Dine Brands Global, Inc. Investor Presentation. March 5, 2018

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Dine Brands Global, Inc. Investor Presentation March 5, 2018

2 Disclosures Forward-Looking Information: The content contained in this presentation is as of February 21, 2018. The Company assumes no obligation to update or supplement the information. Statements contained in this presentation may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. You can identify these forward-looking statements by words such as "may," "will," "should," could, "expect," "anticipate," "believe," "estimate," "intend," "plan" and other similar expressions. These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results to be materially different from those expressed or implied in such statements. These factors include, but are not limited to: the effect of general economic conditions; the Company's indebtedness; risk of future impairment charges; trading volatility and the price of the Company s common stock; the Company's results in any given period differing from guidance provided to the public; the highly competitive nature of the restaurant business; the Company's business strategy failing to achieve anticipated results; risks associated with the restaurant industry; risks associated with locations of current and future restaurants; rising costs for food commodities and utilities; shortages or interruptions in the supply or delivery of food; ineffective marketing and guest relationship initiatives and use of social media; changing health or dietary preferences; our engagement in business in foreign markets; harm to our brands' reputation; litigation; fourth-party claims with respect to intellectual property assets; environmental liability; liability relating to employees; failure to comply with applicable laws and regulations; failure to effectively implement restaurant development plans; our dependence upon our franchisees; concentration of Applebee's franchised restaurants in a limited number of franchisees; credit risk from IHOP franchisees operating under our previous business model; termination or non-renewal of franchise agreements; franchisees breaching their franchise agreements; insolvency proceedings involving franchisees; changes in the number and quality of franchisees; inability of franchisees to fund capital expenditures; heavy dependence on information technology; the occurrence of cyber incidents or a deficiency in our cybersecurity; failure to execute on a business continuity plan; inability to attract and retain talented employees; risks associated with retail brand initiatives; failure of our internal controls; and other factors discussed from time to time in the Company's Annual and Quarterly Reports on Forms 10-K and 10-Q and in the Company's other filings with the Securities and Exchange Commission. The forward-looking statements contained in this release are made as of the date hereof and the Company assumes no obligation to update or supplement any forward-looking statements. Non-GAAP Financial Measures: This content includes references to the Company's non-gaap financial measure Adjusted free cash flow. Adjusted free cash flow for a given period is defined as cash provided by operating activities, plus receipts from notes and equipment contracts receivable, less capital expenditures. Management uses adjusted free cash flow in its periodic assessments of, among other things, the amount of cash dividends per share of common stock and repurchases of common stock and we believe it is important for investors to have the same measure used by management for that purpose. Adjusted free cash flow does not represent residual cash flow available for discretionary purposes. Additionally, Adjusted EPS is one of the metrics used in determining payouts under the Company s annual cash incentive plan. Adjusted EPS is computed for a given period by deducting from net income or loss available to common stockholders for such period the effect of any closure and impairment charges, any gain or loss related to debt extinguishment, any intangible asset amortization, any noncash interest expense, any gain or loss related to the disposition of assets, and other items deemed not reflective of current operations. This is presented on an aggregate basis and a per share (diluted) basis. This content refers to the Company's non-gaap financial measure EBITDA. The Company defines "EBITDA" for a given period as income before income taxes less interest expense, loss on extinguishment of debt, depreciation and amortization, closure and impairment charges, non-cash stock-based compensation, gain or loss on disposition of assets and other charge backs that may be permitted under its securitization loan agreement. Management may use certain of these non-gaap financial measures along with the corresponding U.S. GAAP measures to evaluate the performance of the business and to make certain business decisions. Management believes that these non-gaap financial measures provide additional meaningful information that should be considered when assessing the business and the Company s performance compared to prior periods and the marketplace. Adjusted free cash flow, adjusted EPS and EBITDA are supplemental non-gaap financial measures and should not be considered in isolation or as a substitute for measures of performance prepared in accordance with U.S. GAAP.

