Trends and opportunities within Nordic Life and Pension

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Trends and opportunities within Nordic Life and Pension 2 September 2010 UBS Nordic Financial Services Conference Storebrand Odd Arild Grefstad Group CFO

Important Notice This document may contain forward-looking statements. By their nature, forwardlooking statements involve risk and uncertainty because they relate to future events and circumstances that may be beyond the Storebrand Group s control. As a result, the Storebrand Group s actual future financial condition, performance and results may differ materially from the plans, goals and expectations set forth in these forward-looking statements. Important factors that may cause such a difference for the Storebrand Group include, but are not limited to: (i) the macroeconomic development, (ii) change in the competitive climate, (iii) change in the regulatory environment and other government actions and (iv) market related risks such as changes in equity markets, interest rates and exchange rates, and the performance of financial markets generally. The Storebrand Group assumes no responsibility to update any of the forward looking statements contained in this document or any other forward-looking statements it may make.

Storebrand Group - the leading Nordic Life and Pensions provider Life and Pensions Norway Premiums for own account NOK16 bn Customer reserves NOK 184 bn 24 000 corporate customers ~30% market share Life and Pensions Sweden (SPP) Premiums for own account NOK 7 bn Customer reserves NOK 118 bn 30 000 corporate customers ~10% market share Storebrand Bank NOK 35 bn gross lending Storebrand P&C 134 000 policies Storebrand Asset Management NOK 384 bn AuM Figures as at Q2 2010. Premiums for own account FY 2009. 3

Strong growth in life and pension premiums within the Nordic market Life premiums Nordic market 1 Bn NOK 400 350 300 250 173 Annual growth rates 2 : Sweden: 10% Norway: 9% Denmark: 7% Finland: 1% 200 150 100 50 78 27 23 60 0 1999 Sweden Norway Finland Denmark 63 27 126 2009 Growth drivers: Demographics Regulatory changes Sound macro environment 1 Kilde: Finansnæringens Fellsorganisasjon (NO), Försäkringsförbundet (SE), Pensionsmyndigheten (SE), Finansbranchens Centralförbund (FI), Finanstilsynet (DK), Norges Bank (NO) 2 CAGR 1999-2009 4 4

Growing elderly population highlights the need for pension savings Norway Demographic trends Increased life expectancy Number of pensioners will double within 25-35 years Fewer workers pr pensioner Public pensions will count for up to 15% of GDP in the Nordic countries within 2050 Source: Statistics Norway 5

Regulatory changes an important growth driver for life premiums Bn NOK 240 220 200 180 160 140 120 100 80 60 40 20 78 27 0 1999 Life premiums Sweden & Norway Introduction of PPM (Sweden) Sweden Norway 173 63 2009 Introduction Mandatory occupational pension (Norway) Regulatory changes creates step changes in pension premiums European trends includes: Higher retirement age Decreased benefits from public pension Increased focus on occupational pension Important regulatory changes ahead: Solvency II Pension reform Norway Source: Finansnæringens Fellsorganisasjon (NO), Försäkringsförbundet (SE), Pensionsmyndigheten (SE), Finansbranchens Centralförbund (FI), Finanstilsynet (DK), Norges Bank (NO) 6

Spain ¹ Austria Sweden France Switzerland Germany Belgium Ireland Italy Netherlands Denmark Portugal ¹ UK ¹ Finland Norway UK Finland France Ireland Denmark Portugal Sweden Switzerland Belgium Italy Netherlands Germany Austria Spain Norway Greece 2,0% 1,0% 5,8% 5,3% 17,9% 14,7% 14,3% 13,7% 13,0% 12,3% 12,2% 11,3% 10,5% 10,0% 9,0% 8,9% 7,5% 7,2% 6,8% 6,8% 6,3% 6,2% 5,4% 5,3% 5,3% 4,2% 3,3% 2,7% 2,7% 2,6% 10,0% Sweden Switzerland France Denmark Norway Germany Austria UK Finland Netherlands Belgium Italy Portugal Ireland Spain Greece Spain Ireland Greece Portugal France Sweden Finland Italy UK Belgium Germany Austria Denmark Switzerland Norway (0,4)% (0,5)% (4,5)% 13,7% 12,0% 10,4% 9,9% 9,7% 8,7% 8,5% 8,3% 8,1% 7,3% 4,9% 4,4% 4,2% 3,7% 2,6% 1,7% 1,4% 1,3% 1,3% 1,2% 1,0% 0,9% 0,8% 0,8% 0,8% 0,7% 0,1% 19,8% Sound macro environment drive life premiums GDP growth among highest in Europe (real GDP growth 2010E) Relatively low unemployment (2010E) Household savings (2010E) (Net savings as % of disposable household income) Penetration broadly in line with Western European countries (life premiums as % of GDP 2009) Source: Economist Intelligence Unit (July 2010), Swiss Re Sigma 2009, OECD Economic Outlook, Issue 2, 2009 ¹ Gross savings %, including consumption of fixed capital 7

