GR&BB: a lever of growth for BBVA

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GR&BB: a lever of growth for BBVA José María García Meyer-Dohner Head of BBVA Global Retail and Business Banking Deutsche Bank Global Financial Conference May, 22 nd 2012 1

Disclaimer This document is only provided for information purposes and does not constitute, nor must it be interpreted as, an offer to sell or exchange or acquire, or an invitation for offers to buy securities issued by any of the aforementioned companies. Any decision to buy or invest in securities in relation to a specific issue must be made solely and exclusively on the basis of the information set out in the pertinent prospectus filed by the company in relation to such specific issue. Nobody who becomes aware of the information contained in this report must regard it as definitive, because it is subject to changes and modifications. This document contains or may contain forward looking statements (in the usual meaning and within the meaning of the US Private Securities Litigation Act of 1995) regarding intentions, expectations or projections of BBVA or of its management on the date thereof, that refer to miscellaneous aspects, including projections about the future earnings of the business. The statements contained herein are based on our current projections, although the said earnings may be substantially modified in the future by certain risks, uncertainty and others factors relevant that may cause the results or final decisions to differ from such intentions, projections or estimates. These factors include, without limitation, (1) the market situation, macroeconomic factors, regulatory, political or government guidelines, (2) domestic and international stock market movements, exchange rates and interest rates, (3) competitive pressures, (4) technological changes, (5) alterations in the financial situation, creditworthiness or solvency of our customers, debtors or counterparts. These factors could condition and result in actual events differing from the information and intentions stated, projected or forecast in this document and other past or future documents. BBVA does not undertake to publicly revise the contents of this or any other document, either if the events are not exactly as described herein, or if such events lead to changes in the stated strategies and intentions. The contents of this statement must be taken into account by any persons or entities that may have to make decisions or prepare or disseminate opinions about securities issued by BBVA and, in particular, by the analysts who handle this document. This document may contain summarised information or information that has not been audited, and its recipients are invited to consult the documentation and public information filed by BBVA with stock market supervisory bodies, in particular, the prospectuses and periodical information filed with the Spanish Securities Exchange Commission (CNMV) and the Annual Report on form 20-F and information on form 6-K that are disclosed to the US Securities and Exchange Commission. Distribution of this document in other jurisdictions may be prohibited, and recipients into whose possession this document comes shall be solely responsible for informing themselves about, and observing any such restrictions. By accepting this document you agree to be bound by the foregoing Restrictions. 2

Contents 1 2 3 4 An international and diversified retail bank GR&BB: need of a global management approach Strong fundamentals and positive operating trends Conclusions 3

BBVA: international expansion during the last decade Main acquisitions 2002-2012 Estimated real GDP growth (2012e &2013e average yoy growth, in %) Mexico: minorities of BBVA Bancomer 8.5 USA: Compass Bank USA: Guaranty Bank China: 15% of Citic 5.0 4.2 3.4 2.3 Turkey: 25% of Garanti Bank China South America Turkey Mexico USA Other Latam: Uruguay, Colombia, Chile biased to high growth markets Source: BBVA Research. Figures as of May 8, 2012. South America includes Chile, Peru and Colombia (weights based on GDP as of December 2011) 4

With significant opportunities for retail banking Low banking penetration Domestic credit to private sector (% of GDP, 2011) Under developed markets Card use as % of PCE* Favourable demographics Population growth projections (2010-2025) Turkey Chile 45% 85% Turkey Chile 10% 28% Turkey Chile 15% 11% +11.1 M +1.9 M Colombia 37% Colombia 8% Colombia 18% +8.2 M Peru 34% Peru 4% Peru 17% +4.8 M Mexico 24% Mexico 7% Mexico 15% +17.3 M Venezuela 39% Venezuela 14% Venezuela 21% +6.2 M Argentina 18% Argentina 3% Argentina 12% +4.8 M Spain 165% Spain 15% Spain 7% +3.2 M USA 112% USA 38% USA 12% +37.9 M Source: BBVA Research Source: Data monitor Visa 2010 Source: World Bank * PCE: Personal consumption expenditure 5

