Helping Tennessee Companies Export

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1 Helping Tennessee Companies Export Let the U.S. Commercial Service connect you to a world of opportunity. Williamson County Chamber of Commerce July 11, 2014

2 TN SBDC International Trade Center ITC Services: 1. Assessing company readiness to export 2. Identifying potential export markets 3. International business planning 4. Assist with Export & Risk Mitigation 5. Export financing

3 TN SBDC International Trade Center John Ordung (615) Direct Toll Free

4 The Trade Promotion Coordinating Committee The TPCC is an interagency task force that ensures the coordination and development of a government-wide export promotion plan. It is made up of 20 agencies with a core of 7 agencies: Department of Commerce (DOC) Export-Import Bank Overseas Private Investment Corporation (OPIC) U.S. Trade and Development Agency (USTDA) Small Business Administration (SBA) Department of State Department of Agriculture (USDA)

5 Where are we? mmercial Service Global Reach U.S. OFFICES: Trade specialists in over 100 U.S. cities Nashville, Memphis, and Knoxville INTERNATIONAL EMBASSIES: In 85 Countries around the world 1,800 commercial specialists in 140 cities

6 Why Export? Why Not? The world is open for your business We have more resources than ever. 95% of consumers lie outside the U.S. Exports accounted for 25% of U.S. Economic growth during the past decade.

7 Plan Questions to Ask Yourself: 1. Why does my product sell in the US? 2. What will I have to change to sell abroad? 3. What countries buy want my products? 4. Am I prepared to support demand growth? 5. What are my goals?

8 Research What are the Market Conditions in my Target Countries? What is my competition? Who are my potential buyers? What laws govern exports? What about shipping regulations? What are my financing options?

9 This is Where We Come In We Help Companies Connect with the Right Opportunities Abroad. We help companies enter international markets in the most efficient, targeted way. We assess your export potential, understand your needs, and provide the right mix of U.S. Commercial Service capabilities to achieve their exporting goals. U.S. Commercial Service Business Approach Access Export Readiness Identify Key Markets Determine Sales Potential Implement Export Plan Overcome Challenges

10 Our Global Network of Trade Professionals Opens Doors that No One Else Can The U.S. Commercial Service provides U.S. companies access to business opportunities around the world. As a U.S. Government agency, we have relationships with foreign governments and business leaders in every key global market. Our trade professionals provide expertise across most major industry sectors. Every year, we help thousands of U.S. companies export goods and services worth billions of dollars.

11 SUPPORTING AGENCIES The Trade Promotion Coordinating Committee The TPCC is an interagency task force that ensures the coordination and development of a government-wide export promotion plan. It is made up of 20 agencies but with a core group of 7 agencies: Department of Commerce (DOC) Export-Import Bank Overseas Private Investment Corporation (OPIC) U.S. Trade and Development Agency (USTDA) Small Business Administration (SBA) Department of State Department of Agriculture (USDA)

12 U.S. DEPARTMENT OF COMMERCE U.S. COMMERCIAL SERVICE Our Services for U.S. Companies Whether companies are looking to make their first export sale or expand to additional international markets, we have the expertise to help you tap into lucrative opportunities and increase the bottom line with: Market Research. Maximize market research efforts with our country and industry reports, customized research, background reports, and trade data. Business Matchmaking. Leverage our partner searches and personalized business matchmaking to connect with potential partners that are right for that company. Shows and Missions. Expand companies efforts and reach with our trade missions, trade shows, and in-country promotions.

13 MARKET RESEARCH Our overseas Embassy industry specialists generate reports on various sectors of target markets around the world. Country Commercial Guides. Leverage reports, prepared annually by U.S. Embassy staff, containing information on the business and economic situation of foreign countries and the political climate as it affects U.S. business and investments. Trade Data and Analysis. Obtain the latest annual and quarterly trade data, find industry-specific trade data and analysis, and get countryspecific tariff and trade agreement information. Webinars. Learn about your sector in a market of interest and take advantage of other exporting secrets without leaving your desk. Customized Market Research. Get specific answers to your specific international business questions.

