History Has Shown The Advantage Of True Diversification

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History Has Shown The Advantage Of True Diversification Returns of asset classes Year Stocks Bonds Gold Average 1995-23% 3% 14% -2% 1996-1% 13% -3% 3% 1997 20% 24% -14% 10% 1998-18% 8% 8% 0% 1999 67% 16% 2% 29% 2000-15% 13% 1% 0% 2001-16% 25% 6% 5% 2002 3% 23% 24% 17% 2003 72% 12% 13% 33% 2004 11% -1% 1% 3% 2005 36% 6% 22% 22% 2006 40% 6% 21% 22% 2007 55% 7% 17% 26% 2008-52% 27% 31% 2% 2009 76% -6% 19% 30% 2010 18% 6% 24% 16% 2011-25% 6% 31% 4% The best and worst performer changes year by year, but 2 out of 3 are positive in most years Average returns turned negative only once in 17 years Even a 52% fall in stocks in 2008 was balanced by gains in bonds and gold Positive average returns in 16 out of 17 years Data is historical. Past performance may or may not be sustained in future. Stocks: S&P CNX Nifty, Bonds: I-Sec Sovereign Bond Index; Source of data: Bloomberg 2

Predictability of returns: Rolling 3-year returns (1995-2011) 70.0% 60.0% 50.0% 40.0% Wider Narrower While analysing asset class returns, looking at the range of returns is as important as looking at average returns 30.0% 20.0% 10.0% 12.9% 11.8% 13.0% 11.7% 0.0% -10.0% -20.0% -30.0% Stocks Gold Triple Asset Bonds This is historical data. High, Low and Average Rolling 3-Year returns are for the period 31 Dec 1994 to 31 Dec 2011. Returns are compounded annualised. Past performance may or may not be sustained in the future. Stocks are represented by the S&P CNX Nifty and Bonds by the I-Sec Sovereign Bond Index. Triple Asset comprises of Stocks, Bonds and Gold weighted equally and rebalanced monthly. Triple Asset is a simulated portfolio. Source of data: Bloomberg & ACEMF. 3

Rebalancing, the asset allocation secret that no one talks about 800 700 600 500 400 ` 100 invested in Dec 94 grew to Triple Asset portfolio ` 758 Gold ` 785 Bonds ` 630 Stocks ` 497 300 200 100 Stocks Bonds Gold Triple Asset 0 Dec-94 Dec-96 Dec-98 Dec-00 Dec-02 Dec-04 Dec-06 Dec-08 Dec-10 This is historical data for the period 31 Dec 1994 to 30 November 2012 and is rebased to 100. Past performance may or may not be sustained in the future. Stocks are represented by the S&P CNX Nifty and Bonds by the I-Sec Sovereign Bond Index. Triple Asset comprises of Stocks, Bonds and Gold weighted equally and rebalanced monthly. Triple Asset is a simulated portfolio. Source of data: Bloomberg. 4

Rebalancing replicates the maxim of buy low, sell high Rebalancing is done by selling the asset which has outperformed and buying the asset which has underperformed Value of ` 100 invested in 30 Nov 2012 Equity ` 497 Bonds ` 630 Gold ` 785 Average (no rebalancing) ` 638 Triple Asset (with rebalancing) ` 758 Rebalancing has delivered 19% higher return. The excess return of ` 120 is larger than the initial ` 100 invested This is historical data for the period 31 Dec 1994 to 30 Nov 2012 and is rebased to 100. Past performance may or may not be sustained in the future. Stocks are represented by the S&P CNX Nifty and Bonds by the I-Sec Sovereign Bond Index. Triple Asset comprises of Stocks, Bonds and Gold weighted equally and rebalanced monthly. Triple Asset is a simulated portfolio. Source of data: Bloomberg. 5

