2004 First Half Results
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1 G e s t e v i s i ó n T e l e c i n c o S. A. 28th July First Half Results
2 Highlights of the First Half 2004 Record total net revenues: million ( %) Cost control: total costs million (+ 4.5%) Margins: - EBITDA /Net Revenues 42.9% (vs. 31.3% in 1H03) - Net Profit/Net Revenues 27.6% (vs. 20.2% in 1H2003) Net Profit: million (+72.4%) Audience share : - All Individuals, 24h: 22.4%, the best 1H of the last 4 years - All Individuals, Prime Time: 23.5% historical record - Commercial Target: 24h 25.6%, Prime Time 27.8% GROUP 2
3 G e s t e v i s i ó n T e l e c i n c o S. A. BROADCASTING 2004 First Half Results
4 Spanish TV Audience Share 24 Hours, Individuals 1H04/03 24,9 24,5 24,8 24,7 22,8 21,1 22,3 21,5 21,0, 20,4 20,2 20,2 23,4 21,4 19,5 23,6 22,6 21,7 22,4 20,2 19,4 18,6 16,4 16,9 17,0 17,7 18,2 17, H03 1H04 Increased market share. Undisputed leadership among privat TV channels, maintaining the advantage over Antena 3TV Source: Sofres, 24 hours, Individuals (4+ years) BROADCASTING 4
5 Spanish TV Audience Share 24 Hours, Commercial Target 1H04/03 23,2 20,3 23,5 25,0 24,5 23,9 23,6 23,0 22,1 21,6 20,8 19,7 19,9 20,5, 19,2 24,8 20,8 19,4 25,6 21,5 18,8 15,9 15,8 15,1 15,4 16,1 16,4 15, H03 1H04 Record audience share, far ahead of competitors Source: Sofres, 24 hours, Commercial target (13-54 years) BROADCASTING 5
6 Spanish TV Audience Prime Time, Individuals 1H04/03 26,4 23,3 22,1 24,3 24,4 22,4 23,9 22,3 24,7 22,5 23,5 22,9 20,9 21,9 20,8, 19,8 18,1 18,1 18,2 20,6 17,6 18,6 18,6 18,3 18,6 17,9 20,0 17, H03 1H04 Leader in Prime Time outperforming TVE for the first time, 3.5 percentage points ahead of Antena 3TV Source: Sofres, Prime Time individuals (4+ years) BROADCASTING 6
7 Spanish TV Audience Prime Time, Commercial Target 1H04/03 25,1 26,1 24,8 25,0 26,3 26,7 27,8 21,5 19,4 17,5 19,8 21,4 16,8 20,7 19,8, 16,1 19,1 15,3 22,4 16,4 20,1 19,3 21,0 18,4 16,7 21,1 19,0 15, H03 1H04 Undisputed leadership, best performance of the sector, 6.7 percentage points ahead of Antena 3TV Source: Sofres, Prime time, Commercial Target (13-54 years) BROADCASTING 7
8 TELECINCO 1H04 Programming and Audience (I) Monday to Friday 11:00-14:00 Individuals House wives 27.0% 31.7% 26.6% 14:00-17:00 House wives Commercial Target 24.3% 23.9% 24.6% 17:00-21: years Commercial Target 24.6% 24.4% 19.9% 21:30-0:00 Individuals Commercial Target 23.9% 29.0% 38.3% Late Night Individuals Commercial Target 29.7% 32.3% 34.4% Balanced Audience Share Throughout the Day BROADCASTING 8
9 TELECINCO 1H04 Programming and Audience (II) Monday Tuesday Wednesday Thursday Friday Saturday Sunday CSI Miami Los Serrano Cine 5 estrellas Salsa rosa 24,4% 26,5% 35,5% 26,7% 23,8% 25,5% 26,7% Operación Triunfo 3 (21,5%) Memoria de España (20,2%) Cine de TVE1 (16,9%) Paco y Veva (20,5%) Pequeños grandes genios (13,4%) Noche de fiesta (20,5%) La película de la semana 10 en Ibiza (17,4%) Smallville (20,1%) Límite cero (10%) 24 (15,4%) Un,dos,tres (22,4%) El día del espectador (18,5%) La noche del cine español (18,1%) Acción.3 (19,8%) Sin rastro (17,2%) Manolito Gafotas (20,8%) Cine Antena 3 (16,5%) Stable and focused on valuable audience target BROADCASTING 9
10 TELECINCO 1H04 Programming mix In-House Production vs. Library Live Programs vs. Pre-Recorded 28% 21% 37% 33% 72% 79% 63% 67% 1H03 In-House Library 1H04 1H03 Live Programs 1H04 Pre-Recorded Increased in-house production and live-programs BROADCASTING 10
11 G e s t e v i s i ó n T e l e c i n c o S. A. ADVERTISING 2004 First Half Results