14 MARKET RESEARCH Country Commercial Guide Includes Chapters on: Political and Economic Environment Leading sectors for US Exports Trade Regulations and Standards Investment climate Business Travel Contacts, Market Research and Trade Events

15 MARKET RESEARCH Gold Key Service Customized market and industry briefings with our trade specialists Timely and relevant market research Appointments with prospective trade partners in key industry sectors Post-meeting debriefing with our trade specialists and assistance in developing appropriate follow-up strategies Help with travel, accommodations, interpreter service, and clerical support

16 BUSINESS MATCHMAKING Connect with the right partners and prospects International Partner Search. High-quality market information on the marketability and sales potential for your products and services. Complete contact information on key officers at each potential partner which is interested in your company along with information on their size, sales, years in business, number of employees, and a statement from the each potential partner on the marketability of your product. Get all this information in approximately 30 business days or as negotiated with your overseas office.

17 BUSINESS MATCHMAKING Connect with the right partners and prospects Personalized Business Matchmaking. In-country meetings with possible buyers, identify qualified business partners, such as sales representatives or distributors, and/or connect you with the appropriate government agencies. In other words, What Would like for us to do for you?

18 SHOWS AND MISSIONS Connect with the right partners and prospects Trade Missions. Business development missions led by senior U.S. government officials. Individual Gold Key Service for all U.S. companies Meetings with foreign government and industry officials. Introductions to prospective customers, and U.S. Embassy officials. Reception with everyone above at Ambassador s or high level official s residence.

19 SHOWS AND MISSIONS Trade Shows. Use our International Buyer Program to meet with pre-screened buyers at major U.S. trade shows. You can also exhibit in the U.S. Pavilion at our Certified Trade Fairs. Foreign Buyers are directed to your booth. One-on-one counseling with our Embassy sector experts. International Reception International Lounge for private meetings. Billion dollars in new business are generated yearly for U.S. companies.

20 SHOWS AND MISSIONS Catalogue Shows. Let us distribute your marketing literature at global trade shows. Extremely low cost. Put your catalogues in front of potential clients. Receive Business Cards from booth visitors.

21 FOREIGN COMPANY VERIFICATION INTERNATIONAL COMPANY PROFILE Detailed credit report on a prospective overseas sales representative or partner in approximately 15 days or by the negotiated date. Listing of the company's key officers and senior management. Banking and other financial information. Market information, including sales and profit figures, and potential liabilities

22 EU & China Product Standards and Conformity Assessment Workshop EU: CE marks, self-certification, General Product Safety Directive, CE mark directives, the significance of the recent New Approach Regulations, EU Environmental Directives RoHS (Restriction of Hazardous Substances), WEEE (Waste of Electrical and Electronic Equipment), ErP (Energy Related Products), and REACH Concentration on three key EU environmental directives Electrical Waste Directive, Restriction of Hazardous Substances Directive, Energy Related Products Directive. China: CCC Mark: Explanation, Determining the Need, Process to Obtain, Renewal Process, Can I use the CCC mark in countries outside of China?

intellectual property rights, among other topics. For the U.S.

23 Free Trade Agreements A Free Trade Agreement is a formal agreement between two or more countries where they agree on certain behaviors that affect trade in goods and services, and protections for investors and intellectual property rights, among other topics. For the U.S., the main goal of trade agreements is to reduce barriers to U.S. exports, and protect U.S. interests and enhance the rule of law in the FTA partner country.

