PREPARED FOR Valued Client. PERSONALIZED ANNUITY ILLUSTRATION American Custom 10 SM Fixed-Indexed Annuity Simple Income Option SM Rider

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1 Great American Insurance Group Tower overlooks Great American Ball Park, home of Cincinnati baseball. PREPARED FOR Valued Client DATE PREPARED June 19, 2015 PREPARED BY Valued Agent Arizona PERSONALIZED ANNUITY ILLUSTRATION American Custom 10 SM Fixed-Indexed Annuity Simple Income Option SM Rider Great American Life Insurance Company 301 E Fourth Street Cincinnati, OH STATE OF Arizona For use with contract form number P NW and rider form number R NW. Form numbers may vary by state. June 19, 2015 This illustration is not complete without all pages. Page 1 of 13.

2 TABLE OF CONTENTS 3 Illustration Summary 4 Assumptions 5 Guaranteed Values 6 Historical Values - Most Recent 10-Year Period 8 Comparison of Performance in Three Different 10-Year Periods About Great American Great American Life Insurance Company is proud to be rated A (Excellent) by A.M. Best and A+ by Standard & Poor's. We are a subsidiary of American Financial Group and a member of Great American Insurance Group. Our roots go back to 1872 with the founding of our flagship company, Great American Insurance Company. Headquartered in Cincinnati, Ohio, AFG is a publicly traded company on the New York Stock Exchange and has assets of more than $48 billion as of March 31, Settlement Options 10 Market Value Adjustment 11 Key Terms 13 Other Information Thank you for considering Great American. With years of experience, we are prepared to help you reach your financial goals. A.M. Best rating affirmed March 20, A (Excellent) is the third highest out of 16 categories. S&P rating affirmed Dec. 19, A+ is the fifth highest out of 22 categories. For additional ratings information, visit the Financial Strength page on June 19, 2015 This illustration is not complete without all pages. Page 2 of 13.

3 ILLUSTRATION SUMMARY CUSTOMER PROFILE Prepared for Valued Client Purchase payment $100, Prepared by Valued Agent Age on contract effective date 65 Prepared on June 19, 2015 State of Arizona Tax Qualification Non-Qualified The American Custom 10 SM is a fixed indexed annuity. It offers indexed strategies that earn interest at a rate determined in part by the change in the S&P 500 Index or by the change in the unit value of the SPDR Gold Shares. The Simple Income Option SM is an optional guaranteed withdrawal benefit rider. This option enhances your annuity by allowing you to take lifetime withdrawals, which are determined in part by your income base. Your income base grows by an amount equal to 10% of the rollup base at the end of each contract year during the rollup period, which last up to a maximum of 10 years. This illustration demonstrates how the performance of the S&P 500 Index and the SPDR Gold Shares may affect contract and rider values over a period of time. It shows how this annuity and rider work under various scenarios. This table summarizes the illustration that has been prepared for you. Please review the entire illustration carefully before buying your annuity and selecting an optional rider. At beginning of contract year 5 Based on Most Recent 10-year performance Guaranteed Values Non-Guaranteed Values Account Value $95,630 $107,342 Rider Values Income Base $140,000 $140,000 Available Lifetime Withdrawal $7,700 $7,700 This is a hypothetical illustration. The benefits and values set out in this illustration are not guaranteed, except for those items clearly labeled guaranteed. The assumptions on which this illustration is based are subject to change. The guaranteed and nonguaranteed (current) elements used in this illustration are as of the date this illustration is prepared. These elements may change before we issue your contract. This illustration assumes the historical performance of the S&P 500 Index and the SPDR Gold Shares will repeat and the nonguaranteed (current) elements of the contract and the rider, such as caps and participation rates, will not change. It is likely that the S&P 500 Index and the SPDR Gold Shares will not repeat the historical performance, the nonguaranteed elements will change, and actual values will be higher or lower than those in this illustration, but will not be less than the minimum guarantees. The values in this illustration are not guarantees or even estimates of the amounts you can expect from your annuity and rider. Please review the Disclosure Document and Buyer's Guides provided with your contract for more detailed information. June 19, 2015 This illustration is not complete without all pages. Page 3 of 13.

