ADVERTISING UNITS 2016

Transcription

1 ADVERTISING UNITS 2016 Effective August 1, STANDARD AD UNITS 7 COVERS AD UNITS 9 SPECIAL AD UNITS 16 AD SALES OFFICES

2 STANDARD UNITS Available In All Sections

3 STANDARD AD UNITS. AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE. Regional guidelines vary, please contact Ad Services for more information. SPRE AD HALF-PAGE SPREAD FIREPLACE FULL PAGE HALF PAGE HORIZONTAL HALF PAGE VERTICAL 12c x 21" unit size: 22.86" x 21" cols x inches: 12 x 21" total col ins: 252" page coverage: 200% 12c x 10.5" unit size: 22.86" x 10.5" cols x inches: 12 x 10.5" page coverage: 100% 8c x 15.75" unit size: 15.52" x 15.75" cols x inches: 8 x 15.75" page coverage: 100% 6c x 21" unit size: 10.87" x 21" cols x inches: 6 x 21" page coverage: 100% 6c x 10.5" unit size: 10.87" x 10.5" cols x inches: 6 x 10.5" page coverage: 50% 3c x 21" unit size: 5.35" x 21" cols x inches: 3 x 21" page coverage: 50% QUARTER PAGE ICON 3c x 10.5" unit size: 5.35" x 10.5" cols x inches: 3 x 10.5" total col ins: 31.5" page coverage: 25% 1c x 1" unit size: 1.68" x 1" cols x inches: 1 x 1" total col ins: 1" page coverage: 0.8% 6c x 14" unit size: 10.87" x 14" cols x inches: 6 x 14" total col ins: 84" page coverage: 66.7% 6c x 7" unit size: 10.87" x 7" cols x inches: 6 x 7" total col ins: 42" page coverage: 33% 6c x 5.25" unit size: 10.87" x 5.25" cols x inches: 6 x 5.25" total col ins: 31.5" page coverage: 25% 5c x 18" unit size: 9.02" x 18" cols x inches: 5 x 18" total col ins: 90" page coverage: 71.4% 5c x 16.75" unit size: 9.02" x 16.75" cols x inches: 5 x 16.75" total col ins: 83.75" page coverage: 66.5% 2016 ADVERTISING UNITS 3

4 STANDARD AD UNITS. AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE. Regional guidelines vary, please contact Ad Services for more information. 5c x 15.75" unit size: 9.02" x 15.75" cols x inches: 5 x 15.75" total col ins: 78.75" page coverage: 62.5% 5c x 14" unit size: 9.02" x 14" cols x inches: 5 x 14" total col ins: 70" page coverage: 55.6% 5c x 13" unit size: 9.02" x 13" cols x inches: 5 x 13" total col ins: 65" page coverage: 51.6% 4c x 21" unit size: 7.19" x 21" cols x inches: 4 x 21" total col ins: 84" page coverage: 66.7% 4c x 15.75" unit size: 7.19" x 15.75" cols x inches: 4 x 15.75" page coverage: 50% 4c x 14.25" unit size: 7.19" x 14.25" cols x inches: 4 x 14.25" total col ins: 57" page coverage: 45.2% 4c x 10.5" unit size: 7.19" x 10.5" cols x inches: 4 x 10.5" total col ins: 42" page coverage: 33.3% 4c x 8" unit size: 7.19" x 8" cols x inches: 4 x 8" total col ins: 32" page coverage: 25.4% 3c x 14" unit size: 5.35" x 14" cols x inches: 3 x 14" total col ins: 42" page coverage: 33.3% 3c x 10" unit size: 5.35" x 10" cols x inches: 3 x 10" total col ins: 30" page coverage: 23.8% 3c x 9.5" unit size: 5.35" x 9.5" cols x inches: 3 x 9.5" total col ins: 28.5" page coverage: 22.6% 3c x 7" unit size: 5.35" x 7" cols x inches: 3 x 7" total col ins: 21" page coverage: 16.7% 3c x 6" unit size: 5.35" x 6" cols x inches: 3 x 6" total col ins: 18" page coverage: 14.3% 2c x 21" unit size: 3.52" x 21" cols x inches: 2 x 21" total col ins: 42" page coverage: 33.3% 2016 ADVERTISING UNITS 4

