Choices for retirement income products and financial advice: Appendices

Choices for retirement income products and financial advice: Appendices The role of the Financial Services Compensation Scheme Prepared for the Financial Services Compensation Scheme 18 January 2018 www.oxera.com

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Contents A1 Experimental methods 1 A1.1 Recruitment methodology 1 A1.2 Group assignment 1 A1.3 Sample characteristics 2 A2 Experiment materials 5 A3 Regression tables 28 A3.1 Regression results products 30 A3.2 Regression results advice 55 Figures and tables Figure A1.1 Age distribution of the sample 3 Figure A1.2 Socio-demographic characteristics of the sample 4 Figure A2.1 CESS introduction and question 1 5 Figure A2.2 Welcome screen 6 Figure A2.3 Demographics (questions 2 5) 7 Figure A2.4 Task instructions 8 Figure A2.5 Information on factors to consider in retirement income decisions 9 Figure A2.6 Main screen 10 Figure A2.7 Product 1: Leave your pension pot untouched 11 Figure A2.8 Product 2: Lifetime income (annuity) 11 Figure A2.9 Product 3: Adjustable annual income (income drawdown product) investment fund 12 Figure A2.10 Product 4: Adjustable annual income (income drawdown product) peer-to-peer lending 13 Figure A2.11 Product 5: Take your pension pot out as cash to spend 13 Figure A2.12 Product 6: Take money out to invest in property 14 Figure A2.13 Product 7: Take money out to put into a savings account / cash ISA 14 Figure A2.14 Product 8: Take money out to invest in stocks and shares 15 Figure A2.15 Tax pop-up 15 Figure A2.16 Financial advice pop-up 16 Figure A2.17 FSCS pop-up: Advice 16 Figure A2.18 FSCS pop-up: Product 1 17 Figure A2.19 FSCS pop-up: Product 2 17 Figure A2.20 FSCS pop-up: Product 3 17 Figure A2.21 FSCS pop-up: Product 4 18 Figure A2.22 FSCS pop-up: Product 5 18 Figure A2.23 FSCS pop-up: Product 6 18 Figure A2.24 FSCS pop-up: Product 7 19 Figure A2.25 FSCS pop-up: Product 8 20

Figure A2.26 Retirement income selections (questions 6 9) 20 Figure A2.27 Confirmation 21 Figure A2.28 Confirmation of choices picked 21 Figure A2.29 Allocation of pot among product choices (questions 10 12) 21 Figure A2.30 Instructions for questions 13 18 22 Figure A2.31 Multiple-choice questions (questions 13 18) 23 Figure A2.32 Disclaimer 23 Figure A2.33 FSCS awareness and importance (questions 19 25) 24 Figure A2.34 Previous experience considering retirement income (questions 26 29) 25 Figure A2.35 Tests of financial understanding (questions 30 33) 26 Figure A2.36 Behavioural indicators (questions 34 37) 27 Figure A2.37 Performance award and payment screen 27 Table A1.1 Socio-demographic characteristics of participants across treatment groups 2 Table A1.2 Distribution of earnings by age group 3 Table A3.1 Variable definitions 29 Table A3.2 Logistic regression on whether participants chose product A: leave pension pot untouched 30 Table A3.3 Logistic regression on whether participants chose product B: pension annuity 33 Table A3.4 Logistic regression on whether participants chose product C: income drawdown investment funds 36 Table A3.5 Logistic regression on whether participants chose product D: income drawdown P2P lending 40 Table A3.6 Logistic regression on whether participants chose product E: spend the pot 43 Table A3.7 Logistic regression on whether participants chose product F: property 46 Table A3.8 Logistic regression on whether participants chose product G: savings 49 Table A3.9 Logistic regression on whether participants chose product H: stocks and shares 52

1 A1 Experimental methods A1.1 Recruitment methodology The experiment recruited 2,056 participants from the UK population of people aged 45+. 1 This age bracket, along with the residency requirement, were the only variables that qualified potential subjects for participation in the experiment. The experimental subjects were recruited by Respondi, a large online panel in the UK with 45,000 registered subjects, 48% of whom are older than 45. 2 Respondi uses many types of invitation to bring in people with diverse motivations to take part in research. These include email invitations, text messages, telephone alerts, and banners and messaging on websites and in online communities. The messages themselves are also varied, and include invitations to give your opinion or let your voice be heard. This diversity of motivations is likely to have contributed to a high-quality sample. To avoid selfselection bias, specific project details were not included in the invitation. Rather, participants were invited to take a survey, with the details disclosed later. A1.2 Group assignment Participants were assigned to treatment and control groups using block randomisation. This method divides participants into sub-groups ( blocks ) based on observable characteristics (e.g. their gender and education level). Then, within each block, participants are randomly assigned to treatment and control groups. This method ensured that any characteristics of the participants that might influence the outcome were accounted for. For example, if highly educated people are more likely to choose the lowest-cost product, the objective was to prevent any one of the treatment groups containing too many highly educated people. The blocking variables used for the experiment were gender, education (high and low) and income (high and low). There were two categories in each group for a total of eight blocks (e.g. block 1 would be male, high income, high education). Information on each of these variables was collected before the participant started the experiment. Once the participant had submitted this information, they were assigned to the appropriate block and then randomly assigned to one of the treatment or control groups. The probability of assignment into each treatment group varied according to the number of participants within each block who had been assigned to that group. This was done to maintain a balance across all treatment groups within each block. For example, if there were too many men in the Salient treatment group relative to the other groups, the probability of being assigned to that group was reduced for the next male participant. The likelihood of this occurring was typically 1/3 or 1/4. This method is called biased coin. To show how the groups were balanced, Table A1.1 below gives the breakdown in the three blocking variables across the nine treatment groups. 1 A total of 2,391 participants received the treatment, but only 2,056 completed the full survey and formed the sample. Two respondents were aged under 45, so were excluded. Of the 333 who dropped out during the survey, 257 did so before choosing products, and 76 dropped out on the % allocation page or during the follow-up questions. 2 Respondi is an ISO 26362-certified survey company.

