Income Stability and Asset Building Tuesday, November 10 4:15 PM - 5:30 PM. Tanya Ladha, Center for Financial Services Innovation

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Income Stability and Asset Building Tuesday, November 10 4:15 PM - 5:30 PM Presenters Tony Berkley, Prudential Tanya Ladha, Center for Financial Services Innovation Gwyneth Galbraith, Opportunity Fund 1

Prudential Corporate Social Responsibility Mission Building a shared and lasting prosperity for the underserved by eliminating barriers to financial and social mobility. Resources Strategic Focus Areas Strategic Grants Impact Investments Corporate Contributions Engagement by Executives & Employees Quality Jobs Savings and Protection Urban Transformation Our values guide us in our decision making: Patient Capital (human and financial) - investing for long-term returns rather than short-term outcomes Authentic Engagement - close collaboration with a diverse group of stakeholders which leads to meaningful partnerships Diversity and Inclusion - a culture of support for and collaboration with individuals of all backgrounds Enduring Solutions - solutions that last, can be brought to scale and replicated Agenda Prudential overview focus on savings and protection CFSI market overview and examples of innovators in income stability Opportunity Fund savings and lending products to combat income stability Q&A 2

Center for Financial Services Innovation CFSI is the authority on consumer financial health. Our mission is to improve the financial health of Americans, especially the underserved, by shaping a robust and innovative financial services marketplace with increased access to higher quality products and practices. We lead a network of financial service innovators committed to improving the financial health of consumers by building better products, programs, and practices. Financial Health Financial health comes about when your daily systems help you build resilience and pursue opportunities. Resilience Opportunity Day to day 6 3

Financial Health Segmentation Healthy Coping Vulnerable Thriving 12% Focused 15% Stable 16% Striving 16% Tenuous 12% Unengaged 16% At Risk 12% Struggling Financially 57% Source: CFSI Consumer Financial Health Study Healthy Segments Thriving Focused Stable 84% 100% 0% Highly satisfied with present financial condition Timeframe for saving is five years or more Timeframe for saving is five years or more Source: CFSI Consumer Financial Health Study 4

Coping Segments Striving Tenuous Plan ahead for large, 100% 0% irregular expenses Plan ahead for large, irregular expenses Strivers have the highest rates of planning of all segments Many have debt loads that may be difficult to manage Half save whatever money is left over at the end of the month One third do not save Source: CFSI Consumer Financial Health Study Vulnerable Segments Unengaged Tenuous At Risk?Frequently respond don't know to questions 27% Could only make ends meet for a week or less if income fell suddenly They are vulnerable to financial shock Most are extremely vulnerable to financial shock Most do not have significant retirement savings Most do not save, and one quarter spend more than their income Source: CFSI Consumer Financial Health Study 5

Income Uncertainty 2.7 spikes + 25% Median Income -25% Source: A. Hannagan and J. Morduch, Income Gains and Month-to-Month Income Volatility, March 2015 2.7 dips Mismatch 61% with no income spike 39% of spending spikes align with an income spike 25% when income is below median Source: A. Hannagan and J. Morduch, Income Gains and Month-to-Month Income Volatility, March 2015 Income Spending 6

Saving 52% do not have a planned saving habit 74% 20% have less than $1,000 in non-retirement savings Have a savings account 42% lack confidence in their ability to meet their short-term savings goals Innovators Spotlight 2015 Financial Solutions Winner 7

Innovators Spotlight 2015 Financial Solutions Winner The Opportunity Gap 8

Who We Are Founded in 1994 Offices in San Jose, San Francisco, and Los Angeles 18,000 families served $120M in microloans and microsavings Focus on Emergency Savings No buffer savings: $500 car repair or other expense cannot afford to fix unable to get to work job loss inability to pay bills With buffer savings: $500 car repair or other expense use savings to pay emergency cost get to work on time continue saving regularly replenish & grow savings 9

How It Works Financial Education Savings Incentives Regular Savings Deposits Greater Financial Stability Client Demographics 93% minority (56% Latino 16% African American, 14% Asian) 78% women 27% single-parent households 36% 18% 22% 25% 32% 32% 34% 18-29 Years 30-39 40-49 Years Years 50+ Years Unemployed (includesthose on disability) Work part time Work full timeor more 10

Program Outcomes 600+ accounts opened 80% of savers reach their goal and graduate $990,000+ in savings + match earned to date 58% continue to save after graduating Financial Behaviors. Savings incentives diminish in importance over time. Enrollees use more financial services. Graduates are reluctant to spend savings. 11

Financial Attitudes A longer time horizon when thinking about money A greater propensity to save 21% 41% 66% 87% What We Learned Importance of messaging Security vs. Opportunity Strong partnerships Financial coaching Risk of the savings cliff 12

Sometimes life feels like you re walking next to a cliff, but a little bit of savings means that it s ok if you fall, because there s some padding right there. Teran QUESTIONS? Thank you to our supporters! Citi Walter & Elise Haas Fund Franklin & Catherine Johnson Foundation W.K. Kellogg Foundation Sand Hill Foundation Y&H Soda Foundation United Way Silicon Valley 13