TELECONFERENCE Q FINANCIAL RESULTS. 10:00 CET, 10 November 2015

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TELECONFERENCE FINANCIAL RESULTS 10:00 CET, 10 November 2015 1

AGENDA AGENDA Business highlights: Key developments in Market development and sales-out Guidance 2015 Financial review for Recap and Q&A 2

DISCLAIMER Certain statements in this presentation constitute forward-looking statements. Forward-looking statements are statements (other than statements of historical fact) relating to future events and our anticipated or planned financial and operational performance. The words targets, believes, expects, aims, intends, plans, seeks, will, may, might, anticipates, would, could, should, continues, estimate or similar expressions or the negatives thereof, identify certain of these forward-looking statements. Other forward-looking statements can be identified in the context in which the statements are made. Forward-looking statements include, among other things, statements addressing matters such as our future results of operations; our financial condition; our working capital, cash flows and capital expenditures; and our business strategy, plans and objectives for future operations and events, including those relating to our ongoing operational and strategic reviews, expansion into new markets, future product launches, points of sale and production facilities; and Although we believe that the expectations reflected in these forward-looking statements are reasonable, such forwardlooking statements involve known and unknown risks, uncertainties and other important factors that could cause our actual results, performance or achievements or industry results, to differ materially from any future results, performance or achievements expressed or implied by such forward-looking statements. Such risks, uncertainties and other important factors include, among others: global and local economic conditions; changes in market trends and end-consumer preferences; fluctuations in the prices of raw materials, currency exchange rates, and interest rates; our plans or objectives for future operations or products, including our ability to introduce new jewellery and non-jewellery products; our ability to expand in existing and new markets and risks associated with doing business globally and, in particular, in emerging markets; competition from local, national and international companies in the United States, Australia, Germany, the United Kingdom and other markets in which we operate; the protection and strengthening of our intellectual property, including patents and trademarks; the future adequacy of our current warehousing, logistics and information technology operations; changes in Danish, E.U., Thai or other laws and regulation or any interpretation thereof, applicable to our business; increases to our effective tax rate or other harm to our business as a result of governmental review of our transfer pricing policies, conflicting taxation claims or changes in tax laws; and other factors referenced in this presentation. Should one or more of these risks or uncertainties materialize, or should any underlying assumptions prove to be incorrect, our actual financial condition, cash flows or results of operations could differ materially from that described herein as anticipated, believed, estimated or expected. We do not intend, and do not assume any obligation, to update any forward-looking statements contained herein, except as may be required by law or the rules of NASDAQ OMX Copenhagen. All subsequent written and oral forward-looking statements attributable to us or to persons acting on our behalf are expressly qualified in their entirety by the cautionary statements referred to above and contained elsewhere in this presentation. 3

SUMMARY revenue was DKK 3,911 million, an increase of 37.5% or 28.0% in local currency compared to Q3 2014, driven by all geographic regions and product categories, impacted by: Success of newly launched products including the new Pre-Autumn and Autumn collections Strategic changes or reductions in promotions in selected markets Network expansion across all geographies, with 112 concept stores added during the quarter - revenue from concept stores increased 49.3% and generated more than 60% of total revenue All major markets saw a continued positive development in sales-out from concept stores (like-for-like) EBITDA was DKK 1,454 million, up 42.5% compared to Q3 2014, corresponding to an EBITDA margin of 37.2% Including a gain of around 2pp on gross margin from lower commodity prices Free cash flow was DKK 263 million compared to DKK 567 million in Q3 2014 Cash conversion impacted by anticipated fluctuations in working capital Full year revenue guidance unchanged DKK 3.9 billion share buyback programme on track DKK 3 billion bought back in 9M 2015 4

