Best of Switzerland. Lukas Gähwiler CEO UBS Switzerland. September 20, 2012

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Best of Switzerland Lukas Gähwiler CEO UBS Switzerland September 20, 2012

Cautionary statement regarding forward-looking statements This document contains statements that constitute forward-looking statements, including but not limited to management s outlook for UBS s financial performance and statements relating to the anticipated effect of transactions and strategic initiatives on UBS s business and future development. While these forward-looking statements represent UBS s judgments and expectations concerning the matters described, a number of risks, uncertainties and other important factors could cause actual developments and results to differ materially from UBS s expectations. These factors include, but are not limited to: (1) developments in the markets in which UBS operates or to which it is exposed, including movements in securities prices or liquidity, credit spreads, currency exchange rates and interest rates and the effect of economic conditions and market developments on the financial position or creditworthiness of UBS s clients and counterparties; (2) changes in the availability of capital and funding, including any changes in UBS s credit spreads and ratings; (3) the ability of UBS to reduce its Basel III risk-weighted assets in order to comply with future Swiss capital requirements without materially adversely affecting its profitability; (4) changes in financial legislation and regulation in Switzerland, the US, the UK and other major financial centers which may impose constraints on or necessitate changes in the scope and location of UBS s business activities and in its legal and booking structures, including the imposition of more stringent capital and liquidity requirements, incremental tax requirements and constraints on remuneration; (5) possible constraints or sanctions that regulatory authorities might impose on UBS, including as a consequence of the unauthorized trading incident announced in September 2011; (6) changes in UBS s competitive position, including whether differences in regulatory capital and other requirements among the major financial centers will adversely affect UBS s ability to compete in certain lines of business, (7) the liability to which UBS may be exposed due to litigation, contractual claims and regulatory investigations, including those stemming from the market events and losses incurred by clients and counterparties during the financial crisis of 2007 to 2009 and from the ongoing investigations relating to the setting of LIBOR and other reference rates; (8) the effects on UBS s cross-border banking business of tax treaties negotiated or under discussion between Switzerland and other countries and future tax or regulatory developments; (9) the degree to which UBS is successful in effecting organizational changes and implementing strategic plans, and whether those changes and plans will have the effects intended; (10) UBS s ability to retain and attract the employees necessary to generate revenues and to manage, support and control its businesses; (11) changes in accounting standards or policies, and accounting determinations affecting the recognition of gain or loss, the valuation of goodwill and other matters; (12) limitations on the effectiveness of UBS s internal processes for risk management, risk control, measurement and modeling, and of financial models generally; (13) whether UBS will be successful in keeping pace with competitors in updating its technology, particularly in trading businesses; (14) the occurrence of operational failures, such as fraud, unauthorized trading and systems failures, either within UBS or within a counterparty; and (15) the effect that these or other factors or unanticipated events may have on our reputation and the additional consequences that this may have on our business and performance. Our business and financial performance could be affected by other factors identified in our past and future filings and reports, including those filed with the SEC. More detailed information about those factors is set forth in documents furnished by UBS and filings made by UBS with the SEC, including UBS s Annual Report on Form 20-F for the year ended 31 December 2011. UBS is not under any obligation to (and expressly disclaims any obligation to) update or alter its forward-looking statements, whether as a result of new information, future events, or otherwise. 1

Important information related to numbers shown in this presentation Use of adjusted numbers Throughout this presentation, unless otherwise indicated, adjusted figures exclude each of the following items, to the extent applicable, on a Group and business division level: - own credit on financial liabilities designated at fair value (CHF 239 million gain for the Group in 2Q12, CHF 1,164 million loss for the Group in 1Q12) - net restructuring charges (net charge of CHF 9 million for the Group in 2Q12, net charge of CHF 126 million for the Group in 1Q12) - credit to personnel expenses related to changes to UBS s Swiss pension plan (CHF 485 million for the Group in 1Q12) - credit to personnel expenses related to changes to a US retiree medical and life insurance benefit plan (CHF 84 million for the Group in 2Q12) Pro-forma Basel III RWAs and Basel III capital ratios The calculation of our pro-forma Basel III RWAs combines existing Basel 2.5 RWAs, securitization exposures based on a revised model that applies a fixed risk weighting, and new capital charges based on new models and calculation engines. Some of these new models still require regulatory approval that is not expected until after further guidance is developed. Our pro-forma Basel III RWAs therefore include estimates of the impact of these new capital charges and will be refined as new models and the associated systems are enhanced and as regulatory interpretations evolve. Currency translation Monthly income statement items of foreign operations with a functional currency other than Swiss francs are translated with month-end rates into Swiss francs. Refer to Note 18 Currency translation rates in UBS s 2Q12 report for more information. Disclaimer This document and the information contained herein are provided solely for information purposes, and are not to be construed as a solicitation of an offer to buy or sell any securities or other financial instruments in Switzerland, the United States or any other jurisdiction. No investment decision relating to securities of or relating to UBS AG or its affiliates should be made on the basis of this document. Refer to UBS s second quarter 2012 report and its Annual Report on Form 20-F for the year ended 31 December 2011 for additional information. These reports are available at www.ubs.com/investors. UBS undertakes no obligation to update the information contained herein. UBS specifically prohibits the redistribution or reproduction of this material in whole or in part without the prior written permission of UBS and UBS accepts no liability whatsoever for the actions of third parties in this respect. UBS 2012. The key symbol and UBS are among the registered and unregistered trademarks of UBS. All rights reserved. 2