12 Spanish Advertising Market ( million) 2, % 3,095.2 Total Advertising Market 1, ,347.2 TV Advertising Market 1H03 1H04/1H03 1H million (+24.4%) TV Press + 5.3% % million (+ 25.4%) Magazines Radio + 5.8% + 6.4% million (+ 7.9%) TV advertising share increasing, Telecinco has obtained - in absolute terms - the highest increase in advertising revenues Source: InfoAdex ADVERTISING 12
13 Telecinco, Leader on Turnover TV Advertising Market Share (%) Gross TV Advertising Revenues 1H04 ( million.) 32,0% 30,9% 27,9% 29,7% 28,5% 400,7 384,6 353,2 26,3% 26,2% 26,3% 24,4% 1H02 1H03 1H04 Telecinco Antena TVE Source: InfoAdex ADVERTISING 13
14 Gross TV Advertising Revenues* ( million) H04/1H03: +24.6% 1H00 1H01 1H02 1H03 1H04 ( million) Audience (%) H00 1H01 1H H03 1H04 * Publiespaña and Publimedia Gross TL5-TV advertising revenues 1H04/1H03: +14.0% ADVERTISING 14
15 Gross TV Advertising Revenues by Quarter* ( million) % % Q1 Q2 * Publiespaña and Publimedia Gross TL5-TV advertising revenues Exceptional growth in the first quarters of 2004 ADVERTISING 15
16 Advertising by Sectors Sector Breakdown (% on total Adv sales) Sector Growth (1H04 vs. 1H03) Others Food Finance +24.6% 23,0% 25,5% Telecoms +16.0% Food +27.8% Retails 5,2% 1H04 Non Food +21.4% Automotive 16,1% 5,8%4,9% 19,5% Non Food Automotive +39.7% Retails +36.6% Telecom Finance Others +23.0% Source: Publiespana ADVERTISING 16
17 Special Initiatives Special Initiatives Revenues Trend Special Initiatives % of Tot. Sales ( million) % 12.1% % 1H % Traditional Adv Revenues Other forms of ADV Rev 5.9% 11.0% H00 1H03 1H04 1H % Source: Publiespana 94.1% ADVERTISING 17
18 G e s t e v i s i ó n T e l e c i n c o S. A. FINANCIALS 2004 First Half Results
19 TELECINCO Combined 1H04 Financial Results ( million) 1H04 1H03 Var. % Total Net Revenues % Total Costs (237.78) (227.56) 4.5 % Personnel (35.98) (33.24) 8.2 % Operating Costs (117.54) (101.33) 16.0 % Amortisation & Depreciation (84.26) (92.99) (9.4 %) EBIT % Pre-tax Profit , % NET PROFIT % EBITDA (1) % EBITDA/NET REVENUES 42.9% 31.3% -- EBIT/NET REVENUES 41.1% 28.8% -- NET PROFIT/NET REVENUES 27.6% 20.2% (1) Post-rights amortisation FINANCIALS 19
20 TELECINCO Combined Cash Flow Statement ( million) 1H04 1H03 Var. % Net Financial Position % Free Cash Flow % Cash Flow from Operations % Investments (75.02) (96.59) (22.3%) Change in Net Working Capital (3.61) -- Equity (Investments)/Disinvest. (10.75) (0.04) -- Dividends (250.0) (21.13) -- Total Net Cash Flow (118.31) Net Financial Position (26.5 %) FINANCIALS 20
21 TELECINCO Investments 75.0 million 96.6 million H04 * H03 * 92.6 TV Rights Tangible & Intangible Fixed Assets FINANCIALS 21
22 TELECINCO Back up Slides 1. Combined Financial Statements (see Folleto Informativo CNMV and Preliminary Offering Memorandum) FINANCIALS 22
23 Combined Profit & Loss Account (I) ( million) H03 1H04 Gross TV Advertising Revenues Commissions (47.31) (46.47) (52.81) (25.86) (28.84) Net TV Advertising Revenues Other Revenues TOTAL NET REVENUES Personnel (60.26) (64.77) (67.70) (33.24) (35.98) TV Rights Amortisation (150.53) (159.24) (175.36) (85.13) (76.73) Other Operating Costs (191.27) (209.59) (207.10) (101.33) (117.54) EBITDA (1) Post-rights amortisation FINANCIALS 23
24 Combined Profit & Loss Account (II) ( million) H03 1H04 EBITDA (1) Other Amortisation & Depreciation (13.03) (15.52) (15.84) (7.86) (7.53) EBITA Goodwill Amortisation (3.40) (4.09) (2.58) (1.64) 0 EBIT Equity Consolidated Results (1.84) (1.20) Financial Results Extraordinary Results (25.65) (14.51) (8.90) (0.89) (5.73) EBT Income Taxes (40.31) (35.58) (48.40) (28.33) (52.00) Minority Interests (0.12) Net Profit (1) Post-rights amortisation FINANCIALS 24
