GLASS HEALTH PR SURVEY EXPLORING CONSUMER ATTITUDES RELATED TO PACKAGING AND FOOD AND DRINK SAFETY

Transcription

1 GLASS HEALTH PR SURVEY EXPLORING CONSUMER ATTITUDES RELATED TO PACKAGING AND FOOD AND DRINK SAFETY MARCH 04

2 METHODOLOGY Online survey in EU countries. Sample size of n=.000 for tier countries and n=500 for tier countries In all countries, the sample is representative for a country population of a set age (5-64 yrs old). For gender split, we have a female/male distribution of 75/5. All consumers participating in the survey are (co)responsible for household grocery shopping. Field period: 4th February 7th March 04 Country Sample size France n=00 Italy n=0 TIER Germany n=0 Spain n=07 UK n=00 Austria n=50 Croatia (*) n=5 TIER Czech Republic n=507 Poland n=508 Slovakia n=507 Switzerland n=5 (*) Croatia is the only country not included in the 0 survey RESEARCH BACKGROUND

3 DAILY LIFE WORRIES For Tier countries, consumers in France, Italy and Spain worry most about food safety Q: We know people often worry about the economy or personal finances. Below we have listed some more themes and topics that people are concerned about in their daily life. Please indicate which three of these themes you are most worried about. Filter: None TIER COUNTRIES % TOP n=85 n=00 n=0 n=0 n=07 n=00 Personal health conditions 6% 58% 56% 68% 64% Food safety - just how natural and safe are the contents of what you eat and drink 54% 6% 60% 57% Food safety related to the health of your family or children 54% 7% 60% 40% Environmental problems 44% 4% 50% 4% 4% 7% International terrorism, crime or political corruption 8% 0% % % Public safety 0% 4% % % 8% Road traffic accidents % 0% 4% 6% 7% WORRIES

4 DAILY LIFE WORRIES For Tier countries, daily food worries are highest in Czech Rep., Croatia and Slovakia Q: We know people often worry about the economy or personal finances. Below we have listed some more themes and topics that people are concerned about in their daily life. Please indicate which three of these themes you are most worried about. Filter: None TIER COUNTRIES % TOP n=85 n=50 n=5 n=507 n=508 n=507 n=5 Personal health conditions 6% 70% 6% 8% 64% 6% 5 Food safety - just how natural and safe are the contents of what you eat and drink 54% 4% 6% 66% 5 4% Food safety related to the health of your family or children 47% 64% 6 58% 66% 8% Environmental problems 44% 47% % 4% 4 5 International terrorism, crime or political corruption 8% 48% % 6% 6% 48% Public safety 0% % 4% 4% 0% 8% Road traffic accidents % % 0% 0% 0% 4% WORRIES

5 FOOD SAFETY WORRIES Spanish, Italian and Croatian consumers most often worry about food safety. Q: How often do you worry about food safety in general? Filter: None n=85 n=00 n=0 n=0 n=07 n=00 n=50 n=5 n=507 n=508 n=507 n=5 6% 6% 80% 4 80% 6% 44% % 44% % Often + Very often 7% 4% 7% % 8% 0% 8% 4% 4% 6% % 8% 4% % 8% 4% 44% 47% 5 4 4% 47% 8% % 8% 4% 0% % % % 0% % % 0% % % (Almost) never Once i a while Often Very often WORRIES

6 EUROPEAN PARENTS ARE HIGHLY WORRIED ABOUT FOOD SAFETY RELATED TO THEIR CHILDREN. 4 out 0 EU parents worry very often about food safety related to children. Parents with young children are most worried, nearly 9 out of 0 young parents are often worried.

7 FOOD SAFETY WORRIES EU consumers regularly worry about both contamination and tampering/food fraud Q: To what extent do you worry about each of the following aspects of food safety? Filter: None n=85 Food contamination or migration of harmful chemicals from the packaging into the food product Contamination of food through intentional tampering of the product or food fraud A lot & to some extent 66% 7% 6% 6% 8% 4% 7% 7% 4% A lot To some extent A little bit Not at all WORRIES

8 FOOD SAFETY WORRIES CONTAMINATION Southern and Eastern EU countries are most worried about contamination and chemical migration Q: To what extent do you worry about each of the following aspects of food safety? Food contamination or migration of harmful chemicals from the packaging into the food product Filter: None A lot & to some extent n=85 n=00 n=0 n=0 n=07 n=00 n=50 n=5 n=507 n=508 n=507 n=5 66% 67% 7% 6% 7 6% 8% 58% 8% 8% 6% 6% % 7% 4% 8% % % % 0% 6% 6% 6% % 8% 7% % % 4% 40% 4% 6% 4 46% 4% 40% 46% % 4% % 8% 7% % % % 8% 0% 7% 4% 4% 8% A lot To some extent A little bit Not at all WORRIES

