The Harding-Ford Group at Morgan Stanley
899 CASSATT RD STE 100 BERWYN, PA 19312 610-408-1941 / MAIN 800-345-3050 / TOLL-FREE 610-239-2143 / FAX http://www.morganstanleyfa.com/ thehardingfordgroup
As Financial Advisors, our role is to help you use your wealth to achieve what is most important to you. That may mean providing an education to children and grandchildren, buying a vacation home, meeting the special needs of a family member, retiring ten years early the list is endless, and the decision is uniquely your own. Together, we will explore your aspirations and the life you envision. We will work with you to translate your goals into a specific investment objective and personalized investment strategy. And then, drawing on the team s experience and perspective informed by the insight and resources of one of the world s largest financial firms we will structure a portfolio for you, executing and refining that strategy to help bring you closer to your definition of investment success. In short, your goals become our focus, and achieving them becomes a commitment that we share. THE HARDING-FORD GROUP 3
Meet the Professionals The Harding-Ford Group - Jillian T. Sharkey (Client Service Associate), John A. Harding (Vice President, Financial Advisor), Keith E. Ford (Financial Advisor) 4 MORGAN STANLEY
JOHN A HARDING Vice President Financial Advisor John has long term experience in the investment business. He spent 32 years as a Financial Consultant with Merrill Lynch. In 2009, John accepted a position with Morgan Stanley as a Vice President and Senior Financial Advisor. He uses financial and retirement planning to help clients with multi-generational wealth management. John holds his Series 7, 63, and 65 Licenses. John received his B. S. Economics from Villanova University. In addition, he received a Masters of Business Administration in Finance from Temple University. Keith E Ford Financial Advisor Keith has over 30 years of experience in the financial markets. Prior to joining Morgan Stanley in 2009, he was president of Kefco Securities, an equity and options trading firm at the Philadelphia Stock Exchange. He focuses on helping clients with portfolio construction, risk management and retirement and financial planning strategies. Keith holds his Series 7, 63 and 66 securities licenses, as well as annuities and life insurance licenses. Keith received his B.S in Business Administration from Stetson University. THE HARDING-FORD GROUP 5
Jillian T Sharkey Client Service Associate reports for her advisors and clients as well as handling the administration and sales end of the business makes her a well-rounded CSA. Jillian graduated with honors from the University of Pittsburg with a BA of Arts and currently lives in Downingtown, PA where she sits on the board of directors for her homeowners association. As a Client Service Associate, Jillian plays a crucial role supervising administrative details for the Harding Ford Group at Morgan Stanley. With more than 8 years in the industry, she assists with the day-to-day operations for her advisors, while working closely with clients to provide them with first class service. Jillian is responsible for providing key marketing strategies for the team, by creatively implementing new marketing ideas and maintaining the team website, brochures, and marketing materials. With an in-depth knowledge of brokerage operations and her background in marketing, Jillian is able to construct beautifully executed communications for the team through their website, brochures and other marketing materials. Tackling daily challenges, preparing research 6 MORGAN STANLEY
Developing Your Wealth Management Strategy Individuals work hard to build wealth in pursuit of a meaningful life for themselves and their family. Your achievements reflect substantial effort, and we will work just as hard on your behalf, committing our experience and skills to helping you achieve your unique goals for your wealth. Moreover, we will support you and your strategy by accessing the resources and perspective of one of the world s largest financial firms. Before our team offers specific advice, however, we must understand who you are and what you want your wealth to accomplish. Working with you, we will complete a four-step process: 1 Setting your financial objectives We will begin our relationship by listening discussing a range of topics related to your financial needs and investment objectives: long-term life goals and expectations, possible major purchases, and legacy and charitable goals, if you have them. We will discuss your current financial resources, your time horizon for various goals, your tolerance for risk even how your liabilities are structured. If you own a business, we also might discuss your current banking and cash management needs. 2 Developing your wealth management strategy Based on your input, our advice will likely help address income and retirement planning, asset protection, investment management, strategic borrowing, wealth transfer and business succession. Of course, your plan will include an asset allocation strategy designed to help achieve your financial goals in light of your risk tolerance and investment time horizon. 8 MORGAN STANLEY
3 Implementing your strategy After we have discussed and refined your strategy, the team works closely with you to bring the elements to life. Should we decide together that outside money managers are appropriate for you, we will draw on in-depth research and analysis to help you select from the hundreds of investment management firms available to you. If you prefer to invest in individual securities, we can help identify specific stocks, bonds and other securities that may be suitable for your portfolio. Whatever approach we decide on, the team will help you keep your strategy on track. 4 Reviewing your performance You will receive a quarterly review that outlines your portfolio s performance, helping you track progress toward your objectives. Moreover, when your personal situation or market conditions change significantly, we can suggest appropriate adjustments to your portfolio to help it remain aligned with your goals. 9
Morgan Stanley strives to offer clients the finest in financial thinking, products and execution to help them meet their individual needs and achieve their personal financial goals. When we work together, you ll benefit from personalized advice, objective guidance and dedication to your success as an investor. With access to Morgan Stanley s renowned global resources and investment opportunities, we can help you develop and maintain an optimal investment strategy. Our wealth management strategy will address key areas of your financial life beyond traditional investments and may incorporate diverse recommendations for building and protecting your wealth. 10 MORGAN STANLEY
Morgan Stanley Smith Barney LLC ("Morgan Stanley"), its affiliates and Morgan Stanley Financial Advisors or Private Wealth Advisors do not provide tax or legal advice. Clients should consult their tax advisor for matters involving taxation and tax planning and their attorney for matters involving trust and estate planning and other legal matters. This material does not provide individually tailored investment advice. It has been prepared without regard to the individual financial circumstances and objectives of persons who receive it. The strategies and or investments discussed in this material may not be suitable for all investors. Morgan Stanley Smith Barney LLC recommends that investors independently evaluate particular investments and strategies, and encourages investors to seek the advice of a Financial Advisor.The appropriateness of a particular investment or strategy will depend on an investors individual circumstances and objectives. 2015 Morgan Stanley Smith Barney LLC. Member SIPC. 11566184 09/2015 CRC 1310970