Key messages Our strategy is centered on our pre-eminent wealth management businesses and our universal bank in Switzerland; it builds on the strengths of all of our businesses UBS s capital position is industry-leading and we are determined to strengthen it further without diluting shareholders; a strong capital base is the foundation for our long-term success UBS Switzerland is the leading universal bank in our home market and a strong anchor to the Group both in terms of profit stability and sustaining our global brand Rigorous strategy execution and stringent cross-divisional collaboration allowed for substantial growth in UBS Switzerland 3

Our strategy builds on the strengths of all of our businesses Our integrated model is a competitive advantage Unrivaled WM businesses Emphasize advisory services Invest in growth areas APAC and EM Consolidate on/offshore in Europe Build on best in class productivity in Americas Focused Investment Bank Build on strengths in Equities, FX, advisory and research Attract talent in IBD Increase collaboration with WM businesses and Global AM Clients Leading R&C Swiss business Strengthen leading position Maintain lending discipline Continue to act as feeder for other businesses Well-diversified Global AM Further grow passive and alternative capabilities Continue to build 3rd party business, notably in wholesale channels while also providing attractive products for WM clients and creates value for our clients 4

Balanced and diversified sources of revenue and profits A predominance of capital-light businesses 1H12 adjusted pre-tax profit contribution 1 (total of CHF 3.2 billion) ~80% ~20% 2 Long-term, sustainable success strategy ~80% of 1H12 adjusted profits from fee-generating, asset gathering businesses, including our Retail & Corporate business in Switzerland A strong foundation for sustainable long term performance WM businesses, R&C, Global AM Investment Bank Basel III RWA mix 1 ~25% ~75% ~40% ~60% 30.9.11 31.12.13 target WM businesses, R&C, Global AM Investment Bank Reducing capital needs, while strengthening the business mix Reducing capital usage in the Investment Bank Increasing proportion of fee-generating, asset gathering businesses, including our Retail & Corporate business in Switzerland and a less capital-intensive Investment Bank Refer to slide 2 for details about adjusted numbers, Basel III estimates and FX rates in this presentation 1 Business divisions (excluding Corporate Center) 2 2Q12 results included the impact of a loss of CHF 349 million related to the Facebook initial public offering 5

Continued focus on strategy execution Capital ~10.0% ~6.2% Basel III CET1 ratio +3.1% +2.6% ~13.1% ~8.8% Industry-leading capital position; highest targeted capital ratio amongst peers We intend to continue to build our capital position and to be comfortably above 9% (fully applied) by year-end 2012 30.9.11 30.6.12 Phase-in Fully applied Basel III RWAs Risk-weighted assets (CHF billion) ~400 (~95) ~305 ~270 30.9.11 30.6.12 2013 target Focused and disciplined execution of Basel III RWA reduction strategy; Basel III RWA CHF ~95 billion lower since 3Q11 Achieved 2012 RWA target at the end of 2Q12; now focused on 2013 targets Costs (CHF billion) Adjusted annualized operating expenses (1.1) 23.3 22.2 1H11 1H12 We are on track to achieve our CHF 2.0 billion cost reduction target by the end of 2013 despite adverse currency movements Personnel expenses down 8% 1H12 vs. 1H11 We are adapting our business model and cost base to the new market conditions Refer to slide 2 for details about adjusted numbers, Basel III estimates and FX rates in this presentation 6