25 Combined Cash Flow ( million) Consolidated Net Profit Depreciation & Amortization TV Rights Other Provisions Other (0.2) H H (3.3) CASH FLOW GENERATED Capex TV Rights Other Capex INVESTING CASH FLOW Change in Working Capital (212.8) (23.6) (236.4) 42.2 (192.0) (14.4) (206.4) (11.4) (138.0) (8.1) (146.2) (37.0) (92.6) (4.0) (96.6) (3.6) (72.9) (2.1) (75.0) 17.4 OPERATING FREE CASH FLOW Financial Investments Dividends Paid CHANGE IN NET ASSETS (12.8) (92.0) (104.8) 0.1 (49.8) (49.7) (0.4) (28.2) (28.5) 0 (21.2) (28.2) (10.8) (250.0) (260.8) CHANGE IN CASH POSITION (118.3) INITIAL CASH POSITION FINAL CASH POSITION FINANCIALS 25
26 Combined Balance Sheet ( ml.) H04 Fixed assets Library TV Rights Co-production / distribution Pre-payment of co-production / distribution Current assets Short-term fin. investments Cash TOTAL ASSETS Shareholders equity Provisions Receivables Financial liabilities TOTAL LIABILITIES FINANCIALS 26
27 TELECINCO Back up Slides 2. Combined vs. Consolidated format of the Income Statement FINANCIALS 27
28 Profit & Loss Account (I), Combined vs Consolidated format million Consolidated Gestevisión 1H2003 Contribution Publiespaña 1H2003 Combined Telecinco 1H2003 Gross TV Advertising Revenues Commissions (25.861) (25.861) Net TV Advertising Revenues Other Revenues TOTAL NET REVENUES Personnel (27.712) (5.529) (33.241) TV Rights Amortisation (85.129) (85.129) Other Operating Costs (99.977) (1.353) ( ) EBITDA (1) Post-rights amortisation 27 FINANCIALS 28
29 Profit & Loss Account (II) Combined vs. Consolidated format million Consolidated Gestevisión 1H2003 Contribution Publiespaña 1H2003 Combined Telecinco 1H2003 EBITDA (1) Other Amortisation & Depreciation (7.563) (0.298) (7.861) EBITA Goodwill Amortisation (1.638) (1.638) EBIT Equity Consolidated Results (0.078) (0.222) Financial Results Extraordinary Results (0.882) (0.005) (0.887) EBT Income Taxes (18.129) (10.203) (28.332) Minority Interests (0.006) Net Profit Post-rights amortisation 27 FINANCIALS 29
30 Profit & Loss Account (I) Combined vs. Consolidated format million Consolidated Gestevisión 1H2004 Contribution Publiespaña 1H2004 Combined Telecinco 1H2004 Gross TV Advertising Revenues Commissions (17.967) (10.880) (28.847) Net TV Advertising Revenues Other Revenues TOTAL NET REVENUES Personnel (32.937) (3.038) (35.975) TV Rights Amortisation (76.726) (76.726) Other Operating Costs ( ) (2.485) ( ) EBITDA (1) Post-rights amortisation 27 FINANCIALS 30
31 Profit & Loss Account (II) Combined vs. Consolidated format million Consolidated Gestevisión 1H2004 Contribution Publiespaña 1H2004 Combined Telecinco 1H2004 EBITDA (1) Other Amortisation & Depreciation (7.384) (0.150) (7.534) EBITA Goodwill Amortisation EBIT Equity Consolidated Results Financial Results Extraordinary Results (5.713) (0.05) (5.763) EBT Income Taxes (45.781) (6.214) (51.995) Minority Interests (0.001) Net Profit (1)Post-rights amortisation FINANCIALS 31 /31/ 27
32 DISCLAIMER Statements contained in this document, particularly the ones regarding any Telecinco possible or assumed future performance, are or may be forward looking statements and in this respect they involve some risks and uncertainties. Telecinco actual results and developments may differ materially from the ones expressed or implied by the above statements depending on a variety of factors. Any reference to past performance of Telecinco shall not be taken as an indication of future performance. The content of this document is not, and shall not be considered as, an offer document or an offer or solicitation to buy or sell any stock. 32
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