LOTUS BAKERIES: 2010 ANNUAL RESULTS

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LOTUS BAKERIES: 2010 ANNUAL RESULTS Strong profitability confirmed in 2010 Proposed gross dividend: EUR 8.80 per share for 2010 vs. EUR 7.80 for 2009. 1. Results 2010 All figures in the table fully conform to IFRS standards. Income statement (1) (in thousands EUR) 2010 2009 Evolution (%) Turnover 264,823 261,071 1.4 Recurrent operating result (REBIT) 34,955 34,593 1.0 Recurrent operating cash flow (REBITDA) (2) 48,713 48,197 1.1 Non-recurrent operating result (874) (295) 196.3 Operating result (EBIT) (3) 34,081 34,299-0.6 Financial result (2,960) (2,826) 4.7 Profit before taxes 31,121 31,473-1.1 Taxes (8,055) (8,202) - 1.8 Result after taxes 23,066 23,271-0.9 Result from discontinued operations 0 1,889 - Net result 23,066 25,160-8.3 Net result: minority interest 11 95-88.4 Net result: Group share 23,055 25,065-8.0 Total number of shares on December 31 (4) 772,563 803,037-3.8 Key figures per share (in EUR) Recurrent operating result (REBIT) 45.25 43.08 5.0 Recurrent operating cashflow (REBITDA) (2) 63.05 60.02 5.0 Net result: Group share 29.84 31.21-4.4 Balance sheet statement (in EUR thousands) Balance sheet total 224,731 226,110-0.6 Equity 109,795 101,197 8.5 Investments (5) 17,090 9,184 86.1 Net financial debts (6) 23,763 26,986-11.9 Gross dividend (7) (in EUR per share) 8.80 7.80 12.8 (1) More information about the income statement and balance sheet can be find on the website: www.lotusbakeries.com (2) Recurrent operating cash flow is defined as recurrent operating result + depreciation + provisions and amounts written off + non-cash costs valuation option-and warrantplan. (3) EBIT is defined as recurrent operating result + non-recurrent operating result (4) Total number of shares on December 31, inclusive own shares (5) Investments in intangible and tangible fixed assets (6) Net financial debts are defined as financial debts cash investments liquid assets own shares (7) For 2010: dividend proposed to the Ordinary General Shareholders Meeting of 13 May 2011 The statutory auditor, PricewaterhouseCoopers, represented by Lieven Adams and Peter Opsomer, has confirmed that its audit work on the consolidated balance sheet and consolidated income statement, which has been substantially completed, has not revealed the need for any material deviations to the accounting information contained in this press release 1

2. Explanations 2.1 Turnover In 2010 the consolidated turnover of Lotus Bakeries grew by 1.4 % to EUR 264.8 million. On a like-for-like basis, taking into account the ending of the Jaffa Cake bars contract with McVities, turnover was, thanks to the branded products, up by a large 2.5% in comparison with 2009. The growth of the total biscuit market in Belgium in 2010 was slightly positive. Through constant focus on the quality of our products, and with increased media investments, the Lotus brand was able to significantly strengthen its market share in its specific segments of caramelized biscuits, cakes and waffles. In product innovation particular attention was paid to increasing consumer convenience and creating new consumption occasions. Although if the hype that surrounded the launch of our caramelized biscuit spread is over, we see that Lotus caramelized biscuit spread has taken an important position in the 'bread spread' category. The gingerbread market in the Netherlands experienced a slight downward trend through to September 2010. However, thanks to various initiatives by Koninklijke Peijnenburg, including a further improvement in quality and softness, new packaging and formats and large-scale media effort, the gingerbread market returned to growth in the last quarter, with a further strengthening of Koninklijke Peijnenburg's position. Sales of Lotus caramelized biscuit and caramelized biscuit spread continued their sustained growth. Total sales of branded products in the Netherlands in 2010 were stable. 2010 was another excellent year for France. During the year, various additional commercial initiatives at the national level were rewarded with good growth in caramelized biscuits, caramelized biscuit spread and waffles. A clear focus on caramelized biscuits in the UK, North-Eastern Europe, North America and Export areas is generating results. In all the above areas, sales of caramelized biscuits continued to grow. 2

