SHOPRITE 151,904 U N I Q U E V I S I T O R S S M A R T P H ONE P E N E T R ATION L A N GUAGE A GE M E D I A FORMATS 61% 39% 22% 13% 15% 10% 40%

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1 INVENTORY

2 SHOPRITE Operated on behalf of Shoprite the biggest brand within the Shoprite Group of Companies Shoprite.mobi unlocks instant shopping discounts specials and a store locator for South African consumers on the move. GENDER 151,904 61% A GE < TARGETING OPTIONS % 2% 3% 23% 37% 29% 6% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 22% 13% 15% 10% 40% 52% 48%

3 INVENTORY A d f u n d e d d o w n l o a d s

4 PORTALS - DOWNLOADS THUMBTRIBE SAMSUNG

5 FREETRACKS.MOBI Freetracks.mobi provides the best international and local music content for download free of charge. 163,804 GENDER 43% A GE < TARGETING OPTIONS % 2% 22% 20% 33% 19% 4% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 31% 21% 10% 5% 33% 90% 10%

6 INVENTORY E n t e r t a i n m e n t

7 PORTALS - ENTERTAINMENT THUMBTRIBE SAMSUNG

8 JOHANNESBURG LIVE Johannesburg is a one-click stop to everything that is cool in the City of Johannesburg featuring urban content that highlights the true culture of the city. 840 GENDER 30% A GE < TARGETING OPTIONS % 5% 16% 25% 40% 11% 3% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 26% 5% 16% 10% 43% 55% 45%

9 SOWETO LIVE Soweto Live is an online guide reflectling the vibrant lifestyle of Gauteng's south western townships. The site offers a sample of the best Soweto has to offer from food and music to lifestyle and tourism 690 GENDER 41% A GE < TARGETING OPTIONS % 13% 15% 33% 25% 10% 4% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 33% 8% 13% 6% 40% 66% 34%

10 DURBAN LIVE Durban Live connects users to all the events and destinations that make Durban unique offering a glimpse into the heartbeat of the vibrant city by the sea. 1,373 GENDER 39% A GE < TARGETING OPTIONS % 19% 14% 25% 26% 11% 5% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 50% 8% 17% 5% 20% 54% 46%

11 CAPE TOWN LIVE Cape Town Live is an online guide to Cape Town City's clubs pubs restaurants theatres art galleries and more featuring only the best entertainment available in the Mother City. 750 GENDER 31% A GE < TARGETING OPTIONS % 12% 14% 27% 29% 13% 5% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 54% 9% 5% 9% 23% 49% 51%

12 TV MUTI TV Muti has got local television wrapped with daily TV schedules weekly highlights TV and movie news trivia and quotes. GENDER 1,553 37% A GE < TARGETING OPTIONS % 3% 27% 24% 29% 14% 4% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 56% 25% 3% 1% 15% 77% 23%

13 LOVE MUTI "If it's love you want you'll find it here. Love Muti has the dating scene wrapped with daily tips tricks hook ups and break ups." 2,422 GENDER 52% A GE < TARGETING OPTIONS % 2% 26% 25% 29% 17% 0% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 54% 18% 4% 3% 21% 73% 27%

14 SPLING Spling Movies offers a content rich experience for film enthusiasts. Authored by South African film critic & blogger Stephen 'Spling' Aspeling the mobi site delivers the latest movie reviews celebrity interviews & film industry news. GENDER 3,754 40% A GE < TARGETING OPTIONS % 6% 20% 25% 30% 17% 3% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 50% 28% 4% 3% 15% 54% 46%

15 ESKIMI Eskimi is a mobile-first social network with users worldwide. The site offers interest based communication private and public chat fan clubs and more. GENDER N/A 31% A GE < TARGETING OPTIONS % 1% 13% 30% 39% 16% 1% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 13% 4% 20% 10% 53% 57% 43%

16 INVENTORY L i f e s t y l e

17 PORTALS - LIFESTYLE THUMBTRIBE SAMSUNG

18 BESMART BeSmart is a mobile community for learners and those interested in self-improvement and self-paced learning. The site delivers daily facts riddles quizzes forums expert help and competitions across a broad range of topics. 426,000 44% 56% TARGETING OPTIONS

19 BLOGGER - ENTERTAINMENT Connect with a highly engaged audience through one of South Africa's Entertainment bloggers. 3,573 74% 26% TARGETING OPTIONS

