MAGAZINE ESPRIT LIDOVÝCH NOVIN Magazine Esprit is a lifestyle magazine of Lidové noviny, which is issued on a monthly basis. Lidové noviny is a daily of educated people that economically belong among the middle class or upper middle class. Magazine Esprit addresses the productive readers of LN within the age group 30 50 years that are interested in modern lifestyle and stand on brands. They are not just economically driven, but are interested in culture and have large ideas. Esprit wants to inspire readers when shopping, travelling or provide them with tips relating to gastronomy. Magazine Esprit offers readers inspirational articles on lifestyle, career, fashion, art, travelling. Esprit acquaints readers with the first league of Czech business and with vision and taste. Magazine introduces interesting products, unique shops, and interesting destinations. Esprit provides clients with possibilities of the presentation in an exclusive high quality content for the target group.
MAGAZINE ESPRIT LIDOVÝCH NOVIN IS ISSUED ON THE FIRST WEDNESDAY IN THE MONTH AS A SUPPLEMENT OF LIDOVÉ NOVINY ORIGINAL FORMAT, GLOSSY PAPER COVER INTERNAL PAGES ON 80GRAMME LWC PAPER EXCELLENT REPRODUCTION OF PHOTOS AND ADVERTISEMENTS
NOTABLE PEOPLE EXCLUSIVE INTERVIEWS
SPECIAL THEME IN EACH ISSUE
CHIEF AND ME CULT
CIRCULATION AND READINGS CIRCULATION AND READERSHIP DEMONSTRATES SUFFICIENT POWER OF INTERVENTION ADVERTISING IN ESPRIT LIDOVÝCH NOVIN 45000 44000 43000 42000 41000 40000 39000 38000 37000 LIDOVÉ NOVINY 01 / 12 02 / 12 03 / 12 04 / 12 05 / 12 06 / 12 HN TREND OF PAID CIRCULATION Circulation of Esprit is stable. Source: ABC ČR, January June 2012
CIRCULATION AND READINGS CIRCULATION AND READERSHIP DEMONSTRATES SUFFICIENT POWER OF INTERVENTION ADVERTISING IN ESPRIT LIDOVÝCH NOVIN THE TOTAL NUMBER OF READERS 250 000 200 000 Compared with magazine Proč ne?! Esprit has 12 % higher number of readers. 150 000 100 000 212 000 190 000 50 000 0 LIDOVÉ NOVINY HN Source: Media projekt, 1st 2nd quarter of 2012
CIRCULATION AND READINGS CIRCULATION AND READERSHIP DEMONSTRATES SUFFICIENT POWER OF INTERVENTION ADVERTISING IN ESPRIT LIDOVÝCH NOVIN EDUCATION WITH PROSPECT Within the readership the comparison with the average share of readers with university education is 1,6x higher. In comparison with the total population of Czech Republic this share is 1,9x higher. WITH GOOD BACKGROUND Significant part of readers lives in households from the highest socio-economical classes of population AB. In comparison with the total population of Czech Republic this share is 1,3x higher. FROM TOWNS A very significant part of the readership lives in towns with number of citizens above 100 thousand. Due to that point of sales are not far-away for them. In comparison with the total population of Czech Republic this share is 1,4x higher. THEY HAVE INFLUENCE In comparison with the total population of Czech Republic the share of managers among the readers of Lidové Noviny is 1,1x higher. Significant part of readers lives in financially independent households with Source: a monthly Media projekt, income 1st above 2nd quarter 40 of 2012 thousand CZK. In comparison with the total population of Czech Republic this share is 1,1x higher.
EDITORIAL PLAN 2012 THE BEST OF 2011 FASHION TRAVELLING ESPRIT BUSINESS ARCHITECTURE GOLF KARLOVY VARY 7.3.2012 4.4.2012 18.4.2012 2.5.2012 6.6.2012 27.6.2012 THE BEST OF 2011 FASHION TRAVELLING ESPRIT BUSINESS ARCHITECTURE GOLF KARLOVY VARY 18.7.2012 5.9.2012 3.10.2012 7.11.2012 28.11.2012 5.12.2012 THE OLYMPIC GAMES FASHION DESIGN WATCHES & JEWELRY ESPRIT MENU CHRISTMAS INSPIRATION THE OLYMPIC GAMES FASHION DESIGN
EDITORIAL PLAN 2013 6.2.2013 6.3.2013 3.4.2013 17.4.2013 7.5.2013 5.6.2013 19.6.2013 THE BEST OF 2012 FASHION TRAVELLING ESPRIT BUSINESS ARCHITECTURE GOLF, YACHTING, TENNIS KARLOVY VARY SEPARATELY SALABLE NUMBER 10.7.2013 4.9.2013 18.9.2013 2.10.2013 6.11.2013 27.11.2013 4.12.2013 SUMMER INSPIRATION FASHION ARCHITECTURE SEPARATELY SALABLE NUMBER DESIGN WATCHES & JEWELRY ESPRIT MENU CHRISTMAS INSPIRATION
PRICELIST 2012
CONTACT FOR MORE INFORMATION RELATING TO ADVERTISEMENT POSSIBILITIES PLEASE CONTACT Petra Feřtrová phone: +420 225 063 438, e-mail: petra.fertrova@mafra.cz