: ` per share. IPO opens during : Sept 28 Oct 04, 2011 Book Running Lead Manager : Atherstone Capital Markets Ltd.

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I P O N O T E Onelife Capital Advisors Ltd. September 27, 2011 Price Band : `100-110 per share Minimum Bid Lot Size : 50 Equity Shares Maximum Bid Lot Size : 1800 Equity Shares IPO opens during : Sept 28 Oct 04, 2011 Book Running Lead Manager : Atherstone Capital Markets Ltd. To list on : NSE & BSE IPO Grading : 1 / 5 (CARE) PE : 0x (based on base price)* : 0x (based on cap price)* Market Cap post-listing : `146.96Cr or $29.83mn (based on the cap price) Market Cap of Free Float : `36.85Cr or $7.48mn (based on the cap price) *Loss making company, hence the EPS is negative based on FY11 earnings IPO of 3.35mn equity shares of `10each, aggregating to `36.85Cr or $7.48mn (at the cap price). Shareholding Pattern Pre-Issue Post-Issue No. of Shares % Holding No. of Shares % Holding Promoters 100100000 100.00% 10010000 74.92% QIBs (excl. Mutual Funds) 0 0.00% 1591250 11.91% Mutual Funds 0 0.00% 83750 0.63% Non Institutional Investors 0 0.00% 502500 3.76% Public 0 0.00% 1172500 8.78% Total 100100000 100.00% 13360000 100.00% Executive Summary Onelife Capital Advisors Ltd. (OCAL) was originally incorporated in August 2007 and commenced investment banking activities and registered itself with SEBI as Category 1 Merchant Banker in February 2010. India s financial services sector has experienced a new pace of growth in the last decades which was unprecedented for the Indian economy. India has a transparent, technology enabled and well regulated capital market. OCAL serves SMEs throughout the course of growth which gradually evolve into larger enterprises thereby enabling the company to offer clients a larger bouquet of services including complex structured products viz. mergers and acquisitions (including cross border), international fund raising and off market capital raising. Our View The company is loss making company and has turnover of less `1Cr. Also the peers has better valuation as well as larger in size of operations than Onelife Capital Advisors Ltd. Looking into the growth aspects and risks involved in the business along with the expensive valuation, we recommend not to subscribe for the IPO at the Issue price band of `100 - `110. Keynote Capitals Institutional Research Page 1

Company Background Onelife Capital Advisors Ltd. (OCAL) was originally incorporated as a private limited company in August 2007 with the name Onelife Corporate Advisory Services Private Ltd. Further the name of the company was changed to Onelife Capital Advisors Private Ltd. in November 2009. Subsequently the company was converted to a public limited company and the name of the company was changed to Onelife Capital Advisors Ltd. in December 2010. The company commenced investment banking activities and registered itself with SEBI as Category 1 Merchant Banker (as defined under Securities and Exchange Board of India (Merchant Bankers) Rule, 1992) in February 2010 and thereafter as an underwriter under the Securities and Exchange Board of India (Underwriting) Regulations, 1993. OCAL received Bombay Stock Exchange Membership and license for Trading and Clearing on September 24, 2010 and Portfolio Management Services License as defined under SEBI(Portfolio Managers) Rules, 1993 on December 21, 2010. Promoters and Management Mr. Thiruvidaimarudur Krishna Prabhakar Naig is the Chairman of OCAL and has been associated with the company since its inception with more than 26 years of experience in the field of Capital Market and Investment Banking activities. Mr. Pandoo Naig is the Managing Director of OCAL and has over 11 years of experience in capital markets as investor, trader, sub-broker et. al. He handles the affairs of Investment Banking where his focus is on fund raising for emerging companies, advisory and financial services. Industry Overview Indian Economy overview Indian economy has registered a growth of 8.5% in 2010-11, as against 8.6% in advance estimates. The downward revision in the GDP growth rate is mainly on account of lower performance in mining & quarrying, manufacturing & trade, hotels, transport, & communication and financing, insurance, real estate & business services than anticipated. Economic activities which showed significant growth in 2010-11 over the corresponding period last year were agriculture, forestry & fishing 6.6%, construction 8.1%, trade, hotels, transport & communications 10.3% and insurance, real estate & business services 9.9%. 15.00% 10.00% 5.00% 4.40% 5.80% 3.80% 8.50% 7.50% 9.50% 9.70% 9.20% 6.70% 8.00% 8.50% 0.00% 2000 01 2001 02 2002 03 2003 04 2004 05 2005 06 2006 07 2007 08 2008 09 2009 10 2010 11 GDP growth rate (At factor cost) Source: RHP Indian Financial Services Sector Financial services as an industry is wide and diverse. Financial sector can be broadly defined as the products and services offered by institutions like Banks, NBFC, MFI and other financial institution. India s financial services sector has experienced a new pace of growth in the last decades which was unprecedented for the Indian economy. The market has not only been benefited by the proactive measures taken by the regulator and government but also with the entry of best in world professionals and organizations. These changes have not only increased the awareness of retail investors but also increased confidence level of both domestic and international investors on the Indian equity markets. Keynote Capitals Institutional Research Page 2

