ANNUAL GENERAL MEETING MAY 11, 2017 CITY HALL FUERTH

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1 2017 ANNUAL GENERAL MEETING MAY 11, 2017 CITY HALL FUERTH

2 THANK YOU, HERBERT HAINER!

3 THANK YOU!

4 WELCOME ON BOARD!

5 ADIDAS RESULTS IN 2016 STRATEGY CREATING THE NEW OUTLOOK FOR THE CURRENT YEAR 2017 AGENDA

6 OUR CORE BELIEF THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES

7 OUR MISSION TO BE THE BEST SPORTS COMPANY IN THE WORLD

8 EXCITING SPORTS YEAR 2016 UEFA EURO FRANCE COPA AMÉRICA USA OLYMPIC GAMES BRAZIL

9 OUR STRATEGY CREATING THE NEW CULTURE OPEN SOURCE BRAND DESIRE TOP LINE AND MARKET SHARE GROWTH GROSS MARGIN EXPANSION OPERATING LEVERAGE

10 PROGRESS ON OUR STRATEGIC CHOICES SPEED CITIES OPEN SOURCE SPEEDFACTORY SPEED PROGRAMMES ~15% OF TOTAL SALES HIGHER SHARE OF FULL- PRICE SALES INCREASE IN BRAND DESIRABILITY REVENUES MARKET SHARE INNOVATIONS BOOST COMMERCIALISATION KANYE WEST PARLEY FOR THE OCEANS

11 KEY FINANCIAL FIGURES AT A GLANCE CHANGE VERSUS PRIOR YEAR SALES EUR BN %* +18%** OPERATING MARGIN % OF SALES 7.7% +1.3PP NET INCOME EUR BN % * IN EURO TERMS **CURRENCY-NEUTRAL

12 POSITIVE SHARE PRICE DEVELOPMENT ADIDAS +67% DAX +7% JAN 16 DEC 16

13 ADIDAS BRAND KEEPS UP MOMENTUM PERFORMANCE AND LIFESTYLE BUSINESSES GROW AT DOUBLE-DIGIT RATES +22%

14 STRONG GROWTH IN PERFORMANCE +13%

15 PRODUCT DEVELOPMENT IN CLOSE COLLABORATION WITH YOUNG FOOTBALL PLAYERS GLITCH

16 INNOVATIVE PRODUCTS IN RUNNING CATEGORY DRIVE GROWTH ULTRABOOST AND ALPHABOUNCE

17 DEEP ROOTS IN SPORT STAN SMITH

18 HISTORY AS FOUNDATION FOR DEVELOPING NEW PRODUCTS NMD

19 WINNING IN LIFESTYLE +45%

20 REEBOK SHARPENS BRAND IMAGE +6%

21 DOUBLE-DIGIT SALES INCREASES ACROSS MOST REGIONS NORTH AMERICA +24% WESTERN EUROPE +20% MEAA +16% RUSSIA/CIS +3% GREATER CHINA +28% JAPAN +16% LATIN AMERICA +16%

22 ONGOING STRONG DEMAND FOR THE ADIDAS AND REEBOK BRANDS WESTERN EUROPE +20%

23 GROWING MOMENTUM IN THE SPORTING GOODS INDUSTRY S BIGGEST MARKET NORTH +24% AMERICA

24 BRAND PRESENCE FUELS TOP- AND BOTTOM-LINE GROWTH GREATER CHINA +28%

25 GROWTH DESPITE MACROECONOMIC CHALLENGES LATIN +16% AMERICA

26 DIVIDEND PROPOSAL EUR 2.00 PAYOUT RATIO 39.6%

27 SHARE BUYBACK PROGRAMME 2,128,200 SHARES Ø EUR ADIDAS AG CURRENTLY HOLDS 6,691,968 TREASURY SHARES, REPRESENTING 3.2% OF THE COMPANY S NOMINAL CAPITAL

28 SUSTAINABILITY ACHIEVEMENTS PARLEY FOR THE OCEANS BETTER COTTON WORKER FEEDBACK SYSTEM: 290,000 WORKERS IN 4 COUNTRIES COVERED

29 OUR EMPLOYEES TOTAL HEADCOUNT APPLICATIONS TURNOVER 60,617 1,000,000 17% +9% +5, % -12% NON-RETAIL

30 PROMOTE DIVERSITY NATIONALITIES WOMEN IN LEADERSHIP POSITIONS

31 STOCK PURCHASE PLAN FOR EMPLOYEES USA NETHERLANDS GERMANY ~3,000 PARTICIPANTS HONG KONG

32 OUR STRATEGY CREATING THE NEW CULTURE OPEN SOURCE BRAND DESIRE TOP LINE AND MARKET SHARE GROWTH GROSS MARGIN EXPANSION OPERATING LEVERAGE

33 ACCELERATION PLAN 4 TOPICS TO DRIVE FASTER GROWTH OF TOP AND BOTTOM LINE 1 PORTFOLIO 2 NORTH AMERICA 3 4 ONE ADIDAS DIGITAL

34 STREAMLINE THE PORTFOLIO EXIT EXIT EXIT

35 ACCELERATION PLAN 4 TOPICS TO DRIVE FASTER GROWTH OF TOP AND BOTTOM LINE 1 PORTFOLIO 2 NORTH AMERICA 3 4 ONE ADIDAS DIGITAL

36 RAISED 2020 AMBITION 2020 AMBITION (MARCH 2015) UPDATED 2020 AMBITION SALES GROWTH CAGR * HIGH-SINGLE DIGIT 10%-12% NET SALES EUR BN NET INCOME GROWTH CAGR ~ ~15% 20%-22% * CURRENCY-NEUTRAL

37 STRONG START INTO 2017 FIRST QUARTER CHANGE VERSUS PRIOR YEAR SALES EUR BN %* +16%** OPERATING MARGIN % OF SALES 11.1% +0.9PP NET INCOME EUR BN % * IN EURO TERMS **CURRENCY-NEUTRAL

38 OUTLOOK FOR THE FULL YEAR 2017 CONFIRMED SALES INCREASE* NET INCOME** DOUBLE-DIGIT EUR BN *CURRENCY-NEUTRAL **FROM CONTINUING OPERATIONS

39 SUMMARY THE SPORTING GOODS INDUSTRY IS A GROWTH INDUSTRY CREATING THE NEW IS THE RIGHT STRATEGY 2016 WAS A SUCCESSFUL YEAR STRONG TOP- AND BOTTOM-LINE GROWTH EXPECTED IN 2017 ACCELERATION PLAN TO GROW REVENUES AND PROFITS EVEN FASTER THAN INITIALLY PROJECTED BY 2020

40 THROUGH SPORT, WE HAVE THE POWER TO CHANGE LIVES