20 INVENTORY N e w s & F i n a n c e

21 PORTALS - NEWS THUMBTRIBE SAMSUNG

22 MAIL & GUARDIAN Mail & Guardian was launched in 1994 as Africa's first online newspaper. It offers in-depth and insightful content across digitally innovative platforms. 384,657 GENDER 36% A GE < TARGETING OPTIONS % 0% 0% 13% 17% 35% 35% Standard banner, HTML 5 L A N GUAGE Eng 27% A f r i k 4% Z u l u 10% X h o s a 10% O t h e r 49% C P M R % 48%

23 INVENTORY P o r t a l s

24 SAMSUNG Samsung Mobile is the default mobile portal for all Samsung devices in Africa. The portal offers exclusive mobile content as well as the latest news sport weather and entertainment. GENDER 1,755,444 43% A GE < TARGETING OPTIONS % 17% 11% 21% 28% 18% 5% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 42% 10% 10% 7% 31% 79% 21%

25 SAMSUNG ENTERTAINMENT LIFESTYLE FREE GAMES

26 THUMBTRIBE Thumbtribe.mobi is home to the 'Best of the Mobile Web' directory. Users can keep up with the latest social news trends free downloads and deals from their favourite retailers. The portal also offers breaking news sport weather and entertainment. 532,632 GENDER 39% A GE < TARGETING OPTIONS % 12% 11% 23% 27% 19% 8% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 32% 11% 14% 10% 33% 86% 14%

27 INVENTORY M o t o r i n g

28 AUTOTRADER AutoTrader brings the ultimate online solution for buying and selling new certified and used cars to your handset attracting over 3 million vehicle and 14 million qualified buyers each month. 1,252,179 GENDER 13% A GE < TARGETING OPTIONS % 0% 5% 12% 52% 27% 4% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 23% 18% 13% 8% 39% 7% 93%

29 INVENTORY S p o r t

30 PORTALS - SPORT THUMBTRIBE SAMSUNG

31 OPERA SPORTS Opera Sports delivers the latest results fixtures tables and statistics from various sports categories including Soccer Cricket Rugby Motorsports Golf and more. 1,650,000 GENDER 23% A GE < TARGETING OPTIONS % 2% 14% 22% 33% 24% 4% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 24% 6% 18% 10% 42% 70% 30%

32 SUPERBRU SuperBru is a free social sports prediction game made for sports fans by sports fans. 792,473 GENDER 12% A GE < TARGETING OPTIONS % 1% 3% 12% 42% 34% 8% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 34% 63% 1% 0% 2% 5% 95%

33 FOOTBALL411 Football 411 brings the latest football news to your handset from global stars to local heroes international tournaments to local leagues with a strong South African and African focus. 7,337 GENDER 10% A GE < TARGETING OPTIONS % 7% 14% 19% 33% 22% 5% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 41% 6% 13% 6% 34% 51% 49%

34 PLANET RUGBY The ideal platform for brands seeking to connect with a passionate audience Planet Rugby is well-recognised within the global line-up of digital rugby media for its indepth expert rugby coverage. 1,696 GENDER 41% A GE < TARGETING OPTIONS % 7% 31% 13% 26% 15% 8% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 46% 31% 5% 3% 15% 26% 74%

35 WAVESCAPE Operated by Wavescape Media, Wavescape is a surf forecasting and coastal lifestyle website providing coastal weather forecasts and surf forecasts as well as the latest surf news and views from local surf cams. 1,384 GENDER 55% A GE < TARGETING OPTIONS % 10% 47% 14% 15% 10% 3% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 40% 34% 5% 2% 19% 3% 97%

36 FOOTIE.CO.ZA Footie.co.za delivers all the latest soccer news transfer gossip match results and info focusing on the world's top leagues in England Spain Italy and South Africa. 1,902 72% 23% TARGETING OPTIONS

37 FRONT ROW GRUNT An opinion-based rugby website dedicated to hard-core rugby fans. Written by former Western Province Player, Tank Lanning 2,012 24% 76% TARGETING OPTIONS

38 SA LOVES FOOTBALL South African football blog with a local slant featuring player news and transfers from the South African national teams as well as the favourite PSL teams. 1,600 77% 23% TARGETING OPTIONS

39 INVENTORY W e a t h e r

40 PORTALS - WEATHER THUMBTRIBE SAMSUNG

41 AFRICA WEATHER Africa Weather delivers 7-day forecasts with detailed information on temperature wind rain humidity and cloud cover as well as storm tracking and weather warnings. 170,062 GENDER 38% A GE < TARGETING OPTIONS % 0% 3% 11% 30% 34% 22% L A N GUAGE Eng A f r i k Z u l u X h o s a O t h e r 33% 26% 10% 15% 16% 1% 99%

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