4 ASSUMPTIONS Basic Assumptions These basic assumptions apply to both the Guaranteed Values table and the Historical Values tables. Age on contract effective date 65 Purchase payment $100, Lifetime withdrawal option Single Lifetime Income Lifetime withdrawals start Contract year 5 Rider rollup rate 10% Rider maximum rollup period 10 years Rider rollup cap 250% of rollup base Rider charge rate 0.95%, which may increase up to the maximum rider charge rate of 2.50% if you elect to reset the income base (See page 11 for more information about the rider charge.) Strategy Allocation S&P 500 Index Annual Point-to-Point with Cap 100% S&P 500 Index Annual Point-to-Point with Participation Rate 0% SPDR Gold Shares Annual Point-to-Point with Cap 0% Declared Rate 0% Assumptions for the Guaranteed Values Table For the Guaranteed Values Table we assumed: each indexed strategy earned the guaranteed indexed interest rate of 0% each term; and the declared rate strategy earned the guaranteed declared interest rate of 1.00% each term. Assumptions for the Historical Values Tables For the Historical Values Table we assumed the current caps, participation rate, and declared interest rate set out below applied. Strategy Current Caps and Rates S&P 500 Index Annual Point-to-Point with Cap Cap 5.00% S&P 500 Index Annual Point-to-Point with Participation Rate Participation Rate 45% SPDR Gold Shares Annual Point-to-Point with Cap Cap 5.50% Declared Rate Declared Interest Rate 2.35% The indexed strategy values are based on the actual values of the S&P 500 index and the SPDR Gold Shares for the most recent 10-year period. If the table includes values for more than 10 years, the historical values are repeated over and over until age 95. June 19, 2015 This illustration is not complete without all pages. Page 4 of 13.

5 GUARANTEED VALUES This table shows the guaranteed contract and rider values at the end of each contract year until age 95. Contract Values Rider Values Guaranteed Minimum Available Lifetime Additional Contract Purchase Rider Account Surrender Surrender Income Income Lifetime Withdrawal Death Year Age Payment Withdrawals Charge Value Value Value Credit Base Withdrawal Taken Benefit 1 65 $100,000 $0 $950 $99,050 $90,900 $90,900 $10,000 $110,000 $5,500 $0 $ $0 $0 $1,045 $98,005 $91,809 $91,809 $10,000 $120,000 $6,050 $0 $1, $0 $0 $1,140 $96,865 $92,727 $92,727 $10,000 $130,000 $6,600 $0 $3, $0 $0 $1,235 $95,630 $93,654 $93,654 $10,000 $140,000 $7,150 $0 $4, $0 $0 $1,330 $86,600 $86,891 $86,891 $0 $140,000 $0 $7,700 $ $0 $0 $1,330 $77,570 $80,059 $80,059 $0 $140,000 $0 $7,700 $ $0 $0 $1,330 $68,540 $73,160 $73,160 $0 $140,000 $0 $7,700 $ $0 $0 $1,330 $59,510 $66,191 $66,191 $0 $140,000 $0 $7,700 $ $0 $0 $1,330 $50,480 $59,153 $59,153 $0 $140,000 $0 $7,700 $ $0 $0 $1,330 $41,450 $52,044 $52,044 $0 $140,000 $0 $7,700 $ $0 $0 $1,330 $32,420 $32,420 $44,864 $0 $140,000 $0 $7,700 $ $0 $0 $1,330 $23,390 $23,390 $37,613 $0 $140,000 $0 $7,700 $ $0 $0 $1,330 $14,360 $14,360 $30,289 $0 $140,000 $0 $7,700 $ $0 $0 $1,330 $5,330 $5,330 $22,891 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $15,420 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $7,874 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $253 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $0 $100,000 $0 $207,900 Values in this table reflect the application of the largest possible negative market value adjustment (MVA), which means the surrender value is equal to the guaranteed minimum surrender value during the first 10 years. See page 10 for more information about the MVA and how it could impact your annuity. Values in this table assume you do not reset your income base to your account value at any time during the illustrated period. Withdrawal column reflects withdrawals taken by you from your contract and applicable early withdrawal charges and MVAs. Account Value column reflects interest earned by your annuity, your withdrawals including early withdrawal charges and MVAs, the lifetime withdrawals shown in the Lifetime Withdrawal Taken column, and rider charges. Lifetime Withdrawals are available if you are at least age 55 (single lifetime benefit) or you and your spouse are at least age 55 (joint lifetime benefit). Additional Death Benefit column shows the refund of annual rider charges available under the rider if the insured dies before lifetime withdrawals begin. June 19, 2015 This illustration is not complete without all pages. Page 5 of 13.

