IXI Services, an Equifax Company

Transcription

1 IXI Services, an Equifax Company Digital Services 2012 Equifax Inc.

2 IXI Digital Team Structure Equifax Inc. 2

3 IXI SERVICES DATA Building Blocks Confidential and Proprietary 3

4 Process of Creating Digital Segments from IXI Wealth Data Retail Banks Discount Brokers Mutual Fund Groups Full Service Brokers Insurance Firms Semi-Annual, Anonymized Data Feeds Cost of Living Factors Home Value & Housing IXI Network Members Only Access Financial Assets Database ~$14 Trillion Direct-Measured Consumer Assets * ~$2.0 Trillion Direct-Measured Small Business Assets * Anonymous, Aggregated, Factored Wealth Scores Urbanization and Density Census Data Demographic Data IXI Digital Targeting Segments Confidential and Proprietary *IXI Network Statistics, IXI Services,

5 The IXI Data Advantage: Granular Input Data Classification Position Data Account Classification Data Geographic Data Distribution Data CUSIP Prod Units Value Account Type Customer Type Account Date ZIP+4 Firm Branch Unique identifier of the security and number of units held IXI classification into 65 security types and 72 fund objectives Market value as of IXI s reporting date Category of account (Taxable, Regular IRA, Roth IRA) Category of customer type (individual, small business) Date the account was opened 9-digit ZIP Code of the investor Enables IXI to map the nation s wealth into 13 million microneighborhoods Firm name and specific branch code Channel classification Geographic classification from points-ofsale 2012 Equifax Inc. 5

6 Non-FCRA Compliant FCRA Compliant Process of Creating Target Segments from Credit Data 110 Million Collections Equifax s Database Data Providers 800+ Thousand Judgments/Liens 1.6 Billion Trades 12 Million Address Changes 500+ Thousand Bankruptcies Consumer Credit Database 144+ Million Online Transactions Individual Tradeline Database (nearly 100% of all active credit consumers) Monthly Anonymized Data Feeds ZIP+4 Only (No Personally identifiable Information) Equifax IXI Services Proprietary Micro-Neighborhooding Process Aggregated ZIP+4 Credit Data Insurance Segments Home Loan Segments Credit Card Segments Auto loan Segments Neither these materials nor any product described herein were developed or intended to be used for the extension of credit to any individual, nor may they be used for purposes of determining an individual's creditworthiness or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C et seq. Confidential and Proprietary 6

7 IXI Data is Financial Institution-Sourced, without PII Panel-Based Data Foundation IXI/Equifax Data Foundation Incomplete Foundation: Based on survey data compiled from various providers Unreliable: Surveys can be incorrect, incomplete, inconsistent. Do consumers tell the truth? And what percent of the delivered audience will ACTUALLY fall into your desirable target group? Statistically Insignificant: Surveys represent less than 1% of total HHs in U.S. Better Accuracy : Direct measurement of 43% of nation's assets Granular: 200 million accounts, 800 million records shows detailed investment preferences and behaviors Private: All direct-measured data is anonymous when received, aggregated to neighborhood level and set against anonymous cookies Con: No direct link between panel and ad viewership Benefit: Reach the right consumers and increase ROI Confidential and Proprietary 7

8 Financial Industry Adoption 8out of Number of Top 10 banks in the U.S using Equifax digital targeting in 2014 Number of BANKS using Equifax digital targeting in Number of Brokerage Firms using Equifax digital targeting in 2014 Number of Insurance Firms using Equifax digital targeting in 2014 Segments include: Aggregated FICO, Credit Card Propensity, Income, Assets, Discretionary Spending Tiers and HH Segmentation Confidential and Proprietary

9 Available to IXI Net Members Only Digital Product Suite for Audience Targeting, Analytics & Measurement Financial Measures WealthComplete Total Assets WealthComplete Total Deposits Ability to Pay Discretionary Spending Economic Spectrum Income360 Small Business Small Business Assets Small Business by Company Age Small Business by Industry Small Business by Headcount Propensities Investment Propensities Segments I.e. Active Trader Indicators Retail Banking Propensity Segments I.e. High Deposits Mortgage Targeting Segments I.e. Likely New Mortgage Customer Credit Card Targeting Segments I.e. Premium Card Users Insurance Targeting Segments I.e. Multiple Policy Prospects Travel Targeting Segments I.e. Luxury Travelers Auto Targeting Segments I.e. In-Market for a Lease Retail Targeting Segments I.e. Shop for Children, Vehicle Leasers Communications Targeting Segments I.e. Prepaid Wireless User U.S. Household Segmentation Financial Cohorts An asset-based household segmentation system used to improve targeting by segmenting visitors into one of 61 clusters Economic Cohorts An economic-based (income, spending, credit) household segmentation system used to improve targeting by grouping visitors into one of 71 clusters Neither these materials nor any product described herein were developed or intended to be used for the extension of credit to any individual, nor may they be used for purposes of determining an individual's creditworthiness or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C et seq Equifax Inc. 9