REGIONAL REVENUE DEVELOPMENT REVENUE BREAKDOWN BY GEOGRAPHY (DKKm) Q3 2014 FY 2014 Growth Q3/Q3 LC Growth Q3/Q3 Share of revenue () Growth in all regions lifted by favourable currency moves US 1,057 839 3,629 26.0% 5.7% 27.0% Other Americas 372 326 1,330 14.1% 15.3% 9.5% Americas 1,429 1,165 4,959 22.7% 8.3% 36.5% UK 626 416 1,654 50.5% 37.0% 16.0% Germany 216 144 578 50.0% 50.0% 5.6% Other Europe 1,037 775 3,072 33.8% 32.9% 26.5% Europe 1,879 1,335 5,304 40.7% 36.1% 48.1% Australia 208 153 806 35.9% 45.1% 5.3% Other Asia Pacific 395 192 873 105.7% 77.1% 10.1% Asia Pacific 603 345 1,679 74.8% 62.9% 15.4% Total 3,911 2,845 11,942 37.5% 28.0% 100.0% North America impacted by change in promotions Brazil continues the positive development Continued strong growth in Europe, driven by all major markets Growth in Asia Pacific in local currency of 62.9% driven primarily by Australia, Hong Kong and China Conversion of distributor revenue to retail revenue added around DKK 70 million in China 5

Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 SALES-OUT POSITIVE IN ALL MAJOR MARKETS LIKE-FOR-LIKE CONCEPT STORES SALES-OUT DEVELOPMENT (Y/Y GROWTH) 18% 15% 12% 9% 6% 3% 0% 12.6% US 3.7% 1.7% 30% 25% 20% 15% 10% 5% 0% 13.6% UK 20.6% 17.5% Continued positive like-for-like growth across all four major markets US sales-out growth impacted by change in promotions UK and Australia driven by improved in-store execution and high brand awareness 50% 40% Australia 44.5% 20% 15% Germany Like-for-like sales-out in Germany positive despite network almost doubling compared to Q3 2014 30% 20% 25.2% 22.9% 10% 8.2% 8.5% 10% 5% 1.9% 0% 0% 6

2015 FINANCIAL EXPECTATIONS 2015 FINANCIAL EXPECTATIONS Revenue of more than DKK 16 billion EBITDA margin of approx. 37% CAPEX of approx. DKK 1,000 million (previously expected DKK 900 million) Effective tax rate of approx. 30% Excluding additional tax expenses related to the settlement, the tax rate is expected to be 22% During 2015, PANDORA expects to open more than 375 concept stores 7

Q1 2011 Q2 2011 Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q2 2015 REVENUE DEVELOPMENT REVENUE (DKKm) 68% 73% 74% SHARE OF BRANDED REVENUE 78% 77% 75% 2,845 Q3 2014 37.5% 3,911 88% 88% 86% 86% 86% 84% 84% 84% 82% 83% 81% 79% 79% 28.0% growth in local currency Volume up 13.6% ASP DKK 175 (vs. DKK 145 in Q3 2014) SHARE OF REVENUE PER CHANNEL Share of rev. Concept stores 2,372 60.6% Shop-in-shops 564 14.4% Gold 491 12.6% Total branded 3,427 87.6% Silver 169 4.4% White & travel retail 153 3.9% Total unbranded 322 8.3% Total direct 3,749 95.9% 3rd party 162 4.1% Total 3,911 100.0% Total revenue increased by 37.5% driven network expansion (2/3) and like-for-like sales-in growth (1/3) ASP increase 21% driven by currency, product mix and an increased share of revenue from PANDORA owned stores Revenue from O&O stores increased 145% to DKK 1,019 million Branded distribution generated 88% of revenue compared to 86% in Q3 2014 8

DEVELOPMENT IN THE DISTRIBUTION NETWORK NUMBER OF STORES AND OPENINGS Number of stores Q2 2015 Q3 2014 Share of total () Net openings vs. Q2 2015 vs. Q3 2014 Concept stores 1,666 1,554 1,307 17.5% 112 359 - hereof PANDORA owned 440 357 218 4.6% 83 222 Shop-in-shops 1,613 1,575 1,507 16.9% 38 106 - hereof PANDORA owned 117 96 64 1.2% 21 53 Gold 2,595 2,497 2,349 27.2% 98 246 Total branded 5,874 5,626 5,163 61.6% 248 711 Silver 2,314 2,448 2,761 24.3% -134-447 White and travel retail 1,345 1,488 1,917 14.1% -143-572 Total 9,533 9,562 9,841 100.0% -29-308 248 branded points of sale opened in, including 112 concept store net openings 83 new O&O concept stores were added, including 29 in Germany and 38 in China Continued focus on global branded network net 711 branded points of sale added since Q3 2014 including: 359 concept stores 106 shop-in-shops 9