2.2 Operating result 2010 confirmed the strong REBIT and REBITDA percentages of the previous year. Recurrent operating result, at 13.2% of turnover, and recurrent operating cash flow at 18.4% are fully in line with 2009. Recurrent operating result (REBIT) grew in absolute terms from EUR 34.6 million to EUR 35.0 million. Recurrent operating cash flow (REBITDA) for 2010 amounted to EUR 48.7 million, an increase of a large EUR 0.5 million. The non-recurrent operating result was keur -874. The non-recurrent costs are attributable mainly to the amortization of amortizable brands from the 'purchase price allocation' related to the acquisition of Koninklijke Peijnenburg, to the cost of terminating the joint venture relating to the Sweden merchandising team and to the legal costs of, among other things, the merger between Lotus Bakeries NV and Bisinvest NV. 2.3 Financial result The financial result, mainly existing of interests on debts, amounted in 2010 to a cost of EUR 3 million. This figure is in line with 2009. As indicated in the first half of 2010, nearly EUR 2 million in costs were recorded due to the fall of the 'marked to market' value of US dollar hedging instruments. The value of these hedging instruments recovered with the evolution of the dollar exchange rate in the second half of the year. 2.4 Income taxes The tax charge for 2010 amounts to EUR 8.1 million, representing an effective tax rate of 26 %. 2.5 Result from discontinued activities The positive result from discontinued operations in 2009, amounting to EUR 1.9 million, can be attributed in full to the sale of the shares of Harry's Benelux 2.6 Net result The net result amounts to EUR 23 million. The decrease of EUR 2 million compared with 2009 is attributable to the gain on the sale of the shares of Harry's Benelux in 2009. 3

2.7 Net financial debt Net financial debt in 2010 was significantly impacted by the merger of Lotus Bakeries and Bisinvest, leading to the acquisition of EUR 10.2 million of debt, by the acquisition of land and buildings in Tyresö for EUR 7.3 million and, lastly, by the acquisition of all the shares of the joint venture partner of Margarinerie Hinnekens for approximately EUR 1 million. Thanks to the strong cash flow in 2010, net financial debt yet fell from EUR 27.0 million to EUR 23.8 million. 2.8 Investments Investments in 2010 amounted to EUR 17 million. First of all, in December 2010, land and buildings at Tyresö, close to Stockholm, were acquired from a real estate company for EUR 7.3 million. The former owners of Anna's had concluded a sale and lease-back operation in 2006. The other investments relate mainly to the further automation of packaging lines, in particular at Oostakker (Ghent) and Comines (France). 3. Production of Pepparkakor Lotus Bakeries' vision is to be the leader in the specialty market for 'pepparkakor' biscuits with its Anna's brand. Central to this is the unique taste of the products. High and consistent product quality is of vital importance here. In December 2010, Ikea, a major customer for our 'pepparkakor' biscuits, announced that it would discontinue buying Anna's Pepparkakor from June 2011. Ikea has recently opted for a new Food concept in its stores, with its Food section to be stocked entirely with Ikea's own brand products. In 2010 sales to Ikea amounted to nearly EUR 4 million, with a contribution margin of around EUR 1 million. Right now the Ikea volume is produced at two manufacturing sites: Tyresö (Sweden) and High River (Canada). In order to be able to continue to implement the strategic choices that have been made, Lotus Bakeries will produce all Anna's Pepperkakor at Tyresö (Sweden) and close its High River (Canada) manufacturing location. Tyresö in this way becomes the specialized and efficient production location for 'pepperkakor' biscuits. 4

