American Customer Satisfaction ETF ETF.com segment: Equity: U.S. - Large Cap Competing ETFs: SHE, JUST, CATH, MAGA, BIBL Related ETF Channels: North America, Smart-Beta ETFs, Large Cap, U.S., Broad-based, Equity, Size and Style Find more ETFs with our ETF Screener and Database *Unless otherwise stated, data provided by FactSet. 67 FUND DESCRIPTION The American Customer Satisfaction Core Alpha ETF tracks an index of US-listed large-cap companies, weighted toward those with high customer satisfaction scores from surveys. FACTSET ANALYTICS INSIGHT reweights the US large-cap market to favor companies that have performed well in surveys of customer satisfaction. Each firm is scored based on how its customers rate it in three categories: customer expectations, perceived quality, and perceived value. Holdings are weighted solely by this survey score, with caps of up to 5% per security. The portfolio also includes guardrails at the sector level, such that no sector will be weighted more than +/- 10% from its market weight. Only companies with current surveys are included, limiting the fund to a universe of around 350 names. If necessary, will hold sector ETFs to maintain diversification when there aren t enough eligible companies in a sector. Survey data is collected over a rolling 12-month period with updates at least quarterly and the index is rebalanced quarterly. MSCI ESG ANALYTICS INSIGHT The MSCI ESG Fund Quality Score measures the ability of ETF underlying holdings to manage key medium to long-term risks and opportunities arising from environmental, social, and governance factors, as determined by MSCI ESG Research LLC. As of November 5, 2018 the American Customer Satisfaction ETF MSCI ESG Fund Quality Score is 4.86 out of 10. SUMMARY DATA Issuer Inception Date Legal Structure Expense Ratio Assets Under Management Average Daily $ Average Spread (%) PORTFOLIO DATA Weighted Average Market Cap Price / Earnings Ratio Price / Book Ratio Distribution Yield Next Ex-Dividend Date Number of Holdings Exponential ETFs 11/01/16 Open-Ended Fund 0.66% $55.25M $74.43K 0.16% $186.38B 22.11 3.17 1.13% 442 The fund s Peer Rank reflects the ranking of a fund s MSCI ESG Fund Quality Score against the scores of other funds within the same peer group, as defined by the Thomson Reuters Lipper Global Classification. ranks in the 19th percentile within its peer group and in the 26th percentile within the global universe of all funds in MSCI ESG Fund Metrics coverage. INDEX DATA Index Tracked American Customer Satisfaction Investable Index Index Weighting Methodology Tiered Index Selection Methodology Proprietary MSCI USA Large Cap Index
1 Year Daily Price ($) 35.00 34.00 33.00 32.00 31.00 30.00 Dec `18 Feb Mar Apr May Jun Jul Aug Sep Oct Nov 40k PERFORMANCE [as of 11/05/18] 1 MONTH 3 MONTHS YTD 1 YEAR 3 YEARS 5 YEARS 10 YEARS -2.47% -1.35% 5.90% 11.63% (NAV) -2.74% -1.83% 5.97% 11.62% American Customer Satisfaction Investable Index MSCI USA Large Cap Index -5.06% -2.98% 4.59% 8.23% 11.73% 11.72% 13.39% All returns over 1 year are annualized. All returns are total returns unless otherwise stated. TOP 10 COUNTRIES United States 100.00% TOP 10 SECTORS Consumer Cyclicals 28.16% Consumer Non-Cyclicals 9.15% Technology 13.36% Healthcare 6.96% Financials 13.04% Telecommunications Serv 6.15% Utilities 11.90% Energy 0.19% Industrials 10.87% Basic Materials 0.15% TOP 10 HOLDINGS Apple Inc. 4.58% Hershey Company 2.61% Amazon.com, Inc. 4.49% L Brands, Inc. 2.57% CenterPoint Energy, Inc. 3.25% Keurig Dr Pepper Inc. 2.53% United Parcel Service, Inc 2.86% Clorox Company 2.48% Humana Inc. 2.83% Alphabet Inc. Class C 2.30% Total Top 10 Weighting 30.5%
