Early Learning Study. Prepared for Early Childhood Australia May 2016

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Joseph McKinney
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1 Early Learning Study Prepared for Early Childhood Australia May 2016

2 1 Methodology

3 Methodology This study was conducted on the Galaxy Online Omnibus between Thursday 26 May and Sunday 29 May, The sample was 1,000 Australians aged 18 years and older distributed throughout Australia, as follows: NSW/ACT 329 Victoria/Tasmania 280 Queensland 198 South Australia 101 Western Australia 92 Age, gender and area quotas were applied to the sample. Following the completion of interviewing, the data was weighted by age, gender and area to reflect the latest ABS population estimates. 3

4 2 Main Findings

5 Main Findings o The majority of Australians (84%) agree that participation in quality early learning in the years before school boosts children s development. o Most Australians (85%) agree that ensuring all children can participate in quality early learning is important for Australia s future prosperity. o At the next federal election, 32% of Australians say they would be more likely to vote for a candidate committed to increasing access to quality affordable child care and early learning. In contrast, only 6% say they would be less likely to vote for such a candidate. o People aged (44%) and those with children (43%) are the most likely to vote for a candidate who supports affordable child care and early learning. o Labor (42%) and Green voters (43%) are more likely than Coalition voters (25%) to vote for a candidate committed to child care and early learning. 5

6 3 Questionnaire

7 SECTION B - ASK ALL RESPONDENTS B1. Thinking now about children s development. To what extent do you agree or disagree that participation in quality early learning in the years before school boosts children s development? Please select one option only B2. To what extent do you agree or disagree that ensuring all children can participate in quality early learning is important for Australia's future prosperity? Please select one option only SR Strongly Agree... 1 Agree... 2 Disagree... 3 Strongly Disagree... 4 Don t know... 5 SR Strongly Agree... 1 Agree... 2 Disagree... 3 Strongly Disagree... 4 Don t know... 5 B3. If at the next federal election one party in your electorate committed to increasing access to quality affordable child care and early learning would you be more likely to vote for that party, less likely to vote for that party, or will this issue not influence your vote? Please select one option only More likely to vote for party... 1 SR Less likely to vote for party... 2 Not influence vote... 3 Don t know... 4

8 4 Detailed Tabular Findings

9 Tables The tables of findings are set out such that they include the following details: Weight Sample (000s): The number of completed interviews has been weighted to reflect the latest ABS population estimates. These estimates are shown in thousands (000 s). The percentages in the table are based on these weighted figures. Weights: This indicates that in order to reflect the latest ABS population estimates the data has been weighted by age, gender and area. Filters (where applicable): If the table is based on a subset of respondents then this will be titled as a Filter and accompanied by a description of the sample upon which the table is based. Respondents: These figures show the actual sample size, indicating the total number of respondents who were asked the relevant question. 8

10 Tables continued Each question has been analysed by a series of demographic variables as follows: o o SEX: AGE: Male Female years years years 50 years or older 9 o o o MAIN GROCERY BUYER: Yes/ Shared No MARITAL STATUS: Married (Married/de facto, living together) Not married (Never married, separated, divorced, widowed) CHILDREN LIVING AT HOME: Children aged under eighteen years living in the household No Children aged under eighteen years living in the household

11 Tables continued o o o o WORK STATUS: Full time Part time Not working LOCATION: NSW/ACT Victoria/Tasmania Queensland South Australia Western Australia CAPITAL CITY: Sydney, Melbourne, Brisbane, Perth, Adelaide Rest of Australia HOUSEHOLD INCOME: Under $50,000 $50,000-$99,999 $100,000 or more 10

12 Tables continued Each question has been analysed by a series of demographic variables as follows: o o o MALE AGE: years years years 50 years or older FEMALE AGE: years years years 50 years or older VOTING INTENTION: Labor Coalition Green 11