Business Overview Two iconic brands IHOP and Applebee s 3,700+ restaurants $7.4 billion in system sales #1 in U.S. Family and Casual dining(1) Expanding international presence 100% franchised model 2017 revenue of $738mm(2) and EBITDA of $224mm(3) Industry-leading margins and significant cash generation(4) (1)Annual ranking Nation s Restaurant News, Top 100, June 19, 2017 Includes IHOP and Applebee s advertising revenue (3) See Appendix for reconciliation of the Company s income before taxes to EBITDA (4) Data from FactSet (2) Dine Brands Overview

Investment Highlights Significant Scale in the U.S. Expanding International Presence Favorable Guest Dynamics 100% Franchised Model with Strong and Improving Franchisee Base Leader in U.S. Family and Casual Dining Robust EBITDA Margins Substantial Cash Flow Generation History of Significant Capital Return New Strategy, Culture and Philosophy Dine Brands Overview

Vision 2022 Significant Investment in Existing Brands Continued Partnership with Franchisees Greater Emphasis on Data and Analytics New Technology to Enable Future Growth G&A Expense Discipline Shifting Capital Allocation Priorities Scalable Platform for New Opportunities Strong Projected Financial Performance Vision 2022

Shifting Capital Allocation Priorities Quarterly cash dividend of $0.63 per share in Q1 2018 ($2.52 per share annualized) Payout ratio of ~44%(1) Opportunity for meaningful share repurchases RETURNING CAPITAL TO SHAREHOLDERS REMAINS A TOP PRIORITY DIVIDEND YIELD ~4.7%(2) Dividend remains amongst highest in restaurant category ~2% Highly Franchised Peers Family / Casual Dining Peers Source: Wall Street research and company filings. Highly Franchised peers include Denny s, Dominos, Dunkin, Restaurant Brands International, Wendy s, Sonic, Jack in the Box and Papa John s. Family / Casual Dining peers include Darden, Cracker Barrel, Brinker, Texas Roadhouse, Bloomin Brands, Cheesecake Factory, Buffalo Wild Wings, BJ s Restaurants and Red Robin Gourmet Burgers. (1) Based on an approximate mid-point of 2018 guidance for adjusted free cash flow of $104 million. (2) Assumes a common stock price of $54 Vision 2022

Scalable Platform for New Opportunities STRATEGIC EXPANSION OF PORTFOLIO ENABLED BY Existing platform of corporate infrastructure Extensive experience operating franchised model Strong and well capitalized future franchisee base Proficiency in building and growing brands Robust cash flow for continued investment Potential New Concepts Vision 2022

IHOP Review

Business Overview BRAND OVERVIEW Founded in 1958 Leader in Family Dining category 1,671 IHOP locations domestically 301 domestic franchisees in the system KEY FINANCIALS SCALE Late Night 7% DINING OCCASIONS Fiscal 2017 system-wide sales: $3.3bn Fiscal 2017 Franchise revenue: $185mm(1) #1 among Family Dining restaurants in the U.S.(2) International 6% 13 Countries Dinner 16% MARKETS Lunch 28% (% OF UNITS) Breakfast 49% Source: Company s fiscal 2017 Form 10-K filing and fourth quarter fiscal 2017 earnings press release dated February 20, 2018. (1) Excludes advertising revenue (2) Source: Nation s Restaurant News, Top 100, June 19, 2017. United States 94% All 50 states

IHOP s Strategy For Success Reinventing the Guest Experience Technology and Hospitality Running Great Restaurants Hospitality and Value Driving Traffic ALL FoodFOLKS and Customization GIVE A PLACE TO Being Where the Guest Is PANCAKE TOGETHER Convenience Service Leadership Culture

Consistent Restaurant Development Continued domestic development Non-traditional and small formats ~1,900 1,671 2017 2018 2019 2020 2021 Source: Company s fiscal 2017 Form 10-K filing and Company projections. 2022 Significant growth opportunities in urban/rural areas