9 FOOD SAFETY WORRIES TAMPERING/FOOD FRAUD Southern and Eastern EU countries are most worried about food product tampering Q: To what extent do you worry about each of the following aspects of food safety? Contamination of food through intentional tampering of the product or food fraud Filter: None A lot & to some extent n=85 n=00 n=0 n=0 n=07 n=00 n=50 n=5 n=507 n=508 n=507 n=5 7% 66% 78% 68% 7 8% % 90% 8 5 6% 4% % % 4% 7% 8% 7% 8% % 0% % % 7% % % 7% 4 7% 4% 4 % 4% 4% % 8% 4% % 6% 44% 0% % 47% % 6% 50% 0% A lot To some extent A little bit Not at all WORRIES

10 SAFEST FOOD PACKAGING In Germany, glass has the best perception as the safest food packaging material Q: What do you consider to be the safest food packaging material when it comes to food/beverage safety? Filter: None n=85 n=00 n=0 n=0 n=07 n=00 n=50 n=5 n=507 n=508 n=507 n=5 Glass Metal tin Bag in box Beverage carton Plastics Metal beverage can 4 58% 6% % 7% 4% 4% % % 6% 7% 7% % % 8% 4 44% 44% 4 50% 4 % 64% % 8% 7% 0% 6% 8% 0% 4% % 6% 4% % 0% 8% % 0% 7% % 6% 0% 8% 4% 8% 0% % % % % % % % % % PACKAGING SAFETY

11 8% 7 AWARENESS INTERACTIONS CONTENT 7% % % 9% % 87% % Over 8 out of 0 consumers believe 8 chemical interactions from packaging create a health risk 78% 7 Q: According to various scientific studies, certain materials used to package some food and drink products may cause (minor) chemical interactions with its drink and food content. This could result in a potential risk for your health. Do you personally believe this statement? Filter: None Yes 7% No n=85 n=00 n=0 n=0 n=07 n=00 n=50 n=5 n=507 n=508 n=507 n=5 7 6% 9% 4% 7% 78% 87% 8 % 7 8% % 7% % % % Yes No 84% 86% 9% 8 88% 7% 7 9% 78% 87% 8 7 PACKAGING INTERACTIONS

12 SAFEST DRINK/BEVERAGE PACKAGING For drinks glass safety perception is highest in Austria and Croatia Q: What do you consider to be the safest drink/beverage packaging material when it comes to food/beverage safety? Filter: None n=85 n=00 n=0 n=0 n=07 n=00 n=50 n=5 n=507 n=508 n=507 n=5 Glass Beverage carton Plastics Metal beverage can Metal tin Bag in box 70% 74% % % 6% 6% 4% 4% % % % 4% 6 70% 76% 77% 8% 6% % 7% 4% 6% 6% 4% 4% % % 4% % % % 4% % 8% 8% 8% 6% 4% % % % % % % 70% 7% 7 74% % 6% 8% 7% 8% % 4% % % % 4% 4% 4% % 4% % % PACKAGING SAFETY

13 RISK PACKAGING INTERACTION WITH FOOD Interaction of content with packaging is considered to be lowest for glass and highest for plastics Q: From the packaging materials listed below, to what extent do you believe there is a risk of interaction between any food or drink products and their packaging? Filter: only if impact on health 00 n=69 0% 5 00% 57% Plastics 0% 00% 4 Metal beverage can 0% 50% 00% Metal tin 4% 4% Bag in box Beverage carton 8% % 0% 00% % Glass I do not believe at all I fully believe PACKAGING INTERACTIONS

14 RISK PACKAGING INTERACTION WITH FOOD Risk perception for glass is similar in all countries Q: From the packaging materials listed below, to what extent do you believe there is a risk of interaction between any food or drink products and their packaging? N(total)=69 Filter: only if impact on health Glass 6% 7% % % % % % % 4% 4% 4% I do not believe at all I fully believe 00 % 4% % % % 4% % - 8% 0% PACKAGING INTERACTIONS