10 Wealth and Investment Targeting Segments (IXI Network Only) WealthComplete Total Investable Assets WealthComplete Total Deposits Financial Cohorts Estimate of consumers household-level total asset wealth up in tiers to $25 million+. Estimates of consumers household-level total deposit wealth in tiers up to $250,000+. Segmentation system based on estimated: assets, income, spending, and credit usage, plus behavioral characteristics. Available to IXI Net Members Only Active Traders Sophisticated Investors Advice-Oriented Investors Self-Directed Investors IRA Investors Investors with a higher average number of investment activities. Investors in margins, options and short positions. Investors who utilize a full-service brokerage firm or annuity firm. Investors who utilize discount brokers and noload fund groups. Investors contributing to Rollover, Roth, Educational, Regular IRAs, as well as annuities. Mutual Fund Investors Individual Stocks Investors CD Investors Fixed-Income Investors High-Risk Investors Investors in equityoriented mutual funds, open-end funds w/capital appreciation, etc. Investors in individual stocks. Excluding mutual funds, ETFs, futures and options. Investors in Certificates of Deposit. Investors in bonds, notes, cash, margin balances and moneymarket funds. Investors in individual NASDAQ stocks, highyield bonds, open-end mutual funds with aggressive growth objectives, etc Equifax Inc. 10

11 Retail Banking Digital Targeting Segments IXI Network Members Only Available to IXI Net Members Only IXI Services Retail Banking targeting segments can target online audiences that are likely to have the listed certain behavior or characteristic. High Net Worth Mass Affluent High Deposits CD Investors MMDA Investors Target population whose estimated investable assets are likely to be $1MM+. Target population whose estimated investable assets are likely to be between $100k and $1MM. Target population likely to have $50k+ in deposits. Households likely to actively invest in Certificates of Deposit, with a high percentage of their assets in these instruments. Target population most likely to have investments in money market deposit accounts. Young and On the Road to Wealth Active Debit Card Users Active Online Bill Payers Mass Market and Mass Affluent Checking High Checking Account Balance Target population whose estimated age and income indicate a likelihood of high future net worth. Target population whose estimated monthly usage of debit cards exceeds the U.S. average for active debit card users. Target population whose regular use of online bill payment is estimated to exceed the U.S. average for online bill payment users. Target Mass Market and Mass Affluent population most likely to have a checking account. Likelihood is based on total estimated wealth and likelihood of currently having a checking account with a minimum required balance. Target population most likely to have at least $10k in a checking account Equifax Inc. 11

12 Financial Cohorts 2012 Equifax Inc. 12

13 Importance Financial Cohorts Building Blocks and Source of Data Data Type Variable Source Financial Capacity Total assets, investment mix, advice orientation, portfolio complexity, risk Total deposits, deposit mix IXI WealthComplete : Total assets projected to the household level IXI Investyles : Direct-measured assets at micro-neighborhood level Financial Potential Total Income: income from wages plus income generated from invested assets Discretionary Spending Estimate: An estimate of the amount of money a household spends beyond nondiscretionary expenses Intersection of income and spending IXI Income and Spending Measures: Income360 : Continuous household-based dollar estimate of income uncapped up to $2.0 million DS$ (Discretionary Spending Dollars): Continuous household-based dollar value estimate of spending uncapped up to $1.2 million Demographics Mainly life-stage: Age, marital status, children Equifax, Acxiom Les Credit Geography ZIP+4 Credit Summary: Number of credit accounts, credit balances, adverse information Geographic Index Framework: Town/city size, population density, neighborhood quality Equifax IXI Proprietary Geographic Framework 2012 Equifax Inc. 13

14 Income, Spending, and Ability to Pay Digital Targeting Segments IXI Services financial and economic estimate-based targeting segments can be used to target online audiences that are likely to have certain financial and demographic characteristics. Income360 Digital Discretionary Spending Dollars (DS$ ) Digital Ability to Pay Index Digital Economic Cohorts Digital Estimates total income, including wages and income generated from assets. Estimate of spending after accounting for cost of living and fixed expenses of life. Ranks consumers based on their estimated ability to pay their financial obligations. Segmentation system based on estimated income, spending, and credit usage, plus behavioral characteristics and geodemographics Equifax Inc. 14

