2016 3 rd International Conference on Social Science (ICSS 2016) ISBN: 978-1-60595-410-3 Research on PPP Mode Applying to Pension Real Estate Xiao-Zhuang YANG a, Yong-Jun CHEN b Harbin University of Commerce, Harbin Heilongjiang 150028 a yxz302@126.com, b cyjgg1104@163.com Keywords: Pension Real Estate; PPP Mode; Swot; Applicability. Abstract. With the aging rate picking up speed, demand for social care services rising, pension and real estate gradually become an important form for solving the pension problem. But pension real estate is a combination of old-age pension services and real estate, which combines both the advantages of real estate and pension services, with strong composite capability and quite wider scale. And therefore, it is facing great difficulties and challenges on the operational financing. Based on the specific attributes of pension real estate, pointing out the necessity for PPP model applied on the pension real estate projects at present. First, using SWOT to decompose pension estate PPP mode encountered the internal strengths, weaknesses, external opportunities and potential threats. Then use AHP (analytic hierarchy process) to quantify the results of the survey, and advising to select much more good Pension PPP model for real estate projects, let real estate projects in PPP mode to make pension application decisions more scientific and targeted. Introduction China in recent years have promulgated a series files aimed at promoting social pension service system, and stressed that support for private capital to set up pension agency repeatedly. Thus, along with the introduction of China's rapidly aging and social pension service policy, a kind of complex industrial model appeared. "Retirement combined real estate" is the basic characteristics. It is called pension real estate, and showing a rapid development momentum in the market. Social private capital injects a new stream of vitality for the retirement real estate market, and reduce the fiscal burden of government in the pension services. However, due to pension real estate project need a larger amount of investment at the beginning, which blocked some small social capital injection in a certain extent. Withdrawn money from circulation for a long time plus the rate of return is not high, leading to profit-oriented social capital keep high degree of caution before entering. In addition, the concept of the pension estate emerge for a short time, mature development of domestic profit models and experiences are lack. If take the traditional real estate development profit model, development projects do not get bit in the pension services, it is difficult to achieve the original intention of the social pension. Therefore, the primary challenges of pension real estate projects are financing and operate services successfully, while PPP model can help solve those problems. 1385
The Definition of Pension Real Estate For China is still in the initial exploration period of the pension estate, there is no clear definition of it. This article is to explore research in the PPP model for the pension on the basis of a reasonable understanding of the real estate. Pension Real Estate is a fresh era of aging products, there are residential apartments, but also in the form of community nursing homes and other nursing home, the elderly also includes transformed into exclusive areas in existing residential basis. Unlike traditional pension real estate property, it is a new integrated real estate product. Thus, the design for the pension real estate, as well as a variety of comprehensive services for the elderly, as well as the operation would have to consider thoroughly, which are generally different from traditional pension real estate. Table 1. The difference between the pension real estate and the traditional real estate. Traditional real Pension real estate estate Industry chain short Long Industry competition fierce Small Customer group widely Specificity, concentrated in the elderly population Capital investment relatively small Large Investment cycle short, quick return long, the return is slow Management model Property sales model Property sales, rental, holding and mixed operation of different modes Profit model Product sale Product sale and post operational services Service Policy impact Regular property services Affected by the national policy regulation In addition to the conventional property services, but also must be able to coordinate the various resources for the elderly service National policy to encourage the development of the current support for the policy is not perfect, land funds and other support policies will be launched PPP mode PPP model is the Public-Private-Partnership acronym, called public-private partnerships. It is based on a contractual basis, by signing a contract to define the rights and obligations of both parties, using a way of public-private partnership to develop a project for the construction to raised funds. PPP parties involved can give full play to their respective advantages in the field, one can give full play to the advantages of market-oriented operation of private participants, on the other hand, one can play the advantages of government policy coordination and other public part of the integration of multiple resources to achieve social optimal. Today, PPP mode is mainly used in financing urban infrastructure projects and other public services, as public investment in social services tend to have a large amount of investment, multi-stakeholder and other features. 1386