Equities are powerful, but volatile in nature Date S&P CNX Nifty Level ` 100,000 invested at the start, value as on Stock (`) Triple Asset (`) 23rd Dec 1994 1182 100,000 100,000 11th Feb 2000 1756 148,527 155,482 21st Sep 2001 854 72,250 134,831 1st Jan 2004 1912 161,743 227,333 1st Jan 2008 6144 519,703 440,194 31st Mar 2009 3021 255,519 427,311 5th Nov 2010 6312 533,922 624,985 30th Dec 2011 4624 391,134 647,705 29th June 2012 5279 446,502 705,007 This is historical data for the period Dec 1994 to Jun 2012. Past performance may or may not be sustained in the future. Stocks are represented by the S&P CNX Nifty and Bonds by the I-Sec Sovereign Bond Index. Triple Asset comprises of Stocks, Bonds and Gold weighted equally and rebalanced monthly. Triple Asset is a simulated portfolio. Source of data: Bloomberg. 6

Reducing the fall aids in higher gains over time An equity oriented blended portfolio is mainly correlated with equity markets 480 430 380 330 ` 100 invested in Apr 02 grew to Triple Asset portfolio ` 443 Crisil Balanced ` 350 Fund Index 280 230 180 130 Triple Asset Crisil Balanced Fund Index 80 Apr-02 Apr-03 Apr-04 Apr-05 Apr-06 Apr-07 Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 By minimizing the fall, the triple asset portfolio reduces the amount of gain required to make up for the fall This is historical data for the period 1 Apr 2002 to 29 Jun 2012 and is rebased to 100. Past performance may or may not be sustained in the future. Stocks are represented by the S&P CNX Nifty and Bonds by the I-Sec Sovereign Bond Index. Triple Asset comprises of Stocks, Bonds and Gold weighted equally and rebalanced monthly. Triple Asset is a simulated portfolio. Crisil Balanced Index is a combined index consisting of 65% Equity & 35% Debt. Source of data: Bloomberg, AMFI 7

Diversification through 2 or 3 asset classes? A portfolio with 2 asset classes viz., stocks & bonds is beneficial in the short term In the long term, investing in all 3 asset classes will give the benefit of true diversification 480 430 380 330 280 230 180 130 ` 100 invested in Apr 02 grew to Triple Asset portfolio ` 443 Crisil MIP Blended ` 221 Fund Index Period 2 year return (CAGR) Crisil MIP Blended Fund Index Triple Asset Dec 2002 - Dec 2004 9% 17% Dec 2003 - Dec 2005 6% 13% Dec 2004 - Dec 2006 9% 22% Dec 2005 - Dec 2007 11% 24% Dec 2006 - Dec 2008 5% 10% Dec 2007 - Dec 2009 5% 11% 80 Apr-02 Apr-03 Apr-04 Apr-05 Triple Asset Apr-06 Apr-07 Crisil MIP Blended Fund Index Apr-08 Apr-09 Apr-10 Apr-11 Apr-12 Dec 2008 - Dec 2010 10% 22% Dec 2009 - Dec 2011 4% 10% This is historical data for the period 1 Apr 2002 to 29 Jun 2012 and is rebased to 100. Past performance may or may not be sustained in the future. Stocks are represented by the S&P CNX Nifty and Bonds by the I-Sec Sovereign Bond Index. Triple Asset comprises of Stocks, Bonds and Gold weighted equally and rebalanced monthly.. Triple Asset is a simulated portfolio Crisil MIP Blended Fund Index is a combined index consisting of 15% Equity & 85% Debt. Source of data: Bloomberg, AMFI 8

Bonds preserve capital, but create limited wealth Period 3 year AAA Corporate Bond Rate Rs. 100,000 invested at the start, value after 3 years Bond (`) Triple Asset (`) Jan 2002 - Dec 2004 8.49% 127,694 159,777 Jan 2003 to Dec 2005 5.87% 118,664 165,912 Jan 2004 to Dec 2006 5.25% 116,591 154,403 Jan 2005 to Dec 2007 6.70% 121,470 186,798 Jan 2006 to Dec 2008 7.31% 123,584 147,903 Jan 2007 to Dec 2009 8.80% 128,791 153,771 Jan 2008 to Dec 2010 8.96% 129,369 142,735 Jan 2009 to Dec 2011 8.70% 128,437 151,477 This is historical data for the period 1 Jan 2002 to 31 Dec 2011. Past performance may or may not be sustained in the future. Triple Asset comprises of Stocks, Bonds and Gold weighted equally and rebalanced monthly. In the Triple Asset, stocks are represented by the S&P CNX Nifty and bonds by the I-Sec Sovereign Bond Index. Triple Asset is a simulated portfolio. Source of data: Bloomberg. 9

