MEDIA PACK 2012
fdi MAGAZINE THE MAGAZINE fdi PROVIDES AN UP-TO-DATE IMAGE OF THE EVER-CHANGING GLOBAL INVESTMENT MAP fdi Magazine is a central part of the fdi Intelligence portfolio and is published by The Financial Times Limited. Now in its 11th year, fdi Magazine is firmly established as the leading title for the business of globalisation. Published bi-monthly with an ABC audited circulation of 14,969 active corporate readers, fdi Magazine provides senior decision-makers with an up-to-date image of the ever-changing global investment map. fdi Magazine s editorial team is supported by a network of foreign correspondents as well as proprietary tools such as fdi Markets and fdi Benchmark. The senior editors benefit from highest-level access to market-movers and policy-makers. With on-the-ground reporting on the issues that impact investment decisions, fdi Magazine is dedicated solely to crossborder investment, unlike other mass-market publications. 14,969 THE ABC CERTIFIED CIRCULATION OF fdi MAGAZINE 2
EDITORIAL THEMES NEWS Updates on companies, markets and investments as well as the latest investor/host-country legal disputes. GLOBAL OUTLOOK Reporting and analysis of the corporate trends and investment patterns that shape global business, along with C-level interviews. REGIONAL SECTIONS News, commentary and data snapshots on Americas, Asia, Europe, Middle East and Africa, followed by in-depth features and reports on the opportunities and risks to be found in these markets. SECTORS Global updates on key FDI sectors, including data, rankings, feature articles and spotlight location guides highlighting successful clusters. RESEARCH The numbers and hard facts behind global greenfield investment flows and patterns, with cogent and concise explanation. 3
FEBRUARY/MARCH 2013 The CIVIT Countries; Cities vs Regions; Islamic Finance Hubs SECTOR SPOTLIGHTS Real Estate; Logistics and Transport Tech Caribbean Economies Beyond China: The Next Generation of Manufacturing Hubs European Cities of the Future 2012/13 Rankings Middle East/Africa: MENA Logistics; Tunisia BONUS DISTRIBUTION MIPIM, IEDC: Federal Economic Development Forum, 2nd Global Free Trade & Special Economic Zones Exhibition & Summit 2013 APRIL /MAY 2013 SECTOR SPOTLIGHTS Middle East/Africa: BONUS DISTRIBUTION JUNE /JULY 2013 SECTOR SPOTLIGHTS Middle East/Africa: BONUS DISTRIBUTION City Branding; Social Media as a Promotion Tool; Outsourcing Hot-spots Bio-Pharma; Shared Services Canada; US Investment Promotion Strategies Asia Financial Centres Balkans; Investors in Iberia (FDI in Spain and Portugal) Lusophone Africa; MENA Logistics; GCC Commercial Real Estate; Kuwait BIO Convention 2013, 2013 Spring Meetings of the International Monetary Fund and the World Bank Group, Dubai AIM 2013, Real Vienna 2013, CAIPA: Caribbean Investment Forum, EBRD Annual Meeting and Business Forum SME Development; Sovereign Wealth Funds; Convention and Trade Show Cities; Rankings: Global Free Zones of the Future 2012/13 Aerospace; Air Hubs Mexico Aerospace; North America Manufacturing Thailand; Central Asia Germany; Belgium African Telecoms; MENA Manufacturing Red Hot Locations WFDI, Paris Air Show 2013, Sovereign Wealth Focus: The Edinburgh Dialogue, World Investment Conferences 2013: Europe, ADIT Invest 2013, IEDC: Spring Conference AUGUST/SEPTEMBER 2013 South-South Investment; Ports, Shipping and Trade Special SECTOR SPOTLIGHTS Agribusiness; Natural Resources; Water Pacific Basin; Texas and US-Mexico Border Towns Malaysia; India Black Sea Region; UK LEPs Ranking Middle East/Africa: MENA Sea Ports BONUS DISTRIBUTION IEDC: 2013 Annual Conference, 2013 Annual Meetings of the World Bank Group and the IMF, Krynica Economic Forum, WAIPA Annual Conference, International Outsourcing Forum OCTOBER /NOVEMBER 2012 AWARDS IPA Digital Marketing Awards Investor Aftercare; International Financial Centres; Tech Incubators SECTOR SPOTLIGHTS ICT; Creative Industries Latin America Outsourcing; US Utilities; State of the States Report Korea; Mongolia Poland; Turkey Middle East/Africa: GCC Real Estate; Investing in the New Middle East (Post-Revolution Countries) BONUS DISTRIBUTION MIPIM Asia 2012, Iraq Telecoms 2012, 12th World Free Zone Convention DECEMBER 2012/JANUARY 2013 Sustainable Investment; High-Growth Economies: Potential and Pitfalls SECTOR SPOTLIGHTS Renewable Energy; Shale Gas; Water & Power; Automotives South America Infrastructure; Brazil; Sun Belt States China Outbound Investment Georgia; Malta Middle East/Africa: Middle Eastern Cities of the Future 2012/13; Investors in Africa BONUS DISTRIBUTION World Economic Forum Annual Meeting 2013 at Davos SPECIAL REPORTS In addition to the magazineʼs regular features and editorial coverage, fdi also publishes in-depth special reports and stand-alone supplements that delve into important topics and cover FDI hot-spots in greater detail. Governments, IPAs and free zones across the globe who are looking to attract FDI as well as banks and other organisations looking to facilitate crossborder business can benefit from the visibility provided to them through support of these reports. (see testimonials, page 7). 4
READERSHIP fdi MAGAZINE OFFERS ADVERTISERS UNRIVALLED ACCESS TO: CORPORATES WHO ARE ACTIVE AND LIKELY TO INVEST IN GREENFIELD PROJECTS Based on the authoritative and exclusive data from fdi Markets, the circulation is biased towards those corporates who are active in the market. This guarantees a higher ROI for advertisers when compared to other titles. Advertisers benefit from a lower CPM when compared to mass-market magazines and avoid wastage by reaching a higher proportion of the target market. AUTHORITATIVE, INDEPENDENT AND WORLD-CLASS EDITORIAL ENVIRONMENT Part of fdi Intelligence and published by The Financial Times Limited, fdi Magazine offers credible editorial that is well-respected worldwide. With a portfolio of tools that corporates and IPAs use frequently, fdi Intelligence is world renowned and seen as a destination for all FDI needs. fdi MAGAZINE CIRCULATION BY JOB FUNCTION fdi Magazine goes to the companies most actively investing in FDI projects, by FDI project number, by sector and by source destination. VICE PRESIDENT AND DEPARTMENT HEADS 16% 4% OTHER 39% CEO RELEVANT DECISION-MAKERS Based on an in-depth knowledge and understanding of the investment process, fdi Magazine s circulation includes C-suite as well as other influencers who are likely to be involved in the intelligence gathering and decision-making process. STRATEGIC DEVELOPMENT/ CORPORATE DEVELOPMENT AND PLANNING 20% CFO 21% 39% THE PERCENTAGE OF fdi READERSHIP WHO ARE CEOs 5
GLOBAL CIRCULATION fdi MAGAZINE GLOBAL CIRCULATION fdi Magazine is delivered to foreign direct investment decision-makers in the most actively investing organisations in each world region. The data is drawn from fdi Markets. 35% NORTH AMERICA WESTERN EUROPE $336Bn 10% LATIN AMERICA AND CARIBBEAN ASIA- PACIFIC $225Bn NORTH AMERICA $151Bn 25% EUROPE 10% 5% MIDDLE EAST $39Bn AFRICA BREAKDOWN BY SOURCE WORLD REGION, 2010 (CAPEX ) REST OF EUROPE $32Bn MIDDLE EAST LATIN AMERICA & CARIBBEAN $21Bn AFRICA $14Bn 15% ASIA-PACIFIC FDI PROJECTS BY SOURCE WORLD REGION, 2010 (TOTAL PROJECTS) fdi Magazine goes to the companies most actively investing in FDI projects, by project number, by sector and by source destination. The data is drawn from fdi Markets. WESTERN EUROPE: 6,931 REST OF EUROPE: 568 NORTH AMERICA: 3,559 MIDDLE EAST: 428 LATIN AMERICA & CARIBBEAN: 336 ASIA-PACIFIC: 2,768 AFRICA: 157 Source: fdi Markets Source: fdi Markets 6
ADVERTISING AND SPONSORSHIP We use the fdi supplement in two ways: first, as a holistic description of Poland its economy, its sectors of opportunity, etc. It is a really good tool to present Poland during networking events, matchmaking sessions and trade fairs. The structured, focused approach of the report means we can use it to highlight important issues such as attractiveness of locations (e.g. cities), and sectors. And it also helps our communication with target groups: potential investors, policy makers, business consultants, chambers of commerce and journalists. We saw that the perception of the report was very good. First of all, the brands