Largest growth within Unit Linked business Bn NOK Premiums - Occupational Pension Norway and Sweden 1 150 140 Norway - UL 9 130 120 Norway - traditional 36 110 1 100 90 80 70 30 Sweden - UL 61 60 50 41 40 30 20 10 31 Sweden - traditional 42 0 2004 2005 2006 2007 2008 2009 1 Source: Finansnæringens Fellsorganisasjon (NO), Försäkringsförbundet (SE), Norges Bank (NO) 8

Characteristics with the pension products Traditional profit sharing Guarantees Capital intensive Earnings sensitivity to capital market development Centralised B2B market Fee based guaranteed business Guarantees Capital intensive Earnings from administration, risk and fee for guarantee Centralised B2B market Fee based Unit Linked and risk products No guarantees Not capital intensive Earnings from administration and risk Individualised market 9

Storebrand s Life and Pensions operations - 3 main product groups Traditional profit sharing Fee based guaranteed business Fee based Unit Linked and risk products Individual and paid-up policies (NOK 81bn) Defined contribution (SEK 50bn) Defined benefit (SEK 40bn) Defined benefit (NOK 84bn) BenCo (SEK 18bn) Defined contribution and Unit Linked (NOK 18bn) Risk products (NOK 2bn) Unit Linked (SEK 32bn) Risk products (SEK 2bn) Share of insurance reserves: 52% 32% 16% Data Q1 2010 10

Storebrand from being a provider of traditional products in 2006... Traditional profit sharing Fee based guaranteed business Fee based Unit Linked and risk products Insurance reserve Premiums VIF* 84% 4% 12% 72% 3% 26% 78% 22% Data: 31.12.06 *Value in Force Premiums and reserves includes SPP figures from before acquisition in 2007 for comparison. 11

...to being a provider of all products within occupational pension in 2008, but... Traditional profit sharing Fee based guaranteed business Fee based Unit Linked and risk products Insurance reserve 55% 33% 12% Premiums VIF* 24% 46% 31% 9% 52% 39% Data: 31.12.08 *Value in Force 12

...seeing growth and value mainly coming within fee based products from 2009 Traditional profit sharing Fee based guaranteed business Fee based Unit Linked and risk products Insurance reserve Premiums VIF* 52% 32% 16% 22% 39% 39% 12% 43% 45% VNB** -15% 38% 77% Data: 31.12.09 *Value in Force **Value New Business 13

Different ways of creating values depending on product characteristics Traditional profit sharing Fee based guaranteed business Fee based Unit Linked and risk products Efficient operations Strong distribution Risk management Strong product offering Regulatory adaption 14

Continues focus on operational improvements in all business areas Efficient operations 1.100 MNOK 550 MNOK 2006 Lean project Process methodology reduces lead time and improves efficiency 69 projects completed, 6 ongoing More than 450 man labour year released Still ongoing 2008 Synergy realisation Yearly synergies in excess of 400 mill NOK announced in SPP deal Yearly synergies in excess of 535 mill NOK achieved Cross border synergies Outsourcing to Storebrand Baltic 2009-2010 2009-2011 2010 Delta One Comprehensive programme introduced to further strengthen results 1 Comprises both cost and income measures Ongoing reporting Compensation model tied to programme performance 1. Result improvement, measured against 2009 levels, for the Norwegian and Swedish life business only includes the administration result (both customer and owner). Result improvements from profit sharing, price on interest rate guarantee, risk and return on shareholder s equity are measured separately. 15

Efficient operations Delta One program ahead of plan Achieved improvement 1H 2010 1 Target improvements in 2010 1 MNOK 550 30 MNOK 270 MNOK 240 190 MSEK 210 40 110 Realised Target Other Bank 1. Result improvement, measured against 2009 levels, for the Norwegian and Swedish life business only includes the administration result (both customer and owner). Result improvements from profit sharing, price on interest rate guarantee, risk and return on shareholder s equity are measured separately. 16 2010 Life and Pensions Norway Life and Pensions Sweden Asset Management

