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1 Au Contraire

2 At Coventry First, we look at things from an entirely different perspective. It s what has enabled us process, ignite a transformation in bridging the capital and insurance products for financial services. Making flexible, more valuable. Opening an Leading to enormous opportunity. to find new value. And in the the insurance industry. By uniquely markets, we create groundbreaking insurance more powerful, more untapped secondary market. It s what we call redefining insurance.

3 Open sesame. Coventry First opened the secondary market for life insurance. The implications are profound. By enabling consumers to sell existing life insurance, we have given them the means to access the market value of their policies. Creating exciting new financial opportunities. As well as a new asset class. And while the immediate rewards are impressive, the long-term benefits of a robust secondary market are even greater. The secondary market for life insurance has created a pro-competitive environment that is increasing the value of insurance and expanding the industry as a whole.

4 Coventry First has always recognized the market value of life insurance. We were first to see the opportunity it presented, and we developed the vehicles to access it. We pioneered life settlements, which enable policyowners to sell policies that are no longer needed for significantly more than cash surrender sm value. We created SWAPP, a settlement with a paid-up policy, which uses the same principle to allow consumers to receive a fully paid policy in exchange for their existing policy. And we are now offering a variable annuity rescue, which provides the option of converting underperforming variable annuities to cash based on the annuity s market value. The potential for these products is nothing short of enormous. To market, to market.

5 Yes, please. Yes, please. $3.5B $15B $30B $100B Dollars to U.S. consumers over Face value of U.S. life settlement Face value of U.S. SWAPP Current potential of U.S. secondary cash value by market by market by market for life insurance at maturity.

6 Right, left. Right, left. The convergence of life insurance and capital markets has created a dynamic and complex business environment. An environment that calls for an unusual combination of skills. Coventry First is a company with a tradition of unconventional thinking, balanced at all times by rigorous discipline. It s a formula that enables us to see opportunities that others cannot. And to capitalize on them. Our team has an extensive history of innovation within the insurance industry. It includes individuals with an unparalleled understanding of life insurance, regulatory issues and product innovation. We are driven by the desire to find a better way, to turn obstacles into opportunities, and to replace accepted paradigms with something more effective.

7 Not just brushing. Flossing. Ours is a passionate company. Especially when it comes to ensuring performance. Coventry First s valuation models are the most sophisticated and comprehensive in the industry, drawing on our vast experience in the analysis and assessment of life insurance policies. Our due diligence requirements are exacting. What s more, we conduct our business transparently and encourage others to follow our lead by working with lawmakers to develop appropriate industry regulations. And we are dedicated to educating the financial services industry about the full benefits and responsibilities of operating in the secondary life insurance market.

8 Coming attractions. For more than 20 years, we have brought a decidedly different approach to life insurance. The mission continues as we build the secondary market for life insurance to its full potential. We are moving forward with new products and strategies to expand the value and reach of insurance. Providing powerful new tools for financial professionals. With unprecedented opportunities for consumers. Coventry First is redefining insurance. And it will never be the same. Stay tuned.

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