2 A1.3 Sample characteristics Participants were recruited so as to be representative of the UK population of people aged over 45 in terms of gender, education and income. The sociodemographic characteristics of the sample are shown in Table A1.1. As can be seen, the characteristics of those in each treatment were broadly the same (due to the group assignment process, as detailed above). The age distribution and socio-demographic characteristics of the sample are also shown in Figure A1.1 and Figure A1.2. Table A1.1 Socio-demographic characteristics of participants across treatment groups Product pages Control Plain Plain Plain Plain Salient Salient Salient Salient FSCS pop-ups Plain Plain Salient Salient Plain Plain Salient Salient Investment limit 50k 100k 50k 100k 50k 100k 50k 100k Age 59.83 60.54 59.74 59.53 57.61 60.26 59.20 59.95 60.01 (8.58) (7.78) (8.28) (8.25) (8.80) (8.52) (8.67) (8.93) (8.71) Gender 1 0.539 0.549 0.503 0.456 0.543 0.511 0.556 0.563 0.554 (0.499) (0.499) (0.502) (0.500) (0.500) (0.501) (0.499) (0.498) (0.499) Income 2 2.429 2.611 2.497 2.544 2.503 2.420 2.524 2.613 2.566 (0.897) (0.900) (0.878) (0.981) (1.006) (0.919) (0.846) (0.883) (0.917) Education 3 2.820 2.981 3.000 2.864 3.066 2.904 2.690 2.913 2.982 (0.934) (0.902) (0.924) (0.998) (0.921) (0.960) (0.899) (0.927) (0.931) Observations 627 162 151 147 151 188 126 160 166 Note: Standard deviations in parentheses. 1 0 = Male; 1 = Female. 2 1 = < 12,000; 2 = 12,000 24,999; 3 = 25,000 49,999; 4 = > 50,000. 3 1 = No qualification; 2 = Secondary education; 3 = Post-secondary education; 4 = University degree. Source: and CESS. According to the 2011 UK census, of those aged 40 89, 52% were female. 3 The experiment sample was 53% female. Also, according to the 2011 UK census, 53% of those aged 65+ did not have any qualifications (25% for those aged 50 64). 4 However, the experiment sample had only 15% without any qualifications: the sample is over-educated relative to the population. Table A1.2 shows the income distribution of the age groups in question in the UK according to the 2016 Annual Survey of Hours and Earnings. 5 As can be seen, while the sample is not unrepresentative of the population, it has a slightly higher income distribution than the general population. 3 Office for National Statistics (2012), 2011 Census, Population and Household Estimates for the United Kingdom, December, http://webarchive.nationalarchives.gov.uk/20160105160709/http://www.ons.gov.uk/ons/publications/rereference-tables.html?edition=tcm%3a77-270247, accessed 26 September 2017. 4 Office for National Statistics (2014), Over 4 in 10 People Aged 25 to 34 had a Degree Level or Above Qualification, 7 March, http://webarchive.nationalarchives.gov.uk/20160105160709/http://www.ons.gov.uk/ons/rel/census/2011- census-analysis/local-area-analysis-of-qualifications-across-england-and-wales/sty-qualification-levels.html, accessed 26 September 2017. 5 Office for National Statistics (2016), Dataset: Age Group - ASHE: Table 6, provisional, 26 October, https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/earningsandworkinghours/datasets/ageg roupashetable6, accessed 26 September 2017.

Number of participants Choices for retirement income products and financial advice: Appendices 3 Table A1.2 Distribution of earnings by age group Population aged 40 49 and 50 59 < 12,000 12,000 24,999 24,99 50,000 > 50,000 10 20% 25 35% 30 40% 10 20% Population aged 60+ 30 40% 30 40% 25 35% <10% The experiment sample 15% 34% 37% 14% Source: Office for National Statistics, The 2016 Annual Survey of Hours and Earnings ; and and CESS. Bearing this in mind, the analysis employed methods to control for sociodemographic characteristics. To test the robustness of the results, multivariate regressions controlled for a number of demographic characteristics. Figure A1.1 Age distribution of the sample 400 350 300 335 308 368 370 292 250 200 150 100 50 0 152 38 12 3 45-50 51-55 56-60 61-65 66-70 71-75 76-80 81-85 86-90 Age Source: and CESS.

4 Figure A1.2 Socio-demographic characteristics of the sample 60% 50% 53% 47% 40% 34% 37% 33% 33% 30% 26% 20% 15% 14% 10% 6% 0% Source: and CESS.

5 A2 Experiment materials Below are screenshots of the whole experiment. We have assigned question numbers to each question for ease of reporting, but these were not seen by participants. Each figure is a different screen, and all the content within each figure was within a single screen. The screenshots below relate to the treatment with Plain product pages; Salient FSCS pop-ups; and 100k investment compensation limit. Figure A2.1 CESS introduction and question 1 Source: and CESS.

6 Figure A2.2 Welcome screen Source: and CESS.

7 Figure A2.3 Demographics (questions 2 5) Source: and CESS.

8 Figure A2.4 Task instructions Source: and CESS.

9 Figure A2.5 Information on factors to consider in retirement income decisions Source: and CESS.

10 Figure A2.6 Main screen Source: and CESS.

11 Figure A2.7 Product 1: Leave your pension pot untouched Source: and CESS. Figure A2.8 Product 2: Lifetime income (annuity) Source: and CESS.

12 Figure A2.9 Product 3: Adjustable annual income (income drawdown product) investment fund Source: and CESS.

13 Figure A2.10 Product 4: Adjustable annual income (income drawdown product) peer-to-peer lending Source: and CESS. Figure A2.11 Product 5: Take your pension pot out as cash to spend Source: and CESS.

14 Figure A2.12 Product 6: Take money out to invest in property Source: and CESS. Figure A2.13 Product 7: Take money out to put into a savings account / cash ISA Source: and CESS.

15 Figure A2.14 Product 8: Take money out to invest in stocks and shares Source: and CESS. Figure A2.15 Tax pop-up Source: and CESS.

16 Figure A2.16 Financial advice pop-up Source: and CESS. Figure A2.17 FSCS pop-up: Advice Source: and CESS.

17 Figure A2.18 FSCS pop-up: Product 1 Source: and CESS. Figure A2.19 FSCS pop-up: Product 2 Source: and CESS. Figure A2.20 FSCS pop-up: Product 3 Source: and CESS.

18 Figure A2.21 FSCS pop-up: Product 4 Source: and CESS. Figure A2.22 FSCS pop-up: Product 5 No pop-up for Product 5 (take your pension pot out as cash to spend), as it is not covered by the FSCS. Figure A2.23 FSCS pop-up: Product 6 Source: and CESS.

19 Figure A2.24 FSCS pop-up: Product 7 Source: and CESS.

20 Figure A2.25 FSCS pop-up: Product 8 No pop-up for Product 8 (investing in stocks and shares), as it is not covered by the FSCS. Figure A2.26 Retirement income selections (questions 6 9) Source: and CESS.

21 Figure A2.27 Confirmation Source: and CESS. Figure A2.28 Confirmation of choices picked Source: and CESS. Figure A2.29 Allocation of pot among product choices (questions 10 12) Source: and CESS.