Creating an international retail bank with leading franchises 600 Assets ( bn.) 50 M Customers 7,466 Branches 111,306 Employees North America USA Mexico South America Chile Colombia Peru Venezuela Argentina U.S.A Leader Franchise in the Sunbelt Mexico Market leaders South America 1º/2º Spain 1º/2º EurAsia Turkey Strategic stake Spain Turkey China Spain Mexico South America USA (Sunbelt) Eurasia China (Citic Bank) Turkey (Garanti Bank) Asia / China Strategic alliance Loans 11% 24.8% 10% -- Deposits 10% 23.4% 10% 6% 15 % stake (7 th ) 25 % stake (2 nd ) Ranking 2 nd 1 st 2 nd 4 th Over 80% of BBVA revenues are retail and business banking (> 15 bn.) Ranking by deposits (except for China, by assets and Spain and Turkey, by loans); Spain: Data as of December2011, ( Otros Sectores Residentes ); México: Data as of December 2011; South America: Data as of June 2011, countries considered: Argentina, Chile, Colombia, Panama, Paraguay, Peru, Uruguay and Venezuela; USA: Data as of June, 2011, market share and ranking considering only Texas and Alabama; China: Data as of December 2011. Turkey: Data as of December 2011. 6

Leading to a highly diversified portfolio Net attributable profit by region (1) BBVA Group (%, 1Q2012) Geographic diversification of revenue (2) BBVA Group vs. Peer Group (%, 2011) Mexico South America 30% 26% USA 8% 16% 21% Spain Eurasia BBVA Peer 1 Peer 2 Peer 3 Peer 4 Peer 5 Peer 6 Peer 7 Peer 8 Peer 9 Peer 10 Peer 11 Peer 12 Peer 13 Peer 14 24 24 23 19 14 14 13 12 11 7 4 55 51 47 Emerging 45 49 53 76 76 77 81 86 86 87 88 89 93 96 100 Developed that ensures sustainable growth (1) Excluding Corporate Activities. (2) In-house elaboration using available data as of December 2011. Peer Group: BARCL, BNPP, CASA, CMZ, CS, DB, HSBC, ISP, LBG, RBS, SAN, SG, UBS & UCI. 7

Contents 1 2 3 4 An international retail and diversified bank GR&BB: need of a global management approach Strong fundamentals and positive operating trends Conclusions 8

GR&BB unit was created to boost growth Focusing on: 1 2 Evolution of our customer centric business model Management of global lines of business Insurance and Pensions Consumer Finance Private Banking Asset Management Payment Systems High growth potential, opportunity for improving market position Specialization and sinergies in client/product, business model, risk, HHRR, technology, processes 3 Consistent vision + sharing best practices + common tools, methodologies and processes with local execution Taking advantage of economies of scale at Group level and increasing our franchise value 9

Despite the challenging environment we continue to strengthen our customer centric business model Customer Centric Customer Knowledge Relevant Offer Experiences From Selling products Segmented approach Relevant Value Proposition Seamless multichannel distribution Easy and simple processes To Customer experience BBVA continues to innovate and invest in technology as enablers of our strategy 10

Each segment is a different business # Clients (1) 32.9M Rev. / Cust. (2) Express 9.0 0.2x Value Proposition 23.6 1.0x Mass 0.3 9.2x Affluent HNWI 0.01 68.6x Platforms Key Customer Processes 1.3 9.9x SME 0.2 77.8x Commercial With its own distribution strategy, positioning and management (1) PSA clients not included. December 2011. (2) Revenue per customer in each segment, in comparison to Mass segment. 11

With an specific and seamless multichannel strategy by segment >650,000 users >5 mill. users 19,007 ATM s 175 mill. contacts 7,466 branches Mobile Web ATM Call Center Branch Digital world Physical world Express Mass Affluent HNWI Alignment of channels with special focus on the digital world 12

BBVA has an industrialized retail business model making all processes simple, friendly and efficient - Boost commercial productivity and operational efficiency - Provide positive experiences to our customers in the moments of truth Acquisition + Advisory + Servicing + Retention Relationship managers execute on a predesigned workflow 13

