HOW TO LEVERAGE DIGITALIZATION FOR MICRO-INSURANCE
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1 HOW TO LEVERAGE DIGITALIZATION FOR MICRO-INSURANCE February 2016 The information contained in this document belongs to Milvik AB and to the recipient of the document. The information is strictly linked to the oral comments which were made at its presentation, and may only be used by attendees of that presentation. Unauthorized copying, disclosure or distribution of the material in this document is strictly forbidden and may be unlawful.
2 5 years after launch, BIMA has become the world leading mobile insurance provider with 20m subs Mission: creating a world where everyone can access the products and services needed to protect their family s future Bima Presence in Asia Pakistan Philippines Bangladesh Cambodia Sri Lanka Papua New Indonesia Guinea Founded in late 2010 Headquarters in Stockholm, Sweden Field operations in 7 countries in Asia, 4 countries in Africa, and 3 countries in Latin America Already insured 20 million lives worldwide and paid claims worth over US$3 million Employed over 3,500 field and call center agents
3 BIMA is backed by strong and active shareholders with industry expertise Millicom provides affordable, widely accessible and readily available prepaid cellular telephony services to more than 30 million customers in 13 emerging markets in La[n America and Africa where the basic telephone service is o\en inadequate and where economic development and rising personal income levels are crea[ng increasing demand for communica[on services Listed on the Stockholm Stock Exchange, market cap of USD ~10.3 bn Leapfrog investments is a $1B fund targe[ng high growth companies in Africa and Asia, delivering financial services to emerging consumers. The fund focuses on both financial and social returns. LeapFrog invests in businesses that extend and enhance security to the poor and financially excluded, partnering with local and interna[onal players to support down-market growth and expansion of insurance products. Leapfrog s other investments are in insurance companies across Africa and Asia. Kinnevik was founded in 1936 by three families and embodies 75 years of entrepreneurship under the same principal owners. Kinnevik has been a listed company on the Stockholm Stock Exchange since 1956 (KINV B), market cap of USD ~5.6 bn Today, the company s holdings of growth companies are focused around seven business sectors; Paper & Packaging, Telecom & Services, Media, Online, Agriculture & Renewable energy and Consumer finance
4 BIMA s mission and work are well recognized in global media Mission: provide insurance to the next billion in the world who do not have sufficient financial protection to navigate through the uncertainties in life Source: CNN ( Financial Times ( The Guardian ( The Economist (
5 BoP consumers need insurance; MNOs and Insurance companies need business diversification BoP consumers 75-90% never had insurance before Limited saving and most vulnerable to income fluctuations caused by life uncertainties Need: affordable insurance products Mobile Network Operators Average Revenue Per User (ARPU) growth generally weak Lack of customer loyalty Need: alternative revenue sources and higher customer loyalty Insurance companies Highly concentrated in HNWIs in emerging markets High costs in serving mass market Need: diversify to mass market costefficiently
6 Bima provides an end-to-end digital solution to satisfy the needs of the three parties Insurance solu[on (including claims admin) Product / business model design Technical plaborm Distribu[on / customer registra[on (agent network) Administra[on Marke[ng know-how Through the digital integration with these partners, Bima insurance product provide some unique features: - Convenient: Fully digitalized registration process - Affordable, painless payment: Fully digitalized sachet size payment - Human touch: sales are done by a well-trained salesforce
7 Bima s stellar performance is proved in the numbers and recognized by partners Registered Insurance Subscribers (millions) Growing by >700,000 subs/ mth Strong growth: Strong and sustained growth in number of customers and revenue Demonstrated profitability: Some earlier markets already profitable this year which helped Bima to secure Series C funding Clear impact: Social impact proved by donor s interest in providing support (UNCDF in Papua New Guinea and Fiji) Q1-11 Q2-11 Q3-11 Q4-11 Q1-12 Q2-12 Q3-12 Q4-12 Q1-13 Q2-13 Q3-13 Q4-13 Q1-14 Q2-14 Q3-14 Q4-14 Q1-15
8 Bima is also exploring other digital opportunities in Asia The other digital models for insurance / protection products Bima is looking at including Payment partnerships with mobile money operators in Bangladesh, Cambodia, and Indonesia Google Play Health App with free and paid features However, major challenges remain in the BoP market Mobile money Penetration not high enough for indiscriminate sales model Stock too low for subscription payment (i.e. funds pass in and out too quickly) Google Play App Mobile data usage low / non-existent Understanding of Smartphone app lacking
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