Financial Times and fdi are very important. For the readers it was a sign of independent journalism and credibility. During our cooperation with fdi Magazine we were able to create a well rounded paper that promotes Poland and also highlights important issues for us. ALEKSANDER LIBERA First Secretary, Trade and Promotion Section Polish Embassy, London With a series of special reports on the new investment environment in Iraq, fdi Magazine got the message out to a diverse group of decision-makers including financial markets and government officials. fdi made it happen: it effectively told the story in a factual, timely and compelling way that allowed C3 to execute our business plan effectively. LLEWELLYN WERNER Chairman C3 Invest The Investor Relations Department at Poznań City Hall has very much benefited from the advertisement in fdi Magazine. The advertisement showing Poznań as a city of business, and having information about our city in the special report about Poland was a great opportunity to reach foreign investors from our priority sectors and to be more visible at international events. We are confident it is a very useful instrument in attracting new foreign companies and promoting our city as the perfect location for them. MARCIN PRZYŁĘBSKI Head of Investor Relations Department Poznań City Hall Last year fdi Magazine published various city rankings where Tbilisi ranked fourth for Cost Effectiveness and fifth for FDI Strategy in the Southern European region. Working with fdi Magazine assisted Tbilisi City in attracting investors in several fields. We d like to participate in the fdi rankings in the future. ZVIAD ARCHUADZE Head of Economic Affairs Office Tbilisi City Hal Having the Stockholm story told by fdi Magazine has increased credibility and awareness of Stockholm as the leading innovative and sustainable business hub of Northern Europe. ÅSA BERGSTRÖM Director, Head of Investment Promotion Stockholm Business Region Development The special report on RAKIA published by fdi Magazine adds credibility to our communication and marketing messages given the high regard the global business community accords this publication. The report comprehensively covered Ras Al Khaimah s growing appeal as an investment destination, while also highlighting the major role played by RAKIA. I am sure that this independent report was not only a pleasure to read, but also helped many investors make informed choices as far as investment was concerned. ALEX THOMAS General Manager, Marketing and Promotion RAK Investment Authority 7
fdi PORTFOLIO fdi Intelligence provides world-class products, services and business tools giving global insight to aid your decision making. Whether you are promoting your own location, looking for a new business location, sourcing a prospect list or researching trends you can benefit from the high value comment, analysis and data tools we offer. To talk to a member of the fdi team about fdi Intelligence services call +44 (0)207 775 6667 or email us on fdiintelligence@ft.com fdi INTELLIGENCE A specialist division from The Financial Times Ltd established to provide industry leading insight into globalisation with a portfolio of world-class products, services and business tools that allow organisations such as investment promotion agencies, companies, services providers and academic institutions to make informed decisions regarding foreign direct investment and associated activities. fdi MAGAZINE Firmly established as the world's premier publication for the business of globalisation. Published on a bi-monthly basis with an ABC-certified, highly targeted circulation of more than 14,900, fdi provides corporate decision-makers with an up-to-date image of the ever-changing global investment map. fdi MARKETS The only online database tracking crossborder greenfield investment covering all sectors and countries worldwide. It provides real-time monitoring of investment projects, capital investment and job creation with powerful tools to track and profile companies investing overseas. fdi BENCHMARK The only online tool to benchmark the competitiveness