Axis Triple Advantage Fund Growth through diversification Seeks to help investors take advantage of the benefits of diversification by investing in a mix of three asset classes viz., equity, bonds and gold. Equity Bonds Gold 30-40% 30-40% 20-30% Long Term Growth Most volatile 30-40% allocation Bottom-up stock selection Strong and sustainable growth companies Classical diversification in portfolio Low risk compared to stocks 30-40% allocation Active interest rate/duration calls Invests across corporate bonds, gilt & money market instruments High Credit Quality Hedge against event risks Uncorrelated to other assets 20-30% allocation Invests in Axis Gold ETF* 10 *The fund manager may also invest in other Gold ETFs.

Investment Strategy - Equity Style Sustainable growth Discipline Investment decisions are an output of a logical and disciplined investment process Fundamentals Based Investment process utilizes both Top down and Bottom up approaches to identify fundamentally sound companies Research Driven Investment decisions are driven by extensive macroeconomic and company research 11

The 4 Stage Equity Investment Process Identify Universe Identify companies with sustainable earnings growth potential, credible management and acceptable liquidity Research Analyze fundamentals to assess fair value of stocks in our universe Portfolio Construction Portfolio is constructed bottom up, stock by-stock while adhering to top-down risk parameters, liquidity profile and volatility targets Portfolio Monitoring Take profit or re-balance portfolio to ensure investment objectives are met. Examine need for hedging against event risks. 12

Investment Strategy Fixed Income We manage interest rates, not credit Risk management is integral to the investment process Interest Rates Credit Interest rate view based on macro-economic analysis Analysis of market valuation (yields, spreads) in context of macro environment We subscribe to the view that in credit risk, it is better to avoid losers than trying to pick winners Credit analysis of companies to arrive at an Investment Universe Focus on maintaining high credit quality of the portfolio 13

Interest rate view based on macro-economic analysis Macro-Economy Valuation Sentiment / Technical Global & Local Economic Analysis Growth Inflation Money Supply & Reserve Money Growth Deposit & Credit Growth Fiscal Policy External account & currency Real interest rates Steepness of yield curves Yield spreads Global interest rates Total market volumes & activity System Liquidity Statements from RBI/ Government Money flow News flow Interest Rate View 14

Gold as an event risk hedge Typical balanced portfolio of Equity and Bonds is reasonably diversified under normal market conditions 30% 20% 10% 0% -10% -20% -30% -40% -50% -60% -33.1% 14.1% Asian Financial Crisis (July 1997 - November 1998) -44.8% 24.8% 8.2% 8.6% Dotcom Bubble (February 2000 - September 2001) Stocks I-Sec Sovereign Bond Index Gold -55.1% 12.7% 23.6% Global Financial Crisis (December 2007 - November 2008) Gold offers its best hedge during strong equity bear markets This is historical data. Past performance may or may not be sustained in the future. Returns are absolute. Stocks are represented by the S & P CNX Nifty. Source of data: Bloomberg. 15

Performance as on 28th September 2012 40% September, 30, 2010 to September 30, 2011 35.3% September, 30, 2011 to September 28, 2012 Since Incep on (CAGR) 30% 26.6% 20% 10% 0% 3.8% 5.6% 5.0% 15.4% 14.8% 9.5% 17.8% 14.7% 10.3% 1.4% 7.5% 11.4% -10% -20% -18.0% -30% Axis Triple Advantage Fund - Growth Equity Debt Gold Benchmark Equity: S&P CNX Nifty, Debt: Crisil Composite Bond Fund Index, Benchmark: 35% of S&P CNX Nifty + 35% of CRISIL Composite Bond Fund Index + 30% INR Price of Gold. Past performance may or may not be sustained in future. Calculations are based on Growth Option NAV. Since inception returns are calculated on Rs. 10 invested at inception. Date of Inception: 23rd August 2010. Sudhanshu Asthana manages 2 schemes & R. Sivakumar manages 5 schemes. Please refer to annexure for performance of all schemes managed by the fund managers. 16

