PY Principal Shareholder Yield Index ETF

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Principal Shareholder Yield Index ETF ETF.com segment: Equity: U.S. - Total Market Competing ETFs: QUAL, DGRO, MOAT, PKW, FNDB Related ETF Channels: North America, U.S., Smart-Beta ETFs, Broad-based, Total Market, Fundamental, Equity, Size and Style Find more ETFs with our ETF Screener and Database *Unless otherwise stated, data provided by FactSet. B 66 FUND DESCRIPTION tracks an index of dividend-paying large- and midcap US stocks that are selected by several fundamental factors, including dividend yield and buyback yield. Holdings are equally weighted within two tiers. FACTSET ANALYTICS INSIGHT aims to hold firms with high, sustainable shareholder yield defined as the combined yield of dividends and share buybacks. Beginning with a large- and midcap index of US stocks, screens out non-dividend-payers, ranks its universe by several factors, then selects the top 20%. In addition to dividend yield and buyback yield, the selection factors include yield sustainability metrics like cash flow growth and EBITDA/debt. Selected stocks are equally-weighted within two tiers ; the highest ranking half makes up 65% of 's portfolio, with the bottom half accounting for the remainder.with no caps on sector exposure, could end up looking quite different from the broad market. However, the fund's exposure should be fairly stable holdings are updated and rebalanced just once annually, in late March. launched in March 2016 with a reasonable fee. Also consider SYLD, an actively-managed competitor which also utilizes the shareholder yield concept. MSCI ESG ANALYTICS INSIGHT SUMMARY DATA Issuer Brand Inception Date Legal Structure Expense Ratio Assets Under Management Average Daily $ Average Spread (%) PORTFOLIO DATA Weighted Average Market Cap Price / Earnings Ratio The Principal Financial Group Principal 03/21/16 Open-Ended Fund 0.29% $12.37M $254.16K 0.12% $48.67B 15.79 The MSCI ESG Fund Quality Score measures the ability of ETF underlying holdings to manage key medium to long-term risks and opportunities arising from environmental, social, and governance factors, as determined by MSCI ESG Research LLC. As of December 23, 2018 the Principal Shareholder Yield Index ETF MSCI ESG Fund Quality Score is 5.09 out of 10. The fund s Peer Rank reflects the ranking of a fund s MSCI ESG Fund Quality Score against the scores of other funds within the same peer group, as defined by the Thomson Reuters Lipper Global Classification. ranks in the 31st percentile within its peer group and in the 36th percentile within the global universe of all funds in MSCI ESG Fund Metrics coverage. Price / Book Ratio 2.46 Distribution Yield 2.16% Next Ex-Dividend Date 12/27/18 Number of Holdings 138 INDEX DATA Index Tracked NASDAQ U.S. Shareholder Yield Index Index Weighting Methodology Index Selection Methodology Tiered Fundamental MSCI USA IMI

1 Year Daily Price ($) 36.00 35.00 34.00 33.00 32.00 31.00 `18 Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec 80k PERFORMANCE [as of 12/21/18] 1 MONTH 3 MONTHS YTD 1 YEAR 3 YEARS 5 YEARS 10 YEARS -12.38% -19.29% -15.38% -15.27% -- -- -- (NAV) -11.85% -21.13% -15.71% -15.81% -- -- -- NASDAQ U.S. Shareholder Yield Index -11.88% -21.15% -15.53% -15.63% -- -- -- MSCI USA IMI -9.09% -17.95% -8.74% -9.05% 8.06% 7.51% 13.07% All returns over 1 year are annualized. All returns are total returns unless otherwise stated. TOP 10 COUNTRIES United States Canada 100.00% -- TOP 10 SECTORS Financials 26.10% Consumer Non-Cyclicals 6.26% Consumer Cyclicals 25.30% Basic Materials 4.03% Industrials 16.69% Energy 1.86% Technology 10.69% Healthcare 8.20% TOP 10 HOLDINGS Tractor Supply Company 1.42% UnitedHealth Group Incor Popular, Inc. 1.26% Motorola Solutions, Inc. Allison Transmission Hold W.W. Grainger, Inc. 1.20% Foot Locker, Inc. Union Pacific Corporation 1.18% CDW Corp. Walt Disney Company 1.16% Total Top 10 Weighting 12.33%

PORTFOLIO MANAGEMENT TAX EXPOSURES FUND STRUCTURE Expense Ratio Median Tracking Difference (12 Mo) Max. Upside Deviation (12 Mo) Max. Downside Deviation (12 Mo) 0.29% -0.42% -0.25% -0.53% Max LT/ST Capital Gains Rate Capital Gains Distributions (3 Year) Tax on Distributions Distributes K1 20.00% / 39.60% 0.03% Qualified dividends No Legal Structure OTC Derivative Use Securities Lending Active Securities Lending Split (Fund/Issuer) ETN Counterparty Open-Ended Fund No No 100% / 0% N/A ETN Counterparty Risk N/A Fund Closure Risk High Portfolio Disclosure Daily