Projected Financial Performance SEGMENT REVENUE(1) SEGMENT PROFIT ($mm) ($mm) 2%+ CAGR $340+ 3%+ CAGR $314 $225+ $194 Rental + Financing Revenue 4%+ CAGR Franchise Revenue 2017A 2018E 2019E 2020E 2021E 2022E Source: Company s fiscal 2017 Form 10-K filings, fourth quarter fiscal 2017 earnings press release dated February 20, 2018 and Company projections Note: Excludes company restaurant revenue as it is insignificant. (1) Excludes advertising revenue 2017A 2018E 2019E 2020E 2021E 2022E

Applebee s Review

Business Overview BRAND OVERVIEW Founded in 1980 Leader in Casual Dining category 1,782 Applebee s locations domestically 35 domestic franchisees in the system KEY FINANCIALS SCALE Fiscal 2017 domestic systemwide sales: $4.1 billion Fiscal 2017 Franchise revenue: $169 million(1) #1 among Casual Dining restaurants in the U.S.(2) Late Night 14% DINING OCCASIONS International 8% 15 Countries Afternoon 15% MARKETS Lunch 23% Dinner 48% Source: Company s fiscal 2017 Form 10-K filing and fourth quarter fiscal 2017 earnings press release dated February 20, 2018. (1) Excludes advertising revenue (2) Source: Nation s Restaurant News, Top 100, June 19, 2017. (% OF UNITS) United States 92% All 50 states

Applebee s Growth Strategy Restaurant Excellence Technology Investment Culinary Innovation World-Class Marketing Off-Premise Relevance Return to Unit Growth in 2020

Strong Asset Base RESTAURANT COUNT 1.782 ~1.750 92% of restaurants remodeled between 2012-2015 Closing under-performing, non-viable restaurants (~60 in 2018) Begin traditional and non-traditional development again in 2020 Source: Internal Company data and projections 2017A 2018E 2019E 2020E 2021E 2022E

Projected Financial Performance APPLEBEE S REVENUE APPLEBEE S PROFITABILITY ($mm) 98% $180+ 3%+ CAGR $161 2017A 2018E 2019E 2020E Source: Internal Company data and projections Note: Excludes advertising revenue 82% 2021E 2022E 2017A 2018E 2019E 2020E 2021E 2022E

International Review

Dine Brands: Broad Global Footprint Canada: (44 locations) Kuwait: (13 locations) United States: (3,453 locations) Bahrain: (3 locations) Qatar: (8 locations) UAE: (16 locations) India: (1 location) Mexico: (98 locations) Lebanon: (1 location) Dominican Republic: (3 locations) Puerto Rico: (10 locations) Guatemala: (7 locations) Costa Rica: (3 locations) Thailand: (1 location) Egypt: (1 location) Guam & North Mariana Islands: (4 locations) Saudi Arabia: (35 locations) Indonesia: (2 locations) Panama: (4 locations) Brazil: (9 locations) Chile: (1 locations) Source: Company s fiscal 2017 Form 10-K filing Key Target Markets Mexico Canada Middle East

Historical Growth TOTAL UNITS 269 206 2013A Source: Company s 10-K filings for fiscal years 2013-2017 2014A 2015A 2016A 2017A International Strategic Review

Expected Growth Acceleration INTERNATIONAL UNITS OVER TIME +200 units over 4 years ~[VALUE] +60 units over 4 years 269 ~[VALUE] 206 2013A 2017A Source: Company s 10-K filings for fiscal years 2013 & 2017 and Company projections 2018E 2022E International Strategic Review

22 Financial Summary

Commitment to Financial Success We are implementing a plan to return to growth at both brands We continue to pursue cost optimization opportunities We expect to generate substantial cash flow and earnings going forward We are committed to making the necessary investments to further strengthen the business for the long-term We are excited about the future OUR GOAL IS TO CREATE SIGNIFICANT FUTURE VALUE FOR SHAREHOLDERS Financial Summary