Our wealth management businesses are unrivaled We are well positioned for growth in the most attractive markets Invested assets CHF 1,540 billion on 30.6.12, up CHF 40 billion QoQ 720 WM Americas 757 783 Wealth Management Adjusted pre-tax profit 1 (combined result) Net new money (combined result) (CHF million) 602 717 766 699 (CHF billion) (4.6) 8.9 10.9 13.2 2010 2011 1Q12 2Q12 Quarterly average 2010 2011 1Q12 2Q12 Quarterly average Refer to slide 2 for details about adjusted numbers, Basel III estimates and FX rates in this presentation 1 3Q10 excludes a provision related to an arbitration matter (WMA) 7

UBS CH - The leading universal bank with top positions in all business areas Retail Corporates Huge retail client base with ~2.5m relationships Extensive network of ~300 branches, 24/7 call center and most secure e-banking 1 Basle Zurich Serving ~50% of all corporates and ~85% of all banks in Switzerland Extensive distribution network based on retail branches >20% of UBS Switzerland revenues generated by crosssegment collaboration IB CH Biggest Flow House in Switzerland 2 Main FX hub of UBS which ranks amongst top 3 global FX players 3 WM CH Serving 1/3 of wealthy individuals and 2/3 of all family offices Unrivaled WM network based on retail branches reaching ~80% of Swiss wealth Global AM CH Biggest Asset Manager with full solution range (asset classes/ structures) in Switzerland 4 Largest fund distribution platform (>26,000 funds available) 4 1 SF1 "Kassensturz", 2011; 2 SIX Participant Report, June 2012; 3 Euromoney FX Survey 2012; 4 Assessment based on public information incl. corporate websites, financial reports, media releases and on UBS internal estimates and analyses 8

UBS Switzerland's strategy consequently implemented and still valid Ambition The strongest universal bank in Switzerland Segments Retail WM CH Corporates IB CH Global AM CH Strategic cornerstones Client focus Advice and service Solutions and platforms Positioning Always behind the client, thinking ahead Key enablers Cross-divisional collaboration Human capital management Efficiency and productivity Principles Excellence Client focus Sustainable performance We will not rest 9

Cross-divisional collaboration with value add One face to the clients and the public Regional and location heads represent UBS externally in a unified manner Top Clients Initiative: cross-divisional coverage teams for selected clients Business areas share branches and platform Dedicated Management team for Swiss market Management team comprising all business areas allows us to efficiently utilize existing resources, avoid silo thinking and enable non-bureaucratic collaboration Retail IB CH WM CH Cross-divisional Global collaboration AM CH Corporates Cross-divisional revenue generation >20% of UBS Switzerland revenues are generated by cross-divisional collaboration Double-digit billion volume of cross-divisional business referrals and client developments per year Retail, WM CH & Corporates cross-sell IB & AM products with several hundred million of revenues per year 10

Successful strategy implementation generating tangible impact Retail WM CH Corporates IB CH Global AM CH Top 2 No. 1 No. 1 No. 1 No. 1 Record inflow of net client assets since 2007 Growth in net new mortgages while increasing margins Most secure e-banking 1 and leading mobile-banking 2 Very strong momentum in net new money inflow in 1H12 Successful focus on clients and portfolio quality Best private bank for UHNW clients in Switzerland 3 Important net new client deposit inflow from Corporate clients in 1H12 Best domestic cash manager 3 and Best global custodian Switzerland 4 Leading service provider to banks and asset managers in CH & LI Center of Excellence for business with 3 rd party banks Market leader in listed securitized derivatives on Scoach 5 No. 1 M&A House in Switzerland 3 Strong inflows of net new money in 3 rd party business in the last 6 quarters 2 nd fastest growing ETF provider in Europe 6 High level of product innovation UBS CH Best Bank Best Bank in Switzerland, Euromoney 2012 in Switzerland Note: Rankings are the result of UBS assessment based on peers publicly available information and UBS internal estimates and analyses 1 SF1 "Kassensturz", 2011; 2 Apple, September 2012; 3 Euromoney 2011; 4 R&M Survey, 2012; 5 Derivatives Exchange by SIX and Deutsche Börse; 6 ETFGI, Bloomberg as of June 2012 11

Key messages Our strategy is centered on our pre-eminent wealth management businesses and our universal bank in Switzerland; it builds on the strengths of all of our businesses UBS s capital position is industry-leading and we are determined to strengthen it further without diluting shareholders; a strong capital base is the foundation for our long-term success UBS Switzerland is the leading universal bank in our home market and a strong anchor to the Group both in terms of profit stability and sustaining our global brand Rigorous strategy execution and stringent cross-divisional collaboration allowed for substantial growth in UBS Switzerland 12