2016-2018 Proposed Business Plan and Budget Downtown Brampton BIA Budget Committee Presentation December 2015 BIA-1
Organizational Structure BIA Overview: To promote the commercial area as a vibrant business and shopping district through the use of promotional activities such as special events, advertising, and beautification programs. We strive to keep the area foremost in the public s mind as an attractive, pleasant place to shop, to be entertained, to work, and to live. Executive Director Key service areas include: Promotion Beautification Improvement/Maintenance Administrative Assistance (p/t) Marketing Coordinator (p/t) BIA-2
The Transitional Board of Management To date: Created the organization s constitution Developed the ever-evolving operating policies and procedures Determined staffing needs and created job descriptions Began the recruitment for the Executive Director Changed the name of the organization to Downtown Brampton BIA Day to day operations of the organization By year end: Move office Develop new brand identity (visual) BIA-3
Strategic / Operational Initiatives: 2016 Hire Executive Director Hire permanent support staff Hold AGM Confirm constitution Elect Board of Directors three year term Purchase of holiday street décor Design and purchase of street banners Implement 2016 BIA Marketing Outreach Project Continue ongoing membership engagement BIA-4
Strategic / Operational Initiatives: 2016 Develop committee structures and processes Host late spring Members Meeting Review audited financial statements Budget roundtables Develop partnerships to: Increase visits Increase awareness Increase experience BIA-5
Marketing & Public Relations 2016 Marketing Outreach Project Committee supports Web and Social Media Signature Events Classic Cars and Legendary Stars Thursday Night Concert Series Food Event (in development) Downtown Brampton Christmas Market Carriage Rides BIA-6
BIA Supported Events Brampton Board of Trade Santa Claus Parade Night in the Lane Brampton Farmers Market Pumpkin Decorating Great Pumpkin Party Support of events by outside organizations that help the BIA achieve its mandates Marketing Partnership BIA/COB Parking Program Rose Theatre Sponsorship New Year s Eve sponsorship BIA-7
Capital Investment Street improvements/beautification/maintenance via: Holiday street décor Lamp post banners Revenues Board approved levy increase 2% Operational Grant request Marketing Partnership Other revenue Contribution from Reserve Fund BIA-8
Strategic / Operational Initiatives: 2017-2018 Continue momentum of the Marketing Outreach Project in all media placements Build event support via active pursuit of sponsorship Continued membership engagement BIA-9
2016-2018 Operating Budget DOWNTOWN BRAMPTON BIA BUDGET SUMMARY 2016 2018 2015 BUDGET 2016 BUDGET % change 2017 BUDGET % change 2018 BUDGET % change EXPENDITURES SALARIES & BENEFITS $121,000 $132,000 9% $132,000 0% $ 135,960 3% OPERATIONS & ADMINISTRATION $ 53,150 $ 82,006 54% $ 84,086 3% $ 85,978 2% MARKETING & PUBLIC RELATIONS $ 30,000 $117,500 292% $ 40,000-66% $ 40,000 0% EVENTS - BIA SIGNATURE $142,500 $137,500-4% $ 138,250 1% EVENTS - BIA SUPPORTED $ 28,583 $ 25,419-11% $ 36,892 45% MARKETING PARTNERSHIP $ 40,000 $ 40,000 0% $ 40,000 0% TOTAL OF ALL EVENTS $218,035 $211,083-3% CAPITAL EXPENSES $ 47,000 $145,000 209% $ 10,000-93% -100% TAX ARBITRATION $ 9,000 $ 9,000 0 $ 9,000 0% $ 9,000 0% TOTAL EXPENDITURES $478,185 $696,589 46% $478,005-31% $ 486,080 2% REVENUES PRIMARY TAX LEVY $377,685 $385,239 2% $392,943 2% $ 400,802 2% OPERATIONAL GRANT $ 10,600 $ 10,812 2% $ 11,028 2% MARKETING PARTNERSHIP $ 40,000 $ 40,000 0% $ 40,000 0% $ 40,000 0% OTHER REVENUES $ 13,500 $ 4,250-69% $ 34,250 706% $ 34,250 0% INTEREST EARNED CONTRIBUTIONS FROM RESERVED FUNDS $ 47,000 $256,500 446% $ - -100% TOTAL REVENUES $478,185 $696,589 46% $478,005-31% $ 486,080 2% BIA-10
Questions? BIA-11