PRODUCT MIX PRODUCT MIX (DKKm) Q3 2014 Growth Q3/Q3 Share of total PRODUCT SPLIT AS PERCENTAGE OF TOTAL REVENUE FY 2014 Charms 2,428 1,788 35.8% 62.0% 7,933 Silver and gold charm bracelets 422 388 8.8% 10.8% 1,427 Rings 616 344 79.1% 15.8% 1,192 Other jewellery 445 325 36.9% 11.4% 1,390 Total 3,911 2,845 37.5% 100.0% 11,942 Revenue from Bracelets in North America impacted by decision not to run traditional Q3 Bracelet promotion Bracelets in all other major markets increased with double digit growth rates Revenue from Rings increased 79% driven by all regions 15.8% 10.8% 11.4% 62.0% Q3 2014 11.4% 12.1% 13.6% 62.9% Necklaces and Earrings increased by more than 80% respectively Charms and Bracelets share of revenue decreased to 72.8%, as Rings capture an increasing share of revenue Charms Silver and gold charm bracelets Rings Other jewellery 10

GROSS MARGIN DEVELOPMENT GROSS PROFIT (DKKm) AND GROSS MARGIN (%) DKKm Q2 2015 Q3 2014 FY 2014 Revenue 3,911 3,598 2,845 11,942 Cost of sales 1,018 1,025 846 3,519 Gross profit 2,893 2,573 1,999 8,423 Gross margin 74.0% 71.5% 70.3% 70.5% Gross margin increased 3.7 percentage points versus Q3 2014 driven mainly by raw materials (around +2 pp), channel and market mix (around +2 pp) and FX (around -1 pp) Excluding hedging and inventory time lag, underlying gross margin would have been approximately 76% based on average gold and silver spot prices in Gross margin impact of 1pp if 10% deviation on commodities 11

OPEX DEVELOPMENT OPEX & MARGINS Q2 2015 Q3 2014 FY 2014 Gross profit Share of revenue 74.0% 71.5% 70.3% 70.5% DKKm 2,893 2,573 1,999 8,423 Operational expenses Share of revenue 39.7% 37.2% 36.4% 36.4% DKKm 1,554 1,338 1,036 4,351 Sales and distribution expenses Share of revenue 20.6% 18.4% 15.5% 16.4% DKKm 807 662 440 1,957 Marketing expenses Share of revenue 9.2% 8.9% 9.1% 9.6% DKKm 360 319 259 1,143 Administrative expenses Share of revenue 9.9% 9.9% 11.9% 10.5% DKKm 387 357 337 1,251 EBIT EBIT margin 34.2% 34.3% 33.8% 34.1% Depreciation and amortisation* 115 76 57 222 EBITDA EBITDA margin 37.2% 36.4% 35.9% 36.0% All cost lines negatively impacted by currency with a total effect of approximately DKK 80 million Increase in sales and distribution expenses driven by higher revenue as well as an increase in revenue from O&O stores (with an impact of 3.5pp on the S&D ratio) Marketing expenses were DKK 360 million corresponding to 9.2% of revenue compared to 9.1% in Q3 2014 primarily driven by higher media spend Administrative expenses were DKK 387 million corresponding to 9.9% of revenue and impacted by: Increased headcount Increase in IT spend *Excluding gains/losses from sale of assets 12

