Registrar-Atlas März WorldHostingDays 2012

Transcription

1 Registrar-Atlas März 2012 WorldHostingDays 2012

2 Who is eco? Associa,on of the German Internet Industry Operates the DE- CIX (100% subsidiary) Represen,ng the interests of the industry at the na,onal and interna,onal level Expert groups on various subjects, e.g. the Names & Numbers Forum

3 Registrar- Atlas? LiPle is known about the domain industry Long reseller chains The long tail is unknown territory Iden,fy chances / weeknesses First study in 2011 for Germany only (available in DE and EN at hpp:// numbers.eco.de) Huge interest Registrar Atlas 2012 in collabora,on with ISPA AT, SWITCH and SIDN (THANKS!) Thanks to Verisign for their support!

4 Do you have the impression that it is important for your customers that yours is a domes,c company? 87% 92% 8 67% Yes Yes Yes Yes Germany n=62 8% Deutschland n=62 Österreich n=61 Schweiz n=9 Niederlande n=9 No No No No Austria n=61 Switzerland n=9 Netherlands n=9

5 How many full-,me posi,ons are allocated to the domain name business? None % 6% 3% 3% 23% 1 47% 58% 68% 8 More 5% 6% Germany Austria Switzerland Netherlands

6 Where do your customers predominantly reside? 100% 56% 55% 5 26% 26% 15% 3% 5% 14% 12% 2 Germany n=72 Austria n=62 Switzerland n=8 Netherlands n=17 Locally Regionally Domes,cally Interna,onally

7 In which business segments are you ac,ve as well? Hos,ng Data centre services/server E- Mail Web design Ecommerce solu,ons Domain name trading Sojware development SEO / SEM Internet access Sojware as a service Marke,ng Brand management Opera,ng communi,es/social networks for clients Other 37% 42% 41% 50% 35% 35% 10% 21% 28% 15% 37% 45% 26% 32% 20% 6% 22% 5% 22% 32% 20% 20% 40% 16% 5% 8% 5% 7% 10% 10% 60% 64% 55% 55% 58% 76% 85% Germany Austria Switzerland Netherlands

8 How important is the domain name business for your company? Germany 10% 20% 34% Austria 8% 21% 1 25% 25% 2% Switzerland 50% 38% Netherlands 28% Not important Not very important Partly important Important Very important No reply

9 What share of your revenues is apributable to your domain- name business- related services? Germany 40% 1 6% Austria 60% 12% 7% 5% 16% Switzerland 38% Netherlands 44% 25% 6% less than 10% - 25% % - 74% More than 75% No reply

10 How many different domain name suffixes (top- level domains such as.com,.de and.eu) do you offer your customers? < 10 14% 22% < 25 < 50 < 100 < 250 More than 250 7% 7% 15% 14% 14% 15% 14% 15% 28% 22% 26% 2 43% 43% Germany Austria Switzerland Netherlands

11 Which 10 top- level domains do you sell the most of? Germany n=85 72% 65% 53% 3 36% 34% 32% 26% 25% 7%.de.com.eu.net.info.org.at.biz.ch.nl Austria n=62 85% 74% 52% 48% 35% 35% 26% 26% 1.at.com.de.eu.info.net.cc.org.ch.biz

12 Which 10 top- level domains do you sell the most of? Switzerland n=11 55% 45% 45% 45% 45% 45% 36%.ch.com.de.info.net.org.biz.at.eu.it NETHERLANDS N=20 60% 55% 45% 35% 25% 20% 15% 10% 10% 10%.com.nl.eu.be.net.de.org.dk.es.info

13 We assist our resellers in their sales promo,on by way of: Limited-,me special prices Training courses 3% 7% 1 20% 20% Own informa,on material Passing on informa,on material from the registry We do not take any of the above measures Other 3% 2% 3% 5% 8% 8% 8% 10% 10% 10% 10% 14% Germany Austria Switzerland Netherlands

14 Which innova,ons or addi,onal services are you planning to offer your customers within the next 12 months? Germany Hos,ng DNS services IDN support Cer,ficates Data centre services/servers Consul,ng regarding the applica,on for new top- level domains Sugges,ng similar domain names Local presence services Func,ons for owners of large poroolios Web design Search engine op,misa,on and search engine marke,ng Internet access White label registra,on system Monitoring domain name registra,ons by third par,es Op,on of purchasing domain names in the secondary market Marke,ng Monetarisa,on of domain names DNSSEC Private/proxy registra,ons 3 37% 37% 36% 31% 23% % 73% 73% 68% 68% 65% 55% 45% 42% 8% 16% 10% 3% 6% 8% 6% 37% 5% 40% 34% 37% 40% 55% 44% 50% 42% 50% 4 58% 2% 3% 8% 10% 2% 16% 8% 26% 31% 2 31% 14% 14% 14% 14% 14% 14% 16% 23% 14% 16% 15% 16% 1 16% We offer that already Probably within the next 12 months Don't plan that No reply