5 STANDARD AD UNITS. AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE. Regional guidelines vary, please contact Ad Services for more information. 2c x 15.75" unit size: 3.52" x 15.75" cols x inches: 2 x 15.75" total col ins: 31.5" page coverage: 25% 2c x 10.5" unit size: 3.52" x 10.5" cols x inches: 2 x 10.5" total col ins: 21" page coverage: 16.7% 2c x 9" unit size: 3.52" x 9" cols x inches: 2 x 9" total col ins: 18" page coverage: 14.3% 2c x 8" unit size: 3.52" x 8" cols x inches: 2 x 8" total col ins: 16" page coverage: 12.7% 2c x 7" unit size: 3.52" x 7" cols x inches: 2 x 7" total col ins: 14" page coverage: 11.1% 2c x 5.75" unit size: 3.52" x 5.75" cols x inches: 2 x 5.75" total col ins: 11.5" page coverage: 9.1% 2c x 5" unit size: 3.52" x 5" cols x inches: 2 x 5" total col ins: 10" page coverage: 7.9% 2c x 4" unit size: 3.52" x 4" cols x inches: 2 x 4" total col ins: 8" page coverage: 6.3% 2c x 3" unit size: 3.52" x 3" cols x inches: 2 x 3" total col ins: 6" page coverage: 4.8% 2c x 2.5" unit size: 3.52" x 2.5" cols x inches: 2 x 2.5" total col ins: 5" page coverage: 4% 2c x 2" unit size: 3.52" x 2" cols x inches: 2 x 2" total col ins: 4" page coverage: 3.2% 1c x 21" unit size: 1.68" x 21" cols x inches: 1 x 21" total col ins: 21" page coverage: 16.7% 1c x 10.5" unit size: 1.68" x 10.5" cols x inches: 1 x 10.5" total col ins: 10.5" page coverage: 8.3% 1c x 7" unit size: 1.68" x 7" cols x inches: 1 x 7" total col ins: 7" page coverage: 5.6% 2016 ADVERTISING UNITS 5

6 STANDARD AD UNITS. AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE. Regional guidelines vary, please contact Ad Services for more information. 1c x 5.25" unit size: 1.68" x 5.25" cols x inches: 1 x 5.25" total col ins: 5.25" page coverage: 4.2% 1c x 3.5" unit size: 1.68" x 3.5" cols x inches: 1 x 3.5" total col ins: 3.5" page coverage: 2.8% 1c x 2.5" unit size: 1.68" x 2.5" cols x inches: 1 x 2.5" total col ins: 2.5" page coverage: 2% 1c x 2" unit size: 1.68" x 2" cols x inches: 1 x 2" total col ins: 2" page coverage: 1.6% 1c x 1.5" unit size: 1.68" x 1.5" cols x inches: 1 x 1.5" total col ins: 1.5" page coverage: 1.2% 2016 ADVERTISING UNITS 6

7 COVER / FRONT PAGES 2015 ADVERTISING UNITS 7

8 COVER/FRONT PAGE UNITS. SECTION A SKY BOX THE STRIP AD JEWEL BOX AD 2.4C X 7.5" BOX AD QUARTER PAGE BOX QUARTER PAGE STRIP Box Strip Section A - Box Ad unit size: 3.52" x 5.25" cols x inches: 2 x 5.25" total col ins: 10.5" page coverage: 8.3% 6c x 2" unit size: 10.87" x 2" cols x inches: 6 x 2" total col ins: 16.5" page coverage: 7.9% 6c x 2.75" unit size: 10.87" x 2.75" cols x inches: 6 x 2.75" total col ins: 16.5" page coverage: 13.75% 3c x 6" unit size: 5.35" x 6" cols x inches: 3 x 6" total col ins: 18" page coverage: 14.3% 2.4c x 7.5" unit size: 4.25" x 7.5" cols x inches: 2.4 x 7.5" total col ins: 18" page coverage: 15% 3c x 10.5" unit size: 5.35" x 10.5" cols x inches: 3 x 10.5" total col ins: 31.5" page coverage: 25% 6c x 5.25" unit size: 10.87" x 5.25" cols x inches: 6 x 5.25" total col ins: 31.5" page coverage: 25% Section A - Strip Ad unit size: 10.87" x 1.75" cols x inches: 6 x 1.75" total col ins: 10.5" page coverage: 8.3% Section A (US) Money & investing (US) Personal Journal The Journal Report Mansion Arena Review Off Duty (Europe & Asia) Greater New York (US) Money & investing (US) Personal Journal The Journal Report Mansion Arena Weekend Investor Review Off Duty Greater New York (US) Money & investing (US) Mansion Weekend Investor Arena Personal Journal Quarterly or monthly Investing in Funds Journal Report Weekend Investor Weekend Investor Personal Journal Front of Books in Review Greater New York Ad Slug must be within 2" ad space 2016 ADVERTISING UNITS 8

9 SPECIAL AD UNITS

10 SPECIAL AD UNITS. AVAILABLE SECTION A, BUSINESS & TECH, MONEY & INVESTING, PERSONAL JOURNAL, GREATER NEW YORK, BUSINESS AND FINANCE. High impact creative is subject to content review. 2 weeks notice required. FULL-FACING VERTICAL HALF FULL-FACING VERTICAL THIRD STAIR-STEP SPREAD PILL ARS PYRAMID SPREAD UPSIDE-DOWN T SPRE AD total col ins: 189" total col ins: 168" CENTER SPREAD CHECKERBOARD SPREAD, 1/4 PAGE BOOKENDS ON SPREAD, 1/2 PAGE EXPANDED STAIR-STEP PAGE BOOKENDS ON SPREAD, 1/3 PAGE U-SHAPE STAIR-STEP PAGE total col ins: 91.5" total col ins: 84" total col ins: 72.5" L-SHAPE CHECKERBOARD STRIP SPREAD 2016 ADVERTISING UNITS 10

