOW SIX DRUG MAKERS SPENT THEIR MONEY, 1999 Taxes 6% Other 4% Profit 16% Production 32% R + D 11% Marketing + administration 31%

Switzerland Exhibit 2: U.S. Brand Name Prescription Drug Prices Continue Rising Farther Above Prices in Other Nations 44% 58% 58% United Kingdom 46% 60% 63% Germany 53% 73% 74% Canada 60% 67% 75% Sweden 57% 78% 87% France 81% 102% 108% 118% Italy 89% 112% 0% 20% 40% 60% 80% 100% 120% Percentage excess in patented drug makers' prices in U.S. over prices abroad 2000 U.S. excess over prices in that country 2002 U.S. excess 2003 U.S. excess

SHARES OF WORLD'S Rx SPENDING, 2002 Europe (EU) 22.6% Europe (other) 2.8% Other Asia, Africa, Australia 7.9% North America 50.8% Japan 11.7% Latin America 4.1% Source: IMS Health, 2003

98 MILLION AMERICANS LACKED PRESCRIPTION DRUG FINANCIAL SECURITY IN 2000 Seniors-no Rx 4% No insurance at all 16% Non-seniors- No Rx 4% Rx coverage 66% Rx-underinsured > 10%

New Medicare Part D Costly premiums for patients Medicare D = $420/year * 2 people = $840 Medicare B = $1,052 * 2 = $2,105 Together = 10.9 percent median income Weak coverage Deductible, co-pays, black hole of no-pay Huge additional drug maker profits + $139 billion in first eight years (if all eligible beneficiaries enroll) higher volume, low marginal cost, and little price restraint

New Medicare Part D Implementation issues 25 months to implement, versus 11 for Medicare + Medicaid in 1965-1966 Complicated choices Especially for Medicare/Medicaid dual eligibles High total costs $400 billion initial estimate may really have been $534 billion (Scully Foster) Both included two very-low-cost early years, so underestimated true annual cost

Doubts about evidence on safety, efficacy, need Drug makers Finance research, let contracts Have huge financial stakes in outcome Suppress negative findings Provide great share of information on use Sponsor physician education Advertise to physicians, patients

Marketing wrong way to inform MDs MDs prescribed right antibiotic for urinary tract infection for One-half of patients in 1990 One-quarter of patients in 1999 Accidental degradation, misleading information, or just forgetting

E. The easiest problem to fix in the USA the shape of a drug peace treaty 1. Making today s drugs affordable for all 2. Boosting incentives for breakthrough research

1. Making today s drugs affordable for all Recognizing high unmet need and low marginal cost of making more pills Lower price to Canadian levels, which would cutdrug makers revenue by some $40 billion, BUT Replace all lost revenue through higher private market and publicly-subsidized volumes Cover marginal cost of manufacturing and dispensing added pills Drug makers are financially whole and all Americans get meds their physicians prescribe, for an added cost of about 6 months increase in spending Or simply sign an annual total contract with each drug maker agree to fill all prescriptions

2. Boosting incentives for breakthrough research To bolster profits, drug makers seem to excessively rely on conservative 3M s Marketing/advertising Mergers Me-too drugs (about 1/2 of research dollar) And on price increases on today s drugs Why a conservative strategy? Fear of price controls? Flawed discovery process?

2. Boosting incentives for breakthrough research Cut prices and raise volume for today s meds, thereby easing fear of price controls Phase out push financing (drug makers keep prices high to generate lots of money and spend some of it to finance research) Move to pull financing (award a $50 billion prize to drug maker for effective new Alzheimer s med, and so on, undercutting case for very high prices for good meds)

F. What are the stories? Importing, generics, PBMs can they best be seen as side-shows, distractions? Will it be possible to implement the new Medicare Part D successfully? How much more will its cost grow? Will premiums rise? How much visible pain, confusion, and disruption of needed medications will be caused by switching dual eligibles from Medicaid to Medicare? Will the Part D insurers succeed in obtaining substantial discounts from drug makers? What evidence will they offer? How will patients cope when their new Part D insurer does not cover some of the meds they need? What ingenious techniques will states discover to regulate drug prices, and which states will do so? Research: will pressure for transparency grow? For neutral financing? Will MDs demand trustworthy data?

For more Isn't it time we stopped paying such high prices for prescription drugs? Nieman Watchdog s ASK THIS September 20, 2004 How much longer will we let drug makers stymie efforts to win affordable medications for all Americans by falsely insisting that high prices are essential to finance breakthrough research? http://niemanwatchdog.org/index.cfm?fuseaction=ask _this.view&askthisid=0058 www.healthreformprogram.org, USHR page