We aim to satisfy client needs providing unique customer experiences A different value proposition To Spend To Save To Invest To Borrow With subsegments based on life cycle stage or consumption habits Basic Savings Loans Investment Divestment Subsegments Life Cycle segmentation CHILDHOOD STUDENTS & YOUNG UNEMPLOYED YOUNG WORKERS YOUNG PROFESSIONALS HOUSEHOLDS WITH CHILDREN INDEPENDENT ADULTS ADULT COUPLES SENIOR COUPLES RETIRED Products Checking accnt Account transac Mortgage Pension plan Funds Deposits Deposits Reverse mortgage GR&BB ensures a consistent positioning with a global marketing strategy 14

Contents 1 2 3 4 An international retail and diversified bank GR&BB: need of a global management approach Strong fundamentals and positive operating trends Conclusions 15

BBVA has proven to be very resilient under extreme circumstances ROE BBVA vs. European Peer Group Average (%, December 2011) Tangible Book Value Per Share (Base 100: 2006) 10.6% Excluding goodwill impairment BBVA Peers Average 156 8.0% 1.5% 108 BBVA Peers Average 2006 2007 2008 2009 2010 2011 BBVA has remained profitable during the crisis and has sought to minimize dilution while maintaining dividends Peer Group: BARCL, BNP, CASA, CMZ, CS, DB, HSBC, ISP, LLOYDS, RBS, SAN, SG, UBS and UCI. 16

Comfortable liquidity and capital position L I Q U i D I T Y 1 2 3 Decentralized liquidity management Euro balance sheet, the only one with wholesale funding needs Debt redemptions in 2012/2013 already covered Lower funding needs, due to client gap reduction Enough additional collateral to absorb any liquidity shocks C A P I T A L 4 5 Strong organic capital generation Early compliance with EBA 17

Risk indicators remaining stable at a group level in 2012 NPAs (*) net balance BBVA Group ( bn) NPA & coverage ratios BBVA Group (%) 15.5 15.8 16.0 15.9 16.1 Coverage ratio 61 61 60 61 60 4,1 4,0 4,1 4,0 4,0 NPA ratio Mar.11 Jun.11 Sep.11 Dec.11 Mar.12 Mar.11 Jun.11 Sep.11 Dec.11 Mar.12 (*) Non Performing Assets 18

In Spain provisions should peak in 2012 due to new RE provisioning requirements 2012 P&L net impact of new provisions: 2.8 Bn 21.9 Bn 13.2 Bn 1.2 Bn Capital buffer 8.1 Bn Real Estate Exposure (Spain) Problematic Assets Provisions after RDs (1) < 4% of Group Assets 60% already classified as problematic 71% coverage of problematic (43% of total exposure) Figures as of December, 2011. (1) Includes both RD 02/2012 and RD 18/2012; coverage ratios include the capital buffer required by RD 02/2012 ( 1.2 Bn for BBVA). 19

Strong dynamism of core revenues in all geographies Core revenues (1) BBVA Group (Constant m) +11.4% Core revenues trends Spain Price normalization Eurasia Activity dynamism Mexico South America USA Growth biased to more profitable segments High growth Increasing customer spread NII to increase in all geographies and stabilize in Spain Fee Income to return to positive growth in all geographies (1) Core revenues include: Net interest income and fee income. 20

Contents 1 2 3 4 An international retail and diversified GR&BB: need of a global management approach Strong fundamentals and positive operating trends Conclusions 21

Conclusions BBVA is a leading international retail bank with highly diversified earnings The creation of Global Retail & Business Banking, an additional lever of growth Despite challenging environment, BBVA continues to strengthen its winner business model Maintaining a solid capital and liquidity position and strong operating trends BBVA remains profitable while absorbing the worst year in Spain 22

GR&BB: a lever of growth for BBVA José María García Meyer-Dohner Head of BBVA Global Retail and Business Banking Deutsche Bank Global Financial Conference May, 22 nd 2012 23