6 HISTORICAL VALUES MOST RECENT 10-YEAR PERIOD This table shows hypothetical contract and rider values based on historical performance. The values were calculated using the current caps, rates and rider charges, which we assumed did not change at any time during the illustrated period. The values in this table are NOT guaranteed. See page 5 for guaranteed values based on guaranteed elements. Contract Values Rider Values Available Lifetime Additional Contract Purchase Interest Rider Account Surrender Income Income Lifetime Withdrawal Death Year Age Payment Withdrawals Earned Charge Value Value Credit Base Withdrawal Taken Benefit 1 65 $100,000 $0 $2,972 $950 $102,022 $92,804 $10,000 $110,000 $5,500 $0 $ $0 $0 $5,049 $1,045 $106,025 $97,194 $10,000 $120,000 $6,050 $0 $1, $0 $0 $3,692 $1,140 $108,577 $100,573 $10,000 $130,000 $6,600 $0 $3, $0 $0 $0 $1,235 $107,342 $100,463 $10,000 $140,000 $7,150 $0 $4, $0 $0 $4,916 $1,330 $103,228 $97,292 $0 $140,000 $0 $7,700 $ $0 $0 $4,710 $1,330 $98,908 $94,210 $0 $140,000 $0 $7,700 $ $0 $0 $0 $1,330 $89,878 $86,507 $0 $140,000 $0 $7,700 $ $0 $0 $4,042 $1,330 $84,890 $82,343 $0 $140,000 $0 $7,700 $ $0 $0 $3,793 $1,330 $79,653 $78,060 $0 $140,000 $0 $7,700 $ $0 $0 $3,531 $1,330 $74,154 $73,413 $0 $140,000 $0 $7,700 $ $0 $0 $1,954 $1,330 $67,078 $67,078 $0 $140,000 $0 $7,700 $ $0 $0 $2,902 $1,330 $60,950 $60,950 $0 $140,000 $0 $7,700 $ $0 $0 $1,828 $1,330 $53,748 $53,748 $0 $140,000 $0 $7,700 $ $0 $0 $0 $1,330 $44,718 $44,718 $0 $140,000 $0 $7,700 $ $0 $0 $1,784 $1,330 $37,473 $37,473 $0 $140,000 $0 $7,700 $ $0 $0 $1,422 $1,330 $29,865 $29,865 $0 $140,000 $0 $7,700 $ $0 $0 $0 $1,330 $20,835 $20,835 $0 $140,000 $0 $7,700 $ $0 $0 $590 $1,330 $12,395 $12,395 $0 $140,000 $0 $7,700 $ $0 $0 $168 $1,330 $3,533 $3,533 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $ $0 $0 $0 $0 $0 $0 $0 $140,000 $0 $7,700 $0 $100,000 $0 $207,900 Values in this table do not reflect any MVA that might apply to a withdrawal or surrender during the first 10 contract years. See page 10 for more information about the MVA and how it could impact your annuity. Values in this table assume you do not reset your income base to your account value at any time during the illustrated period. Withdrawal column reflects withdrawals taken by you from your contract and applicable early withdrawal charges. Account Value column reflects interest earned by your annuity, your withdrawals including early withdrawal charges, the lifetime withdrawals shown in the Lifetime Withdrawal Taken column, and rider charges. Interest earned column reflects the total interest earned by all strategies to which funds are allocated. See next table for details. Lifetime Withdrawals are available if you are at least age 55 (single lifetime benefit) or you and your spouse are at least age 55 (joint lifetime benefit). Additional Death Benefit column shows the refund of annual rider charges available under the rider if the insured dies before lifetime withdrawals begin. June 19, 2015 This illustration is not complete without all pages. Page 6 of 13.