13 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 1 Banner 1 *BY* B1. Extent agree\ disagree participation in quality early learning in the years before school boosts children's development PAGE 1 BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area Sex Age Grocery Buyer Marital Status Children Work Status Total Male Female Yes No Marr Not Yes No Full Part Not -ied Marr Time Time Working -ied RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% B1. Extent agree\ disagree participation in quality early learning in the years before school boosts children's development TOTAL AGREE Strongly Agree % 41% 40% 34% 39% 42% 42% 42% 36% 43% 37% 42% 40% 39% 40% 42% Agree % 43% 43% 48% 42% 40% 44% 43% 44% 41% 45% 45% 42% 43% 45% 42% **SUBTOTALS % 84% 83% 82% 81% 82% 86% 85% 80% 84% 82% 87% 82% 82% 85% 84% TOTAL DISAGREE Disagree % 5% 5% 6% 3% 5% 6% 5% 5% 6% 4% 5% 5% 4% 5% 6% Strongly Disagree % 1% 1% 1% 2% 1% 1% 1% 1% 1% 2% 1% 2% 2% 0% **SUBTOTALS % 6% 7% 7% 3% 7% 7% 7% 6% 7% 5% 7% 6% 6% 7% 6% Don't know % 10% 11% 11% 16% 11% 7% 9% 15% 8% 13% 6% 12% 11% 8% 10% TOTALS % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

14 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 2 Banner 2 *BY* B1. Extent agree\ disagree participation in quality early learning in the years before school boosts children's development PAGE 2 BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area State Capital City Houshold Income Total NSW Vic/Tas Qld SA WA Yes No < $50K $50K- $100K+ $99K RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% B1. Extent agree\ disagree participation in quality early learning in the years before school boosts children's development TOTAL AGREE Strongly Agree % 43% 39% 42% 41% 35% 40% 41% 41% 40% 45% Agree % 41% 44% 41% 43% 50% 42% 44% 43% 45% 40% **SUBTOTALS % 83% 83% 83% 84% 86% 82% 86% 84% 85% 85% TOTAL DISAGREE Disagree % 6% 5% 5% 2% 6% 5% 5% 5% 6% 6% Strongly Disagree % 1% 1% 2% 4% 1% 2% 1% 2% 2% **SUBTOTALS % 7% 5% 7% 5% 6% 6% 7% 6% 8% 7% Don't know % 10% 12% 10% 11% 8% 12% 8% 10% 7% 7% TOTALS % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

15 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 3 Banner 3 *BY* B1. Extent agree\ disagree participation in quality early learning in the years before school boosts children's development PAGE 3 BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area Male Age Female Age Total RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% 100% 100% 100% 100% 100% B1. Extent agree\ disagree participation in quality early learning in the years before school boosts children's development TOTAL AGREE Strongly Agree % 35% 38% 42% 43% 34% 41% 41% 41% Agree % 52% 41% 41% 43% 43% 42% 39% 45% **SUBTOTALS % 88% 79% 83% 86% 77% 83% 81% 85% TOTAL DISAGREE Disagree % 4% 3% 7% 4% 8% 3% 3% 7% Strongly Disagree % 2% 1% 1% 3% 1% **SUBTOTALS % 4% 3% 8% 6% 10% 3% 6% 8% Don't know % 9% 17% 8% 8% 13% 15% 14% 6% TOTALS % 100% 100% 100% 100% 100% 100% 100% 100%

16 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 4 Voting Intention PAGE 4 *BY* B1. Extent agree\ disagree participation in quality early learning in the years before school boosts children's development BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area Voting Intention Total Labor Coalition Green RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% B1. Extent agree\ disagree participation in quality early learning in the years before school boosts children's development TOTAL AGREE Strongly Agree % 46% 42% 42% Agree % 41% 46% 41% **SUBTOTALS % 87% 88% 84% TOTAL DISAGREE Disagree % 3% 6% 4% Strongly Disagree % 1% 1% 2% **SUBTOTALS % 4% 7% 6% Don't know % 8% 5% 11% TOTALS % 100% 100% 100%

