Hitting the Mark for OE5: Planning Starts Now

Transcription

1 Hitting the Mark for OE5: Planning Starts Now

2 Mission and Key Issues Families USA works to achieve high-quality, comprehensive, and affordable health care for all Americans.

3 Assister work is still year-round Partnership development for Referrals Outreach In-Reach Public Education Stories Training & Mentorship Follow Up: Use Coverage Tax Reconciliation Health Insurance Literacy Year round Enrollment: SEPs, CHIP, Medicaid

4 Renewing and Shopping Around

5 The Top 4 Things Consumers Need to Know 1.Where to go for help. 2.Important dates & deadlines. 3.Coverage and financial help are still available. 4.To review & renew: how to compare plans

6 Reminder Source: Enroll America

7 Survey question: Which phrase do you use more to educate and enroll consumers: Obamacare or the Affordable Care Act (ACA)?

8 Federal Landscape

9 Now, Onto What Is Going on in Washington

10 Cutting Through The Noise. Stick to the facts

11 Just A Bill For Now House Senate Both Chambers President

12 It Ain t Over Til It s Over Source: New York Times from July 11, 2017

13 But If It Becomes Law. Coverage losses Consumer protections and benefits eliminated Medicaid cuts Increased costs And more

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15 One Example of Life Before the ACA

16 What to Look Out For Repeal and Replace Medicaid Funding Changes Cost-Sharing Reductions Children s Health Insurance Program Administrative Changes Elimination and/or Scaling Back of Marketing, Outreach, and Education

17 Frequently Asked Questions If the ACA gets repealed, when will changes go into effect? Will funding for assisters continue to exist? What will happen to Medicaid expansion? What will happen to the Children s Health Insurance program? Does the individual mandate still exist? What coverage options will consumers have in 2018?

18 Coverage Options Preliminary Marketplace Offerings for 2018 Source: Kaiser Family Foundation; New York Times compilation of company announcements. Available online at:

19 Coverage Cost

20 Missed (Self-Imposed) Deadlines A Slide from Our December 2016 Assister Webinar More Than 8 Months Ago.

21 Challenges=Opportunities Shorter Open Enrollment Period Confusing Dialogue and Rhetoric Elimination or Reduction in Marketing, Outreach, Education. Etc Fewer Plan Options Web Brokers

22 Challenges=Opportunities

23 Remember Open Enrollment 1?

24 So Remind Yourselves.

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26 OE5: Shorter and More Important than Ever Covering Wisconsin Utah Health Policy Project

27 Covering Wisconsin Caroline Gomez Tom, Project Manager for Milwaukee Enrollment Network

28 Caroline Gomez-Tom Navigator Program Manager Covering Wisconsin Milwaukee Enrollment Network

29 Hitting the Mark for OE5: Planning Started on Feb 1, 2017 What will be covered: How to get partners involved now Why we should reach consumers sooner Ways to think big about events

30 Get partners involved now Identify your key partners/stakeholders and create a plan together Meet/learn with your fellow enrollment assisters Reach out to consumer-reaching partners and share what you can do for them Create relationships Listen Share Follow-up

31 Reach consumers sooner Plan when to , call, and text reminders to consumers you helped last year Attend partner events and offer to provide trainings to spread the word about open enrollment Identify and engage partners who can refer consumers to your assisters

32 Think big Pool resources with key partners to create enrollment assister capacity Organize the who, when, and where of your events (meet with the partners involved now) Consider ways to draw attention to your events and get key partners to refer people to your assisters

33 Utah Health Policy Project Jason Stevenson, Education & Communications Director Randal Serr, Take Care Utah Director

34 Utah Health Policy Project is a non-profit, non-partisan organization advancing sustainable health care solutions for underserved Utahns, through better access, education, and public policy

35 Challenges Pretend it s OE #1 ( ) SILVER LINING: Due to the recent repeal effort, more consumers are aware of key ACA consumer protections than in previous years

36 Tactics Control the message early LEAN ON NEW ALLIES: More people and organizations (e.g. Indivisible groups) are engaged in healthcare activism right now. Ride that wave.

37 Tactics Use enrollment data to drive a message [Start] Raw enrollment data from CMS (County & ZIP Code level) [Refine] Excel and PowerPoint summaries of enrollment changes [Finish] Push datadriven media coverage of local enrollment trends and successes Where do I find this data? 2017 OEP ZIP Code-Level Public Use File: Link: Systems/Statistics-Trends-and- Reports/MarketplaceProducts/Plan_Selection_ZIP.html

38 Tactics Use uninsured data to focus resources [Start] U.S. Census data (American Community Survey - S2701) [Refine] Track changes in uninsured rates by geography [Finish] Focus enrollment resources on under-performing regions Where do I find this data? U.S. Census American Fact Finder Advanced Search: Topics > People > Insurance Coverage > Health Insurance Link:

39 Messaging USE CHALLENGES TO YOUR ADVANTAGE: Fear and uncertainty can help you find new consumers use a message that will work for your state, your audience

40 Resources

41 Public Policy Toolkit

42 Webinars Recorded for Playback

43 Enroll America Materials

44 Story Bank Toolkit for Assisters

45 Health Action 2018 is Happening! Enrollment, Community Health Worker, Oral Health workshops & more! Registration coming soon! Save the dates January 24 th -27 th in Washington, DC You Won t Want to Miss It

46 Questions? Elizabeth Hagan @FamiliesUSA 1225 New York Avenue, NW, Suite 800 Washington, DC main / fax