NURTURING NEW LIFE IN THE EMERGING WORLD

Transcription

1 NURTURING NEW LIFE IN THE EMERGING WORLD

2 NAYA JEEVAN (

3 NURTURING NEW LIFE IN THE EMERGING WORLD CONTENTS Mission Statement Healthcare In Pakistan And India: An unacceptable status quo and Naya Jeevan s raison d etre Social Protection through Health: Empowering Vulnerable Families Naya Jeevan s Multinational / National Corporation Model: An innovative model of social entrepreneurship Why should your corporation participate in bluechip? bluechip : Providing low-income families with affordable access to catastrophic healthcare Social Impact For to be free is not merely to cast off one s chains, but to live in a way that respects and enhances the freedom of others. Nelson Mandela ( )

4 NAYA JEEVAN ( MISSION STATEMENT (Naya Jeevan means new life in Urdu/Hindi. Naya Jeevan is a multinational, not-for-profit organization that is dedicated to rejuvenating the lives of underprivileged families families throughout the developing world by providing them with affordable access to catastrophic healthcare. HEALTHCARE FOR UNDERPRIVILEGED FAMILIES IN PAKI- STAN AND INDIA: An unacceptable status quo and Naya Jeevan s raison d etre Infant/child and maternal mortality in South Asia remains unacceptably high with rates as high as times the US Infant/child mortality rates. A large number of these deaths are preventable and are largely due to lack of access to affordable primary or tertiary healthcare (examples of such diseases include acute diarrheal illness, acute respiratory tract infections, post-partum complications, malaria and tuberculosis). In addition to their debilitating effect on health and wellness, medical calamities often precipitate generational poverty among the millions of vulnerable people in the emerging world. In South Asia, the public healthcare infrastructure is unable to address the scale of the existing need. Direct access to quality healthcare is cost prohibitive and health insurance coverage is commercially designed for more affluent corporate beneficiaries. Naya Jeevan was created to address this gaping void in innovative healthcare financing that would ultimately improve family health and reduce infant/child mortality. The greatest thing in this world is not so much where we are, but in which direction we are moving. Oliver Wendell Holmes Jr. ( ) 4

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6 NAYA JEEVAN ( If a free society cannot help the many who are poor, it cannot save the few who are rich. John F. Kennedy ( ) While the increasing economic prosperity (as gauged by increasing % GDP growth) of both Pakistan and India is a matter of national pride, a testament to the ingenuity and talent that exists within and a positive externality of sound fiscal policies, the benefits of this economic boom is not being experienced by over 300 million impoverished children who remain deprived of the opportunity to lead a normal, healthy life. Naya Jeevan was created to fill this gaping void. SOCIAL PROTECTION THROUGH HEALTH: EMPOWERING VULNERABLE FAMILIES Naya Jeevan s ultimate goal is to empower socio-economically families throughout the emerging world by providing them with social protection through affordable access to quality catastrophic healthcare. As part of this goal, a key objective is to catalyze a new system of social protection through collective social responsibility, i.e. to enlist key stakeholders corporations, corporate employees, low-income industrial workers and semi-skilled or unskilled domestic labor, etc to participate in a paradigm-shifting health insurance program. The social protection that is envisioned includes: (i) mitigation of urban child labor (ii) reduction of infant/child mortality attributable to acute infectious diseases. 6

7 NURTURING NEW LIFE IN THE EMERGING WORLD NJFK COLLECTIVE SOCIAL RESPONSIBILITY EMPLOYEE LOW INCOME MNC/NC EMPLOYEE YEE FAMILY CARD FAMILIES (iii) reduction in incidence of HIV infections in children exposed to child prostitution, sexual exploitation, sexual abuse, etc (iv) reduction in the incidence of recreational/addictive substance abuse (v) reduction in maternal mortality attributable to emergent pregnancy complications While the increasing economic prosperity (as gauged by increasing % GDP growth) of both Pakistan and India is a matter of national pride, a testament to the ingenuity and talent that exists within both countries and a positive externality of sound fiscal policies, the benefits of this economic boom is not being experienced by over 300 million impoverished children who remain deprived of the opportunity to lead a normal, healthy life. Naya Jeevan was created to fill this gaping void. HEALTH- CARE HOSPITAL Access to quality healthcare delivery networks Naya Jeevan s Objectives Provision of affordable access to catastrophic healthcare for at least 100,000 socio-economically disadvantaged lives in India and Pakistan by 2010 and for 500,000 lives by 2013, including 300,000 children. Reduction of child and mortality rates by 20% within the group enrolled in the bluechip program in India and Pakistan by Endorsement of at least 30 Multinational (MNC) /national companies (NC) to participate in our bluechip shared health insurance plan by 2010 and at least 100 MNC s/nc s by