17 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 5 Banner 1 PAGE 5 *BY* B2. Extent agree\ disagree ensuring all children can participate in quality early learning is important for Australia's future prosperity BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area Sex Age Grocery Buyer Marital Status Children Work Status Total Male Female Yes No Marr Not Yes No Full Part Not -ied Marr Time Time Working -ied RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% B2. Extent agree\ disagree ensuring all children can participate in quality early learning is important for Australia's future prosperity TOTAL AGREE Strongly Agree % 42% 42% 40% 42% 43% 42% 44% 37% 43% 40% 42% 41% 41% 43% 41% Agree % 45% 42% 44% 42% 39% 47% 43% 44% 43% 43% 43% 44% 42% 42% 45% **SUBTOTALS % 86% 84% 84% 84% 82% 88% 87% 81% 86% 83% 85% 85% 83% 85% 86% TOTAL DISAGREE Disagree % 5% 4% 6% 3% 5% 5% 4% 6% 6% 4% 6% 4% 6% 4% 5% Strongly Disagree % 1% 1% 1% 2% 1% 2% 1% 2% 1% 1% 1% 2% 1% **SUBTOTALS % 6% 5% 7% 3% 7% 6% 6% 6% 6% 6% 7% 5% 7% 6% 5% Don't know % 7% 11% 9% 13% 11% 6% 7% 13% 7% 11% 7% 10% 10% 9% 8% TOTALS % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

18 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 6 Banner 2 PAGE 6 *BY* B2. Extent agree\ disagree ensuring all children can participate in quality early learning is important for Australia's future prosperity BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area State Capital City Houshold Income Total NSW Vic/Tas Qld SA WA Yes No < $50K $50K- $100K+ $99K RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% B2. Extent agree\ disagree ensuring all children can participate in quality early learning is important for Australia's future prosperity TOTAL AGREE Strongly Agree % 41% 42% 47% 39% 35% 41% 42% 42% 41% 46% Agree % 44% 43% 39% 48% 49% 42% 45% 44% 44% 43% **SUBTOTALS % 84% 85% 86% 87% 85% 84% 88% 85% 85% 89% TOTAL DISAGREE Disagree % 5% 4% 5% 4% 7% 5% 5% 4% 7% 4% Strongly Disagree % 1% 1% 2% 2% 1% 1% 1% 1% 2% **SUBTOTALS % 5% 6% 6% 6% 7% 6% 6% 5% 9% 5% Don't know % 10% 9% 7% 7% 8% 11% 6% 10% 6% 6% TOTALS % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

19 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 7 Banner 3 PAGE 7 *BY* B2. Extent agree\ disagree ensuring all children can participate in quality early learning is important for Australia's future prosperity BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area Male Age Female Age Total RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% 100% 100% 100% 100% 100% B2. Extent agree\ disagree ensuring all children can participate in quality early learning is important for Australia's future prosperity TOTAL AGREE Strongly Agree % 40% 38% 43% 43% 41% 45% 42% 41% Agree % 50% 43% 40% 47% 38% 41% 38% 46% **SUBTOTALS % 90% 81% 83% 90% 78% 87% 80% 87% TOTAL DISAGREE Disagree % 5% 2% 9% 4% 7% 3% 2% 5% Strongly Disagree % 1% 1% 1% 3% 1% **SUBTOTALS % 5% 2% 10% 6% 8% 3% 4% 6% Don't know % 5% 17% 6% 4% 13% 10% 16% 7% TOTALS % 100% 100% 100% 100% 100% 100% 100% 100%