22 Figure A2.30 Instructions for questions 13 18 Source: and CESS.

23 Figure A2.31 Multiple-choice questions (questions 13 18) Source: and CESS. Figure A2.32 Disclaimer Source: and CESS.

24 Figure A2.33 FSCS awareness and importance (questions 19 25) Source: and CESS.

25 Figure A2.34 Previous experience considering retirement income (questions 26 29) Source: and CESS.

26 Figure A2.35 Tests of financial understanding (questions 30 33) Source: and CESS.

27 Figure A2.36 Behavioural indicators (questions 34 37) Source: and CESS. Figure A2.37 Performance award and payment screen Source: and CESS.

28 A3 Regression tables Regression analysis was conducted to assess the impact of the treatments on people s retirement income choices, controlling for other factors. This appendix sets out the results of the regression analysis. In the tables in this appendix, t statistics are shown in parentheses, and the confidence intervals are denoted as follows: * significant at the 10% level; ** significant at the 5% level; *** significant at the 1% level. The omitted dummy variables in the regressions are the control treatment, Plain FSCS pop-ups, and the 50k compensation limit. Some of the variables are explained in the table below.

29 Table A3.1 Variable definitions Variable Treatment = 2 Treatment = 3 Popup = 2 PotsizeK = 100 Total Duration priorfca Q3 age Q5 Q6 bat_ball interest understanding viewed_tax viewed_advice dd_reward Explanation Plain product pages Salient product pages Salient FSCS pop-up 100k compensation limit Time spent completing the experiment Whether the participant had also taken part in a previous pensions-related experiment for the FCA Gender Age Income Qualifications Bat and ball question Whether the participant got the correct answer on the compound interest questions Viewed tax pop-up Viewed advice pop-up Follow-on question reward Q70 Comprehension question 1 Q158 Comprehension question 2 Q159 Comprehension question 3 Q160 Comprehension question 4 Q161 Comprehension question 5 Q75 Q170 Q173_1 Q174_1 Q175_1 Q64 Q104 Q105 Q87 Q81 Previous FSCS knowledge FSCS understanding FSCS importance in product choice FSCS importance for advice choice Advice if not FSCS-protected Whether taken previous advice Whether has a DC pension pot Whether has a DB pension pot Whether planning retirement Finds Financial Services confusing Q82 Risk appetite question 1 Q83 Risk appetite question 2 Q20 Risk appetite question 3 Constant Observations R-squared Adjusted R-sq Pseudo R-sq Constant Source: and CESS. Number of observations Indicator of the explanatory power of the regression Indicator of the explanatory power of the regression Indicator of the explanatory power of the regression

30 A3.1 Regression results products The product selection variable indicates whether the product was selected. This was regressed against dummy variables for the treatments, plus other explanatory variables that may determine product selection. Logistic regressions were conducted on the binary product selection or financial advice choice variables. Regression coefficients report the difference in choices between the treatments and the control. OLS regressions were also conducted. Table A3.2 VARIABLES Logistic regression on whether participants chose product A: leave pension pot untouched (1) (2) (3) (4) (5) (6) (7) logit - untouched 123-1 logit - untouched 123-2 logit - untouched 123-3 logit - untouched 1-1 logit - untouched 12-1 ols - untouched n - 1 ols - untouched p - 1 Treatment = 2 0.165 0.184 0.193 0.071 0.048 0.967 0.064 [0.269] [0.206] [0.115] [0.668] [0.727] [0.525] [0.339] Treatment = 3 0.219 0.253* 0.273** 0.265* 0.244* 3.143** 0.147** [0.135] [0.077] [0.023] [0.093] [0.067] [0.037] [0.026] Popup = 2 0.204* 0.199* [0.084] [0.089] PotsizeK = 100-0.177-0.184 [0.134] [0.114] Q_TotalDuration 0.000 [0.177] priorfca 0.018 [0.865] Q3-0.050 [0.622] age -0.001 [0.922] Q5-0.001 [0.986] Q6-0.137** -0.140*** -0.138*** -0.102-0.148** -1.479** -0.075** [0.016] [0.009] [0.009] [0.145] [0.012] [0.027] [0.010]

31 VARIABLES (1) (2) (3) (4) (5) (6) (7) logit - untouched 123-1 bat_ball -0.019 [0.882] Hyperbolic discounting 0.085 [0.393] av_discount_rate -0.000 [0.986] Interest understanding 0.063 [0.578] loss_aversion -0.010 [0.367] dd_reward -0.416 [0.234] viewed_products 0.009 [0.643] viewed_fscs_popups_i 0.156 [0.505] logit - untouched 123-2 logit - untouched 123-3 logit - untouched 1-1 logit - untouched 12-1 ols - untouched n - 1 ols - untouched p - 1 viewed_advice -0.466** -0.470*** -0.476*** -0.251-0.355* -4.429** -0.210** [0.011] [0.008] [0.007] [0.289] [0.072] [0.040] [0.028] viewed_tax 0.444*** 0.458*** 0.471*** 0.119 0.348** 4.330** 0.194** Q70-0.116 [0.008] [0.004] [0.003] [0.574] [0.046] [0.032] [0.028] [0.778] Q158 0.140 [0.505] Q159 0.552** 0.295** 0.291** -0.018 0.151 1.219 0.093 [0.023] [0.038] [0.041] [0.919] [0.345] [0.477] [0.222] Q160 0.406** 0.191* 0.198** 0.099 0.070 0.722 0.073 Q161 0.078 [0.048] [0.057] [0.048] [0.459] [0.532] [0.568] [0.189]

32 VARIABLES (1) (2) (3) (4) (5) (6) (7) logit - untouched 123-1 [0.757] logit - untouched 123-2 logit - untouched 123-3 logit - untouched 1-1 logit - untouched 12-1 ols - untouched n - 1 ols - untouched p - 1 Q75-0.209* -0.251** -0.256** -0.283** -0.031-2.375* -0.105* [0.077] [0.024] [0.021] [0.049] [0.805] [0.088] [0.088] Q170-0.191-0.222* -0.217* -0.310** -0.257** -4.709*** -0.145** Q173_1 0.006 [0.106] [0.054] [0.059] [0.034] [0.041] [0.001] [0.023] [0.907] Q174_1-0.033 [0.485] Q175_1-0.085** -0.082** -0.084*** -0.076* -0.102*** -0.755* -0.049*** Q64 0.098 [0.014] [0.012] [0.010] [0.078] [0.005] [0.065] [0.006] [0.378] Q104-0.023 [0.822] Q105 0.230** 0.185* 0.182* 0.259** 0.305*** 1.289 0.135** Q87-0.069 [0.027] [0.063] [0.066] [0.048] [0.006] [0.300] [0.013] [0.390] Q81 0.061 [0.190] Q82-0.039 [0.642] Q83 0.054 [0.470] Q84_1_TEXT 0.005 [0.562] Q20-0.048 [0.184]

