Crowdfunding for Solar PV Plants
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1 Crowdfunding for Solar PV Plants Financing solar PV plants via crowdfunding opportunities and challenges Uta Hoffmann, project management, Econeers GmbH EU PVSEC 2015, September 2015, Hamburg 14. September 2015: Session 2 Best Practices of Business Models for Competitive PV in Europe
2 Agenda 1 Crowdfunding an introduction 2 The Econeers GmbH 3 Example: PV plant Langenbogen
3 Agenda 1 Crowdfunding an introduction 2 The Econeers GmbH 3 Example: PV plant Langenbogen
4
5 Crowdfunding a definition engl.: crowd + funding à ger.: Schwarmfinanzierung - rather Crowdinvesting - many small contributions for one big project - online - private investors
6 Types of Crowdfunding Crowdfunding Crowdinvesting donation based reward based equity based lending based - investment with financial return - repayment claim - no company shares
7 Crowdfunding Trend Europe 2012: 487 m 2014: 2957m source: University of Cambridge Moving Mainstream: The European alternative finance benchmarking report; 02/2015
8 Agenda 1 Crowdfunding an introduction 2 The Econeers GmbH 3 Example: PV plant Langenbogen
9 Crowdfunding for energy efficiency and green technologies
10 What Econeers does invest profit Investor Econeers Project Operator lender up from 250 to max mediacy of private investors and project operators investor relations debtor for green and sustainable projects
11 The Econeers GmbH quantified founded 8th October projects 4,2m raised capital User: ø years male
12 Our focus energy efficiency cogeneration plants wind generators contracting recycling purification plants photovoltaic systems ressource efficieny
13 German market share 2014 all figures in percent Companisto 38,09 Econeers 5,3 Bergfürst 4,1 Bettervest 2,7 other 14,8 LightFin 2 Fundsters 1,8 Innovestment 1,3 Seedmatch 41,9 Greenvesting 1,2 other 1,7 source: German Crowdfunding Network; germancrowdfunding.net/daten
14 Agenda 1 Crowdfunding an introduction 2 The Econeers GmbH 3 Example: Sonneninvest
15 Investment into the future
16 The process initial contact (via mail) Phase 1: contracts (2-3 weeks) Phase 2: online documents (2 weeks) Phase 3: PR & Marketing (1 week) à proven processes à certified payment service provider à continuous investor relations Funding: 60 days + optional 60 days longterm: Reporting
17 The funding convince your investors
18 Investment model profit participating subordinated loans no additional payment liability without prospectus 2,5 mio. economic equity fixed interest profit participation
19 The success of the second round end of earlyinvestorbonus 322 investors, Success treshold ( ) biggest solar crowdfundings in GER Sonneninvest Sonneninvest 2
20 Success factors Values transparency fairness integrity Crowdfunding storytelling/ video own network crowd interaction human ressources
21 And afterwards? obligations longterm investor relations communication reportings quarterly interest payment taxation (capital returns, church, solidarity tax)
22 Crowdfunding as a part of financing low-interest period meets civic participation 2.0 image gain multipliers customer/ staff loyalty promote acceptance transparency marketing effects new sales channel get to know customer needs
23 This will be the century of crowdfunding. Right now we have a revolution how people get access to capital - Slava Rubin, founder and CEO Indiegogo -
24 Econeers GmbH Uta Hoffmann Projektmanagement mail: phone:
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