How might this technology impact your business? BLOCKCHAIN E X E C U T I V E PROGRAM

How might this technology impact your business? BLOCKCHAIN E X E C U T I V E PROGRAM

2 A POWERFUL COLLABORATION CETIF CeTIF-Università Cattolica del Sacro Cuore, the Research Center on Technology, Innovation, and Finance was established in 1990 by Cattolica University of Milan. CeTIF focuses on technological and organizational innovation in the banking and the financial industries. It investigates the adoption of innovative ICTs and their impacts on processes and organizational structures. Each year CeTIF organizes more than 10 workshops, and more than 15 Competence Centres and HUBs with the aim of promoting the sharing of experiences on specific topics. The more than 20.000 professionals which constitute the CeTIF network can participate to all these initiatives. CeTIF s research activities are selected and monitored by a Board, assisted by the Scientific Committee and the Program Committee. The Bank of Italy (BI), the Italian Stock Exchange (Borsa Italiana, BI), the Italian Bankers Association (ABI) and other important organizations are CeTIF s Institutional Partners. CeTIF & REPLY: A POWERFUL COLLABORATION REPLY Reply is a company that specializes in Consulting, Systems Integration and Digital Services with a focus on the conception, design and implementation of solutions based on the new communication channels and digital media. Reply partners with key industrial groups in defining and developing business models made possible by the new technological and communication paradigms such as Big Data, Cloud Computing, Digital Communication, the Internet of Things and Mobile and Social Networking. In so doing, it aims to optimize and integrate processes, applications and devices. Since 2014, Reply has started an inter-functional Competence Centre in order to research blockchain technology in terms of market monitoring and experimenting with the emerging Blockchain protocols. In 2018, Reply has established Blockchain Reply, the new Group company entirely focused on consulting, design and implementation activities for blockchainbased technological platforms and services provision. 3

4 5 BLOCKCHAIN EXECUTIVE PROGRAM Blockchain technology is far more than just a platform for cryptocurrencies. It is a globally distributed platform with the potential to revolutionise every industry from Banking to Insurance, from TelCo&Media to Healthcare, from Energy to Manufacturing, from Government to Tourism Sector. Blockchain Executive Program is the 1st initiative of Blockchain School designed by CeTIF-Università Cattolica, in collaboration with Reply in order to support Manager and Executive strenghtening their knowledge and capabilities. THE ACQUIRED SKILLS WILL ENABLE PARTICIPANTS TO: Understand the potential of this disruptive innovation and its effects on business Lead the Blockchain strategy Act as promoter of the Change KEY FEATURES BLENDED PROGRAM Online + In-class Activities (Active LAB) INTERNATIONAL PERSPECTIVE Thanks to visiting professors from primary European Universities such as Goethe University and London School of Economics GUESTS Global case studies and dynamic discussions with market leaders who are reshaping their companies and industries CERTIFICATION Final Test and Certification issued by CeTIF-Università Cattolica and Reply

6 7 PARTECIPANTS MIX The program is designed both for Senior Managers and Executives from across a range of companies and industries (Banking&Insurance, TelCo&Media, Healthcare, Energy, Manufacturing, Government, Automotive, Tourism Sector) who are interested in expanding capabilities through the Blockchain technology within their organization. These include: THE PROGRAM IS DESIGNED To give an overview of Blockchain innovation and its effetcs on several industries To develop an integrated perspective on the blockchain innovation under different points of view (business, technology, regulation) To recognize blockchain as a valuable resource for building and implementing strategic initiatives Digital officers, Technology officers, Innovation Officers and individuals building and launching blockchain teams Senior managers in Marketing, Information To evaluate risks, opportunities, and innovation within different organizations Technology, Business and Product Development,Innovation, Operations, Human Resources and other strategy-related functions. To create a network of business leaders and to build the blockchain culture.

8 BLOCKCHAIN EXECUTIVE PROGRAM ONLINE ONLINE DECEMBER 10 JANUARY UNIVERSITÀ CATTOLICA ONLINE 5 FEBRUARY UNIVERSITÀ CATTOLICA ONLINE 4 MARCH UNIVERSITÀ CATTOLICA ONLINE 26 MARCH UNIVERSITÀ CATTOLICA 9 ONBOARDING: BLOCKCHAIN & NEW BUSINESS MODELS MODULE 1 BLOCKCHAIN TECHNOLOGY MODULE 2 DISRUPTIVE BLOCKCHAIN APPLICATIONS & FUTURE DIRECTIONS MODULE 3 SMART LEGAL CONTRACTS & NEW LEGAL FRAMEWORK CERTIFICATION Blockchain Keywords and Overview Blockchain strategy and investments The impact of Blockchain Technology on Business Models Blockchain Mini-Game Blockchain Technology Architectures Main Players e Trends Case study from Transportation&Manufacturing Sector Blockchain Business Trends Industry-based Use Case Blockchain-enabled funding: New Business Models Case study from Government&Public Sector Regulatory landscape and future challenges Legal Enforceability of Smart Contracts Legal and Compliance Framework Case study from Finance Sector ONLINE - TEST ONLINE - TEST ONLINE - TEST

10 MODULE JOURNEY Each module is structured as follow: online activities + In-class Activities (Active LAB) in order to accelerate your learning process through diverse learning activities. It will take place on a monthly basis: Online activities* Effort: 6,5 hous + Slide set (basic contents) 4 hous (asynchronous) SLIDE SET 1 webinar or video lessons for each module with Professors, Managers and Case Studies 2 hous (synchronous) WEBINAR: in-class section allowing participants to discuss about contents learned online, ask clarifications to the professors, learn advanced contents. 4 hours (from 3 pm to 7 pm) 1st week 2nd week 3rd week FINAL TEST AND CERTIFICATION The Final Test will take place on 26 th March 2019 in Università Cattolica. It consists of 20 multiple choice questions that cover key points analyzed during all the Blockchain Education Program. If the participants get a passing score (70%) they will receive a Certification issued by CeTIF-Università Cattolica and Reply. 11 10 multiple choice questions 20 minutes TEST: 4th week * Università Cattolica E-Learning Platform

12 13 ONBOARDING Online introductory session presenting the learning path and giving some foundational knowledge as concerns: Blockchain Keywords and Overview: Blockchain as Internet of Transactions; distinctive traits of blockchain transactional systems in terms of security, interoperability and automation; overview of blockchain constituting components; role and actors in a blockchain network; description of operational steps in transactions processing; difference between public and private networks; overview of existing blockchain protocols. Blockchain Strategy and Investments: Do you need a blockchain? Criteria for evaluating application opportunities; main strategies to adopt and benefit from Blockchain inside an organization, i.e., internal laboratory, startup investment, bilateral collaboration with other players or wide consortium structures. The impact of Blockchain technology on Business Models: Introduction to a possible evaluation framework for qualitative assessment of Blockchain adoption impact on a specific business use case; Blockchain Mini-Game: Comprehensive assessment summing up all key findings of the module. 10 GENNAIO UNIVERSITÀ CATTOLICA IN-CLASS ACTIVITY MODULE 1 BLOCKCHAIN TECHNOLOGY The online activities will review technology foundations and deep dive into vertical topics as follows: Blockchain Technology Overview: Understanding roles and participants inside a blockchain network; cryptography foundations securing transactions: the Bitcoin case; evolutionary trends and differences between consensus algorithms; advanced transaction expressiveness and smart contracts; permission levels and roles in private networks; sidechain techniques in public networks. Elements of Architectural Design: Technology benchmark and map: criteria for blockchain fabric selection; blockchain application framework: integrating blockchain inside your organization; advanced design choices: decentralized storage, data segregation and digital identity management; best practices for tokenization processes KNOWLEDGE SHARING ADVANCED CONTENTS CASE STUDY AND VISITING PROFESSOR