33 VARIABLES (1) (2) (3) (4) (5) (6) (7) logit - untouched 123-1 logit - untouched 123-2 logit - untouched 123-3 logit - untouched 1-1 logit - untouched 12-1 ols - untouched n - 1 ols - untouched p - 1 Constant 0.456 0.043 0.044-0.954*** -0.522** 22.314*** 1.135*** [0.625] [0.849] [0.848] [0.001] [0.039] [0.000] [0.000] Observations 1,874 1,878 1,878 1,878 1,878 1,574 1,878 R-squared 0.023 0.021 Adjusted R-sq 0.0290 0.0207 0.0187 0.0127 0.0154 0.0157 0.0155 Pseudo R-sq Source: and CESS. Table A3.3 Logistic regression on whether participants chose product B: pension annuity (8) (9) (10) (11) (12) VARIABLES logit - annuity 123-1 logit - annuity 123-2 logit - annuity 123-3 logit - annuity 123-4 logit - annuity 123-5 Treatment = 2-0.121-0.082-0.084-0.024 [0.439] [0.578] [0.569] [0.848] Treatment = 3-0.083-0.062-0.056-0.005 [0.588] [0.672] [0.700] [0.969] Popup = 2-0.048-0.063-0.068 [0.697] [0.609] [0.576] PotsizeK = 100 0.181 0.191 0.191 [0.145] [0.120] [0.119] Total Duration 0.000 [0.179] priorfca -0.112 [0.308] Q3-0.038 [0.723]

34 (8) (9) (10) (11) (12) VARIABLES logit - annuity 123-1 logit - annuity 123-2 logit - annuity 123-3 logit - annuity 123-4 logit - annuity 123-5 age 0.000 [0.994] Q5-0.222*** -0.239*** -0.239*** -0.240*** -0.240*** [0.000] [0.000] [0.000] [0.000] [0.000] Q6-0.091 [0.130] bat_ball 0.006 [0.965] hyperbolic discounting -0.108 [0.304] av discount rate -0.000 [0.979] interest understanding -0.216* [0.074] loss_aversion 0.019 [0.109] dd_reward -0.287 [0.459] viewed_products -0.017 [0.386] viewed fscs popups i -0.319 [0.184] viewed_advice -0.100 [0.588] viewed_tax 0.009 [0.960] Q70 0.272 [0.532] Q158 0.156

35 (8) (9) (10) (11) (12) VARIABLES logit - annuity 123-1 logit - annuity 123-2 logit - annuity 123-3 logit - annuity 123-4 logit - annuity 123-5 [0.493] Q159 0.003 [0.992] Q160 0.049 [0.825] Q161 0.345 [0.208] Q75 0.088 [0.479] Q170 0.077 [0.536] Q173_1 0.154*** 0.112*** 0.127*** 0.125*** 0.125*** [0.003] [0.004] [0.001] [0.001] [0.001] Q174_1-0.038 [0.436] Q175_1 0.069* 0.049 [0.059] [0.165] Q64-0.386*** -0.419*** -0.405*** -0.401*** -0.401*** [0.001] [0.000] [0.000] [0.000] [0.000] Q104 0.323*** 0.322*** 0.322*** 0.319*** 0.318*** [0.003] [0.002] [0.003] [0.003] [0.003] Q105 0.300*** 0.246** 0.247** 0.247** 0.247** [0.006] [0.017] [0.017] [0.016] [0.016] Q87 0.012 [0.885] Q81 0.087* 0.097** 0.103** 0.102** 0.103** [0.073] [0.032] [0.022] [0.022] [0.022] Q82 0.106 [0.241]

36 (8) (9) (10) (11) (12) VARIABLES logit - annuity 123-1 logit - annuity 123-2 logit - annuity 123-3 logit - annuity 123-4 logit - annuity 123-5 Q83-0.015 [0.852] Q84_1_TEXT -0.003 [0.516] Q20-0.073* -0.074** -0.073** -0.071* -0.071* [0.051] [0.046] [0.047] [0.052] [0.052] Constant 0.417 0.574** 0.651** 0.654** 0.646** [0.674] [0.045] [0.020] [0.020] [0.018] Observations 1,874 1,878 1,878 1,878 1,878 R-squared Adjusted R-sq 0.0420 0.0273 0.0265 0.0254 0.0254 Pseudo R-sq Source: and CESS. Table A3.4 VARIABLES Logistic regression on whether participants chose product C: income drawdown investment funds (13) (14) (15) (16) (17) (18) (19) (20) logit - investment fund 123-1 logit - investment fund 123-2 logit - investment fund 123-3 logit - investment fund 123-4 logit - investment fund 1-1 logit - investment fund 12-1 ols - investment fund n - 1 ols - investment fund p - 1 Treatment = 2-0.104-0.116-0.116-0.094-0.102-0.111 0.616-0.047 [0.500] [0.438] [0.439] [0.453] [0.551] [0.403] [0.636] [0.468] Treatment = 3-0.268* -0.263* -0.265* -0.233* -0.236-0.264** -1.213-0.125** [0.078] [0.076] [0.074] [0.060] [0.172] [0.046] [0.349] [0.048] Popup = 2 0.170 0.163 0.162 [0.166] [0.177] [0.179] PotsizeK = 100-0.109-0.122-0.120 [0.375] [0.313] [0.320]

37 VARIABLES (13) (14) (15) (16) (17) (18) (19) (20) logit - investment fund 123-1 Total Duration -0.000 [0.276] priorfca 0.135 [0.207] Q3-0.138 [0.186] age -0.002 [0.768] Q5 0.028 [0.630] logit - investment fund 123-2 logit - investment fund 123-3 logit - investment fund 123-4 logit - investment fund 1-1 logit - investment fund 12-1 ols - investment fund n - 1 ols - investment fund p - 1 Q6 0.183*** 0.230*** 0.230*** 0.231*** 0.173** 0.255*** 1.921*** 0.119*** [0.002] [0.000] [0.000] [0.000] [0.026] [0.000] [0.001] [0.000] bat_ball 0.251** 0.385*** 0.388*** 0.391*** 0.098 0.348*** 3.309** 0.183*** hyperbolic discounting -0.024 [0.047] [0.001] [0.001] [0.001] [0.538] [0.005] [0.012] [0.004] [0.815] av discount rate -0.000 [0.983] interest understanding 0.156 [0.190] loss_aversion 0.009 [0.444] dd_reward 1.000** 0.602*** 0.575*** 0.571*** 0.433** 0.568*** 4.709*** 0.276*** viewed_products -0.023 [0.012] [0.000] [0.000] [0.000] [0.020] [0.000] [0.000] [0.000] [0.249] viewed fscs popups i 0.035 [0.884]

