THOMSON REUTERS INFODAY. Corporate Services IR Best Practices and Trends in the Credit Crunch Andrew Crockett

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1 THOMSON REUTERS INFODAY Corporate Services IR Best Practices and Trends in the Credit Crunch Andrew Crockett

2 What issues do Investor Relations face in the current crisis What trends do we see in the crisis How does Thomson Reuters lead the trends and address the needs of IR departments 2

3 What issues do Investor Relations face in the current crisis Shareholder Structure Investor structures have changed considerably Changes in daily and monthly volumes IR Officers often don t know who their new top investors are Investor types may have changed significantly Investor Opinion & Sentiment Why have many investors exited Do they truely understand company s equity story What do the new investors think 3

4 What issues do Investor Relations face in the current crisis Communication Less roadshow activity Identifying who to communicate to Possible exposure to opportunists, activists and takeover Book values versus market capitalisation Interesting valuations for competitors Hedge funds and activists Budgets C-Level time management Fixed Income Relations 4

5 What trends do we see in the crisis Capital markets Intelligence Targeting studies Identify best fit investors Fund money currently parked Perception Studies Understand what current investors think How will management decisions and actions affect shareholder base? What if? ADRs / GDRs Dividend Analysis How will a cut in dividends affect shareholder base? 5

6 Capital markets Intelligence Shareholder Identifications Smaller organisations now see the need Larger organisations have done additional studies Effectively plan and set IR strategy Fixed Income IR For many a new area Bond ID etc Debt Investor calls and events 6

7 What trends do we see in the crisis Communications Webcasting Cost effective communication Large audiences Available on demand Analyst / Investor Days Investor travel budgets also affected Website Pro-active IR Cold calls Blast messaging Webcasts 7

8 How does Thomson Reuters address the needs of IR departments and stay ahead of the trends Introduction to Thomson Reuters corporate services Capital markets Intelligence Communications Thomson One for IR Any Questions? 8

9 Introduction to Thomson Reuters corporate services Largest global provider of Investor Relations services 80% Fortune 500, 100% DAX 30, 80% FTSE 100 Analyst teams in London and New York Proprietory Research, often quoted by financial press e.g. Financial Times, Handelsblatt 15+ Years experience 9

10 Thomson Reuters Capital Markets Intelligence Shareholder Identification Identification of beneficial holders Who is behind the custodians Snapshot of shareholder base at particular time Detailed analysis of shareholder base Investor type breakdown Geographic breakdown Identify peculiar movements Targeting studies Best fit investors Based on fundamentals etc.. 10

11 Thomson Reuters Capital Markets Intelligence Perception Studies and What If scenarios Detailed analysis including recommendations Dedicated analyst teams in London and New York Regular contact with investors Proprietory Research Dividend Analysis What are effects of changes to dividend policy C-Level reporting Fixed Income Strategic Intelligence 11

12 Thomson Reuters Communications Solutions 26,000+ Live Webcasts / Year Audio Webcasts and Video Webcasts Easy to implement Cost effective Broad audience Webhosting IR Websites We understand how financial Professionals navigate 12

13 Thomson Reuters Communication Solutions Examples Webcasts Erste Bank Audio Webcast Erste Bank Video Webcast Webhosting Examples Benetton IR Website New World Resources IR Website 13

14 Thomson Reuters Thomson One for IR IR Workflow solution Combines Market Data Company Data Real-time analyst research Detailed estimates Ownership structures and data Who are my investors Who is invested in my peers Detailed Investor Profiles 15,000 Institutions 44,000 Funds 140,000+ Contacts Contact Management System Thomson One for IR 14

15 Real-time Broker reports and estimates Ownership, Fund profiles Contact profiles 140,000+ contacts in finacial community Contact Management System Blast Messaging Financial Calendar (StreetEvents) Buyside interest analysis IR Hub Fixed Income Equities Thomson ONE for IR Reuters and 3rd party News Technical analysis WEBCAST / WEBSITE (CCS) Webcasting 26,000+ live Audio/Video webcasts per year Webhosting IR Websites Blast Messaging Corporate Advisory Services Equity & Debt IR Investor Identification Shareholder ID Bondholder ID Stakeholder Review Perception Study Targeting Study Investor Management Program E.g. What if Scenarios What would happen to shareholder base if dividend policy would change Which investors would I lose after a merger or divestiture 15

16 RECOMMENDATIONS & BEST PRACTISE Know your shareholders and prospects investment approach Regularly collect investor feedback to gauge sentiment on your company, its strategy, valuation, management,and communication efforts Utilize investor targeting to optimize the use of your time and to meet with best fit investors Retain detailed records/notes from investor meetings to further understand that individual s style Communicate 16

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