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8 JAWAHARLAL NEHRU TECHNOLOGICAL UNIVERSITY HYDERABAD Ill Year B.Tech. CSE-II Sem L T/P/D C 4 _,_,_ 4 (A60010) MANAGERIAL ECONOMICS AND FINANCIAL ANALYSIS Objectives: To enable the student to understand and appreciate, ith a practical insight, the importance of certain basic issues governing the business operations namely: demand and supply, production function, cost analysis, markets, forms of business organisations, capital budgeting and financial accounting and financial analysis. Unit I Introduction & Demand Analysis: Definition, Nature and Scope of Managerial Economics. Demand Analysis: Demand Determinants, La of Demand and its exceptions. Elasticity of Demand: Definition, Types, Measurement and Significance of Elasticity of Demand. Demand Forecasting, Factors governing demand forecasting, methods of demand forecasting. Unit II Production & Cost Analysis: Production Function- lsoquants and lsocosts, MRTS, Least Cost Combination of Inputs, Cobb-Douglas Production function, Las of Returns, Internal and External Economies of Scale. Cost Analysis: Cost concepts. Break-even Analysis (BEA)-Determination of Break-Even Point (simple problems) - Managerial Significance. Unit Ill Markets & Ne Economic Environment: Types of competition and Markets, Features of Perfect competition, Monopoly and Monopolistic Competition. Price-Output Determination in case of Perfect Competition and Monopoly. Pricing: Objectives and Policies of Pricing. Methods of Pricing. Business: Features and evaluation of different forms of Business Organisation: Sole Proprietorship, Partnership, Joint Stock Company, Public Enterprises and their types, Ne Economic Environment Changing Business Environment in Post-liberalization scenario. Unit IV Capital Budgeting: Capital and its significance, Types of Capital, Estimation of Fixed and Working capital requirements, Methods and sources of raising capital - Trading Forecast, Capital Budget, Cash Budget. Capital Budgeting: features of capital budgeting proposals, Methods of Capital Budgeting: Payback Method, Accounting Rate of Return (ARR) and Net Present Value Method (simple problems). Unit V.. Introduction to Financial Accounting & Financial Analysts: Ac oun mg once ts and Conventions - Introduction IFRS - Double-Entry Book e pmg, ourn I Ledger Trial Balance- Final Accounts (Trading Account, 7_ of1t a d / L ss A count nd Balance Sheet ith simple a justmen _ ts). nancta A alysis: Analysis and Interpretation - f Liq idity Ratios, Act1v1ty Ratios, and Capital structure Ratios and Profitability ratios. Du Pont Chart. TEXT BOOKS: 1. ars V hney & Mahesari: Managerial Economics, Sultan Chand, d F 1 S.A. Siddiqui & A.S. Siddiqui, Mana erial Economics an manc1a Analysis, Ne Age international Publishers, Hyder bad M. Kasi Reddy & Sarasathi, Managerial Economics and Financial Analysis, PHI Ne Delhi, REFERENCES: Ambrish Gupta, Financial Accounting for Management, Pearson Education, Ne Delhi H. Craig Peterson & W. Cris Leis, Managerial Economics, Pearson, Lipsey & Chrystel, Economics, Oxford University Press, 2012 Domnick Salvatore: Managerial Economics in a Global Economy, Thomson, Narayanasamy: Financial Accounting-A Managerial Perspective, Pearson, S.N.Mahesari & S.K. Mahesari, Financial Accounting, Vikas, Truet and Truet: Managerial Economics: Analysis, Problems and Cases, Wiley, Divedi: Managerial Economics, Vikas, Shailaja & Usha : MEFA, University Press, : Aryasri: Managerial Economics and Financial Anal s1s, '.MH, 201 _ Outcomes: Vi1 ay Kumar & Appa Rao, Managerial Economics & Financial Analysts, Cengage J. V. Prabhakar Rao & P.V. Rao, Managerial Economics & Financial 11 Analysis, Maruthi Publishers, 20. At the end of the course, the student ill. Understand the market dynamics namely, deman nd supply, demand forecasting ' elasticity of demand and supply, pnc1ng methods and pricing in different market structures...

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