38 VARIABLES (13) (14) (15) (16) (17) (18) (19) (20) logit - investment fund 123-1 viewed_advice 0.047 [0.796] viewed_tax 0.084 [0.624] logit - investment fund 123-2 Q70-0.794* -0.353 Q158-0.290 [0.073] [0.356] [0.208] Q159-0.387 [0.143] logit - investment fund 123-3 logit - investment fund 123-4 logit - investment fund 1-1 logit - investment fund 12-1 ols - investment fund n - 1 ols - investment fund p - 1 Q160-0.482** -0.298** -0.286** -0.277** 0.029-0.174-1.531-0.084 Q161-0.299 [0.035] [0.023] [0.029] [0.034] [0.874] [0.209] [0.264] [0.211] [0.284] Q75 0.333*** 0.463*** 0.462*** 0.457*** 0.391** 0.455*** 4.110*** 0.221*** Q170 0.141 [0.007] [0.000] [0.000] [0.000] [0.025] [0.000] [0.001] [0.000] [0.259] Q173_1 0.042 [0.397] Q174_1 0.114** 0.125*** 0.126*** 0.127*** 0.087* 0.074* 0.808** 0.054*** [0.016] [0.001] [0.001] [0.000] [0.077] [0.052] [0.035] [0.004] Q175_1 0.075** 0.073** 0.074** 0.072** 0.017 0.120*** 0.306 0.042** [0.034] [0.032] [0.031] [0.036] [0.722] [0.001] [0.397] [0.017] Q64 0.408*** 0.426*** 0.429*** 0.424*** 0.753*** 0.385*** 4.759*** 0.281*** [0.000] [0.000] [0.000] [0.000] [0.000] [0.000] [0.000] [0.000] Q104 0.321*** 0.359*** 0.356*** 0.356*** -0.001 0.298*** 1.087 0.139*** [0.002] [0.000] [0.000] [0.000] [0.994] [0.005] [0.308] [0.008]

39 VARIABLES (13) (14) (15) (16) (17) (18) (19) (20) logit - investment fund 123-1 Q105 0.130 [0.222] Q87 0.013 [0.874] Q81-0.068 [0.153] Q82 0.012 [0.898] Q83-0.016 [0.839] Q84_1_TEXT -0.029 [0.182] Q20-0.019 [0.616] logit - investment fund 123-2 logit - investment fund 123-3 logit - investment fund 123-4 logit - investment fund 1-1 logit - investment fund 12-1 ols - investment fund n - 1 ols - investment fund p - 1 Constant -2.234** -2.879*** -3.176*** -3.168*** -4.063*** -3.800*** -9.407*** -0.553*** [0.024] [0.000] [0.000] [0.000] [0.000] [0.000] [0.002] [0.000] Observations 1,874 1,877 1,877 1,877 1,877 1,877 1,574 1,877 R-squared 0.071 0.094 Adjusted R-sq 0.0864 0.0727 0.0724 0.0714 0.0515 0.0690 0.0646 0.0890 Pseudo R-sq Source: and CESS.

40 Table A3.5 VARIABLES Logistic regression on whether participants chose product D: income drawdown P2P lending (21) (22) (23) (24) (25) (26) (27) (28) logit - p2p 123-1 logit - p2p 123-2 logit - p2p 123-3 logit - p2p 123-4 logit - p2p 1-1 logit - p2p 12-1 ols - p2p n - 1 ols - p2p p - 1 Treatment = 2-0.088-0.003 0.007 [0.651] [0.986] [0.968] Treatment = 3-0.238-0.157-0.146 [0.223] [0.401] [0.396] Popup = 2 0.046 0.023 [0.766] [0.880] PotsizeK = 0 0.073-0.097-0.009 0.318 0.005 [0.639] [0.802] [0.964] [0.659] [0.909] PotsizeK = 100 0.309** 0.308** 0.310** 0.316** 0.558 0.404** 1.848** 0.092** [0.044] [0.041] [0.040] [0.036] [0.104] [0.038] [0.010] [0.020] Total Duration -0.000* -0.000* -0.000* -0.000* -0.000-0.000-0.000* -0.000* [0.081] [0.084] [0.084] [0.086] [0.528] [0.121] [0.064] [0.054] priorfca 0.287** 0.317** 0.317** 0.318** 0.829*** 0.491*** 2.355*** 0.114*** [0.030] [0.014] [0.014] [0.014] [0.005] [0.003] [0.000] [0.001] Q3-0.250* -0.322** -0.322** -0.326*** 0.163-0.262-1.011* -0.062* [0.058] [0.010] [0.010] [0.009] [0.579] [0.111] [0.088] [0.059] age -0.005 [0.604] Q5 0.150** 0.174** 0.175** 0.174** 0.235 0.103 0.626* 0.039** [0.043] [0.013] [0.013] [0.013] [0.157] [0.261] [0.060] [0.033] Q6 0.184** 0.228*** 0.228*** 0.230*** 0.242 0.112 0.636* 0.047*** [0.015] [0.001] [0.001] [0.001] [0.142] [0.215] [0.051] [0.008] bat_ball 0.217 [0.155] hyperbolic discounting 0.027 [0.838]

41 VARIABLES (21) (22) (23) (24) (25) (26) (27) (28) logit - p2p 123-1 av discount rate -0.000 [0.986] interest understanding 0.208 [0.181] loss_aversion -0.006 [0.681] dd_reward -0.420 [0.369] viewed_products 0.006 [0.807] logit - p2p 123-2 logit - p2p 123-3 logit - p2p 123-4 logit - p2p 1-1 logit - p2p 12-1 ols - p2p n - 1 ols - p2p p - 1 viewed fscs popups i -0.714** -0.684** -0.683** -0.673** -1.287-0.661-2.434* -0.156** [0.036] [0.037] [0.037] [0.040] [0.222] [0.124] [0.068] [0.039] viewed_advice 0.354 0.329* 0.329* 0.326* -0.038 0.326 0.325 0.074 viewed_tax -0.073 [0.120] [0.064] [0.064] [0.065] [0.934] [0.155] [0.713] [0.131] [0.739] Q70-0.073 [0.889] Q158 0.417 [0.128] Q159 0.208 [0.519] Q160 0.087 [0.749] Q161 0.055 [0.869] Q75 0.228 [0.159] Q170-0.534*** -0.475*** -0.474*** -0.474*** -0.700** -0.512*** -1.416** -0.130***