SWOT Analysis about Pension Real Estate Projects PPP Model Advantages In PPP mode, government full participation in to ensure that the public service pension property real estate projects (S1); PPP model not only increase the supply of care services, and can reduce the government's financial burden effectively (S2); in addition, pension estate PPP mode help to improve efficiency and reduce the project cost of the project (S3). Weak Lack of specialized personnel PPP mode of operation (W1). Due to the different participants have different interest objectives, in terms of coordinating the interests of all parties need to be reasonable and fair distribution of the design, which requires a lot of time and manpower, if handled not proper, it will delay the project schedule, project costs also will be increased (W2). Opportunities Since 2014, the Ministry of Finance-led push PPP model to guide private capital investment in infrastructure, crack local financing problems, boost new urbanization. This applies the PPP model to pension institution-building, to create a favorable policy environment to promote the development of undertakings for the aged (O1); Since reform and opening, China's private capital continue to grow, not only gained financial strength but also obtain business management skills and ability to resist risks (O2); since 1990s, the field of application of PPP has gradually expanded, which can provide a reference for the PPP mode in the pension building institutions (O3); there are a lot of demand for the retirement real estate (O4); the investment and financing system has been reformed to provide better operational mechanism for the PPP mode(o5); the government is much-needed social capital to share the debt burden, while PPP model can be a good introduction for social capital (O6). Threats Currently, there is no mature mode for operation (T1); due to the pension estate covers a wide range, and there is not form a complete system policy mechanism for the PPP model used in pension estate on the exploratory stage (T2); Since most pension estate project put into a larger amount, to a certain extent blocked some small social capital injection. (T3). SWOT-AHP Analysis Calculate Strength of SWOT Statistical sample selected in accordance with requirements of the law, in this sample there are 20 experts from this field, including 15 real estate projects in PPP mode is pension-related parties, as well as five university professors, three heads, including two deputies. Respectively pension estate PPP mode SWOT other factors analyzed in the previous section intensity score (score range from 0 to 5). Among them, the opportunities and advantages from 0 to 5 points were scored in sequence; threats and weaknesses scoring exactly the opposite principle, reverse direction, the absolute value proportional to the intensity, after the end of the integration, get the average scores, as four factor analysis scores (table 2). 1387
SWOT Factors with AHP Weights Construction of AHP model The overall objective is the applicability of the pension estate PPP mode, the second layer (layer system) is strengths, weaknesses, opportunities and challenges, and the third layer (target layer) is a refinement of the qualitative analysis the four from the first layer, This built pension estate PPP mode AHP model. Judgment Matrix to Determine the Weight of each Factor Use 1-9 scale method, a summary view of the above twenty experts in different fields of judgment matrix is formed, and then use the software version yaahp6.0 according to strengths, weaknesses, opportunities and threats among the four groups and the component level within the group to do the analysis, then according to the order of the hierarchy of factors unity detection and draw the model at all levels of contribution to the third layer of the model (table 2). According to Table 2 can be inferred, each judgment matrix S, W, O, T is the final test of unity through the unity of detection criteria (C.R. less than 0.10), apparently, the decision which was based on the analysis are available. Table 2. Factor intensity score, weight and consistency of the test results. group C.R Weight of each group Factor Factor intensity score C.R Intra group weight Comprehensive weight S 0.0063 0.2768 S 1 4.5 0.0036 0.5049 0.1410 S 2 4.2 0.2876 0.0796 S 3 4.1 0.2030 0.0562 W 0.0063 0.0724 W 1-3.9 0.0000 0.2857 0.0207 W 2-4.4 0.7143 0.0517 O 0.0063 0.5513 O 1 3 0.0031 0.2565 0.1414 O 2 4.5 0.1127 0.0621 O 3 4.9 0.1464 0.0807 O 4 3.8 0.1611 0.0888 O 5 3.2 0.2397 0.1322 O 6 4.9 0.0836 0.0461 T 0.0063 0.0995 T 1-4.1 0.0015 0.5850 0.0582 T 2-2.5 0.2411 0.0240 T 3-2.6 0.1739 0.0173 Calculate Overall Efforts Based on the proportion of each component rigidity and, obtained vector S, W, O, T overall stiffness in turn. The overall advantages of stiffness S = ΣSi [i = 1,2... ns};. The total disadvantage stiffness W = ΣWjw ( j = 1, 2... nw); total stiffness opportunity Oi = ΣOk (k = 1,2... no); under the threat of total Ti = ΣTi (1,2... nt). obtained: S = 1.1992, W = -0.3082, O = 2.0855, T = -0.34360. Development of Strategic Positioning Conduct Construct two-dimensional coordinates in total advantage, the total intensity of weaknesses, opportunities and threats, find points on the coordinate axes were S, W, O, T, mutual 1388