24 Free Trade Agreements Benefits the U.S.A. (billions $ USD)

25 Free Trade Agreements Benefits You! You can sell your product for more competitively with local producers You have an Advantage over country producers without an FTA You have the ability to bid on government procurement As a U.S. investor, you will receive Fair Treatment You can participate in the development of product standards You will have improved protection for intellectual property

26 Free Trade Agreements in Effect Israel (1985) NAFTA (1994) Jordan (2001) Singapore (2004) Chile (2004) Australia (2005) CAFTA-DR (2005): Guatemala Honduras Nicaragua El Salvador Dominican Republic Costa Rica Bahrain (2006) Morocco (2006) Oman (2006) Peru (2009) South Korea (2012) Colombia (2012) Panama (2012)

27 Trade Agreements on the Horizon Trans-Pacific Partnership (TPP) Potential members include Australia, Brunei Darussalam, Canada, Chile, Japan, Korea, Malaysia, Mexico, New Zealand, Peru, Singapore, Vietnam, and the United States. Transatlantic Trade and Investment Partnership (TTIP) Potential members include the EU-28 and the United States. As of 02Dec2013

September 9-10, 2014 in Detroit. Private Consultations with International Trade Diplomats from U.S. Embassies Australia, Canada, Chile, Colombia, Costa Rica, Dominican Republic, El Salvador,

28 September 9-10, 2014 in Detroit. Private Consultations with International Trade Diplomats from U.S. Embassies Australia, Canada, Chile, Colombia, Costa Rica, Dominican Republic, El Salvador, Guatemala, Honduras, Israel, Jordan, Mexico, Morocco, Nicaragua, Panama, Peru, Singapore and South Korea Excellent networking opportunities throughout the conference. Sessions to Include: Industry panels featuring companies and individuals sharing their experiences in these 15 markets Market entry and risk mitigation strategies. Basic and advanced sessions on qualifying for FTAs and creating an FTA compliance program. High-profile keynote speaker(s), including Compete. Win. Grow. Participate in Discover Global Markets: Leveraging the Free Trade Agreements and: Identify and gain access to emerging markets and opportunities. Obtain the tools necessary to succeed in foreign markets. Leverage government contacts and resources to compete successfully. Dynamic market exploration sessions.

29 Michael S. Sheridan was appointed Director of Global Trade Strategy and Policy for Ford Motor Company (Washington, DC) In his role, working within International Governmental Affairs, Mr. Sheridan leads Ford's global trade strategy activities as well as the Governmental Affairs Offices for Ford in Canada, Mexico and South America. Mr. Sheridan is on the Board of Directors of the National Foreign Trade Council, the Canadian American Business Council and an active member of the American Automotive Policy Council and the Council of the Americas.

30 USEFUL WEBSITES AND RESOURCES U.S. Commercial Service U.S. Commercial Service Tennessee Export Assistance Centers Market Research Library. Trade Finance Guide

31 USEFUL WEBSITES AND RESOURCES Other Excellent Sites U.S. Department of State Export Import Bank Small Business Administration CIA World Factbook.

32 USEFUL WEBSITES AND RESOURCES Other Excellent Sites U.S. Department of State Export Import Bank Small Business Administration CIA World Factbook.

DISTRICT EXPORT COUNCIL The Tennessee District Export Council is an organization of business leaders from Central and Eastern Tennessee, appointed by the U.S. Secretary of Commerce.

33 DISTRICT EXPORT COUNCIL The Tennessee District Export Council is an organization of business leaders from Central and Eastern Tennessee, appointed by the U.S. Secretary of Commerce. They have shown knowledge of and expertise in international business and provide a source of professional advice for their region's local firms. It is closely affiliated with the U.S. Commerce Department s Nashville and Knoxville Export Assistance Centers and the U.S. and Foreign Commercial Service. The 59 DECs that exist throughout the country support the U.S. Government s export promotion efforts.

34 U.S. COMMERCIAL SERVICE I am from the government and I am here to help you export!! Andy Collier Nashville Export Assistance Center Nashville, TN Andrew.Collier@Trade.Gov

U.S. Commercial Service An Exporter s Resource. June 7, 2011 Rebecca Torres, Commercial Officer

U.S. Commercial Service An Exporter s Resource June 7, 2011 Rebecca Torres, Commercial Officer U.S. COMMERCIAL SERVICE WHO WE ARE Agency within the U.S. Department of Commerce s ITA (International Trade