42 VARIABLES (21) (22) (23) (24) (25) (26) (27) (28) logit - p2p 123-1 Q173_1 0.019 logit - p2p 123-2 logit - p2p 123-3 logit - p2p 123-4 logit - p2p 1-1 logit - p2p 12-1 ols - p2p n - 1 ols - p2p p - 1 [0.000] [0.001] [0.001] [0.001] [0.027] [0.005] [0.044] [0.001] [0.766] Q174_1 0.037 [0.534] Q175_1 0.067 [0.137] Q64-0.003 [0.983] Q104 0.017 [0.899] Q105-0.208 [0.121] Q87-0.048 [0.652] Q81-0.071 [0.231] Q82-0.025 [0.833] Q83-0.044 [0.658] Q84_1_TEXT -0.004 [0.563] Q20 0.037 [0.420] Constant -1.249-2.312*** -2.314*** -2.391*** -4.895*** -2.669*** 1.478 0.130* [0.318] [0.000] [0.000] [0.000] [0.000] [0.000] [0.270] [0.083] Observations 1,874 1,878 1,878 1,878 1,878 1,878 1,574 1,878

43 VARIABLES (21) (22) (23) (24) (25) (26) (27) (28) logit - p2p 123-1 logit - p2p 123-2 logit - p2p 123-3 logit - p2p 123-4 logit - p2p 1-1 logit - p2p 12-1 ols - p2p n - 1 ols - p2p p - 1 R-squared 0.029 0.029 Adjusted R-sq 0.0575 0.0340 0.0230 0.0239 Pseudo R-sq 0.0501 0.0348 0.0348 0.0342 Source: and CESS. Table A3.6 Logistic regression on whether participants chose product E: spend the pot (29) (30) (31) (32) (33) (34) VARIABLES logit - spend 123-1 logit - spend 123-2 logit - spend 123-3 logit - spend 123-4 logit - spend 123-5 logit - spend 123-6 Treatment = 2 0.167 0.115 0.088 0.112 0.009 [0.325] [0.473] [0.580] [0.481] [0.946] Treatment = 3 0.142 0.084 0.068 0.083-0.016 [0.390] [0.591] [0.662] [0.593] [0.901] Popup = 2-0.136-0.102-0.088-0.090 [0.318] [0.447] [0.510] [0.499] PotsizeK = 100-0.152-0.118-0.114-0.123 [0.265] [0.376] [0.392] [0.357] Total Duration 0.000 [0.793] priorfca -0.010 [0.937] Q3 0.156 [0.180] age -0.013 [0.131] Q5-0.022 [0.728] Q6-0.286*** -0.336*** -0.332*** -0.344*** -0.345*** -0.345***

44 (29) (30) (31) (32) (33) (34) VARIABLES logit - spend 123-1 logit - spend 123-2 logit - spend 123-3 logit - spend 123-4 logit - spend 123-5 logit - spend 123-6 [0.000] [0.000] [0.000] [0.000] [0.000] [0.000] bat_ball -0.140 [0.350] hyperbolic discounting -0.030 [0.794] av discount rate 0.000 [0.985] interest understanding -0.094 [0.453] loss_aversion -0.013 [0.294] dd_reward -0.633* -0.286** -0.149 [0.094] [0.032] [0.153] viewed_products 0.027 [0.218] viewed fscs popups i 0.201 [0.473] viewed_advice 0.022 [0.920] viewed_tax -0.237 [0.236] Q70 0.582 [0.229] Q158 0.165 [0.479] Q159 0.386 [0.141] Q160 0.350 0.219 [0.122] [0.126]

45 (29) (30) (31) (32) (33) (34) VARIABLES logit - spend 123-1 logit - spend 123-2 logit - spend 123-3 logit - spend 123-4 logit - spend 123-5 logit - spend 123-6 Q161 0.391 [0.168] Q75-0.039 [0.767] Q170 0.285** 0.174 [0.038] [0.184] Q173_1-0.124** -0.134** -0.127** -0.188*** -0.188*** -0.188*** [0.030] [0.012] [0.017] [0.000] [0.000] [0.000] Q174_1-0.098* -0.087* -0.085 [0.078] [0.098] [0.102] Q175_1-0.047 [0.235] Q64-0.150 [0.255] Q104-0.098 [0.412] Q105-0.105 [0.382] Q87-0.140 [0.121] Q81-0.035 [0.511] Q82 0.054 [0.549] Q83-0.055 [0.506] Q84_1_TEXT -0.002 [0.779] Q20-0.018

46 (29) (30) (31) (32) (33) (34) VARIABLES logit - spend 123-1 logit - spend 123-2 logit - spend 123-3 logit - spend 123-4 logit - spend 123-5 logit - spend 123-6 [0.668] Constant 1.477 0.867*** 0.773*** 0.434** 0.437** 0.434** [0.161] [0.007] [0.008] [0.040] [0.038] [0.031] Observations 1,874 1,877 1,877 1,878 1,878 1,878 R-squared Adjusted R-sq Pseudo R-sq 0.0557 0.0327 0.0309 0.0289 0.0282 0.0282 Source: and CESS. Table A3.7 Logistic regression on whether participants chose product F: property (35) (36) (37) (38) (39) VARIABLES logit - property 123-1 logit - property 123-2 logit - property 123-3 logit - property 123-4 logit - property 123-5 Treatment = 2 0.006-0.014-0.018-0.076 [0.968] [0.929] [0.904] [0.548] Treatment = 3 0.164 0.123 0.122 0.056 [0.294] [0.408] [0.412] [0.651] Popup = 2-0.190-0.175-0.179 [0.137] [0.164] [0.156] PotsizeK = 100 0.042 0.053 0.054 [0.739] [0.677] [0.669] Total Duration -0.000* [0.100] priorfca 0.028 [0.803] Q3 0.079

47 (35) (36) (37) (38) (39) VARIABLES logit - property 123-1 logit - property 123-2 logit - property 123-3 logit - property 123-4 logit - property 123-5 [0.468] age -0.002 [0.818] Q5 0.119** 0.122** 0.122** 0.119** 0.118** [0.049] [0.036] [0.037] [0.041] [0.042] Q6 0.098 [0.110] bat_ball -0.060 [0.657] hyperbolic discounting -0.047 [0.661] av discount rate 0.002** 0.001* 0.001* 0.001* 0.001* [0.037] [0.063] [0.055] [0.056] [0.056] interest understanding -0.041 [0.738] loss_aversion 0.025** 0.022* 0.022* 0.021* 0.021* [0.032] [0.054] [0.051] [0.055] [0.060] dd_reward 0.019 [0.961] viewed_products -0.012 [0.544] viewed fscs popups i 0.034 [0.894] viewed_advice 0.008 [0.967] viewed_tax 0.006 [0.975] Q70-0.283 [0.512]