8 NAYA JEEVAN ( Achievement of at least a 40% participation rate amongst corporate employ- ees of organizations actively enrolled in the bluechip program by WHY SHOULD YOUR CORPORATION PARTICIPATE IN bluechip?: Recruitment & Retention: It is becoming increasingly difficult to recruit and retain highly-skilled, top-performing employees just through financial incentives within the equity range prescribed by corporate policy. Additional perks are required to reward your valuable employees. Productivity: If a corporate officer s domestic help (e.g. driver, maid, nanny or cook, etc) suffers a catastrophic health incident, their incapacitation can have a direct impact on your employee s productivity (e.g. picking kids up from school, caring for/feeding baby/infants at home, etc). The potential value of the loss in corporate productivity far exceeds the cost of participating in bluechip. Social Responsibility: It is no longer acceptable for corporations to reap profits from emerging markets without investing in the social development of the communities in which they do business. More than ever before, corporations are expected to engage in good corporate citizenship by helping local neighborhoods and markets thrive. Enabling the underprivileged to fully participate in the global economy makes not only good business sense by creating consumers of the future, but it is also, morally speaking, the right thing to do. Ever tried? Ever failed? No Matter, try again, fail again, Fail better. Samuel Beckett ( ) 8

9 NURTURING NEW LIFE IN THE EMERGING WORLD bluechip : PROVIDING LOW-INCOME FAMILIES WITH AFFORDABLE ACCESS TO CATASTROPHIC HEALTHCARE Naya Jeevan will launch an innovative micro health insurance product called bluechip (basic life sustenance under emergency Corporate Health Insurance Program) targeting a vast, untapped population of low-income employees of: corporations; multinational (MNC) and national (NC) corporate employees (e.g. domes- tic staff such as maids, cooks, etc, employed by corporate officers/ managers) bluechip provides these low-income employees with affordable access to high-quality catastrophic healthcare coverage (e.g. heart attack, trauma, stroke, pediatric emergencies etc). Naya Jeevan has designed bluechip to optimally: leverage existing distribution channels and healthcare networks utilize the readily available, well-struc- tured, operational processes of the insurance carrier as well as quality health services provided by credentialed hospitals/healthcare providers use economies of scale (the potential low-income customer base is at least 40 times the size of the current corporate customer pool) to drive down the overall costs of health insurance in the marketplace which 9

10 NAYA JEEVAN ( NJFK When we do the best that we can, we never know what miracle is wrought in our life, or in the life of another. Helen Keller ( ) COLLECTIVE SOCIAL RESPONSIBILITY EMPLOYEE DOMESTIC YEE FAMILY EMPLOYEES CARD FAMILIES HEALTHCARE BENEFITS HOSPITAL Access to quality healthcare delivery networks MNC/NC will benefit all customers (corporations, corporate employees and end beneficiaries) Naya Jeevan is collaborating with one of South Asia s largest health-insurance carriers to provide heavily subsidized coverage for catastrophic healthcare for low-income employees and their families (all unmarried children under 18 and spouse). The out-of-pocket cost to a low-income family of 5 (2 adults and 3 children) will be only $3.50 per month or 65 cents per child per month! The novelty of bluechip lies in its costsharing paradigm - insurance contributions will be made by the end-beneficiary (low-income em- ployee) the beneficiary s employer (corporate officer) as well as the multinational/national corporation All healthcare services will be provided by credentialed hospitals/healthcare providers while all insurance benefits will be administered directly by the health insurance carrier. Social Impact: Naya Jeevan s social value creation is generated from its role as a catalytic intermediary - the symbiotic bridge that connects a vulnerable population of millions of low-income children and their parents to a previously inaccessible catastrophic health care system. 10

11 NURTURING NEW LIFE IN THE EMERGING WORLD You must be the change you want to see in the world. Mahatma Gandhi ( ) Naya Jeevan intends to protect children by providing catastrophic health insurance coverage to the entire family, such that should a catastrophic health event befall the primary bread winner in the family, the children are secure and need not leave school and abandon their life s dreams by having to enter the workforce. There should be a noticeable impact on child and maternal mortality rates and poverty alleviation by providing destitute families with catastrophic health insurance coverage. This should also be reflected in a progressive improvement in the macroeconomic indicators for the target population participating in bluechip that will be further reinforced as Naya Jeevan scales up. There are indirect social benefits accruing to corporations providing this coverage to their associated low income families. Employee attrition is expected to decline and there will be increased employee satisfaction resulting in increased productivity and increased social welfare. 11

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