Bottom line effect from efficiency and cost programs Efficient operations Administration result Life and Pension Norway Administration result Life and Pension Sweden 100 50-100 -300 2006 2007 2008 2009 2Q 2010 0-50 2008 2009 1H 2010-500 -100-700 -150 Tot adm res Adm res to owner 17

bn NOK Efficiency and scale advantages also within Asset Management Efficient operations Storand Asset Management AuM 227 229 217 205 23 25 30 20 29 30 28 36 20 26 15 28 141 142 144 142 351 68 36 29 219 384 70 44 29 241 800 700 600 500 400 300 200 100 Storand Asset Management Result development NOK mill - 2005 2006 2007 2008 2009 Q2 2010 Q2 2006 Q4 2006 Q2 2007 Q4 2007 Q2 2008 Q4 2008 Q2 2009 Q4 2009 Q2 2010 Mutual funds External discretionary Real estate (group internal) Group internal Rolling 12 months income* Rolling 12 months costs Rolling 12 months result before tax *) Incl. net financial income and result before tax from Storebrand Eiendom and SPP Fonder 18

Satisfied customers and aknowledged product offering Strong product offering Highest customer satisfaction * 69 69 69 2008 2009 66 66 Most satisfied customers 6 consecutive years within Norwegian Life and Pension Cross border synergies within New products 63 Storebrand Vital Nordea Appointed best unit linked provider in the Swedish market second year in a row by Söderberg & Partners' Selected as Best company on customer follow-up through direct channels * Norwegian Customer Barometer annual survey 2009 (>20 employees) 19

Strong distribution Reorganising the distribution channel Sales through worksite marketing 1 (YTD-week 31) 15.062 Occupational pension based on Unit linked products brings Storebrand closer to the employees 7.730 9.028 +67% Persistent and systematic work based on trust 1.143 2.086 4.318 350 000 employees targeted in Storebrands worksite marketing program 2005 2006 2007 2008 2009 2010 Sales channels in SPP (share of sales) 22% 14% 64% 38% 18% 44% Improved sales processes and successful implementation of new distribution strategy in SPP Increased brand recognition and market share in Sweden 2008 Brokers 2009 Tick-the-box Own sales 1 Number of unique employees who has bought one or more products from Storebrand in a given year 20

Exciting possibilities within direct channel distribution Strong distribution Insurance all products available on the web Increase in e-commerce, also in financial services Sole provider of online sale and service solutions for all insurance and savings products Kritisk sykdom Dødsfallskapital Savings all products available on the web New solutions for mobile units/smart phones 80% of P&C insurance sale through direct channels Storebrand fond Delphi fond 21

Corporate DB Individual Paid-up policies Risk management Tailored risk management 1H 2010 4 4 % % 7 3 % % 15 % 17 % 42 % 4 2 %% 42 % 17 % 17 % 15 % 34 % 35 % 36 % 28 % 5 % 18 % 26 % 15 % 9 % 45 % 5 % 2007 2008 Dynamic risk management in volatile markets Asset allocation based on risk capacity in customer portfolios Substantial allocation to bonds at amortised cost yielding above interest rate guarantee 7 % 12 % 14 % 17 % 19 % 22 % 19 % 11 % 7 % Paid-up 1 Paid-up 2 Paid-up 3 42 % 17 % 25 % Other Alpha Real estate 12 % 28 % 13 % Individual 25 % Loans at amortised costs Money market Bonds Equities 42 % 4 % 2 % 3 2 % 16 % 16 % 16 % 25 % 26 % 8 % 12 % 20 % 14 % 27 % 37 % 19 % 13 % 9 % High Standard Low 22

Risk management How to deal with low interest rates 6,0 5,0 4,0 3,0 2,0 1,0 Norwegian interest rates Norway Short term positive result effects from declining interest rates Increasing money market rates Important with steady return components in the portfolios - 31.08.2009 28.02.2010 31.08.2010 Customer buffers NIBOR 3M NOK 5y SWAP NOK 10y SWAP Swedish interest rates Sweden 4,0 3,0 2,0 1,0 Downside protected with duration matched assets and liabilities Increasing money market rates Customer buffers - 31.08.2009 28.02.2010 31.08.2010 STIB 3M SEK 5y SWAP SEK 10y SWAP Source: Bloomberg 31.08.2010 23

Solvency II Storebrand well prepared Regulatory adaption New regulatory requirements apply to all European insurance companies from 2013 Assets and insurance liabilities to be valued at market value Capital requirement to reflect actual economic risk Main adaptation themes: Macro model for discounting pension liabilities (Europe) Infrastructure/ alternative investments (Europe) Treatment of customer buffers and Value In Force Annual interest guarantee and terms for transfer rights (Norway) Focused efforts towards successful implementation Group wide project Developing internal models Good dialogue with authorities 24

Summary Sound Nordic macro environment with strong growth in pension premiums Low, but manageable, interest rates Strong shift towards capital light Unit Linked products with high quality of earnings Strong operations with focus on cost leadership, customer satisfaction and risk management 25

Storebrand shall be the leading and most respected institution in the Nordic market for long-term savings and insurance.