48 (35) (36) (37) (38) (39) VARIABLES logit - property 123-1 logit - property 123-2 logit - property 123-3 logit - property 123-4 logit - property 123-5 Q158-0.231 [0.312] Q159 0.136 [0.602] Q160-0.089 [0.690] Q161-0.018 [0.947] Q75-0.067 [0.596] Q170 0.049 [0.701] Q173_1-0.108** -0.060 [0.042] [0.112] Q174_1 0.074 [0.147] Q175_1 0.007 [0.847] Q64-0.043 [0.721] Q104-0.191* -0.209* -0.218** -0.217** -0.218** [0.089] [0.053] [0.043] [0.044] [0.043] Q105-0.267** -0.260** -0.266** -0.263** -0.262** [0.018] [0.014] [0.012] [0.013] [0.013] Q87 0.018 [0.831] Q81-0.003 [0.959] Q82-0.107

49 (35) (36) (37) (38) (39) VARIABLES logit - property 123-1 logit - property 123-2 logit - property 123-3 logit - property 123-4 logit - property 123-5 [0.231] Q83 0.026 [0.742] Q84_1_TEXT 0.004 [0.404] Q20-0.012 [0.767] Constant -0.348-0.890*** -1.054*** -1.048*** -1.050*** [0.727] [0.000] [0.000] [0.000] [0.000] Observations 1,874 1,875 1,875 1,875 1,875 R-squared Adjusted R-sq Pseudo R-sq 0.0217 0.0130 0.0119 0.0109 0.0104 Source: and CESS. Table A3.8 Logistic regression on whether participants chose product G: savings (40) (41) (42) (43) VARIABLES logit - savingsaccount 123-1 logit - savingsaccount 123-2 logit - savingsaccount 123-3 logit - savingsaccount 123-4 Treatment = 2 0.139 0.081 0.095 [0.356] [0.571] [0.420] Treatment = 3 0.056-0.010-0.002 [0.702] [0.942] [0.988] Popup = 2-0.084-0.091 [0.486] [0.439] PotsizeK = 100 0.116 0.121 [0.334] [0.308] Total Duration -0.000

50 (40) (41) (42) (43) VARIABLES logit - savingsaccount 123-1 logit - savingsaccount 123-2 logit - savingsaccount 123-3 logit - savingsaccount 123-4 [0.741] priorfca -0.091 [0.388] Q3 0.415*** 0.478*** 0.479*** 0.477*** [0.000] [0.000] [0.000] [0.000] age 0.015* 0.020*** 0.019*** 0.019*** [0.059] [0.001] [0.001] [0.001] Q5-0.089 [0.117] Q6-0.046 [0.422] bat_ball -0.288** -0.405*** -0.409*** -0.406*** [0.021] [0.001] [0.000] [0.000] hyperbolic discounting 0.052 [0.609] av discount rate 0.000 [0.970] interest understanding -0.183 [0.113] loss_aversion -0.018 [0.108] dd_reward 0.189 [0.602] viewed_products 0.021 [0.282] viewed fscs popups i -0.003 [0.990] viewed_advice 0.015 [0.933]

51 (40) (41) (42) (43) VARIABLES logit - savingsaccount 123-1 logit - savingsaccount 123-2 logit - savingsaccount 123-3 logit - savingsaccount 123-4 viewed_tax 0.091 [0.590] Q70 0.336 [0.426] Q158-0.119 [0.580] Q159-0.570** -0.501*** -0.501*** -0.499*** [0.022] [0.000] [0.000] [0.000] Q160-0.104 [0.624] Q161-0.223 [0.393] Q75-0.132 [0.273] Q170-0.146 [0.230] Q173_1 0.044 [0.375] Q174_1-0.058 [0.215] Q175_1 0.005 [0.888] Q64-0.248** -0.318*** -0.315*** -0.312*** [0.026] [0.002] [0.003] [0.003] Q104-0.104 [0.318] Q105-0.070 [0.504] Q87 0.035

52 (40) (41) (42) (43) VARIABLES logit - savingsaccount 123-1 logit - savingsaccount 123-2 logit - savingsaccount 123-3 logit - savingsaccount 123-4 [0.666] Q81 0.208*** 0.248*** 0.247*** 0.246*** [0.000] [0.000] [0.000] [0.000] Q82 0.045 [0.603] Q83 0.029 [0.701] Q84_1_TEXT 0.011 [0.528] Q20 0.078** 0.079** 0.079** 0.080** [0.033] [0.029] [0.028] [0.026] Constant -1.433-1.714*** -1.705*** -1.664*** [0.134] [0.000] [0.000] [0.000] Observations 1,874 1,878 1,878 1,878 R-squared Adjusted R-sq Pseudo R-sq 0.0628 0.0510 0.0504 0.0501 Source: and CESS. Table A3.9 VARIABLES Logistic regression on whether participants chose product H: stocks and shares (44) (46) (47) (48) (49) (50) (51) logit - shares - 123-1 logit - shares - 123-3 logit - shares - 123-4 logit - shares 1-1 logit - shares 12-1 ols - shares n - 1 ols - shares p - 1 Treatment = 2-0.319* -0.318* -0.371*** 0.179-0.203-0.720-0.069 [0.081] [0.066] [0.010] [0.520] [0.259] [0.417] [0.124] Treatment = 3-0.138-0.144-0.193 0.154-0.166 0.078-0.035 [0.437] [0.396] [0.168] [0.586] [0.354] [0.930] [0.428]

53 VARIABLES (44) (46) (47) (48) (49) (50) (51) logit - shares - 123-1 logit - shares - 123-3 Popup = 2 0.020 0.033 [0.892] [0.821] PotsizeK = 100-0.158-0.145 Total Duration 0.000 [0.286] [0.322] [0.160] priorfca -0.201 [0.119] logit - shares - 123-4 logit - shares 1-1 logit - shares 12-1 ols - shares n - 1 ols - shares p - 1 Q3-0.350*** -0.350*** -0.352*** -0.885*** -0.483*** -2.447*** -0.146*** age 0.000 [0.005] [0.004] [0.003] [0.000] [0.002] [0.001] [0.000] [0.996] Q5 0.120* [0.085] Q6 0.173** 0.193*** 0.193*** 0.317** 0.316*** 1.235*** 0.074*** bat_ball 0.070 hyperbolic discounting [0.014] [0.003] [0.003] [0.016] [0.000] [0.002] [0.000] [0.632] 0.040 [0.744] av discount rate -0.000 [0.983] interest understanding 0.254* 0.179** 0.182** -0.059 0.123 0.378 0.041 loss_aversion -0.010 [0.085] [0.028] [0.025] [0.706] [0.236] [0.452] [0.103] [0.460] dd_reward 0.843* [0.095] viewed_products -0.003