15 Economic Spectrum IXI Services Economic Spectrum reflects the Intersection of Income and Spending in 17 Tiers Total Income Average Discretionary Spending Elite Affluent 1.1 Elite Spenders $ 255,899 $199K+ 1.2 Power Spenders $ 152,404 Emerging Affluent $135K - $198K 2.3 Moderate Spenders $ 48, Big Spenders $ 75, Power Spenders $ 118,587 Mass Affluent $95K - $134K 3.3 Light Spenders $ 36, Moderate Spenders $ 50, Big Spenders $ 76,641 Midscale $67K - $94K 4.3 Thrift Spenders $ 30, Light Spenders $ 38, Moderate Spenders $ 53,608 Downscale $43K - $66K 5.3 Sparing Spenders $ 22, Thrift Spenders $ 32, Light Spenders $ 40,230 Making Ends Meet Less than $43K 6.3 Minimal Spenders $ 11, Sparing Spenders $ 22, Thrift Spenders $ 30, Equifax Inc. 15

16 Economic Cohorts by Vertical Travel, Leisure & Entertainment Retail Auto Traveler Theme Park Visitor Luxury Traveler Cruise Taker Family Cruise Taker Cruise Taker Caribbean Cruise Taker Luxury Resort Visitor Resort Visitor Caribbean 4-Star Resort Visitor International Traveler International Family Traveler Exotic Destination Traveler Likely Gambler Likely Las Vegas Gambler Mass Market/Discount Shoppers Apparel Shoppers Gift Buyers Shop for Children Jewelry Buyers Upscale Shoppers Luxury Shoppers Wireless Video/Voice/Data Internet **Likely to Respond to Auto Loan Offer **In Market for Auto Lease **Recently Purchased Automobile **Optimum Auto Loan Target **Reliable Auto Loan Payers Domestic Vehicle Buyer Family Vehicle Buyer Luxury Vehicle Buyer Domestic Luxury Vehicle Buyer Import Auto Vehicle Buyer Import Luxury Vehicle Buyer Eco Friendly Vehicle Buyer Prepaid Plan User Prefers Smartphone Prefers iphone Prefers Blackberry Prefers Android Avg. Revenue Customer High Revenue Customer Individual Wireless Plan User Family Wireless Plan User Wireless Plan Users Heavy Internet User Wireless Plan User Multi-Feature Use DVR User High-Def Viewer On-Demand Viewer Premium Channel Viewer Triple Play Customers High Speed Data and Video Customers Most Reliable Payers Heavy Internet User Frequent Online Gamer Social Network User ** Incorporate aggregated credit attributes from Equifax. These segments are intended for marketing purposes. They are based on aggregated credit attributes at a geographic level and cannot be used to determine an individual's eligibility for personal credit, insurance, or employment or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. Â 1681 et seq Equifax Inc. 16

17 Retail Digital Targeting Segments IXI Services Retail targeting segments can be used to target online audiences that are likely to have the listed behavior or characteristic. Mass Market/Discount Store Shoppers Apparel Shoppers Gift Buyers Shop for Children Households likely to shop at large national and discount retailers. Households likely to buy apparel. Households likely to buy gifts. Households likely to buy items for children. Jewelry Buyers Upscale Shoppers Luxury Shoppers Households likely to buy jewelry. Households likely to shop at upscale retailers. Households likely to shop at luxury retailers. These targeting segments are based on aggregated credit attributes at a geographic level. IXI Services digital targeting segments were not developed or intended to be taken into consideration as a factor in establishing or determining an individual's eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. Â 1681 et seq. IXI digital targeting segments neither contain nor reveal any personally identifiable information. At no time does IXI Services obtain or provide a credit score associated with any individual or household Equifax Inc. 17

18 Auto Digital Targeting Segments IXI Services Auto targeting segments can be used to target online audiences that are likely to have the listed behavior or characteristic. Likely to Respond to Auto Loan Offer In Market for Auto Lease Recently Purchased Automobile Optimum Auto Loan Target Reliable Auto Loan Target Consumers that are currently in the market for an auto loan. Consumers that are currently in the market for an auto lease. Consumers that have most likely recently purchased an automobile. Consumers that are most likely to be approved for a new auto loan or lease. Consumers that are most likely to avoid falling into delinquency with their auto payments. These targeting segments are based on aggregated credit attributes at a geographic level. IXI Services digital targeting segments were not developed or intended to be taken into consideration as a factor in establishing or determining an individual's eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. Â 1681 et seq. IXI digital targeting segments neither contain nor reveal any personally identifiable information. At no time does IXI Services obtain or provide a credit score associated with any individual or household Equifax Inc. 18

