Non-pharmacy OTC market in Poland 2008

Transcription

1 Non-pharmacy OTC market in Poland 2008 Development forecasts for Publication date: April 2008 Language: English, Polish

2 A word from the authors Non-pharmacy market is a very promising, though still not fully exploited, distribution channel for OTC products. PMR recent report, which provides a comprehensive analysis of the market and marketing aspects of this distribution channel, is an essential read for manufacturers of health products (drugs, dietary supplements, herbs, functional food) and retail chains. The report studies the potential the market will show in the coming years, describes the display and promotion methods, and provides overviews of the key market players, along with determination of their market shares. Monika Stefanczyk, Senior Pharmaceutical Analyst Agnieszka Stawarska, Pharmaceutical Analyst 2

3 PMR MarketInsight Methodology This report was prepared using PMR s MarketInsight Methodology. PMR MarketInsight is a methodology developed by PMR which assists in the complex preparation of industry reports. It defines the ways in which data should be collected for such reports and outlines the methods to be used in analysing the information collected in order to obtain a true picture of the market in question. It also contains special procedures to follow in the case of incomplete market. PMR MarketInsight precisely defines report content and structure. Industry reports prepared using PMR MarketInsight are based on information from a variety of available statistical, industry (specialist press, the internet), general and official sources as well as information from PMR s own database and primary research independently carried out by PMR. The sources we use are individually tailored to each project. PMR MarketInsight is the result of over 10 years of experience in conducting industry analysis on Central and Eastern European markets. MarketInsight PMR M e t h o d o l o g y 3

4 The OTC market is characterized by high seasonality of sales. Report description Non-pharmacy OTC market in Poland 2008 Development forecasts for presents a comprehensive assessment of the market for OTC preparations and products sold in non-pharmacy retail businesses from 2005 to 2010 (in the case of drugs ). The report discusses the market value and provides description of display and promotion methods for a variety of drugs, dietary supplements, and other health products such as herbal and functional teas, along with performance forecasts for the period Non-pharmacy OTC market in Poland 2008 was prepared using information gathered during a store check survey of non-pharmacy retail outlets (hypermarkets) selling OTC drugs and dietary supplements, which are the focus of the report, as well as other related health products. see how to order 4

5 Key sections Section One defines the main OTC product groups available at non-pharmacy outlets, and proceeds with a description of the sales of these groups within the market during the period from 2005 to 2010 (in the case of drugs ). The product groups examined include analgesics, digestive remedies and cold and flu preparations, other preparations with a drug status, as well as dietary supplements. Finally, the value of related segments, such as herbal and functional teas, baby products, functional food, etc. is discussed. Section Two presents the results of store check research on such aspects as in-store display of OTC products, in-store promotions of OTC products, products most often found in stores, as well as market penetration of individual therapeutic groups. Section Three concentrates on detailed profiles of the largest OTC manufacturers (drugs and dietary supplements) on the non-pharmacy market, along with their market shares, value of nonpharmacy sales and their share in total revenues. Also the largest manufacturers in such segments as baby food, functional and herbal teas, herbal drugs and energy drinks are presented. Section Four compares distribution of non-pharmacy OTC products in Poland and other European countries. The pharmacy lobby calls for withdrawing OTC products from nonpharmacy trading. see how to order 5

6 Every fifth Polish patient buys OTC products otherwise than at pharmacy. Section Five explains the legal environment of the OTC non-pharmacy market in Poland, describing the legal regulations governing OTC drugs, dietary supplements and other health products. Some of the most important issues discussed in this chapter are the problem of borderline products and the recent and expected legal changes influencing the market. Section Six examines consumer behaviour regarding OTC drugs. Section Seven provides a complete description of the OTC products distribution network in Poland namely the wholesalers, general stores and herbal-medicinal stores that support product distribution in this wide-ranging marketplace. Profiles of the most important wholesalers specialising in non-pharmacy distribution are also presented. see how to order 6

7 List of pharmaceutical wholesalers The report includes a list of ca. 600 pharmaceutical wholesalers operating on the Polish market (by voivodship). 115 drugs may be sold at stores. nthe list specifies: nname of the wholesaler naddress ntel. no. nfax no. n nweb site nmain activity/key products* The list is in XLS format. * if the wholesaler's scope of business is limited see how to order 7

8 Currently Poland has more than 1100 herbal medicinal stores. The information provided in Non-pharmacy OTC market in Poland 2008 is designed to benefit: nretail and wholesale businesses currently trading in OTC products in a non-pharmacy setting in Poland, as well as those considering expansion into this growing marketplace nproducers and suppliers of OTC drugs and dietary supplements seeking new markets for their products ncompanies that support businesses trading in non-pharmacy OTC products with products and services such as supplies and information technology nconsultants and analysts that provide advice and intelligence to governmental and business organisations and those seeking investment opportunities. see how to order 8

9 Selected PMR Clients: ratiopharm 9

10 About PMR Ltd. Sp. z o.o. PMR Publications provides reliable market intelligence for business professionals interested in Central and Eastern European countries. Publications by PMR analyse the business climate in the region, in particular in the construction, retail, IT, telecommunications and pharmaceutical sectors. PMR Publications offers both free and paid subscription newsletters, internet news portals and indepth reports. To find out more about Poland and Central Eastern European countries please visit and as well as the regional and national sector portals dedicated to construction ( IT and telecom ( retail ( and pharma ( PMR Publications is a division of PMR Ltd. ( a publishing, consulting and market research company providing information, advice and services to international businesses interested in Central and Eastern Europe. With highly skilled staff, top ranked web sites and over ten years of experience, PMR is one of the largest companies of its type in the region. PMR Ltd. Sp. z o.o., ul. Supniewskiego 9, Krakow, Poland Questions about ordering? Contact our sales department: tel. /48/ fax /48/ sales@pmrpublications.com www: pmrpublications.com

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