REGIONAL EBITDA MARGINS Q2 2015 EBITDA MARGINS vs. Q2 2015 Q3 2014 (% pts) (% pts) 1 Unallocated costs includes HQ costs, central marketing costs and administration costs in Thailand vs. Q3 2014 FY 2014 Americas 41.6% 44.4% -2.8% 41.3% 0.3% 41.4% Europe 48.0% 38.6% 9.4% 47.8% 0.2% 43.3% Asia Pacific 37.3% 51.3% -14.0% 45.2% -7.9% 49.5% Unallocated costs 1-6.8% -6.7% -0.1% -9.0% 2.2% -7.4% Group EBITDA margin 37.2% 36.4% 0.8% 35.9% 1.3% 36.0% All regional margins positively impacted by the improved gross margin Americas margin impacted by increase in OPEX related to head count and new headquarter Europe s margin negatively impacted by increased costs related to the accelerated network expansion in Germany, as well as declining revenue in Russia Asia Pacific decreased 7.9pp driven primarily by the expansion into China and Japan, which had a negative impact of around 10pp 13

PROFIT DEVELOPMENT FINANCIAL ITEMS, TAX AND NET PROFIT DKKm Q3 2014 FY 2014 EBIT 1,339 963 4,072 Finance income 1 4 14 Finance costs -36-61 -214 Profit before tax 1,304 906 3,872 Income tax expense -298-181 -774 Effective tax rate 22.9% 20.0% 20.0% Net profit 1,006 725 3,098 Net finance costs amounted to a net loss of DKK 35 million compared to a loss of DKK 57 million in Q3 2014 Tax rate for the quarter was 22.9% impacted by the decision to recognise a higher proportion of profit in Denmark (as a consequence of the settlement with the Danish Tax Authorities) Net profit increased to DKK 1,006 million 14

WORKING CAPITAL DEVELOPMENT WORKING CAPITAL AND CASH MANAGEMENT DKKm Q2 2015 Q1 2015 Q4 2014 Q3 2014 Inventory 2,584 2.161 1,925 1,684 2,126 Trade receivables 1,392 1.009 1,093 1,110 1,327 Trade payables 1,036 979 954 804 758 Operating working capital 2,940 2.191 2,064 1,990 2,695 Share of revenue 1 19.6% 15.7% 16.0% 16.7% 24.9% Other receivables 896 881 934 503 352 Tax receivables 308 236 259 52 94 Provisions 772 797 807 739 575 Income tax payable 1,178 838 1,114 643 995 Other payables 1.252 911 1,342 898 653 Net working capital including financial instruments 942 762-6 265 918 Share of revenue 1 6.3% 5.5% -0.1% 2.2% 8.5% Derivatives 182 177 132 169 188 Net working capital excluding financial instruments 1,124 939 126 434 1,106 Share of revenue 1 7.5% 6.7% 1.0% 3.6% 10.2% Free cash flow 263-268 990 1,705 567 Cash conversion 2 26.1% -29.5% 258.5% 169.3% 78.2% NIBD/EBITDA 3 0.4 0.2-0.1-0.3 0.0 ROIC 4 65.9% 65.5% 70.9% 67.0% 54.6% Operating working capital was 19.6% of revenue at the end of, compared to 24.9% at the end of Q3 2014 Inventory increased compared to Q3 2014 mainly driven by higher activity, currency and acquisition of stores Decreased due to lower raw material prices Increased compared to Q2 2015 driven by preparation for Christmas launch Trade receivables increased due to seasonally extended credit terms in some markets Decreased in free cash flow compared to Q3 2014 primarily due to higher CAPEX and unfavourable fluctuations in working capital compared to the Q3 2014 1 % of revenue in relation to last 12 months revenue. DKK 15,017 m for the period ended 30 September 2015 2 Calculated as free cash flow / net profit 3 Calculated as last 12 months EBITDA 4 Calculated as last 12 months EBIT / Invested capital (at end of period) 15

IN SUMMARY SUMMARY Revenue increase 37.5% Continued roll out of stores with the addition of 112 new concept stores during the quarter Gross margin was 74.0% EBITDA margin was 37.2% Free cash flow was DKK 263 million Full year revenue guidance maintained at more than DKK 16 billion Share buyback of up to DKK 3.9 billion in 2015 on track 16

QUESTIONS AND ANSWERS 17