Why invest? 1 Benefit of diversification across asset classes 2 Lower volatility of returns 3 Disciplined process for portfolio rebalancing 4 Lower transaction cost through portfolio rebalancing process 5 Professional fund management across asset classes 17

Fund Features Type of Scheme Benchmark Fund Manager Load Structure Minimum Application Amount (for lump sum applications) Minimum Additional Purchase Amount Options/ Sub Options Offered Switch-In/ Sleep in Peace Option (SIP)*/ Systematic Withdrawal Plan (SWP) / Systematic Transfer Plan (STP) EasyCall An Open Ended Hybrid Fund 35%-S&P Nifty + 35%-CRISIL Composite Bond Fund Index + 30%-INR Price of Gold Sudhanshu Asthana and R. Sivakumar Entry Load: Nil Exit Load: 3% if redeemed/switched out up to 6 months from the date of allotment 2% if redeemed/switched out after 6 months & up to 12 months from the date of allotment 1% if redeemed/switched out after 12 months & up to 24 months from the date of allotment ` 5,000 in multiples of ` 1/- thereafter ` 100 and in multiples of ` 1/- thereafter Growth Dividend (Payout & Reinvestment) Available Available *Refers to Systematic Investment Plan. The scheme was managed by Chandresh Nigam, Sudhanshu Asthana & R.Sivakumar till November 4, 2012. w.e.f. November 5, 2012, the scheme is managed by Sudhanshu Asthana & R. Sivakumar. Sudhanshu Asthana manages 2 schemes & R. Sivakumar manages 5 schemes. Please refer to annexure for performance of all schemes managed by the fund managers. 18

Annexure Annexure for returns of schemes managed by fund manager (as on 28 th September, 2012) September, 30, 2010 to September 30, 2011 September, 30, 2011 to September 28, 2012 Since Inception Current Value of Investment if Rs. 10,000 was invested on inception date Absolute Return (%) Absolute Return (%) CAGR (%) Funds managed by Sudhanshu Asthana Axis Triple Advantage Fund - Growth 3.76% 14.85% 10.31% 12,291 Date of Inception 35% of S&P CNX Nifty + 35% of Crisil Composite Bond Fund Index + 30% Of INR 5.00% 14.70% 11.42% 12,550 23-Aug-10 Price of Gold (Benchmark) S&P CNX Nifty -18.02% 15.38% 1.36% 10,288 Additional Benchmark Not Applicable Funds managed by R.Sivakumar Axis Triple Advantage Fund - Growth 3.76% 14.85% 10.31% 12,291 35% of S&P CNX Nifty + 35% of Crisil Composite Bond Fund Index + 30% Of INR 5.00% 14.70% 11.42% 12,550 23-Aug-10 Price of Gold (Benchmark) S&P CNX Nifty -18.02% 15.38% 1.36% 10,288 Additional Benchmark Not Applicable Axis Income Saver - Growth 1.12% 9.27% 6.06% 11,387 Crisil MIP Blended Fund Index (Benchmark) 1.90% 10.60% 6.71% 11,540 16-Jul-10 Additional Benchmark Not Applicable Axis Dynamic Bond Fund - Growth - 9.41% 9.33% 11,355 27-Apr-11 Crisil Composite Bond Fund Index (Benchmark) - 9.50% 8.65% 11,254 Additional Benchmark Not Applicable Past performance may or may not be sustained in future. Calculations are based on Growth Option NAV. The above data excludes performance of close ended schemes as their performance is not comparable with other debt schemes & schemes which have not completed a year. 19

Statutory Details and Risk Factors Statutory Details: Axis Mutual Fund has been established as a Trust under the Indian Trusts Act, 1882, sponsored by Axis Bank Ltd. (liability restricted to ` 1 Lakh). Trustee: Axis Mutual Fund Trustee Ltd. Investment Manager: Axis Asset Management Co. Ltd. (the AMC) Risk Factors: Axis Bank Limited is not liable or responsible for any loss or shortfall resulting from the operation of the scheme. Mutual Fund Investments are subject to market risks, read all scheme related documents carefully.