Financial Services Capital markets Portfolio/asset Management NBFCs and MFIs Indian Capital Market India has a transparent, technology enabled and well regulated capital market. Capital market achieves one of the most important functions of channeling idle resources to productive resources or from less productive resources to more productive resources. The capital market transactions involve lots of checks and balances with efficient electronic trading and settlement systems. The stock markets have a range of players including mutual funds, FIIs, hedge funds, corporate and other institutions. Securities and Exchange Board of India (SEBI) regulates the Indian capital markets. There are 24 exchanges (including active and non active exchanges) in the country, which offer screen based trading system. The trading system is connected using the VSAT technology. BSE is one of the oldest exchanges in Asia. National Stock Exchange (NSE) is forth largest exchange in the world in terms of number of trades. These exchanges constitute an organized market for securities issued by the Central and State Governments, public sector companies and public limited companies. Key strengths of the Indian capital markets include Fully automated trading system on all stock exchanges Wide range of products, an integrated platform for trading in both cash and derivatives Nationwide network for trading in a variety of securities Clearly laid out Regulations Proactive regulator Robust legal system Primary Market Primary markets create a flow of new securities to the securities market. This is achieved through public offerings of debt or equity or a composite structure of debt and equity to the investors. Here the issuer of securities raises the funds to meet its fund requirements. Primary market offerings could either be in the form of public offerings or private placements. The issuers here could include corporate, Government, municipal corporations and in some cases existing shareholders and institutional investors offering their securities for sale. During the year 2009-10, the resources raised through Public Issues, Rights Issues, QIP and Preferential Allotments are summarized in the table below: Particulars Amount Mobilised 2009-10 No. of Issues (` Cr) ($ Mn) Equity Public Issues IPOs 33 23,684 5,247 FPOs 3 21,941 4,861 Rights Issues 16 4,893 1,084 QIP 64 42,484 9,412 Preferential Allotment 134 15,530 3,440 Non-Convertible Debentures Initial Public Offer 1 1,000 443 Further Issue 2 1,500 111 Total 253 111032 24598 Keynote Capitals Institutional Research Page 3