20 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 8 Voting Intention PAGE 8 *BY* B2. Extent agree\ disagree ensuring all children can participate in quality early learning is important for Australia's future prosperity BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area Voting Intention Total Labor Coalition Green RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% B2. Extent agree\ disagree ensuring all children can participate in quality early learning is important for Australia's future prosperity TOTAL AGREE Strongly Agree % 47% 42% 51% Agree % 41% 47% 37% **SUBTOTALS % 88% 89% 88% TOTAL DISAGREE Disagree % 5% 6% 4% Strongly Disagree % 1% 2% **SUBTOTALS % 6% 6% 6% Don't know % 6% 5% 6% TOTALS % 100% 100% 100%

21 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 9 Banner 1 *BY* B3. More\ less likely to vote for party committed to increasing access to quality affordable child care and early learning PAGE 9 BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area Sex Age Grocery Buyer Marital Status Children Work Status Total Male Female Yes No Marr Not Yes No Full Part Not -ied Marr Time Time Working -ied RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% B3. More\ less likely to vote for party committed to increasing access to quality affordable child care and early learning More likely to vote for party 32% 34% 31% 45% 43% 32% 25% 31% 35% 34% 30% 43% 27% 37% 34% 29% Less likely to vote for party 6% 7% 5% 12% 9% 6% 4% 6% 6% 6% 6% 8% 5% 8% 8% 4% Not influence vote % 50% 48% 30% 31% 46% 63% 50% 45% 48% 50% 36% 55% 45% 46% 53% Don't know % 9% 16% 13% 16% 16% 8% 12% 13% 12% 14% 13% 12% 10% 13% 14% TOTALS % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

22 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 10 Banner 2 *BY* B3. More\ less likely to vote for party committed to increasing access to quality affordable child care and early learning PAGE 10 BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area State Capital City Houshold Income Total NSW Vic/Tas Qld SA WA Yes No < $50K $50K- $100K+ $99K RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100% B3. More\ less likely to vote for party committed to increasing access to quality affordable child care and early learning More likely to vote for party 32% 34% 31% 35% 36% 25% 34% 30% 28% 34% 44% Less likely to vote for party 6% 5% 8% 8% 5% 2% 6% 7% 5% 9% 4% Not influence vote % 48% 46% 51% 45% 58% 46% 55% 54% 46% 44% Don't know % 13% 15% 7% 13% 14% 15% 9% 14% 11% 8% TOTALS % 100% 100% 100% 100% 100% 100% 100% 100% 100% 100%

23 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 11 Banner 3 *BY* B3. More\ less likely to vote for party committed to increasing access to quality affordable child care and early learning PAGE 11 BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area Male Age Female Age Total RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% 100% 100% 100% 100% 100% B3. More\ less likely to vote for party committed to increasing access to quality affordable child care and early learning More likely to vote for party 32% 52% 41% 34% 26% 39% 46% 29% 24% Less likely to vote for party 6% 14% 10% 6% 4% 10% 8% 5% 3% Not influence vote % 30% 36% 49% 63% 31% 26% 44% 63% Don't know % 5% 13% 11% 7% 20% 20% 22% 10% TOTALS % 100% 100% 100% 100% 100% 100% 100% 100%

24 GALAXY RESEARCH - 26/29 MAY 2016 GALAXY RESEARCH JOB:160503OB TABLE 12 Voting Intention PAGE 12 *BY* B3. More\ less likely to vote for party committed to increasing access to quality affordable child care and early learning BASE: WGHT SAMPLE (000s) WEIGHTS: Age/Sex/Area Voting Intention Total Labor Coalition Green RESPONDENTS WGHT SAMPLE (000s) % 100% 100% 100% B3. More\ less likely to vote for party committed to increasing access to quality affordable child care and early learning More likely to vote for party 32% 42% 25% 43% Less likely to vote for party 6% 6% 6% 6% Not influence vote % 43% 61% 40% Don't know % 9% 7% 11% TOTALS % 100% 100% 100%

25 For enquiries please contact Renee Steward at Galaxy Research P

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