Occupation Report. Sales, marketing and advertising managers* NOC-S A131 (NOC 0124 A)

Transcription

1 Occupation Report Sales, marketing and advertising managers* NOC-S A131 (NOC 0124 A) * Note that this report includes full data for the old 2006 NOC 0611; only advertising, marketing and public relations managers from former 0611 were moved to the new NOC 0124; however, EMSI data is available only for all jobs classified as Sales, marketing and advertising managers in NOC Ottawa, Ontario, & Canada ( ) 3-year historical data & forecasted growth Updated May 2015 NOTE: The new NOC 0124 code includes jobs from three NOC 2006 occupations; however, EMSI data is available for all three occupations separately and this report focuses on A131: A131 - Sales, marketing and advertising managers (NOC 0611) A211- Retail trade managers (NOC 0621) A303 - Other business services managers (NOC 0123)

2 Sales, marketing and advertising managers NOC-S A131 (NOC ) (NOC ) Ottawa Outlook Limited Fair Good Note: NOC also includes former NOC 0123 &0621. Based on past and forecasted growth. NOTE: The outlook was downgraded from good to fair from 2014 to A Local Snapshot This occupation showed a decrease of 12.5% in employment in Ottawa from 2013 to 2014 (32.8%), having grown 9.5% the previous year; it is forecast to grow again (4.7%) over the next three years. 217 (5.1%) of those in this occupation are self-employed. Median hourly wage for this occupation was $ % of the 2014 jobs were in the Federal protective services industry sector. Ottawa has a higher share of this occupation than the nation and a similar share to the province. Provincially, this occupation showed net decline from 2012 to 2014 (9.2%); it is expected to contract a further 5.8% over the next three years. The GOC Job Bank forecasts fair employment potential for this occupation in Ottawa from Overview Ottawa Jobs 4,231 (5% self-employed = 217) Location Quotient to Nation 1.26 Province 1.03 Change in Jobs ( ) -4.1% ( ) 4.7% NOTE: Location quotient (LQ) is a way of quantifying how concentrated a particular occupation is in a region compared to the nation or province. A quotient of 1.00 means Ottawa has the same share of the occupation as the nation/province. A quotient higher than 1.00 means Ottawa has a greater share, and lower than 1.00 means Ottawa's share is lower than the average. ONTARIO Percentile Earnings (not including self-employed) $22.89/hr $41.89/hr $70.51/hr 10th Percentile Earnings Median Earnings 90th Percentile Earnings NOTE: Earning figures are only available as a provincial average and are not available at the local level; these figures are current as of March Economic Modeling Specialists International 2

3 Ottawa Growth 4,413 4, % 2012 Jobs 2017 Jobs Change ( ) % Change ( ) Regional Trends Region 2012 Jobs 2017 Jobs % Change Ottawa 4,413 4, % Ontario 55,289 47, % Canada 122, , % Ottawa Ontario Canada 2012 Jobs 4,413 55, , Jobs 4,833 49, , Jobs 4,231 50, , Jobs 4,304 49, , Jobs 4,371 48, , Jobs 4,429 47, ,965 Economic Modeling Specialists International 3

4 Ottawa Inverse Staffing Patterns Occupation Jobs in % of Occupation in % of Total Jobs in Federal protective services (9112) % 0.3% Business, professional, labour and other membership organizations (8139) % 2.3% Advertising, public relations, and related services (5418) % 12.1% Computer and communications equipment and supplies merchant wholesalers (4173) % 3.3% Computer systems design and related services (5415) % 0.8% NOTE: Inverse staffing patterns provides a table of percentages that shows how regional occupations are divided up among regional industries. For example, an inverse staffing pattern for registered nurses may show that 70% of RNs are employed by hospitals, 10% by local government (i.e., public schools), 10% by nursing homes, and 10% by offices of physicians. Educational programs and completions in Ottawa (public institutions only) 10 2,049 Programs (2012) Completions (2012) Program Communication and media studies (09.01) Business administration, management and operations (52.02) Marketing (52.14) Business operations support and assistant services (52.04) Design and applied arts (50.04) NOTE: EMSI Analyst uses Statistics Canada s PSIS data to compile completions for postsecondary programs offered in Canada, classified by the 2011 CIP codes data includes those who graduated in spring Economic Modeling Specialists International 4

5 Other Considerations LICENSURE/OTHER REQUIREMENTS FOR ONTARIO: None required (not a regulated profession) NOTE: Workers in regulated occupations require a licence to work legally. Workers in non-regulated occupations do not require a licence, but employers may have other certification requirements. CANADIAN LANGUAGE BENCHMARKS: N/A Links to Additional Occupational Information Ontario Job Futures (Updated in 2013) not available for this occupation GOC Job Bank (Updated in 2015) - Cites Ottawa outlook information, as well as Ontario and Canada; also shows job postings and wage information for Ottawa. Statistics Canada - Occupation information for NOC 0124 (Updated in 2012) About EMSI Occupational data Economic Modeling Specialists Inc. (EMSI) amalgamates information from several data sources in order to produce its occupation counts: Canadian Business Patterns (CBP) Updated twice annually in June and December Census 2006 and 2011 Survey of Employment, Payrolls and Hours (SEPH) Updated monthly Labour Force Survey (LFS) Updated monthly Canadian Occupational Projection System (COPS) Latest projections cover Demographic CANSIM tables Various updates Postsecondary Student Information System (PSIS) - Updated annually; 2012/13 data available now Information from these sources is combined into a dataset that is updated twice annually by EMSI; the latest release came in May 2015 and these reports reflect actuals and projections based on that data. Detailed occupation data is based primarily on industry staffing patterns collected by the SEPH, which surveys businesses and is considered more reliable than the LFS, which surveys individuals. Should you have any further questions about the data in this report, please contact Labour Market Ottawa at X7552 or info@labourmarketottawa.ca. Economic Modeling Specialists International 5