11 SPECIAL AD UNITS. APPROVED FOR SPECIFIC SECTIONS ONLY. High impact creative is subject to content review. 2 weeks notice required. CHECKERBOARD HALF SPREAD HANGING FIREPLACE DIAGONAL THIRDS STACKED DIAGONAL THIRDS FLOATING AD LIGHTNING BOLT total col ins: 84" Section A total col ins: 84" total col ins: 14" PYRAMID UPSIDE-DOWN T DIAGONAL NINTHS DIAGONAL SIXTHS OP-ED QUARTER PAGE WEATHER MAP/ PUZZLES STRIP AD total col ins: 52.5" total col ins: 42" total col ins: 21" total col ins: 37.8" total col ins: 18" Section A 5c Page Unit: 6.44" x 10.5" 2016 ADVERTISING UNITS 11

12 SPECIAL AD UNITS. APPROVED FOR SPECIFIC SECTIONS ONLY. High impact creative is subject to content review. 2 weeks notice required. FLOATING UNITS total col ins: 84" 12col x 7" Personal Journal 12col x 5.25" Greater New York Personal Journal Arena Off Duty Review total col ins: 42" 6col x 7" Personal Journal total col ins: 31.5" 6col x 5.25" Personal Journal Off Duty total col ins: 14" 2c x 7" 2016 ADVERTISING UNITS 12

13 SPECIAL AD UNITS. APPROVED FOR SPECIFIC SECTIONS ONLY. High impact creative is subject to content review. 2 weeks notice required. ROUNDED UNITS XX Wednesday, December 6, 2006 THE WA LL ST RE ET J OURNA L. 18" 17 17" 17" 15.75" 14.75" 14.75" 10.5" 10.5 to top of R adiu s 9.25" 9.25" To f inis h E2 Booking 2 col X X 10 2 X " 7.02" 9.03" Size: 6c x 10.5" Size: 4c x 15.75" Size: 5c x 18" Size 11.84" w x11.84" d Approved for Section A, Business & Tech, Money & Investing, Personal Journal and Business & Finance Approved for Section A, Business & Tech, Money & Investing, Personal Journal and Business & Finance Approved for Section A, Business & Tech, Money & Investing, Personal Journal and Business & Finance Approved for Business & Tech, Personal Journal and Business and Finance Marked as Advertisement Round Unit can run as a Half Page or Half Page Spread 2016 ADVERTISING UNITS 13

14 SPECIAL AD UNITS. APPROVED FOR SPECIFIC SECTIONS ONLY. High impact creative is subject to content review. 2 weeks notice required. ILLUSTRATIVE EXAMPLES WATERMARK UNIT TOP STRIP AND HALF PAGE BUYOUT CUSTOM-SHAPED UNIT WEATHER MAP/ PUZZLES BUYOUT UPSIDE-DOWN T LOGO Watermark in the Stock Tables with a quarter page strip on the bottom Approved for M&I, within the Stock Tables ONLY Available in BW or CMYK, watermark needs to be 20% or less The watermark can only be the logo without words Top Strip 6c x 1" ; Half Page 6c x10.5" Approved for Heard On The Street, Sports and GNY 1 logo in the top strip Approved for Sports page only Marked as Advertisement Gradual Curves Check with Ad Services for availability Available for Section A, Business & Tech, Money & Investing and Business & Finance Half Page with a 6c x 3" strip at the bottom Rule around the image Needs to have text, cannot be just an image Mock-ups must go to Ad Services 2016 ADVERTISING UNITS 14

15 SPECIAL AD UNITS. APPROVED FOR SPECIFIC SECTIONS ONLY. High impact creative is subject to content review. 2 weeks notice required. ILLUSTRATIVE EXAMPLES CENTER 2C X 21" BOOKENDS HANGING FIREPLACE 2c x 21" Available in Section A, Business & Tech, Money & investing and Business & Finance 1c x 21" or 2c x 21" Section: Books Page within Review Must run on a 5c grid 14" wide (8c based on the 5 column grid), and 13" Section: Books Page within Review Has to run on a 5c grid 2016 ADVERTISING UNITS 15

16 AD SALES OFFICES UNITED STATES U.S. INTERNATIONAL LATIN AMERICA ADVERTISING UNITS Atlanta Boston Chicago Dallas Detroit Los Angeles Miami New York San Francisco Washington, DC Chicago New York San Francisco Classified EUROPE Frankfurt London Paris São Paulo ASIA Beijing Hong Kong Seoul Shanghai EXT. 304 Singapore Tok yo SUBJECT TO AVAILABILITY. Some ad units when booked in color will require option dates. For more information, contact your local Journal sales representative. Visit The Wall Street Journal advertising sales website at wsjmediakit.com ADVERTISING UNITS 16