Secondary Market Secondary markets provide a medium of exchange and enable investors to trade in the securities. An efficient securities market distinguishes financial investments from various forms of other illiquid investments. Stock Exchanges provide the platform and the mechanism for effecting transactions between different market participants. Secondary market comprises of trading in equities, bonds and derivatives. As on March 31, 2010 the number of companies listed at NSE is 1470. The trading volumes on NSE have been witnessing phenomenal growth over the past decade. NSE Trading Value (Figures in ` Cr) Segment/Year 2006-07 2007-08 2008-09 2009-10 Capital Market 1,945,287 3,551,038 2,752,023 4,138,023 Futures & Options 7,356,271 13,090,478 11,010,482 17,663,665 Wholesale Debt Market 219,106 282,317 335,952 563,816 Currency Futures 0 0 162,272 1,782,608 Interest Rate Futures 0 0 0 2,975 Total 9,520,664 16,923,833 14,260,729 24,151,087 Wholesale Debt Market (WDM) Segment In the WDM segment, all government securities, state development loans and treasury bills are deemed listed as and when they are issued. Other than those mentioned above, all eligible debt securities whether publicly issued or privately placed can be made available for trading in the WDM segment. Amongst other requirements, privately placed debt paper of banks, institutions and corporate require an investment grade credit rating to be eligible for listing. As at end March 2010, 4140 securities with issued capital of `31,50,880Cr and a market capitalisation of ` 31,65,929Cr were available for trading on the WDM segment. NSE Market Capitalisation (As at end March) (Figures in ` Cr) Segment/Year Mar-07 Mar-08 Mar-09 Mar-10 Capital Market 3,367,350 4,858,122 2,896,194 6,009,173 WDM 1,784,801 2,123,346 2,848,315 3,165,929 Total 5,152,151 6,981,468 5,744,510 9,175,102 Business Operations Onelife Capital Advisors Ltd. (OCAL) is a financial service company offering Investment Banking services and venturing into Portfolio Management and Equity Broking services. OCAL is a SEBI registered Category I, Merchant Banker and has also secured license to undertake business in equity broking by securing approval from the BSE. The company has also received SEBI Portfolio Management Services License vide certificate dated December 21, 2010 and obtained Brokerage and Clearing Member License from BSE on September 24, 2010 but is yet to commence operations for offering both the services. OCAL s present focus is primarily on investment banking operations, including merchant banking. OCAL offers services like Initial Public Offerings, Rights Issue, Buyback of Shares, Follow on Public Offering, Qualified Institutional Placements, Open Offers and other Equity Linked Financing. Currently, OCAL is assisting small sized companies in recalibrating their vision, business strategy and teams to reach their growth aspirations. These companies are in sectors like Oral care, Packaging, Oil and Gas, Water Purification, Ferrous Alloy, Sponge Iron, Digital Marketing, Metal recycling and Glass Manufacturing. As on July 15, 2011, OCAL has signed nine mandates for fund raising through IPO, and two mandates for joint venture. Keynote Capitals Institutional Research Page 4

Strengths Existing Corporate Relationships The company has focus on nurturing long-term relationships with companies and servicing these companies through the course of their development, by providing ongoing and innovative solutions has enabled company to form relationships with these clients, thereby leading to repeat business. The company serves SMEs throughout the course of growth. These SMEs gradually evolve into larger enterprises thereby enabling the company offers clients a larger bouquet of services including complex structured products viz. mergers and acquisitions (including cross border), international fund raising and off market capital raising. Research Backed Decision Making The company has focused on identification of growth stage investment opportunities and assessing the fair value of such businesses. It employs a top-down analysis, which begins with an analysis of the overall market and ends with the individual company. Objects of the Issue The objects of the issue are: Purchase of Corporate Office at Mumbai Development of Portfolio Management Services Brand Building Activities General Corporate Purposes Achieve the benefits of listing on the Stock Exchanges. Utilization of net proceeds Particulars Amount ` Cr Purchase of Corporate Office 7.00 Development of Portfolio Management Services 11.57 Brand Building 7.70 General Corporate Purposes [ ] Issue Expenses [ ] Total [ ] Investment Risks (Please refer to the RHP for a complete listing of risk factors) The company has planned to utilize 35% of the fund for PMS where there are no revenues since inception. Further the company has identified the cities but has not short listed the premises. This may change the company s outlays and timelines while rolling out this business services. The company is a new entrant in the Portfolio Management Services and Brokerage Market with no customer base, track record and prior experience. The company may find it difficult to start and manage the business and attract customers As per the current market condition, the company s business can adversely affect in many ways, including reduced businesses in all activities, including the advisory business. Such situations could completely cripple the business operations. The funding requirements of the Company and the deployment of the proceeds of the Issue are based on management estimates and have not been independently appraised by any bank or financial institution. Investment banking, Equity Brokerage and PMS industry are intensely competitive. The company is relatively small investment bank with limited history and has started the business on February 2010. Due to this there could be lot of t pressure in terms of business survival. Keynote Capitals Institutional Research Page 5