of countries and cities in more than 56 sectors. Its comprehensive location data series covers the main cost and quality competitiveness indicators for more than 500 locations around the world. fdi REPORTS Provides sector, country, company and bespoke FDI reports which deliver vital business intelligence to corporations, investment promotion agencies, economic development organisations, consulting firms and research institutions. fdi ATLAS An online location mapping tool which makes it easier to narrow down a location shortlist and identify the incentives offered by investment promotion agencies in specific locations worldwide. 8
RATES PRINT: DISPLAY 1 INSERTION 2 INSERTIONS 3 INSERTIONS 6 INSERTIONS $ $ $ $ FULL-PAGE 7,300 11,680 8,372 6,750 10,800 7,742 6,205 9,928 7,117 5,110 8,176 5,861 1/2 PAGE 3,850 6,160 4,416 3,560 5,696 4,083 3,275 5,240 3,756 2,695 4,312 3,091 DPS 14,595 23,352 16,739 13,500 21,600 15,483 12,400 19,840 14,222 10,220 16,352 11,721 OUTSIDE BACK COVER 8,400 13,440 9,634 7,770 12,432 8,911 7,140 11,424 8,189 5,880 9,408 6,744 INSIDE FRONT COVER 8,000 12,800 9,175 7,400 11,840 8,487 6,800 10,880 7,799 5,600 8,960 6,423 INSIDE FC SPREAD 15,330 24,528 17,582 14,180 22,688 16,263 13,030 20,848 14,944 10,730 17,168 12,306 REGIONAL SCT LEADER 7,500 12,000 8,602 6,940 11,104 7,959 6,375 10,200 7,311 5,250 8,400 6,021 PRINT: REPORT $ 8PP REPORT 28,000 44,800 32,113 12PP REPORT 36,000 57,600 41,288 16PP REPORT 42,000 67,200 48,170 ONLINE: CPM FDI INTELLIGENCE.COM $ MPU (300 x 250) 70 112 80 LEADERBOARD (728 x 90) 85 136 97 fdiatlas.com fdi Atlas is an online location mapping tool, which connects corporates with IPAs/ EDOs worldwide. It is an excellent opportunity for partners to showcase their country, city or region and highlight incentive strengths. Take a look at fdiatlas.com today and make sure that you feature on the site. Contact Chris Knight, chris.knight@ft.com, to sponsor your location. fdiintelligence.com fdiintelligence.com combines leading insight from a portfolio of world-class online products with a wealth of searchable articles from fdi Magazine. The website itself has been optimized for performance and can be viewed from any device ensuring that advertisements are displayed properly. Drive traffic to your website and brand your organisation/ jurisdiction along with the most respected crossborder investment-related editorial, whether online or offline. For further information on fdiintelligence.com please download our online Media Pack. BANNER AND MPU POSITIONS: LEADERBOARD 728 x 90 SIZE: 30KB ONLINE: FDI ATLAS.COM $ 1 YEAR 4,000 6,400 4,588 2 YEARS 5,400 8,640 6,193 3 YEARS 7,500 12,000 8,602 TECHNICAL SPECIFICATIONS (mm) TYPE TRIM BLEED FULL PAGE 182x266 210x297 216x303 DPS 266x380 297x420 303x426 HALF PAGE HORIZONTAL 131x182 HALF PAGE VERTICAL 86x266 HALF DPS 131x380 FORMATS High res PDF all fonts and pictures embedded. Note that special Pantone colours must be matched out of four colour process. TRANSFER We have an FTP/Internet Gateway facility available and details of this can be made available on request. For details, email: denise.macklin@ft.com. If emailing your advert please ensure that the file is no larger than 9MB. Please also ensure to ZIP the file. screen shot of Atlas here MPU 300 x 250 SIZE: 30KB 9
CONTACT US EDITOR Courtney Fingar +44 (0)20 7775 6365 courtney.fingar@ft.com GLOBAL ADVERTISING MANAGER Chris Knight +44 (0)20 7775 6718 chris.knight@ft.com HEAD OF PRODUCTION Denise Macklin +44 (0)20 7775 6557 denise.macklin@ft.com MARKETING MANAGER Dino Ribeiro + 44 (0)20 7873 3964 dino.ribeiro@ft.com PUBLISHED BY The Financial Times Ltd 1 Southwark Bridge London SE1 9HL REGIONS Middle East and North Africa Luke McGreevy +971(0)4 391 4398 luke.mcgreevy@ft.com Yassine Bourouis +971(0)5 5292 9386 yassine.b@dubaimediacity.net CEE, Central Asia and The Nordics Inna Kuzenina +44 (0)20 7775 6014 inna.kuzenina@ft.com Ibero-America, Western Europe and Sub-Saharan Africa Charlotte Lloyd +34 68 273 6571 charlotte.lloyd@ft.com Join the fdi Forum and fdi Rankings groups on LinkedIn Follow us on Twitter @fdimagazine