15 FOOD SAFETY WORRIES Europeans worry the most about plastic and metal packages impacting the food and beverage content Q: To what extent are you worried about food packaging containers impacting the food/beverage content or ingredients for each of the following packaging materials? Filter: None TOP n=85 n=00 n=0 n=0 n=07 n=00 n=50 n=5 n=507 n=508 n=507 n=5 % 7% % 60% 6% 6% 60% 70% 4% 56% 7 54% 60% 6 40% Plastics Metal tin 7% 8% 4% % 47% 44% 58% 47% 6% 40% 6 4% 57% 7% 8% Metal beverage can 6% 7% 4% % 46% 48% 46% 60% 8% 4% 6% % 58% 40% Bag in Box 7% % 8% 40% 4% 4% 50% % 44% 48% 4 4% 7% Beverage carton % 4% 6% % % 4% % 8% % 7% % 57% 6% % 8% 6% % 4% % 8% % 4% 8% 4% % Glass PACKAGING INTERACTIONS

16 ATTITUDE TOWARD BABY FOOD PACKAGING EU parents clearly prefer glass to store baby food; many avoid buying baby food in plastic Q: Please indicate to what extent you agree with the following statements Filter: children < 6 y.o. in household I AVOID BUYING BABY FOOD IN PLASTIC OR OTHER MATERIALS THAN GLASS TOP I PREFER BABY FOOD STORED IN GLASS CONTAINERS TOP 6% 4% 6% 6% 4% 6% 4% % 6% 54% 77% 8% 4% 8% % 8% 4% 50% % 4% 0% 6% 8% 46% 7% % % % 40% 6% % % 4% 40% 6 7 % 4% 8% % 4% 4% 5 8% % % 8% 4% 6% 7 7% % 7% % % 6% 6% 4% % 6% % 78% 6% % 4% 6% % % 6% 4% 4% % 6% 0% % 0% 4% 6% 7% 7% 4% 7% 6% 7% 7% 4% 7% 6% 4% 6% 7% 4% 70% 4% % % 5 4% % 5 % 80% % 8% 6% 0% 6% 4% 6% 0% 6% 4% 60% 4% 6% % 8% % 8% % 6% 8% % 6% 7% % % % 0% 56% 4% 6% 46% 4% 6% 46% 6 % 0% 57% 0% 6% % 7% 0% 6% % 7% 5 7% 6% % 7% 48% Strongly disagree Neither agree, nor disagree 4 5 Strongly agree 6% 84% % 77% 7 PACKAGING INTERACTIONS

17 COMPARED TO 00, THE HEALTH ASPECT HAS BECOME A MORE IMPORTANT DRIVER FOR CHOOSING GLASS. For over 6 out 0 EU consumers health safety is an important driver in choosing glass.

18 REASONS FOR GLASS USAGE Q: If you have selected glass in any of the above categories, please select your reason below Filter: None n= Because it is a packaging material that is safe for your health It preserves taste best Because it is the least harmful packaging material for the environment It keeps the food or beverage fresh longer 6% 5 8% 48% 54% 4% 6% Because it is more tasteful, appealing It's the packaging type of my favourite brand Because it has more style It's the only packaging material available in my regular shop I have no idea Other 0% 6% % % % 0% 7% 4% 4% % Main reasons for using glass PACKAGING USAGE

19 RECOMMENDATION GLASS Glass is highly recommended as a better packaging material Q: Would you recommend glass as a better packaging material to friends and family? Filter: None Age group Gender Kids Kids No kids TOP n=864 n=85 n=065 n=67 n= n=680 n=075 n=6060 n=4 n= % 87% 8 86% 90% 90% 87% 87% 88% 87% 4% 58% 4 56% 6% 6 58% 58% 57% 5 % 6% 0% % 8% % 0% % % % 0% % % 0% % % % % % % % % % % Definitely not Probably not Maybe yes, maybe no Probably Definitely Significantly higher (9) than other group PACKAGING USAGE

20 GLASS AS REFERENCE MATERIAL Especially in Italy, Spain, Slovakia, Poland and Croatia, impact is important. Q: As you may already know, glass is used as reference material, e.g. for research and laboratory, to ensure the absence of all possible chemical migration (i.e. for in vitro lab tests). To what extent does this influence your opinion on glass? Filter: None TOP n=85 n=00 n=0 n=0 n=07 n=00 n=50 n=5 n=507 n=508 n=507 n=5 86% 87% 9% 8% 8 7% 77% 9% 8 90% 90% 8% 4% 0% 6% % This has a very positive impact on my perception of glass as packaging This has not really an impact on my perception of glass as packaging This has a positive impact on my perception of glass as packaging This has a negative impact on my perception of glass as packaging PACKAGING INTERACTIONS

21 Look Beyond The Label. Become a Friend of Glass.