Principles for successful long-term investing

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MARKET INSIGHTS Principles for successful long-term investing Using Market Insights to achieve better client outcomes 2Q 2016

MARKET INSIGHTS WAS FOUNDED IN 2004 IN THE WAKE OF THE FALLOUT FROM THE TECH BUBBLE. AT A TIME WHEN INVESTORS NEEDED IT MOST, THE FIRST GUIDE TO THE MARKETS PROVIDED CLARITY AND PERSPECTIVE, AND HELPED TO REINFORCE KEY HABITS OF SUCCESSFUL LONG-TERM INVESTORS. TODAY, MORE THAN A DECADE LATER, IT IS IN THAT SAME SPIRIT THAT WE ARE PLEASED TO OFFER, PRINCIPLES FOR SUCCESSFUL LONG-TERM INVESTING. WE BELIEVE THAT A COMBINATION OF THESE PRINCIPLES, SOUND FINANCIAL ADVICE AND DEEPER INSIGHTS CAN HELP MAKE EVERY INVESTOR BETTER OFF. 2

PRINCIPLES FOR SUCCESSFUL LONG-TERM INVESTING 1 PLAN ON LIVING A LONG TIME 2 CASH ISN T ALWAYS KING 3 AVOID EMOTIONAL BIASES BY STICKING TO A PLAN 4 VOLATILITY IS NORMAL; DON T LET IT DERAIL YOU 5 STAYING INVESTED MATTERS 6 DIVERSIFICATION WORKS 3

1 PLAN ON LIVING A LONG TIME LEFT: We are living longer Thanks to advances in medicine and healthier lifestyles, people are having longer lives. This charts shows the probability of reaching the ages of 80 or 90 for someone who is aged 65 today. A 65-year old couple may be surprised to learn that there is a 50% probability that at least one of them will live another 25 years, reaching the age of 90! Life expectancy and pension shortfall GTM U.S. 61 RIGHT: Many of us have not saved enough Many studies, including the one referenced here, reveal that individuals do not feel adequately prepared for retirement. There is a significant shortfall between the number of years a person expects their savings to last and the number of years a person typically spends in retirement. Investors should start early by saving more, investing with discipline and having a plan for their future. 4

2 CASH ISN T ALWAYS KING TOP LEFT: BOTTOM LEFT: Cash pays less Investors often think of cash as a safe haven during volatile times, or even a source of income. But banks no longer need to tap retail investors for funds the rate of interest earned on term deposits is falling and the gap above the official policy rate narrowing. With interest rates expected to stay lower for longer, investors should be sure that an allocation to cash doesn't undermine their long-term investment objectives. There s a lot of it More than $500 billion of cash still sits on the sidelines earning an increasing lower rate of interest, and will have missed out on the strong equity market performance following the global financial crisis. 5

3 AVOID EMOTIONAL BIASES BY STICKING TO A PLAN 6 TOP: BOTTOM: Home-country bias The Australian economy represents only a fraction of the global economy and accounts for only 2.6% of the world's equity markets. Yet for most Australian investors, a large portion of their investment is focused on this small portion of global capital markets. Familiarity bias and concentrated positions The major Australian equity index, the ASX 200 Index, is not representative of global equity markets and has an out-sized weighting towards the financial and materials sectors which includes banks and resource companies. Because of home bias and investors' preference for the domestic equity market, investors may find themselves having larger position in these sectors than a global investor. It is important that investors are aware of these biases and employ a disciplined investment plan that can help minimise their influence.