The closure of the High River production facility is a well-considered choice, despite the measures that this will require. The closure will mean 11 permanent job losses in High River and this will create an additional seven jobs in Tyresö. Centralizing production in Tyresö and increasing the output there offers the opportunity to better protect the unique taste experience and product quality of Anna's Pepperkakor. With the closure effectively completed, the North America organization can then concentrate fully on the major task of further expanding the Anna's (pepparkakor) and Lotus Biscoff (caramelized biscuits) brands. The North American market is one of the most important growth markets for Lotus Bakeries. 4. Conclusion and prospects In 2010, the Lotus Bakeries Group once again posted positive internal growth together with excellent profitability and cash flow. In Belgium, the Netherlands and France we saw a positive trend of the specialties under the Lotus and Peijnenburg brands through additional commercial investments and consumer communication. In 2010 especially our caramelized biscuits sales grew strongly, as in previous years, in all our sales areas. In 2011 a number of major investment programs are starting up. First of all, production capacity will be increased to meet the growing demand for caramelized biscuits. Lotus Bakeries has decided to undertake a major investment at its Lembeke site, where already all its caramelized biscuits are produced. A clear focus on caramelized biscuits is a major pillar of the Group's long-term strategy. In addition, preparations will start to extend the Oostakker plant into a strategic cake production plant where all cake production in Belgium will be centralized. Finally, in 2011, as indicated above, Pepparkakor production will be centralized at Tyresö, to give us a single efficient, high-performance production plant focused on a single specialty. Lotus Bakeries is convinced that the strategy of continuing to invest significantly in its brands and the associated products should be continued for the coming years. The clear focus on the main specialties will be continued. In addition to this, it is crucial to continuously invest in order to maintain and even improve the production performance, efficiency and quality of these specialties. Only in this way products can be produced with a distinctive taste and costprice. In recent months, raw materials and packaging prices have increased significantly. Lotus Bakeries has therefore increased its selling prices in early 2011. 5

The Board of Directors and management are very confident that the fundamentals exist for further sales and profitability growth in the longer term. 5. Dividend The Board of Directors will propose to the Ordinary General Meeting of Shareholders of 13 May 2011 that the company declare for 2010 a net dividend of EUR 6.60 per share (gross dividend of EUR 8.80), compared with EUR 5.85 (EUR 7.80 gross) in 2009. 6. Financial calendar Financial analysts meeting: 15 February 2011 2010 annual report available on www.lotusbakeries.com: 15 April 2011 Publication of the interim declaration covering the period 13 May 2011 from 1 January 2011: Ordinary General Meeting of shareholders: 13 May 2011 Dividend payable from: 20 May 2011 Publication of 2011 half-year results: 29 August 2011 Lotus Bakeries in a nutshell Lot u s Bakeries f ocu ses o n au t h en t ic sp ecialt ies f rom t h e b iscu it an d cake w orld : caram elized b iscu it s (sp ecu loos), g in g erb read, cake sp ecialt ies, w af f les an d p ep p arkakor b iscu it s. Lot u s Bakeries, w it h h ead q u art ers in Belg iu m, is a d yn am ic, in t ern at ion ally orien t ed com p an y w it h p rod u ct io n f acilit ies in Belg iu m, t h e Net h erlan d s, Fran ce, Sw ed en an d Can ad a, ow n sales org an izat ion s in 9 Eu rop ean cou n t ries an d in t h e Un it ed St at es/can ad a, an d an exp ort d ep art m en t f or t h e ot h er cou n t ries. Wit h 1231 em p loyees, Lot u s Bakeries p rod u ces an d sells h ig h - q u alit y, t ast y p rod u ct s u n d er t h e Lot u s, Peijn en b u rg an d An n a s b ran d n am es. By m ain t ain in g a h ealt h y b alan ce b et w een t rad it io n an d in n ovat ion, Lot u s Bakeries in d u lg es con su m ers w it h a u n iq u e ran g e of p ro d u ct s. In 2010 t h e Grou p ach ieved a t u rn over of EUR 264.8 m illion. Th e sh ares of Lot u s Bakeries are list ed on Eu ron ext Bru ssels. For further information, please contact: Matthieu Boone, CEO tel. + 32 9 376 26 02 Further information on Lotus Bakeries can be found on www.lotusbakeries.com. 6