PORTFOLIO MANAGEMENT TAX EXPOSURES FUND STRUCTURE Expense Ratio Median Tracking Difference (12 Mo) Max. Upside Deviation (12 Mo) Max. Downside Deviation (12 Mo) 0.66% Max LT/ST Capital Gains Rate Capital Gains Distributions (3 Year) Tax on Distributions Distributes K1 20.00% / 39.60% Qualified dividends No Legal Structure OTC Derivative Use Securities Lending Active Securities Lending Split (Fund/Issuer) ETN Counterparty Open-Ended Fund No No No Policy ETN Counterparty Risk Fund Closure Risk Low Portfolio Disclosure Daily
Daily Spread 0.5% FACTSET ANALYTICS BLOCK LIQUIDITY As of 11/06/18 0.4% 0.3% 0.2% 0.1% 0% 5 4 3 2 1 This measurement shows how easy it is to trade a $1 million USD block of. is rated a out of 5. Premium/Discount 3.0% 2.0% TRADABILITY Avg. Daily Share 2,223 1.0% 0.0% -1.0% Average Daily $ Median Daily Share $74.43K 1,750-2.0% 40k 30k 20k 10k Median Daily ($) Average Spread (%) Average Spread ($) $58.98K 0.16% $0.05 Dec Feb Apr May Jul Sep Oct Median Premium / Discount (12 Mo) 0.06% Max. Premium / Discount (12 Mo) 2.06% / -1.17% Impediment to Creations None Market Hours Overlap 100.00% Creation Unit Size (Shares) 50,000 Creation Unit/Day (45 Day Average) 0.04 Creation Unit Cost (%) 0.02% Underlying / Unit Open Interest on ETF Options Net Asset Value (Yesterday) $32.64 ETF.com Implied Liquidity
SECTOR/INDUSTRY BREAKDOWN TOP 10 HOLDINGS PERFORMANCE STATISTICS Consumer Cyclicals 28.16% 12.48% Technology 13.36% 27.59% Financials 13.04% 14.73% Utilities 11.90% 2.26% Industrials 10.87% 9.12% Apple Inc. Amazon.com, Inc. CenterPoint Energy, Inc. United Parcel Service, Inc. Class B Humana Inc. Hershey Company L Brands, Inc. Keurig Dr Pepper Inc. 4.58% 4.49% 3.25% 2.86% 2.83% 2.61% 2.57% 2.53% Goodness of Fit (R2) Beta Up Beta Down Beta Downside Standard Deviation 0.87 0.79 0.80 0.84 0.31% MSCI USA Large Cap Index Consumer Non- Cyclicals 9.15% 7.67% Healthcare 6.96% 14.48% Clorox Company Alphabet Inc. Class C Total Top 10 Weighting 2.48% 2.30% 30.5% MSCI ESG RATINGS MSCI ESG Quality Score 4.86 / 10 Telecommunications Services 6.15% 2.22% Peer Group Percentile Rank 18.83 Energy 0.19% 6.29% Global Percentile Rank 25.63 Basic Materials 0.15% 1.29% SRI Screening Criteria Exposure 10.78% COUNTRIES Exposure to Sustainable Impact Solutions 1.58% United States 100.00% 100.00% Weighted Average Carbon Intensity (t CO2e/$M Sales) 389.52 REGIONS North America 100.00% 100.00% BENCHMARK COMPARISON HOLDINGS Number of Holdings Constituents 442 299 Shared Holdings 133 ECONOMIC DEVELOPMENT Shared Holdings Weight 26.46% Developed Countries 100.00% 100.00% BENCHMARK COMPARISON SUMMARY Number of Holdings 442 299 Weighted Average Market Cap $186.38B $271.04B Price / Earnings Ratio Price / Book Ratio Dividend Yield 22.11 24.17 3.17 3.66 2.01% 1.80% Concentration
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