BE:Europe RESULTS BE:Europe SURVEY DATA 457,990 senior business executives BE:Europe Universe BE:Europe - Average Issue Readership of International Publications 2006 2006 Net International Titles 36.6 40.0 (%) (%) (%) (%) Daily Titles Fortnightly Titles Financial Times 13.1 14.3 Fortune 3.2 3.4 The Wall Street Journal Europe 2.8 2.4 Forbes 3.0 2.7 International Herald Tribune 2.5 1.8 Monthly Titles USA Today 1.5 1.7 National Geographic 6.9 9.3 Weekly Titles Harvard Business Review 7.3 8.7 The Economist 10.5 12.3 CFO Europe 5.2 5.8 Time 6.1 6.7 Euromoney 2.5 2.5 BusinessWeek 4.6 4.3 Bloomberg Markets Magazine 1.7 1.8 Newsweek 4.4 4.2 Scientific American 1.8 1.4 Institutional Investor 1.2 1.4 BE:Europe Business and Consumer Profile
% C-Suite (Chairman, President, Chief Executive/Managing Director, Chief Operating Officer/Chief Financial Officer/Chief Information/Technology Officer/Chief Marketing Officer/Chief Purchasing Officer) 58 VP/Director and more senior 75 Strategy decisions a main area of responsibility 33 Involved in strategic decisions internationally 31 Average value of business purchases (Euros) 11,660,000 Company vehicle decision maker 24.3 Business services decision maker 38.7 Any international business air travel 57 6+ business air trips in Europe 21 Use Internet for business news 55 Average personal income (Euros) 174,134 Average value of main car (Euros) 42,660
BE:Europe RESULTS BE:Europe SURVEY DATA BE:Europe Universe 457,990 senior business executives BE:Europe TV Data Daily and Weekly Reach Channel Daily Reach % Weekly Reach % International 15.5 35.8 Channels International News 12.5 30 Channels CNN International 4.1 13.1 Sky News 5.6 12.4 Discovery Channel 4.1 11.5 National 2.9 9.4 Geographic EuroNews 2.8 7.9 BBC World News 2 7.1 Al Jazeera English 0.3 1.1
BE:Europe Website Data Monthly Reach Monthly Reach 2006 Monthly Reach % % bbc.co.uk 17.6 20.8 ft.com 9.2 10.3 cnn.com 9.6 7.7 skynews.com 6.0 6.8 bloomberg.com 4.0 5.3 economist.com 4.0 5.0 nationalgeographic.com 4.4 3.5 harvardbusinessonline.org 3.0 3.4 newsweek.com 2.1 3.1 euronews.com 3.2 2.8 nytimes.com n/a 2.7 wsj.com 2.2 2.6 businessweek.com 2.0 2.5 time.com 2.5 2.4 cnnmoney.com (incorporates fortune.com) n/a 2.3 cnbc.com 1.7 1.8 forbes.com 1.6 1.7 cfoeurope.com 1.1 1.1 iht.com 1.0 1.0
BE: Europe Pan regional media brand reach Brand usage print and online Financial Times 19.3% The Economist 13.9% National Geographic 11.4% Harvard Business Review 9.9% Time 8.0% Newsweek 6.7% CFO Europe 6.5% BusinessWeek 6.2% Bloomberg 6.1% Fortune 5.1% The Wall Street Journal Europe 4.3% Forbes 3.9% International Herald Tribune 2.6% Brand usage TV and online TV Channels BBC World News 22.4% CNN International 10.7% Bloomberg 6.4% National Geographic 5.8% EuroNews 5.0% CNBC 2.7%
BE:Central Europe SURVEY DATA 41,473 senior business executives BE:Central Europe Universe BE:Central Europe - Average Issue Readership of International Publications Net International Titles 38.2 38.6 2006 2006 (%) (%) (%) (%) Daily Titles Fortnightly Titles Financial Times 6.0 6.5 Forbes 9.7 14.3 The Wall Street Journal Europe 1.3 3.5 Fortune 2.2 2.3 USA Today 0.8 1.7 Monthly Titles International Herald Tribune 0.8 0.2 National Geographic 14.9 9.7 Weekly Titles Euromoney 4.6 4.6 Newsweek 4.3 8.3 CFO Europe 3.8 4.2 BusinessWeek 4.7 8.0 Harvard Business Review 4.1 4.1 Time 4.1 6.9 Scientific American 2.2 1.5 The Economist 8.0 6.6 Institutional Investor 0.6 0.6 Bloomberg Markets Magazine 0.4 0.3
BE:Central Europe Business and Consumer Profile 2006 % C-Suite (Chairman, President, Chief Executive/Managing Director, Chief Operating Officer/Chief Financial Officer/Chief Information/Technology Officer/Chief Marketing Officer/Chief Purchasing Officer) 49 VP/Director and more senior 75 Strategy decisions a main area of responsibility 24 Involved in strategic decisions internationally 19 Average value of business purchases (Euros) 7,799,999 Financial/ legal services decision maker 23 IT purchase decision maker 28 Any business air travel 50 Any business travel outside Europe 14 Use Internet for business news 65 Average personal income (Euros) 101,000 Average value of main car (Euros) 28,480
BE:Central Europe Universe 41,473 senior business executives BE:Central Europe TV Data Daily and Weekly Reach Channel Daily Reach Weekly Reach % % International Channels 30.5 60.2 International News Channels 14.9 37.7 National Geographic 18.3 40 Discovery Channel 15.9 36.1 CNN International 7.9 24.2 BBC World 4.5 18 EuroNews 3.2 9.4 CNBC 2.9 7.1 Sky News 1.5 5.3 Bloomberg 0.8 2.2 Al Jazeera English 0.1 2.2
BE:Central Europe Website Data Monthly Reach Monthly Reach 2006 Monthly Reach nationalgeographic.com 19.2 17.7 cnn.com 13.6 14.4 newsweek.com 10.2 13.2 economist.com 5.3 10.5 bbc.co.uk 8 10.3 forbes.com 4.1 8.2 ft.com 7.1 7.6 businessweek.com 5.8 7.4 euronews.com 6.2 7.0 cnnmoney.com (incorporating fortune.com) n/a 6.7 skynews.com 4.3 5.0 bloomberg.com 3.8 4.5 time.com 3.8 4.3 cnbc.com 1.8 4.1 wsj.com 3.7 3.9 harvardbusinessonline.org 4.5 3.5 cfoeurope.com 1.8 2.2 iht.com 1.2 1.2 nytimes.com n/a 1.0