4 VOLATILITY IS NORMAL; DON T LET IT DERAIL YOU Seeing through the noise Every year has its rough patches. The red dots on this chart represent the maximum intra-year decline in each calendar year for the ASX 200 Index going back to 1994. While it is impossible to predict those pull-backs, investors should learn to expect them; after all markets suffered double digit pull-backs in 18 of the last 22 years. But investors should also have a plan for when the going gets tough, instead of reacting emotionally. The grey bars represent the full year market returns from 1 January to 31 December. Despite the pull-backs, the equity market managed to deliver positive returns in roughly 75% of the calendar years since 1994. 7

5 STAYING INVESTED MATTERS Good things come to those who wait While markets can always have a bad day, week, month and even year, history suggests investors are less likely to suffer losses over longer periods. This chart illustrates this concept. While oneyear equity returns have varied widely since 1950 (+61% to -43%) a blend of equities and bonds has not suffered a negative return over any ten-year rolling period within the past 65 years. 8

6 DIVERSIFICATION WORKS Diversification has served its purpose The last 15 years have been a volatile and tumultuous ride for investors, with multiple natural disasters, numerous geopolitical conflicts and major market downturns. While volatility might be a normal part of investing, investors can help minimise some of these risks through diversification. Despite the difficulties, the worst performing asset class of those shown was cash. Meanwhile a well-diversified portfolio including equities, bonds and some uncorrelated assets returned 7.5% per year over this period. 9

The views contained herein are not to be taken as an advice or a recommendation to buy or sell any investment in any jurisdiction, nor is it a commitment from J.P. Morgan Asset Management or any of its subsidiaries to participate in any of the transactions mentioned herein. Any forecasts, figures, opinions or investment techniques and strategies set out are for information purposes only, based on certain assumptions and current market conditions and are subject to change without prior notice. All information presented herein is considered to be accurate at the time of production, but no warranty of accuracy is given and no liability in respect of any error or omission is accepted. This material does not contain sufficient information to support an investment decision and it should not be relied upon by you in evaluating the merits of investing in any securities or products. In addition, users should make an independent assessment of the legal, regulatory, tax, credit, and accounting implications and determine, together with their own professional advisers, if any investment mentioned herein is believed to be suitable to their personal goals. Investors should ensure that they obtain all available relevant information before making any investment. It should be noted that investment involves risks, the value of investments and the income from them may fluctuate in accordance with market conditions and taxation agreements and investors may not get back the full amount invested. Both past performance and yield may not be a reliable guide to future performance. J.P. Morgan Asset Management is the brand for the asset management business of JPMorgan Chase & Co. and its affiliates worldwide. This communication is issued by the following entities: in the United Kingdom by JPMorgan Asset Management (UK) Limited, which is authorized and regulated by the Financial Conduct Authority; in other EU jurisdictions by JPMorgan Asset Management (Europe) S.à r.l.; in Hong Kong by JF Asset Management Limited, or JPMorgan Funds (Asia) Limited, or JPMorgan Asset Management Real Assets (Asia) Limited; in India by JPMorgan Asset Management India Private Limited; in Singapore by JPMorgan Asset Management (Singapore) Limited, or JPMorgan Asset Management Real Assets (Singapore) Pte Ltd; in Taiwan by JPMorgan Asset Management (Taiwan) Limited; in Japan by JPMorgan Asset Management (Japan) Limited which is a member of the Investment Trusts Association, Japan, the Japan Investment Advisers Association, Type II Financial Instruments Firms Association and the Japan Securities Dealers Association and is regulated by the Financial Services Agency (registration number Kanto Local Finance Bureau (Financial Instruments Firm) No. 330 ); in Korea by JPMorgan Asset Management (Korea) Company Limited; in Australia to wholesale clients only as defined in section 761A and 761G of the Corporations Act 2001 (Cth) by JPMorgan Asset Management (Australia) Limited (ABN 55143832080) (AFSL 376919); in Brazil by Banco J.P. Morgan S.A.; in Canada for institutional clients use only by JPMorgan Asset Management (Canada) Inc., and in the United States by JPMorgan Distribution Services Inc. and J.P. Morgan Institutional Investments, Inc., both members of FINRA/SIPC.; and J.P. Morgan Investment Management Inc. In APAC, distribution is for Hong Kong, Taiwan, Japan and Singapore. For all other countries in APAC, to intended recipients only. Copyright 2016 JPMorgan Chase & Co. All rights reserved. 10