7 HISTORICAL VALUES FOR STRATEGIES MOST RECENT 10-YEAR PERIOD This table provides more detail about the amounts included in the Interest Earned column in the previous table. The values in this table are NOT guaranteed. See page 5 for guaranteed values based on guaranteed elements. S&P 500 Index S&P 500 Index SPDR Gold Shares Annual Point-to-Point Annual Point-to-Point Annual Point-to-Point Declared Rate With Cap With Participation Rate With Cap Indexed Strategy Indexed Strategy Indexed Strategy Contract Interest Interest Interest Interest Interest Interest Interest Interest Account Year Age Rate Earned Rate Earned Rate Earned Rate Earned Value % $2, % $0 5.50% $0 2.35% $0 $102, % $5, % $0 5.50% $0 2.35% $0 $106, % $3, % $0 5.50% $0 2.35% $0 $108, % $0 0.00% $0 4.92% $0 2.35% $0 $107, % $4, % $0 5.50% $0 2.35% $0 $103, % $4, % $0 5.50% $0 2.35% $0 $98, % $0 0.00% $0 5.50% $0 2.35% $0 $89, % $4, % $0 5.50% $0 2.35% $0 $84, % $3, % $0 0.00% $0 2.35% $0 $79, % $3, % $0 0.00% $0 2.35% $0 $74, % $1, % $0 5.50% $0 2.35% $0 $67, % $2, % $0 5.50% $0 2.35% $0 $60, % $1, % $0 5.50% $0 2.35% $0 $53, % $0 0.00% $0 4.92% $0 2.35% $0 $44, % $1, % $0 5.50% $0 2.35% $0 $37, % $1, % $0 5.50% $0 2.35% $0 $29, % $0 0.00% $0 5.50% $0 2.35% $0 $20, % $ % $0 5.50% $0 2.35% $0 $12, % $ % $0 0.00% $0 2.35% $0 $3, % $0 5.13% $0 0.00% $0 2.35% $0 $ % $0 1.35% $0 5.50% $0 2.35% $0 $ % $0 6.12% $0 5.50% $0 2.35% $0 $ % $0 1.58% $0 5.50% $0 2.35% $0 $ % $0 0.00% $0 4.92% $0 2.35% $0 $ % $ % $0 5.50% $0 2.35% $0 $ % $0 5.75% $0 5.50% $0 2.35% $0 $ % $0 0.00% $0 5.50% $0 2.35% $0 $ % $0 6.03% $0 5.50% $0 2.35% $0 $ % $ % $0 0.00% $0 2.35% $0 $ % $0 5.13% $0 0.00% $0 2.35% $0 $ % $0 1.35% $0 5.50% $0 2.35% $0 $0 June 19, 2015 This illustration is not complete without all pages. Page 7 of 13.

8 COMPARISON OF PERFORMANCE IN THREE DIFFERENT 10-YEAR PERIODS American Custom 10 SM These examples show how the indexed strategies would have operated in three different 10-year periods using historical performance to calculate the illustrated values. These hypothetical values were calculated using the current caps and rates, which we assumed did not change at any time during the illustrated period. To make the comparisons easier to understand, we assumed: You allocated $100,000 to each indexed strategy. You did not take any withdrawals from your annuity, which means the examples do not illustrate the impact of early withdrawal charges and market value adjustments. You did not purchase any optional rider, which means the examples do not illustrate the impact of rider charges. Note: The Best 10-Year Period represents the 10-year period during the last 20 years that resulted in the most growth in the index/unit value. This is not necessarily the 10-year period during the last 20 years when the largest amount of indexed interest would have been credited to the strategy. Likewise, the Worst 10-Year Period represents the 10-year period during the last 20 years that resulted in the least growth in the index/unit value. Again, this is not necessarily the 10-year period during the last 20 years when the smallest amount of indexed interest would have been credited to the strategy. Such discrepancies reflect the impact of caps and participation rates and the guaranteed 0% indexed interest rate. The values in these examples are NOT guaranteed. See page 5 for guaranteed values based on guaranteed elements. S&P 500 Index Annual Point-to-Point with Cap Indexed Strategy % Cap Best 10-Year Period Worst 10-Year Period Last 10-Year Period Geometric mean annual effective rate 3.47% Geometric mean annual effective rate 2.63% Geometric mean annual effective rate 3.63% S&P 500 S&P 500 S&P 500 Index Interest Index Interest Index Interest Year Change Rate Value Year Change Rate Value Year Change Rate Value % 5.00% $105, % 5.00% $105, % 3.00% $103, % 5.00% $110, % 0.00% $105, % 5.00% $108, % 5.00% $115, % 0.00% $105, % 3.52% $111, % 5.00% $121, % 0.00% $105, % 0.00% $111, % 5.00% $127, % 5.00% $110, % 5.00% $117, % 0.00% $127, % 5.00% $115, % 5.00% $123, % 0.00% $127, % 3.00% $119, % 0.00% $123, % 0.00% $127, % 5.00% $125, % 5.00% $129, % 5.00% $134, % 3.52% $129, % 5.00% $136, % 5.00% $140, % 0.00% $129, % 5.00% $142,889 Best 10-Year Period Worst 10-Year Period Last 10-Year Period Guaranteed June 19, 2015 This illustration is not complete without all pages. Page 8 of 13.

9 SETTLEMENT OPTIONS You can get income from your annuity through annuity benefit payments. The amount to be used to provide annuity benefit payments is based on the account value. It will be reduced by rider fees and charges, if any, and by premium tax or other taxes not previously deducted. It will never be less than the guaranteed minimum surrender value (GMSV). When you buy your annuity, we set the annuity commencement date (the beginning of the annuity benefit payment period). This date is set out on your contract specifications page. You may choose a different date at any time, subject to the limitations set out in your contract. You may not change the annuity commencement date to a date that is earlier than the first contract anniversary. You may not change it to a date that is later than the contract anniversary following your 95th birthday or the 95th birthday of a joint owner, unless we agree. You choose how the annuity benefit payments will be made - the settlement option. Your choices include: Fixed period annuity: Pays income for the fixed period of time you select. Life annuity or life annuity with payments for at least a fixed period: Guarantees income for the life of the annuitant. If you select a minimum fixed period of time and the annuitant dies before the end of that period, your annuity pays income for the rest of that period. Joint and one-half survivor annuity: Guarantees income for the life of the annuitant. If the joint annuitant you designate survives the annuitant, your annuity then pays 50% of the periodic payment amount for as long as the joint annuitant lives. Periodic payments for a fixed period are affected by the length of the fixed period you select. Periodic payments for a lifetime are affected by the age and life expectancy of the annuitant (the person on whose life benefit payments are based) on the annuity commencement date. Periodic payments are also affected by the frequency of the payment interval you select. Settlement Option Example Annuitant: Valued Client Settlement Option: Life annuity with payments for at least 10 years Payment Frequency: Monthly Timing of Payment: End of month Account Value on Annuity Commencement Date: $100,000 Age Guaranteed Monthly Payment Rate Guaranteed Monthly Payment 65 $4.27 per $1,000 $ $5.95 per $1,000 $ $8.64 per $1,000 $864 June 19, 2015 This illustration is not complete without all pages. Page 9 of 13.

10 MARKET VALUE ADJUSTMENT During the first 10 contract years, a market value adjustment (MVA) may apply if you surrender your contract or take a withdrawal in excess of your free withdrawal allowance. The MVA depends on changes in interest rates as reflected in the MVA index identified on your contract specifications page. If the MVA index has gone up, stayed the same, or decreased by less than 0.25%, then any MVA that may apply will decrease your contract values. A negative MVA will never reduce the surrender value to less than the guaranteed minimum surrender value (GMSV). If the largest possible negative MVA applies, then the surrender value equals the GMSV. If the MVA index has gone down by more than 0.25%, then any MVA that may apply will increase your contract values. A positive MVA will never be more than the early withdrawal charge that applies to the withdrawal or surrender. If the largest possible positive MVA applies, then the surrender value equals the account value. Note that the MVA will decrease your contract values even if the MVA index stays the same. The MVA will have no impact on your contract values only if the MVA index goes down by exactly 0.25%. The table and graph below show how the MVA might impact the surrender value of your annuity. To illustrate the range of possibilities, the table and graph show the highest and lowest surrender values that are possible. Maximum surrender value: Values in this column reflect a decrease in the MVA index and the application of the largest possible positive MVA. In this case, the surrender value and the account value are the same. Minimum surrender value: Values in this column reflect an increase in the MVA index and the application of the largest possible negative MVA. In this case, the surrender value and the GMSV are the same. End of Maximum Minimum Contract Purchase Account Surrender Surrender Year Age Payment Value Value Value GMSV 1 65 $100,000 $102,022 $102,022 $90,900 $90, $0 $106,025 $106,025 $91,809 $91, $0 $108,577 $108,577 $92,727 $92, $0 $107,342 $107,342 $93,654 $93, $0 $103,228 $103,228 $86,891 $86, $0 $98,908 $98,908 $80,059 $80, $0 $89,878 $89,878 $73,160 $73, $0 $84,890 $84,890 $66,191 $66, $0 $79,653 $79,653 $59,153 $59, $0 $74,154 $74,154 $52,044 $52,044 Maximum surrender value if rates go down Minimum surrender value if rates go up June 19, 2015 This illustration is not complete without all pages. Page 10 of 13.

11 KEY TERMS Contract Year Measured from the contract effective date. Age Your age at the end of the contract year. Purchase Payment The single purchase payment to buy this annuity. We assume this purchase payment is made on the contract effective date. Withdrawals We assume withdrawals you take from your annuity are taken at the end of the contract year. Rider Charge There is an annual charge for the rider, which reduces your account value. The charge is a percentage of the income base. We may change the rider charge rate in our discretion if you elect to reset the income base. We may also change the rider charge rate in our discretion if you take a withdrawal that is more than the free withdrawal allowance or required minimum distribution or if the contract is transferred to the insured's spouse before lifetime withdrawals begin. The maximum rider charge rate is set out on your rider specifications page. Rider charges are taken at the end of the contract year or upon termination of the rider. CONTRACT VALUES Contract values are shown as of the end of the contract year unless otherwise indicated. Account Value The account value (AV) is equal to the sum of the purchase payment account value and the values of each interest strategy. When we receive your purchase payment, we put it in the purchase payment account where it earns interest until the next term begins. On that date, we move the purchase payment to the strategies. Indexed Strategy Value An indexed strategy value equals the amount applied to the indexed strategy; minus all withdrawals and applicable early withdrawal charges and market value adjustments; minus rider fees and charges, if any; and plus indexed interest, if any, credited. Declared Rate Strategy Value The declared rate strategy value equals the amount applied to the declared rate strategy; minus all withdrawals and applicable early withdrawal charges and market value adjustments; minus rider fees and charges, if any; and plus interest credited at the declared interest rate. Surrender Value The surrender value (SV) equals the account value; plus or minus the market value adjustment that would apply on a surrender; and minus the early withdrawal charge that would apply on a surrender. The amount paid on a surrender is reduced by rider fees and charges, if any. Guaranteed Minimum Surrender Value The guaranteed minimum surrender value (GMSV) equals 90% of the purchase payment; minus all withdrawals net of any applicable market value adjustment or early withdrawal charges but not including any withdrawal to pay rider charges; plus interest credited daily at the GMSV rate set out on your contract specifications page. The amount payable upon surrender, applied upon annuitization, or payable as a death benefit will never be less than the GMSV. Interest Earned Your annuity lets you allocate money to different types of interest crediting strategies for each one-year term. A term begins on the 6th and 20th of a month. The indexed strategies earn interest at a rate determined in part by the change in the S&P 500 Index over the term or by the change in the unit value of the SPDR Gold Shares over the term. Indexed interest is credited only on the last day of the term. We guarantee that the indexed rate will never be less than 0%. For annual point-to-point (cap) strategies, the indexed interest rate is the change over the term in the index or unit value, but never more than the cap for that term. The guaranteed minimum cap is 1%. For annual point-to-point (participation) strategies, the indexed interest rate is the change over the term in the index or unit value multiplied by the participation rate. The guaranteed minimum participation rate is 10% The declared rate strategy earns interest at a fixed rate we declare for the term. Declared rate interest is credited daily. The declared interest rate will not change during the term. It will never be less than the guaranteed minimum interest rate set out in the strategy endorsement. Death Benefit The death benefit is based on the account value. The amount payable as the death benefit will be reduced by rider fees and charges, if any, and by premium tax or other taxes not previously deducted. RIDER VALUES Rider values are shown as of the end of the contract year unless otherwise indicated. Income Credit The income credit increases the income base by an amount equal to 10% of the the rollup base at the end of each full contract year during the rollup period, which lasts up to a maximum of 10 years. The rollup base is equal to total purchase payments in the first contract year, adjusted for certain withdrawals. The rollup period ends and the 10% income credits stop when you begin to take lifetime withdrawals under the rider or if you take a withdrawal that is more than your contract's free withdrawal allowance or required minimum distribution. If a withdrawal does not exceed the free withdrawal allowance or required minimum distribution, the 10% income credits will continue until the end of the rollup period, but the 10% income credit for that year will be reduced dollar for dollar. Income Base The income base starts with the account value on the rider effective date or any later reset date. It is increased by additional purchase payments. It is also increased by income credits, but income credits cannot increase the income base to more than the rollup cap, which is equal to 250% of the rollup base. It is reduced if you take an excess withdrawal. Every withdrawal from your annuity is an excess withdrawal unless it is a lifetime withdrawal under the rider or it is to pay rider charges. If an excess withdrawal is taken, the income base will be reduced by the same percentage that the withdrawal reduces the account value. Resets On any contract anniversary before you begin lifetime withdrawals, you may elect to reset your income base to your account value, if higher. If you elect a reset, a new rollup period begins and your rider charge my increase. Purchase payments and rollup amounts added on or before the reset date are disregarded. A reset will not change the rollup base. Available Lifetime Withdrawal You are eligible to begin taking lifetime withdrawals at any time. On the date that lifetime withdrawals begin, you must be at least age 55 (single lifetime benefit) or you and your spouse must be at least age 55 (joint lifetime benefit). Once lifetime withdrawals begin, the amount available to you at any time is equal to the benefit percentage multiplied by the current income base. The benefit percentage increases by 0.10% each year until age 90, but it is fixed at the time lifetime withdrawals begin based on your age (single lifetime benefit) or the age of the younger spouse (joint lifetime benefit). In this illustration, the available lifetime withdrawal for a contract year is calculated using the benefit percentage for the age shown for that contract year and the income base at the end of the previous contract year. June 19, 2015 This illustration is not complete without all pages. Page 11 of 13.

12 If you begin lifetime withdrawals during the first 5 contract years, we will increase the benefit percentage by the additional percentage set out below. Contract Year Additional Percentage 0.5% 0.4% 0.3% 0.2% 0.1% Lifetime Withdrawals Lifetime withdrawals reduce the account value. Even if they reduce the account value to zero, the right to take lifetime withdrawals continues until you die (single lifetime), you and your spouse die (joint lifetime), or the rider terminates. Additional Death Benefit If you die before the lifetime withdrawals begin, all rider charges will be refunded and added to the death benefit payable to your beneficiaries. Rider Terminology In the rider, we refer to the income base as the benefit base amount, income percentage as benefit percentage and lifetime withdrawals as benefit payments. June 19, 2015 This illustration is not complete without all pages. Page 12 of 13.

13 OTHER INFORMATION Early Withdrawal Charge During the first 10 contract years, an early withdrawal charge (surrender charge) applies if you surrender your contract or take a withdrawal in excess of your free withdrawal allowance. The charge is equal to the early withdrawal charge rate multiplied by the amount you withdraw or surrender that is subject to the charge. The early withdrawal charge rate depends on how long you own your annuity. The rate schedule is set out below. Contract Year Early Withdrawal Charge Rate 9.50% 8.75% 7.75% 6.75% 5.75% 4.75% 3.75% 3% 2% 1% 0% Market Value Adjustment During the first 10 contract years, a market value adjustment (MVA) applies if you surrender your contract or take a withdrawal in excess of your free withdrawal allowance. See page 10 for details. Free Withdrawal Allowance For the first contract year, the free withdrawal allowance is 5% of the purchase payment. For each subsequent contract year, the free withdrawal allowance is 5% of the account value as of the most recent contract anniversary. Required Minimum Distributions If your annuity is a tax-qualified contract, it must comply with the required minimum distribution rules set out in the tax qualification endorsement. Those rules generally require certain distributions to be made beginning at age 70 ½. The illustrations do not reflect these distributions, which will reduce the contract values shown unless the required minimum distribution is satisfied from another source. In the case of an Inherited IRA, certain minimum distributions are required each year, although the illustrations do not reflect these distributions, which will reduce the contract values shown. Taxes If a state premium tax applies to your annuity, it will be deducted from your account value at the time it is imposed. In this illustration we assume that no state premium tax applies. State Variations We may refer to this annuity as an equity-indexed annuity or a fixed and indexed annuity to comply with state regulations. In some state, the term spouse will include domestic partners and/or civil union partners. Most Recent 10-Year Period January 1, 2005 to December 31, LEGAL NOTICES This illustration is not intended as a complete discussion of the features of your contract. It is not part of your contract with Great American Life. Read your contract, including your contract specifications page, endorsements and riders, for a full description of your annuity and rider. You can use an annuity to save money for retirement and to receive retirement income for life. An annuity is not meant to be used to meet short-term financial goals. This annuity doesn't participate directly in any stock, debt or other investments. If you buy this annuity, you aren't investing directly in the S&P 500 or the stocks included in the S&P 500, the Gold Shares, or gold. Dividends paid on the stocks included in the S&P 500 won't directly increase your account value. The S&P 500 Index is a product of S&P Dow Jones Indices LLC ( SPDJI ), and has been licensed for use by Great American Life. Standard & Poor's, S&P, S&P 500, SPDR and STANDARD & POOR'S DEPOSITORY RECEIPTS are registered trademarks of Standard & Poor's Financial Services LLC ( S&P ); Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC ( Dow Jones ); and these trademarks have been licensed for use by SPDJI and sublicensed for certain purposes by Great American Life. Great American Life's American Custom 10 SM is not sponsored, endorsed, sold or promoted by SPDJI, Dow Jones, S&P, their respective affiliates, and none of such parties make any representation regarding the advisability of investing in such product nor do they have any liability for any errors, omissions, or interruptions of the S&P 500 Index. This document is not intended or written to be used as legal or tax advice. It cannot be used by any taxpayer for the purpose of avoiding penalties that may be imposed on the taxpayer. It was written solely to support the sale of annuity products. You should seek advice on legal and tax questions based on your particular circumstances from an independent attorney or tax advisor. All payments and guarantees are based on the claims-paying ability of Great American Life. Not FDIC or NCUSIF Insured Not a Deposit May Lose Value No Bank or Credit Union Guarantee Not Insured by any Federal Government Agency June 19, 2015 This illustration is not complete without all pages. Page 13 of 13.