Restated Profit & Loss Statements Particulars FY08 FY09 FY10 FY11 Income from operations 0 0 6,131,523 3,700,000 Other income 0 0 35,820 214,637 Total income 0 0 6,167,343 3,914,637 Staff cost 0 0 2,106,797 4,983,499 Administration and other expenses 300 5,515 1,719,523 4,841,710 Preliminary expenses written off 0 2,000 232,486 928,044 Depreciation 22,903 35,783 61,532 157,169 Total 23,203 43,298 4,120,338 10,910,422 Net profit before tax (23,203) (43,298) 2,047,005 (6,995,785) Add: preliminary expenses charged off 0 2,000 232,486 928,044 Less: preliminary expenses incurred 10,000 0 1,152,530 0 Less: provision for gratuity 0 0 28,391 (28,391) Net profit before tax as restated (33,203) (41,298) 1,098,570 (6,039350) Total tax expense as restated 0 0 675,000 0 Net profit after tax (33,203) (41,298) 423,570 (6,039350) Restated Balance Sheets Particulars FY08 FY09 FY10 FY11 Gross block 112,360 112,360 448,294 725,041 Less: accumulated depreciation 22,903 58,686 120,218 277,387 Net block (A) 89,457 53,674 328,076 447,654 Investments (B) 0 0 0 30,096,430 Sundry debtors 0 0 4,483,023 4,483,023 Cash & bank balances 252,340 152,340 5,302,593 379,860 Loan and advances 0 0 41,381,429 109,408,520 Total current Assets (C) 252,340 152,340 51,167,045 114,271,403 Total assets (A+B+C) (D) 341,797 206,014 51,495,121 144,815,487 Secured loans 0 0 0 0 Unsecured loans 275,000 175,000 0 0 Current liabilities 0 5,515 342,661 144,203 Provisions - gratuity 0 0 28,391 86,565 Income tax 0 0 675,000 675,000 Total liabilities (E) 275,000 180,515 1,046,052 905,768 Net worth (D-E) 66,797 25,499 50,449,069 143,909,719 Equity share capital 100,000 100,000 50,100,000 100,100,000 Reserves & surplus (33,203) (74,501) 1,277,113 43,809,719 Total 66,797 25,499 51,377,113 143,909,719 Less: miscellaneous expenditure 0 0 928,044 0 Net worth 66,797 25,499 50,449,069 143,909,719 (`) (`) Keynote Capitals Institutional Research Page 6

Keynote Capitals Ltd. Member Stock Exchange, Mumbai (INB 230930539) National Stock Exchange of India Ltd. (INB 010930556) Over the Counter Exchange of India Ltd. (INB 200930535) Central Depository Services Ltd. (IN-DP-CDSL-152-2001) Registered Office 4th Floor, Balmer Lawrie Building, 5, J. N. Heredia Marg, Ballard Estate, Mumbai 400 001. Tel Nos. 022-2269 4322 / 24 / 25 Disclaimer This report by Keynote Capitals Ltd. is purely for information purpose and is based on the Red Herring Prospectus for the public issue of the company under coverage, published financial statements, public information and the recent analyst meeting of the company. Neither the information nor any opinion expressed in this report constitutes an offer, or an invitation to make an offer, to buy or sell the securities mentioned herein. Directors, officers, clients or employees of Keynote Capitals or its affiliates may have positions in securities covered in this report or in related investments. Keynote Capitals Ltd may also have proprietary trading positions in securities covered in this report or in related investments. Opinions and estimates mentioned herein, if any, are based on workings of Keynote Capitals only. Investors in the issue are advised to read the RHP carefully before subscribing to the issue. Keynote Capitals Ltd. or any of its directors, officers or employees shall not in any way be responsible for any loss arising from the use of this report. Investors are advised to apply their own judgment before acting on the contents of this report. Keynote Capitals Institutional Research Page 7