15 Which innova,ons or addi,onal services are you planning to offer your customers within the next 12 months? Austria Hos,ng DNS services IDN support Data centre services/servers Cer,ficates Consul,ng regarding the applica,on for new top- level domains Internet access Web design Func,ons for owners of large poroolios Sugges,ng similar domain names Search engine op,misa,on and search engine marke,ng Op,on of purchasing domain names in the secondary market Monitoring domain name registra,ons by third par,es White label registra,on system Marke,ng Local presence services DNSSEC Monetarisa,on of domain names Private/proxy registra,ons 31% 22% 22% 15% 15% 2% 5% 5% 4% 71% 70% 65% 51% 44% 40% 40% 2% 4% 5% 15% 2% 56% 48% 58% 44% 42% 38% 38% 40% 45% 48% 47% 44% 2% 5% 7% 2% 22% 31% 44% 23% 21% 23% 25% 2 25% 28% 20% 36% We offer that already Probably within the next 12 months Don't plan that No reply

16 Which innova,ons or addi,onal services are you planning to offer your customers within the next 12 months? Switzerland Hos,ng DNS services IDN support Cer,ficates Data centre services/servers Local presence services Monitoring domain name registra,ons by third par,es Func,ons for owners of large poroolios Consul,ng regarding the applica,on for new top- level domains Sugges,ng similar domain names Op,on of purchasing domain names in the secondary market Private/proxy registra,ons White label registra,on system Monetarisa,on of domain names Web design Marke,ng Search engine op,misa,on and search engine marke,ng DNSSEC Internet access 34% 34% 34% 34% 67% 67% 50% 50% 50% 50% 67% 67% 50% 67% 67% 34% 50% 50% 16% 16% We offer that already Probably within the next 12 months Don't plan that No reply

17 Which innova,ons or addi,onal services are you planning to offer your customers within the next 12 months? Netherlands DNS services Hos,ng Cer,ficates Data centre services/servers Func,ons for owners of large poroolios Local presence services IDN support White label registra,on system Sugges,ng similar domain names Op,on of purchasing domain names in the secondary market Consul,ng regarding the applica,on for new top- level domains Internet access Private/proxy registra,ons Search engine op,misa,on and search engine marke,ng Marke,ng Monetarisa,on of domain names DNSSEC Web design Monitoring domain name registra,ons by third par,es 91% 91% 82% 73% 64% 64% 64% 55% 46% 37% 37% 36% 55% 64% 64% 64% 55% 55% 37% 46% 46% We offer that already Probably within the next 12 months Don't plan that No reply

18 Which innova,ons or addi,onal services are you planning to offer your customers within the next 12 months? DNSSEC Germany 1 37% 31% Austria 44% 20% Switzerland 67% Netherlands 64% We offer that already Probably within the next 12 months Don't plan that No reply

19 Which innova,ons or addi,onal services are you planning to offer your customers within the next 12 months? Sugges,ng similar domain names Germany 42% 2 16% Austria 38% Switzerland Netherlands 37% We offer that already Probably within the next 12 months Don't plan that No reply

20 Which innova,ons or addi,onal services are you planning to offer your customers within the next 12 months? Op,on of purchasing domain names in the secondary market Germany 16% 42% Austria 22% 45% Switzerland 50% Netherlands 37% We offer that already Probably within the next 12 months Don't plan that No reply

21 Which innova,ons or addi,onal services are you planning to offer your customers within the next 12 months? Hos,ng Germany 73% 2% 14% Austria 70% 5% 7% Switzerland 67% Netherlands 82% We offer that already Probably within the next 12 months Don't plan that No reply

22 What is your assessment of the business development over the next 24 months with respect to the total domain name market? Germany 44% 2 6% 10% Austria 4% 2% 45% 25% 4% 20% Switzerland 50% Netherlands 46% 36% Business will experience a strong decline. (1) (2) (3) (4) Business will experience strong growth. (5) No reply

23 What is your assessment of the business development over the next 24 months with respect to your company? Germany 6% 37% Austria 4% 5% 35% 36% 2% Switzerland Netherlands 46% 36% Business will experience a strong decline. (1) (2) (3) (4) Business will experience strong growth. (5) No reply

24 How do you assess the chances of success of new top- level domains? The success will strongly depend on the specific top- level domain Germany 3% 6% 40% 10% 5% Austria 2% 4% 20% 15% Switzerland Netherlands 37% Bad (1) (2) (3) (4) Excellent (5) I have no opinion about that No reply

25 Will you conduct special marke,ng ac,vi,es for new TLDs? 100% 76% 87% 83% No No No No Yes Yes Yes Deutschland Österreich Schweiz Niederlande

26 Do you expect geographic TLDs to lead to a decline of the domain name registra,ons of the respec,ve cctlds? 86% 87% 100% 91% No No No No 14% Yes Yes Yes Deutschland Österreich Schweiz Niederlande

27 Interested? New study is available at eco.de in DE an EN Please visit the eco booth! The next study is going to be interes,ng with new gtlds Co- opera,on is possible for more countries!

28 eco Verband der deutschen Internetwirtschaft e.v. RA Thomas Rickert Director Names & Numbers Lichtstraße 43h Köln Tel Fax Web: