NCAR Arts Leader Sentiment Survey

Transcription

1 Key Insights January Arts Leader Sentiment Based on analyses conducted by Juliana Rogers SMU MA/MBA Class of 13

2 SMU National Center for Arts Research () Advancing the arts through evidence-based knowledge Mission Statement To be the leading provider of evidence-based insights that enable arts and cultural leaders to overcome challenges and increase impact ABOUT Arts Leader Sentiment The Arts Manager Sentiment collects and disseminates the opinions of national arts leaders in order to provide near-time arts leader attitudes on the cultural sector climate. Operation This marks the second Arts Manager Sentiment, which builds on work by DHR International and is administered via an Internet survey. Results of the first survey were released in May Questions will repeat in the future to observe trends. Sample 2,756 arts leaders from across the nation 201 responded for an 7.3% response rate Administration contact with two follow-up reminders live from September 30-November 1,

3 Arts Leader Sentiment Issues and Results: Issue 1: Outlook on Local in the Cultural Sector 4-5 Issue 2: Outlook on 6 Issue 3: Outlook on 7-8 Issue 4: Outlook on 9-10 Issue 5: Outlook on 11 Issue 6: Outlook on 12 Issue 7: Outlook on 13 Participant Summary 14 3

4 Arts leaders continue to have a brighter outlook on future cultural sector conditions in their local markets Figure 1.1: Are overall conditions for the cultural sector in your local market better or worse today than they were a year ago? (mean=2.9) Looking forward a year from now, will the overall conditions for the cultural sector in your local market be better or worse than they are today? (mean=3.1) Substantially better=5 2.5% 3.5% Slightly better=4 26.0% 35.7% Same=3 33.5% 34.7% Slightly worse=2 22.6% 31.0% Substantially worse=1 3.5% 7.0% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 4

5 Dance and Opera/Performing Arts Centers/Symphonies have a stagnant view on future conditions while all other sectors see a brighter future in their local market Figure 1.2: Percent who perceive the overall conditions for the cultural sector in their local market today as being slightly or substantially better than they were a year ago Percent who believe that a year from now the overall conditions for the cultural sector in their local market will be slightly or substantially better than they are today 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% All Arts Disciplines 28.9% 38.8% Arts Council/Education 34.6% 53.8% Visual Arts Organization 32.1% 46.4% Dance 19.0% 19.0% Music (Non Symphony) Opera/Performing Arts Center/Symphony 25.8% 28.0% 28.0% 32.3% Theater 25.0% 43.8% Other 34.2% 42.1% 5

6 The majority of leaders are optimistic about future attendance and their expectations about attendance in the most recent fiscal year were fairly on target. Figure 2: How did attendance during your most recent fiscal year compare to your expectations? (mean=3.1) What are your projections for attendance this year compared to last year? (mean=3.6) Substantially better=5 9.5% 10.1% Slightly better=4 33.8% 50.8% Same=3 23.9% 26.1% Slightly worse=2 12.6% 23.4% Substantially worse=1 0.5% 9.5% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 6

7 Even with performance on earned revenue falling short of expectations for 37.0% of managers, respondents are optimistic regarding earned revenue in the future Figure 3.1: How did earned revenue during your most recent fiscal year compare to your expectations? (mean=3.0) What are your projections for earned revenue this year compared to last year? (mean=3.5) Substantially better=5 8.5% 8.0% Slightly better=4 31.5% 48.2% Same=3 23.0% 29.1% Slightly worse=2 12.1% 30.0% Substantially worse=1 2.5% 7.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 7

8 Arts leaders in the Midwest are the most optimistic about earned revenue and leaders in the Northeast are the least Figure 3.2: % Slightly or Substantially Worse % Stay the same % Slightly or Substantially Better % of respondents All 14.6% 29.1% 56.3% Northeast 18.8% 36.3% 45.0% Midwest 9.8% 24.4% 65.9% South 13.0% 26.1% 60.9% West 12.7% 23.6% 63.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 8

9 The outlook for future contributed revenue is largely positive, and organizations contributed revenue during the most recent fiscal year tended to exceed expectations Figure 4.1: How did contributed revenue during your most recent fiscal year compare to your expectations? (mean=3.2) What are your projections for contributed revenue this year compared to last year? (mean=3.5) Substantially better=5 11.5% 10.1% Slightly better=4 33.5% 48.7% Same=3 22.5% 27.6% Slightly worse=2 11.6% 27.0% Substantially worse=1 2.0% 5.5% 0.0% 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% 9

10 Arts leaders in the South continue to be most optimistic about contributed revenue in the coming year Figure 4.2: % Slightly or Substantially Worse % Same % Slightly or Substantially Better % of respondents All 13.6% 27.6% 58.8% Northeast 15.0% 27.5% 57.5% Midwest 14.6% 31.7% 53.7% South 4.3% 21.7% 73.9% West 14.5% 27.3% 58.2% 10

11 Arts leaders tend to rate the quality of program offerings highly and expect that quality will continue to strengthen Figure 5: How would you evaluate the actual quality of your program offerings during your most recent fiscal year compared to your expectations? (mean=3.9) What are your expectations for the quality of your program offerings this year compared to last year? (mean=3.8) % of respondents Substantially better=5 18.1% 23.5% Slightly better=4 43.0% 50.3% Same=3 29.0% 29.6% Slightly worse=2 4.0% 2.0% Substantially worse=1 0.5% 0.0% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 11

12 Arts leaders plan to take risks at similar or higher levels compared with the past year Figure 6.1: How would you characterize the riskiness of your decision-making during your most recent fiscal year? (% of responses) Very risky, 15.4% Extremely risky, 6.0% Not risky at all, 24.9% Figure 6.2: What level of risk taking are you incorporating into your decision making this year compared to last year? (% of responses) Somewhat more risky 31.3% Much more risky 6.1% Much less risky 2.5% Somewhat less risky 9.1% Somewhat risky, 53.7% About the same 51.0% 12

13 Planned levels of strategic change in the coming year tend to mirror those of the past year, with a majority of organizations leaning towards modest changes Figure 7: Did you initiate strategic changes during your most recent fiscal year? (mean=2.2) Are you initiating strategic changes this year? (mean=2.2) Radical changes=4 5.0% 4.5% Major changes=3 24.4% 23.7% Modest changes=2 57.7% 57.6% No changes=1 12.9% 14.1% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 13

14 Arts Leader Sentiment Participant Summary ARTS DISCIPLINE Theater 16% Music (Non Symphony) 15% Visual Arts Organization 14% Arts Council/Education 13% Opera/Performing Arts Center/Symphony 12% Dance 11% Other 19% REGION Northeast 40% Midwest 20% South 12% West 28% JOB TITLE Executive/Managing Director 48.8% BUDGET SIZE Less than $250,000 50% $250,000 - $500,000 16% $500,000 - $1 Million 14% $1 - $2.99 Million 11% Greater than $3 Million 9% Artistic Director Director of External Affairs/Marketing/Development General/Producing Director Finance Director Other 14.4% 8.5% 6.0% 4.5% 17.9% 14