Daily Spread 0.8% FACTSET ANALYTICS BLOCK LIQUIDITY As of 12/24/18 0.6% 0.4% 0.2% 0% 5 4 3 2 1 This measurement shows how easy it is to trade a $1 million USD block of. is rated a 4 out of 5. Premium/Discount 10.0% 5.0% TRADABILITY Avg. Daily Share 6,009 0.0% Average Daily $ $254.16K -5.0% Median Daily Share 128-10.0% 80k 60k 40k 20k Median Daily ($) Average Spread (%) Average Spread ($) $19.13K 0.12% $0.04 Feb Apr May Jul Sep Oct Dec Median Premium / Discount (12 Mo) 0.02% Max. Premium / Discount (12 Mo) 6.11% / -6.02% Impediment to Creations None Market Hours Overlap 100.00% Creation Unit Size (Shares) 50,000 Creation Unit/Day (45 Day Average) 0.00 Creation Unit Cost (%) 0.04% Underlying / Unit 0.01% Open Interest on ETF Options -- Net Asset Value (Yesterday) $26.98 ETF.com Implied Liquidity 4

SECTOR/INDUSTRY BREAKDOWN TOP 10 HOLDINGS PERFORMANCE STATISTICS Financials 26.10% 17.12% Consumer Cyclicals 25.30% 13.01% Industrials 16.69% 10.17% Technology 10.69% 23.46% Healthcare 8.20% 14.08% Tractor Supply Company Popular, Inc. Allison Transmission Holdings, Inc. Foot Locker, Inc. CDW Corp. UnitedHealth Group Incorporated Motorola Solutions, Inc. W.W. Grainger, Inc. 1.42% 1.26% 1.20% Goodness of Fit (R2) Beta Up Beta Down Beta Downside Standard Deviation 0.90 0.94 0.93 0.95 0.34% MSCI USA IMI Consumer Non- Cyclicals Basic Materials 6.26% 7.26% 4.03% 2.24% Union Pacific Corporation Walt Disney Company Total Top 10 Weighting 1.18% 1.16% 12.33% MSCI ESG RATINGS MSCI ESG Quality Score Peer Group Percentile Rank 5.09 / 10 30.81 Energy 1.86% 5.27% COUNTRIES United States 100.00% 99.93% Canada -- 0.07% Global Percentile Rank SRI Screening Criteria Exposure Exposure to Sustainable Impact Solutions Weighted Average Carbon Intensity (t CO2e/$M Sales) 35.89 3.63% 3.76% 92.27 REGIONS BENCHMARK COMPARISON HOLDINGS Number of Holdings 138 North America 100.00% 100.00% Constituents 2420 ECONOMIC DEVELOPMENT Shared Holdings 136 Shared Holdings Weight 18.28% Developed Countries 100.00% 100.00% BENCHMARK COMPARISON SUMMARY Number of Holdings 138 2420 Weighted Average Market Cap $48.67B $186.25B Price / Earnings Ratio Price / Book Ratio Dividend Yield 15.79 22.71 2.46 3.14 2.38% 1.84% Concentration Low Low

2018 ETF.com The data and information contained herein is not intended to be investment or tax advice. A reference to a particular investment or security, a credit rating, or any observation concerning a security or investment provided in the ETF.com Service is not a recommendation to buy, sell, or hold such investment or security or to make any other investment decisions. You should not use such information for purposes of any actual transaction without consulting an investment or tax professional. ETF.com DOES NOT TAKE RESPONSIBILITY FOR YOUR INVESTMENT OR OTHER ACTIONS NOR SHALL ETF.com HAVE ANY LIABILITY, CONTINGENT OR OTHERWISE, FOR THE ACCURACY, COMPLETENESS, TIMELINESS, OR CORRECT SEQUENCING OF ANY INFORMATION PROVIDED BY ETF.com OR FOR ANY DECISION MADE OR ACTION TAKEN BY YOU IN RELIANCE UPON SUCH INFORMATION OR ETF.com. [ETF.com DOES NOT PROVIDE ANY RESEARCH OPINIONS.] ETF.com MAKES NO REPRESENTATIONS ABOUT THE SUITABILITY OF THE INFORMATION, PRODUCTS OR SERVICES CONTAINED HEREIN. PAST PERFORMANCE IS NOT INDICATIVE OF FUTURE RESULTS. Data provider: Terms of Use MSCI ESG Research LLC s ("MSCI ESG") Fund Metrics products (the "Information") provide environmental, social and governance data with respect to underlying securities within more than 24,000 multi-asset class Mutual Funds and ETFs globally. MSCI ESG is a Registered Investment Adviser under the Investment Advisers Act of 1940. MSCI ESG materials have not been submitted to, nor received approval from, the US SEC or any other regulatory body. None of the Information constitutes an offer to buy or sell, or a promotion or recommendation of, any security, financial instrument or product or trading strategy, nor should it be taken as an indication or guarantee of any future performance, analysis, forecast or prediction. None of the Information can be used to determine which securities to buy or sell or when to buy or sell them. The Information is provided "as is" and the user of the Information assumes the entire risk of any use it may make or permit to be made of the Information.