Substantial Cash Flow Generation ADJUSTED FREE CASH FLOW(1) ($mm) Investment to drive growth at both brands $175+ Includes $30M in corporate Ad fund contribution for Applebee s Attractive capital return to shareholders $95 - $115 $94 - $114 Minimal capex requirements $63 FULLY-FRANCHISED AND ASSET-LITE MODEL GENERATES SUBSTANTIAL ADJUSTED FREE CASH FLOW Source: Company s fiscal 2017 Form 10-K filing and Company s projections (1) See appendix for reconciliation of the Company's cash provided by operating activities to adjusted free cash flow for fiscal 2016 and fiscal 2017. 2017A 2018E 2022E Financial Summary

Strong Projected Financial Performance ($mm) REVENUE $900+(1) $315+ $738(1) $492(2) 2017A EBITDA(3) $565+(2) Low single digit growth(1) Applebee s: +3% IHOP: +2% International: +15% 2022E ADJUSTED FREE CASH FLOW(2) (3) $224 Mid single digit growth 46% Margin (2) 56% Margin (2) 2017A 2022E ADJUSTED EPS(2) (3) $175+ 2017A $10.00+ Increasing free cash flow with significant return to shareholders $63 10%+ margin expansion 2022E Source: Company s fiscal 2017 Form 10-K filings and Company projections. (1) Includes IHOP and Applebee s advertising revenue (2) Excludes advertising revenue (3) See appendix for reconciliation of the Company s non-gaap financial measures. $4.15 2017A High teens EPS growth 2022E Financial Summary

Projected Annual Shareholder Growth Algorithm WE ARE COMMITTED TO CREATING SIGNIFICANT FUTURE VALUE FOR SHAREHOLDERS Source: Internal Company data and projections (1) Assumes a common stock price of $54 ADJUSTED EPS GROWTH High teens DIVIDEND YIELD ~4.7% (1) EXPECTED TOTAL SHAREHOLDER RETURN 20%+ Financial Summary

Appendix

Appendix: Adjusted Free Cash Flow Adjusted free cash flow is a non-gaap financial measure. Reconciliation of the cash provided by operating activities to adjusted free cash flow is as follows: ($ in 000s) Cash flows provided by operating activities Receipts from notes and equipment contracts receivable Additions to property and equipment Adjusted free cash flow 2016 $118,110 $10,036 ($5,637) $122,509 2017 $65,733 $10,614 ($13,370) $62,977 2018 Adjusted Free Cash Flow (Non-GAAP) Guidance Table Cash flows from operations Approximate net receipts from notes and equipment contracts receivable Approximate capital expenditures Adjusted free cash flow (Non-GAAP) Source: Company Form 10-K filings and earnings press releases See non-gaap financial measures disclosure (In millions) $100 120 10 (16) $94-114

Appendix: Adjusted Earnings per Share Adjusted earnings per share is a non-gaap financial measure. Reconciliation of net income available to common stockholders to the diluted net income available to common stockholders, as adjusted, is as follows: 2017 Net Income Available to Common Stockholders Net income (loss) available to common stockholders, as reported Impairment of goodwill and intagible assets Executive seperation costs Kansas City Support Center consolidation costs Amortization of intangible assets Closure and other impairment charges Non-cash interest expense Loss (gain) on disposition of assets Income tax adjustments Net income alllocated to unvested participating restricted stock Rounding Diluted net income available to common stockholders per share as adjusted ($18.28) $26.25 $0.31 $0.35 $0.14 $0.12 ($0.22) ($4.07) ($0.46) $0.01 $4.15 Source: Company s fiscal 2017 earnings press release dated February 20, 2018 See non-gaap financial measures disclosure

Appendix: EBITDA Reconciliation of U.S. GAAP income before taxes to EBITDA Definitions of all components used in calculating the above ratios are found in the Base Indenture and the related Series 2014-1 Supplement to the Base Indenture, dated September 30, 2014, filed as Exhibits 4.1 and 4.2, respectively, to our Current Report on Form 8-K filed on October 3, 2014.

Dine Brands Global, Inc.