14 15 MODULE 2 DISRUPTIVE BLOCKCHAIN APPLICATIONS Business-driven session encompassing different examples of technology adoption, mainly including: Blockchain Business Trends: Analysis of adoption trends in different industries and countries, focusing on application domain and adoption models; Industry-based Use Case: Presentation of top initiatives worldwide in the following industries: Banking and Capital Markets; Insurance; Telco; Healthcare; Energy; Fashion & Food; Automotive; Public and Social sector; each case will be accompanied with a short assessment by evaluating qualitative key drivers. Blockchain-enabled funding: Initial Coin offering as a new form of capital raising to foster business innovation compared to VC. MODULE 3 NEW LEGAL FRAMEWORK Deep dive into legal implications related to Blockchain technology adoption with particular attention to: Blockchain Technology Overview: Understanding roles and participants inside Regulatory Landscape and Future Challenges: Position of relevant authorities on virtual currencies and distributed ledgers; focus on main regulatory and legal issues, e.g. privacy and digital identity, anti-money laundering, intellectual property management, GDRP compliance, etc. Legal Enforceability of Smart Contracts: Evolution of smart contracts models; limits and fallacies in smart contract execution; Trusted Smart Contract: an example of a sustainable framework requirements for legal agreements and code; standards for oracle qualification. 5 FEBBRAIO UNIVERSITÀ CATTOLICA IN-CLASS ACTIVITY KNOWLEDGE SHARING ADVANCED CONTENTS CASE STUDY AND VISITING PROFESSOR 4 MARZO UNIVERSITÀ CATTOLICA IN-CLASS ACTIVITY KNOWLEDGE SHARING ADVANCED CONTENTS CASE STUDY AND VISITING PROFESSOR

16 17 SCIENTIFIC BOARD The Scientific Board consists of representatives from academia and the business world. They provide advice, guidance and support for the continuing development of the Blockchain Executive Program. The board is chaired by HOW TO APPLY APPLICATION FORM Registration deadline: 26 th Novembrer 2018 Once you are ready to apply, follow the steps below. 1. Complete the application form. 2. Submit the application form sending an email to cetif.academy@unicatt.it. 3. Await our response. We acknowledge your application by 2 working days. We ll send you an email with more information about learning program, E-Learning Platform and Fees. Federico Rajola, Full Professor at the Management Faculty of Università Cattolica and Scientific Director of CeTIF Fausto Jori, Communities of Practices Director, Reply FACULTY The Faculty is made up of professors, researchers, professionals, entrepreneurs and experienced practitioners. CeTIF-UCSC-Reply regularly collaborate with external organizations, invite guest speakers and welcome visiting professors. BLOCKCHAIN EXECUTIVE PROGRAM FEES The program fee covers tuitions (active labs), materials, e-learning activities, and aperitifs during the day and final Certification. SINGLE APPLICATION FEE: 4.500 Euro MULTIPLE APPLICATION FEE: 11.000 Euro (3 people of the same Company) Università Cattolica-Reply may cancel the course if the minimum number of participants has not been reached. *Privacy policy: https://www.unicatt.it/privacy-informativa-generale-di-ateneo

18 COMPANY INFORMATION/BILLING COMPANY NAME COMPANY ADDRESS CITY/COUNTRY E-MAIL PHONE NAME CONTACT PERSON GET CONNECTED CeTIF, Centro di Ricerca su Tecnologie, Innovazione e Servizi Finanziari 02 72342 590 PERSONAL INFORMATION* cetif.academy@unicatt.it @CeTIF1 NAME/SURNAME CITY/COUNTRY E-MAIL MILANO Via San Vittore, 18 20123 Via San Vittore, 18 Milano www.cetif.it @cetifunicatt @cetif PHONE CURRENT JOB TITLE CODICE FISCALE OR TAX CODE

CeTIF Università Cattolica del Sacro Cuore Largo Gemelli, 1-20123 Milano Tel. +39 02 7234.2590 Fax +39 02 7234.8340 cetif@unicatt.it - www.cetif.it