Extreme Engagement. And Other Trends that are Still Tracking Fall/Winter 2009

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Evelyn Nash
5 years ago
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1 Extreme Engagement And Other Trends that are Still Tracking Fall/Winter 2009

2 Women and Philanthropy 2

3 Entrepreneurial Women* Millionaire Women Next Door, Thomas J. Stanley, 2006 Survey of women with $1 to 25 mil net worth, self-made 70% are active, volunteer solicitors 77% are volunteer leaders None had been asked to join a national or local board of a major organization Give 7% of income annually Give $28,000 per year, average Men in the same category give 5% of income 3

4 Entrepreneurial Women* Millionaire Women Next Door, Thomas J. Stanley, 2006 Survey of women with $1 to 25 mil net worth, self-made Harder to find using traditional research Focus on privately-owned businesses in the area 17% growth in last decade, fastest growing business segment Read professional journals, attend meetings and trade shows Effective strategies: giving circles, networks, collaborative efforts 4

5 Generous Single Women Single women at the top of the income scale ($10million+ AGI) give away 142% of their income and noninvestment assets Single filer women are significantly more generous than men at all levels of income Men in the same group give away only 36% They both give away the same % of investment assets 5

6 Single Women Versus Single Men as Donors* *Boston College Households headed by unmarried men donated on average an equal amount to charity as households headed by unmarried women ($743) However, the women earned 71% of the income and owned only 55% of the net-worth of the male-headed households 6

7 Women Still Rule!!* *Robert Sharpe Associates Women control 60% of wealth in America In the next eight years, this will increase to 70% Nearly half the Americans with assets of $500,000 or more are women 7

8 Women Give More* *Adrian Sargeant, Indiana University Men give larger gifts to fewer organizations and institutions Women give smaller gifts, but total amount is more 8

9 9

10 People are Suspicious in General 34% of Americans reported they believe others are trustworthy* *David Halpern % of employees trust their senior leaders* *Watson Wyatt Study % of employees believe their managers are trustworthy* *Harris interactive poll 2007 Consumer confidence lower than after 9/11 10

11 Americans Belief that Charities do a Very Good Job* *Wagner School of Public Policy, NYU 2008 Study 34% in % in % in

12 Trust by Sector * * Roper Report Public Pulse Survey, November 2005 Percentage of donors who report a lot of trust in: Religious organizations 30% Educational groups 26% Cultural institutions 25% Health organizations 22% 12

13 The Power of Personal Thank You From a study of 2,250 new direct mail donors 220 received a thank you phone call from a board member within 48 hours of their gift Otherwise, they received standard solicitations Those who received a thank you call: Gave 40% more in a second gift 70% were still giving two years later More than 80% of the other donors had quit giving 2 years later. 13

14 Donor Satisfaction Guarantee* *GlobalGiving.com Guarantees donations of up to $10,000 Recipients must: Be happy with the experience of giving Be told that the gift has been received What the charity is doing with the gift Have the ability to interact with the charity If unhappy, donor receives a voucher for the same amount to give to another organization on the site Note: The site takes 10% of all donations and charges a fee for international transfers 14

15 The Trouble with Overhead 15

16 What Would Prompt MORE Giving Bank of America & Center on Philanthropy, Indiana University, November

17 Perceptions of Charities and Overhead Spending**Ellison Research % believe charities spend too much on overhead 61% believe charities should spend between 10 and 29 cents of every dollar they raise on overhead 90% believe charities should spend less than 50 cents 17

18 From Things to Experiences The meteoric rise of the entertainment economy bears witness to a generation in transition from accumulating things to accumulating experiences Jeremy Rifkin, Age of Access: How the shift from ownership to access is transforming modern life 18

19 Seek Gifts of Time First* *Center for Responsible Business, University of California at Berkeley.08 Participants who volunteered first gave more Researchers concluded that engagement triggers emotional associations associated with empathy and identification with the cause 19

20 Value of Engagement* *2008 Easter Seals National Conference Speaker Donating Households Volunteering Households Male $1,778 $2, % Female $1,525 $2, % Age $1,912 $2, % Age 65+ $1,718 $2, % 20

21 Other Neat Stuff 21

22 Middle Class - Middle of the Pyramid 91% of tax filers (those with income less than $100,000) represents 57% of all individual giving 22

23 Values Matter* *New York Times The shifting nature of wealth and inheritance has families talking about values as well as money. 23

24 Who Influences Decision Making* *Cone, Boston 77% family 64% friends 60% worship place 40% co-workers 30% company 15% celebrities 24

25 High Giver Profile 77% of $1,000+/year donors give to a few favored groups every year 58% say they are knowledgeable (compared to 38% of total respondents) Prefer established groups 25

26 High Giver Profile College degrees 48% want to be seen as members of the group More likely to a portion to the church (61%) 26

27 Mega-High Giver Profile Among self-made megarich, many are attracted to organizations where they can: Apply skill set and commitment that drove their business success Make an impact they can measure Network with people they consider peers 27

28 Mega-High Givers by Age For those at the highest levels of adjusted gross income ($10million+) Age 35 and younger give, on average, 7% of salary & noninvestment assets Age 36 to 64 give 22% Age 65 and older give 95% 28

29 Boomer Donor Comparison* * AARP Minority Time and Money Survey 29

30 Silent Generation - Most Generous* *Bank of America Survey of households with liquid assets of $3m+ Donors who are 61 to 70 years old average annual gifts of $155,066, followed by 71 to 80 year olds Only 40% of respondents had arranged for a charitable gift in their will 30

31 Second Career: Retiree Volunteers * *Volunteer Match Survey, 2007, 55 to 75 year olds 52% see retirement as a time for new goals 32% said they wanted to learn new skills volunteering 21% would like to use existing expertise 31

32 Giving Makes Sense! 32

33 Americans Get Richer and Happier by Giving Money Away* *Research of Arthur Brooks, Syracuse University Survey of 30,000 households charitable giving in 41 different towns and cities across America Those who donated one year, incomes rose the next For every $1.00 Americans give away, $3.75 comes back Donors are happier and less stressed 33

34 Programmed to Give?* *National Institute of Neurological Disorders and Stroke study Our brains show that you profit emotionally from doing (something altruistic). Something in our brains shaped by evolution allows us to feel joy when we do good things. It is a biological force and we should not ignore it in promoting social welfare. Dr. Jorge Moll 34

35 Thank You! This presentation is the copyrighted property of The Osborne Group, Inc. 701 Westchester Avenue, Suite 205W White Plains, NY You have our permission to use these slides, but please respect our copyright. 35

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