Accounting For Decision Making

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Accounting For Decision Making Topic 7 Costing products and services

Goals for this session Explain why managers need estimates of the costs of both responsibility centres and products; Describe the basic principles for estimating responsibility centre and product costs; Explain the problems that arise in estimating the indirect costs of responsibility centres and products; Describe how to estimate a product s indirect costs using a business-wide overhead rate or departmental overhead rates and evaluate these approaches; Explain how to use activity-based costing to assign costs to products; Calculate the costs of products using activity-based costing; and Assess when it is appropriate to use activity-based product costing.

Why worry about Product Costs??? Managers can use product cost information to Decide on what price to charge Assess product or service profitability Decide what to produce & how much to produce Make outsourcing decisions Plan future costs Control costs Reimburse cost contracts Value inventory & COGS (for Balance Sheets & Income Statements)

Some definitions cost object - items which are assigned a separate measure of cost (includes services/ products, customers) direct costs - can be identified with, or traced to, a particular cost object in an economic manner indirect costs - cannot be identified with or traced to a cost object in an economic manner direct product costs - manufacturing costs that can be traced to products in an economic manner

Product and Service costs direct material - cost of materials used to produce a product, where the cost can be traced to each product in an economic manner direct labour - costs of salaries, wages and labour on-costs for personnel who work directly on the manufactured product manufacturing overhead - all other costs of manufacturing.

Overhead costs indirect materials and indirect labour costs of depreciation, insurance of factory, utilities and support departments costs of support departments do not work directly on the product or service but are essential to the production process idle time and overtime premium

Cost Drivers A cost driver is a factor that causes overhead costs to be incurred In choosing an overhead cost driver, try to find the factor that causes costs to vary Eg: Labour cost or labour hours Machine hours Material cost Units produced Number of set-ups

Allocating Indirect Costs The Aim: To include in the product cost, the cost of the Indirect resources consumed by the product The Method: Use a business-wide (aka plant-wide) overhead rate This involves: Identifying a cost driver for overhead and estimating the cost driver volume for the coming year Preparing an overhead budget for the coming year Calculating a budgeted (pre-determined) overhead rate per unit of cost driver Allocating (applying) indirect costs to products or services using the budgeted rate multiplied by the amount of cost driver used by each product or service Annual Budgeted Overhead for the Organisation. Annual Estimated Usage of the Cost Driver for the Organisation.

Overhead allocation ~ Plant-wide Rate What is the cost of a Batch of 4,200 Units of component? Direct materials 4,200 kg @ $50/kg $210,000 Direct Labour 5,000 hours @ $28/hr $140,000 Actual Machine Hours Worked 1060 Budgeted Overhead $12.4m Budgeted Machine Hours 125,000 Overhead Rate: Budgeted Overhead = Budgeted Overhead Budgeted Level of Cost Driver Budgeted Machine Activity = $12.4m = $99.20/hour 125,000hrs

Cost of the Batch is: Direct Materials 4,200 kg @ $50/kg $210,000 Direct Labour 5,000 hours @ $28/hr $140,000 Prime Cost* $350,000 Overhead 1060 hours @ $99.20/hour $105,152 Batch Cost $455,152 (Unit Cost = Batch Cost = $455,152 = $108.37 per kg) No of kgs 4,200kg * On the other hand, direct labour and manufacturing overhead costs are the costs incurred to convert the direct materials to finished goods. Direct labour and manufacturing overhead together are therefore called conversion costs.

Overhead allocation ~ Departmental Rates Accuracy of estimates of indirect costs of products and services can be improved by moving from a single, business-wide (plant-wide) overhead rate to departmental overhead rates Departmental rate: recognises that OH in different departments may be driven by different cost drivers = Annual Budgeted Overhead for the Dept. Annual Estimated Usage of the Cost Driver for the Dept.

An example ~ Plant-wide vs Departmental Overhead costing Aurora Telecommunications Ltd manufactures 2 different fax machines for the business market. Cost estimates for the 2 models for the year 2014 are as follows: Basic System Advanced System Direct Material $400 $800 Direct Labour (20 hours @ $15/hour) 300 300 Manufacturing O/H 400 400 TOTAL $1,100 $1,500 The predetermined overhead rate used by Aurora is $20 per direct labour hour. Each model of fax machine requires 20 hours of direct labour. The basic system requires 5 hours in Department A & 15 hours in Department B. The advanced system requires 15 hours in Department A & 5 hours in Department B.

The budgeted overhead costs in these 2 production departments are as follows: Department A Department B Variable Cost $16/direct labour hr $4/direct labour hr Fixed Cost $200,000 $200,000 The firm s management expects to operate at a level of 20,000 direct labour hours in each department during 2014. Required: 1. Show how the company s plant-wide predetermined overhead rate was calculated. 2. Calculate the departmental overhead rate for each Department. 3. Calculate the product cost of each model using the Departmental overhead rate calculated in 2.

1. Show how the company s plant-wide predetermined overhead rate was calculated. Department A Department B Variable overhead A 20,000 $16 $320,000 B 20,000 $4 $ 80,000 Fixed overhead $200,000 200,000 Total overhead $520,000 $280,000 Grand total of budgeted overhead (A + B): $800,000 Predetermined overhead rate = = total budgeted overhead total budgeted direct labour hours $800,000 40,000 = $20 per hour

2. Departmental overhead rates: Annual Budgeted Overhead for the Dept. Annual Estimated Usage of the Cost Driver for the Dept. Department A Department B Budgeted overhead (from requirement 1) Budgeted direct labour hours Predetermined overhead rates $520,000 $280,000 $520,000 20,000 20,000 20,000 $280,000 20,000 $26 per direct labour hour $14 per direct labour hour

3. New product costs: (Allocating O/H using Departmental Rates) Basic System Advanced System Direct material $ 400 $ 800 Direct labour 300 300 Manufacturing overhead: Department A: Basic system 5 $26 Advanced system 15 $26 Department B: Basic system 15 $14 Advanced system 5 $14 130 210 390 Total $1,040 $1,560 Product Cost using Plant-Wide Rate 70 $1,100 $1,500

The need for a different overhead allocation method Traditional Cost Structure Material Labour Overhead indirect costs form a small proportion of total product cost

to address contemporary cost structures Contemporary Cost Structure Material Labour Overhead indirect costs form a significant proportion of total product cost

Activity Based Costing (ABC) A discipline that focuses on the management of activities as the route to continuously improving the value received by customers and the outcomes obtained by providing it

Activity Based Costing Is a system designed to provide: accurate estimates of the costs of services useful information for cost management the opportunity to focus on value sources other than costs

Simple Assumption

Identifying Organisations that need ABC... Indirect costs form a significant part of total product cost Diversified product range Production personnel dispute the output of the existing cost accounting system Cannot compete with industry competitors on price

Using ABC to improve value Determine the real causes of these costs Identify the major opportunities for cost reduction Develop a program to eliminate the causes, and, therefore, the costs Introduce performance measures to monitor the effectiveness of cost reduction efforts

The aim of ABC... Hi Improve Retain Value (Effectiveness) Eliminate Market Lo Lo Cost-Efficiency (Efficient) Hi

Why is this man so cross?

Conventional Overhead Allocation vs. ABC CONVENTIONAL ABC Costs collected by category - Labour costs, Rent, Power, etc Collects costs by activity Allocated to Cost Centres or Products - Person-hours worked, floor space used, capacity utilisation etc Allocates these costs using cost drivers (the factors which cause costs to be incurred)

COST OF PRODUCT ~ Conventional & ABC Comparison... Conventional Allocation... Total Product A Product B Direct Labour 250 50 200 Direct Material 300 200 100 Prime Cost 550 250 300 Overheads (a) 750 150 600 TOTAL 1,300 400 900 (a) (Overhead Allocation based on Direct Labour cost of units produced: Product A : 50 x 750 = 150 250 Product B : 200 x 750 = 600) 250

ABC Allocation... Total Product Product A B Direct Labour 250 50 200 Direct Material 300 200 100 Prime Cost 550 250 300 Overheads: Purchasing 150 120 30 Sales 130 50 80 Warehousing 150 100 50 Planning 220 180 40 Accounts 100 80 20 Total Overheads 750 530 220 TOTAL 1,300 780 520 TOTAL (Conventional) 1,300 400 900

OBSERVATIONS... Under the Conventional Approach to costing, Product A received only 20% of the total overhead cost Under the ABC Approach however, it can be seen that Product A generated a lot more overhead activity Under ABC, Product A should receive 70% of the total overhead cost The difference in cost between the Conventional and ABC approach is +95% for Product A and -42% for Product B! WHAT ARE THE IMPLICATIONS HERE???

A new way of thinking... ABC tells us more (than Conventional Accounting) by recording the cost of each of the activities Why does (this activity) cost so much? How can it be improved? Helps us to see how to improve the process rather than how to contain costs.

COST MANAGEMENT ~ Conventional Accounting Method (Overhead) Cost categories Annual Cost ($) Indirect labour Cost 93,200 Telephones 4,400 Travel & Entertaining 8,100 Computer Costs 6,200 Occupancy Costs 8,300 Administrative Overhead 6,200 TOTAL 126,400 What does this information tell us???

ABC Method Cost categories % of time Annual Cost ($) Process Requisitions Clarify details 13% 16,430 Prepare specifications 2% 2,530 Obtain quotes 1% 1,265 Vendor queries 3% 3,790 Negotiate & select vendors 1% 1,265 Generate orders 5% 6,320 Generate change orders 11% 13,900 36% 45,500 Expedite Orders Vendor queries 6% 7,590 Chase late orders 4% 5,055 Amend for changed quantities 9% 11,375 Process urgent supplies/stockouts 10% 12,640 29% 36,660 Process receipts Check of goods received 1% 1,265 Follow up short deliveries 8% 10,110 Follow up backorders 2% 2,520 Cancel orders no longer required 1% 1,265 Prepare reports & administration 23% 29,080 35% 44,240 TOTAL 100% 126,400

OBSERVATIONS... The Conventional method does not tell us much about what is happening What can be changed to improve quality or efficiency? What decisions or actions can we take based on this? The ABC Approach provides a much clearer picture of how time is spent & opportunities for improvement 13% of time is spent on clarifying requisitions & 11% of time is spent on processing change orders. How much time & $ could be saved if this was right first time?

Only 1% of the department s time is spent on negotiating & selecting vendors. Could quality, delivery & cost of materials be improved by spending more time here? 10% of time is spent on urgent orders. Would better planning reduce time here & enable smoother production? 23% of time is spent on reports & administration. Is this all necessary? Could it be better directed to other activities?

Winning with ABC includes: Identifying opportunities for improvement Better product management decisions Driving process improvement decisions Outsourcing decisions More successful operations management Improving product development strategies and decisions Budgeting and planning

Conclusions ABC cannot be another fad! Need real commitment from topmanagement including: training resources - software, time a champion Ensure that buy-in includes the highest echelons of the organisation.

Conclusions (cont.) Have a broad base of people involved - a backup champion! Don t have too many new ideas going at the same time Build confidence through short-term success Take up the challenge to make ABC a long-run solution.

Winning with Long-term Commitment... managers who expect results must be prepared to stick with the technique for years and not expect miracles in weeks or months Hilmer and Donaldson, Management Redeemed, 1996, p.84

Today s case Case 24.1: Body Glove