54 VARIABLES (44) (46) (47) (48) (49) (50) (51) logit - shares - 123-1 [0.902] viewed fscs popups i 0.496* [0.086] logit - shares - 123-3 logit - shares - 123-4 logit - shares 1-1 logit - shares 12-1 ols - shares n - 1 ols - shares p - 1 viewed_advice 0.387* 0.415** 0.419** 0.471 0.255 1.625 0.113* [0.075] [0.050] [0.047] [0.233] [0.333] [0.213] [0.089] viewed_tax -0.646*** -0.596*** -0.595*** -0.460-0.329-2.364* -0.139** Q70 0.006 [0.003] [0.004] [0.004] [0.251] [0.199] [0.051] [0.022] [0.992] Q158-0.367 [0.201] Q159-0.515 [0.113] Q160-0.454 [0.112] Q161-0.494 [0.151] Q75-0.108 [0.469] Q170 0.259* [0.096] Q173_1-0.070 [0.233] Q174_1 0.005 [0.926] Q175_1-0.082* -0.102*** -0.103*** -0.075-0.105** -0.448* -0.032*** [0.050] [0.009] [0.009] [0.326] [0.036] [0.070] [0.010] Q64 0.355*** 0.342*** 0.342*** 0.030 0.492*** 0.894 0.114*** [0.006] [0.007] [0.007] [0.903] [0.002] [0.283] [0.006]

55 VARIABLES (44) (46) (47) (48) (49) (50) (51) logit - shares - 123-1 logit - shares - 123-3 logit - shares - 123-4 logit - shares 1-1 logit - shares 12-1 ols - shares n - 1 ols - shares p - 1 Q104-0.334*** -0.303** -0.301** -0.280-0.437*** -0.703-0.108*** Q105-0.184 [0.009] [0.014] [0.015] [0.236] [0.006] [0.356] [0.005] [0.146] Q87 0.238** 0.219*** 0.219*** 0.051 0.091 0.553 0.043* [0.021] [0.004] [0.004] [0.732] [0.349] [0.225] [0.061] Q81-0.279*** -0.271*** -0.270*** -0.374*** -0.320*** -2.060*** -0.100*** Q82-0.087 [0.000] [0.000] [0.000] [0.000] [0.000] [0.000] [0.000] [0.446] Q83-0.049 [0.600] Q84_1_TEXT -0.002 [0.716] Q20 0.081* 0.079* 0.077* 0.027 0.043 0.341 0.019 [0.056] [0.060] [0.066] [0.732] [0.418] [0.207] [0.169] Constant -0.931-0.870** -0.871** -2.281*** -1.590*** 11.236*** 0.612*** [0.453] [0.011] [0.011] [0.000] [0.000] [0.000] [0.000] Observations 1,874 1,878 1,878 1,878 1,878 1,574 1,878 R-squared 0.060 0.071 Adjusted R-sq 0.0728 0.0762 0.0523 0.0646 Pseudo R-sq 0.0810 0.0689 0.0683 Source: and CESS. A3.2 Regression results advice Similar regressions to those for product choices were also conducted for the choice about advice.

56 (52) (53) (54) (55) (56) VARIABLES logit - 1 logit - 2 logit - 3 logit - 4 ols Treatment = 2-0.070-0.135 0.058 [0.720] [0.474] [0.709] Treatment = 3-0.186-0.247-0.066 [0.335] [0.183] [0.666] Popup = 2 0.152 0.161 [0.325] [0.292] PotsizeK = 100 0.220 0.214 [0.153] [0.160] Q_TotalDuration -0.000 [0.557] priorfca 0.351*** 0.354*** 0.347*** 0.348*** 0.053*** [0.009] [0.007] [0.008] [0.008] [0.006] Q3 0.285** 0.301** 0.306** 0.302** 0.042** [0.030] [0.019] [0.017] [0.018] [0.023] age -0.008 [0.409] Q5 0.041 [0.575] Q6 0.227*** 0.225*** 0.240*** 0.241*** 0.030*** [0.003] [0.002] [0.001] [0.001] [0.002] bat_ball 0.104 [0.515] hyperbolic_discounting -0.036 [0.784] av_discount_rate -0.000 [0.986] interest_understanding -0.015 [0.920] loss_aversion 0.027* 0.025* 0.028** 0.028** 0.005**

57 (52) (53) (54) (55) (56) VARIABLES logit - 1 logit - 2 logit - 3 logit - 4 ols [0.058] [0.067] [0.041] [0.039] [0.018] dd_reward 1.045** 0.479* [0.028] [0.081] viewed_products 0.041* 0.046* 0.051** 0.051** 0.007** [0.088] [0.053] [0.024] [0.025] [0.026] viewed_fscs_popups_i 0.587** 0.566** 0.570** 0.570** 0.118*** [0.033] [0.033] [0.030] [0.026] [0.005] viewed_advice 0.379* 0.344* 0.326* 0.328* 0.052* [0.085] [0.058] [0.070] [0.069] [0.058] viewed_tax -0.033 [0.874] Q70-3.191*** -2.849*** -2.685*** -2.689*** -0.474*** [0.000] [0.000] [0.000] [0.000] [0.000] Q158-0.470* -0.192 [0.092] [0.350] Q159-0.450 [0.163] Q160-0.512* -0.230 [0.062] [0.254] Q161-0.884*** -0.604** [0.007] [0.018] Q75-0.244 [0.110] Q170-0.125 [0.402] Q173_1-0.369*** -0.399*** -0.399*** -0.397*** -0.052*** [0.000] [0.000] [0.000] [0.000] [0.000] Q174_1 0.808*** 0.804*** 0.808*** 0.807*** 0.118*** [0.000] [0.000] [0.000] [0.000] [0.000]

58 (52) (53) (54) (55) (56) VARIABLES logit - 1 logit - 2 logit - 3 logit - 4 ols Q175_1 0.249*** 0.242*** 0.236*** 0.234*** 0.031*** [0.000] [0.000] [0.000] [0.000] [0.000] Q64 0.591*** 0.527*** 0.550*** 0.553*** 0.082*** [0.000] [0.000] [0.000] [0.000] [0.000] Q104 0.368*** 0.403*** 0.390*** 0.389*** 0.054*** [0.006] [0.002] [0.002] [0.002] [0.004] Q105-0.044 [0.741] Q87-0.039 [0.706] Q81 0.475*** 0.486*** 0.479*** 0.479*** 0.059*** [0.000] [0.000] [0.000] [0.000] [0.000] Q82 0.006 [0.955] Q83-0.015 [0.878] Q84_1_TEXT -0.000 [0.984] Q20-0.018 [0.712] Constant -3.284*** -3.912*** -3.762*** -3.754*** 0.037 [0.007] [0.000] [0.000] [0.000] [0.649] Observations 1,874 1,877 1,878 1,878 1,878 R-squared 0.225 Adjusted R-sq 0.231 0.225 0.221 0.221 0.219 Source: and CESS.

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