connection constitute pension estate PPP mode policies graphics SOWT (Fig. 2) to identify policy pattern center P, P reflects the effectiveness of S, W, O, T joint influence is based on the type of strategy chosen. Center coordinates P (X, Y) = (Σxi; / 4, Σyi / 4) = (0.22, 0.44), inferred from Figure 2, Gravity P located in the center of X and Y axes of the positive quadrant in SO strategy (strategy type open) position. Table 3. The Corresponding Relationship between the Strategic Type Azimuth Β and the Type of Strategy. First quadrant SO type(azimuth-domain) Strong(0,π/4) Opportunistic(π/4,π/2) Beta Quadrant WO type(azimuth-domain) Aggressive(π/2,3π/4) Adjustable(3π/4, π) third quadrant WT type(azimuth-domain) Type retreat(π,5π/4) Avoidant(5π/4,3π/2) Delta Quadrant ST type(azimuth-domain ) Adjustable(3π/2,7π/4) Aggressive(7π/4,π) Determine the type of development strategy Figure 1. Introducing the policy position variable categories to do more deep analysis, according to the policy category position, screening the pension estate PPP model policy category. With β indicates the type of strategic orientation (tan β = Y / X; 0 β 2π), you can select the PPP mode endowment estate development strategy type β = arctan (0.4355 / 0.2228) = arctan (1.9547) = 63º according to the size of β, in the first quadrant partial second quadrant (π / 4, π / 2) position field, called opportunistic strategy SO policy area. SO is corresponding to the selected policy areas opportunistic strategies that rely on external opportunities and internal strengths to promote pension estate PPP mode. Also use every opportunity to supplement the insufficient progress type internal policy WO policy area by means of external opportunities. Firstly, use SWOT qualitative analysis, then use AHP method for qualitative analysis, combining the two methods, so that the analysis results are more convinced. Relatively comprehensive and accurate analysis of the opportunities and obstacles may be encountered during the use of the pension estate PPP mode, thus making the pension estate PPP mode selection policy based on evidence, and enhance the scientific policy decisions, making decisions more targeted. In short, the real estate development opportunities pension PPP model are more than hinder, and more advantages than disadvantages. Pension estate policy focus on opportunities 1389
to PPP model type strategy, and timely in a critical stage, make the use of strategies to assist progressive type. Conclusions and Recommendations The emergence and development of real estate pension for aggravation of an aging population is practically significant. But some information showed that in the process of development and operation of real estate projects,the pension services is not be well implemented. Government actively involved in the pension real estate project development process, play a very good guide and support role, avoid blindness profitable real estate development, and real estate services can be guarantee. Although, the pension real estate projects PPP model has many advantages, there are many places to be improved. Law on the field is not enough to be perfect, supervision is inadequate. In this regard, the first priority is to improve the provisions for pension and property PPP model, targeted laws and regulations need to be promulgated. Secondly, comprehensive management and control were need for releasing risk, there are risks in every project, and pension real estate projects using the PPP model, makes the situation more complex, so the pension real estate projects PPP model can be the key to balance the risk-sharing. Thirdly, the government should improve the supervision and management system and establish the restraint mechanisms. Of course, the pension real estate projects PPP mode also requires specific support in many areas, for example, improve relevant laws and regulations of PPP, select the appropriate specific PPP model, and improve the policy support system, strengthening the comprehensive and integrated management and so on. References [1] Hou-sheng Peng, Jian-kun Zhang, Ling-zhi Li. Research on the Countermeasures of Real Estate Companies Developing Old-age Real Estate against the Background of Aging [J]. Modern urban research. 2014(12). [2] Min-da Ma, Zheng-wei Li, Xiao-lin Cao. Research on PFI financing model of pension real estate projects [J]. Cooperative economy and technology.2014 (15). [3] Dan. PPP model to test the water pension industry [J]. Technology think tank. 2015. [4] Yuan Nie. Research on China's pension real estate from the perspective of public policy [D]. Graduate School of Chinese Academy of Social Sciences 2014 (4). [5] Lu-Ming Qi. Chinese cooperation between the government and social capital (PPP) [J]. China economy and Prospect of practice and prospect model (2014-2015). 1390