19 Credit Card Digital Targeting Segments IXI Services Credit Card targeting segments can be used to target online audiences that are likely to have the listed behavior or characteristic. Premium Credit Card Target Standard Credit Card Target Sub-Prime Credit Card Target Revolvers Transactors Target population whose estimated asset profile is high enough to likely qualify for a premium card. Estimated to be lower risk. Target population whose estimated asset profile is similar to those most likely to obtain a standard credit card. Estimated to be lower risk. Target population whose estimated lower income may still support a subprime offer. Target population likely to carry a credit card balance and whose estimated income indicates that they are less likely to pay off that balance each month, thus accruing interest charges. Target population likely to carry a credit card balance, but are likely to have sufficient income to pay off balances. Attracted to Low APR Offer Optimum Credit Card Target Likely to Respond to Credit Card Offer Reliable Card Payers Card Balance Transfer Candidates Target population likely to carry enough credit balance that they may seek a new credit card offer with a low APR. Target population likely to be an attractive credit card prospect based on a better than average estimated risk propensity. Target population likely to be responsive to a credit card offer based on an estimated credit profile similar to those who have a demonstrated, statistical propensity to acquire a new credit card. Target population with a likely lower risk for delinquency based on higher estimated ability to pay their credit card accounts. Target population likely to have moderate income and a credit card balance greater than $3,000, who most likely look for a better rate/card utilizing a Balance Transfer option. These targeting segments are based on aggregated credit attributes at a geographic level. IXI Services digital targeting segments were not developed or intended to be taken into consideration as a factor in establishing or determining an individual's eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. Â 1681 et seq. IXI digital targeting segments neither contain nor reveal any personally identifiable information. At no time does IXI Services obtain or provide a credit score associated with any individual or household Equifax Inc. 19

20 Insurance Digital Targeting Segments IXI Services Insurance targeting segments can be used to target online audiences that are likely to have the listed behavior or characteristic. Auto Insurance Target Target population of attractive auto insurance prospects based on their estimated financial profile and predicted credit behaviors. High Premium Life Insurance Target Likely to Respond to Auto Insurance Offer Target population likely to engage in a new auto insurance offer based on life events and an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire new auto insurance. Optimum Auto Insurance Target Target population with a likely lower expected loss ratio for auto insurers. Powered by FICO's aggregated auto insurance score for "preferred" auto prospects. Likely to Respond to Home Insurance Offer Target population likely to be responsive to a home insurance offer because they are likely to have recently moved into a new property within the last month or have an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire a new home. Multiple Policy Prospects Optimum Insurance Target High Lifetime Value Households Target population likely to carry higher than average life insurance premiums. Target population predicted to be more responsive to an offer for multiple policies based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire multiple insurance policies at the same time. Target population of attractive insurance prospects predicted to engage in home/auto insurance coverage based on an estimated credit profile that is similar to those who have a demonstrated, statistical propensity to acquire credit. Target population whose estimated age, income, and credit activity indicate a higher than average lifetime value. These targeting segments are based on aggregated credit attributes at a geographic level. IXI Services digital targeting segments were not developed or intended to be taken into consideration as a factor in establishing or determining an individual's eligibility for personal credit, insurance, or employment, or for any other purpose contemplated under the Fair Credit Reporting Act, 15 U.S.C. Â 1681 et seq. IXI digital targeting segments neither contain nor reveal any personally identifiable information. At no time does IXI Services obtain or provide a credit score associated with any individual or household Equifax Inc. 20

21 Credit FICO Targeting Each segment includes households that are likely to have a high percentage of a certain credit behavior. Aggregated FICO Targeting FICO High Score FICO High Auto Score FICO High Mortgage Score FICO High Credit Card Score Top 70% of Consumers Top 70% of Consumers Top 70% of Consumers Top 70% of Consumers Aggregated FICO Score Tiers Tier Aggregated FICO Score 1 > to to to to to to to to to to to < Equifax Inc. 21

22 IXI Small Business Targeting by Company Age, Head Count & Annual Sales Company Age Less than 5 Years Small businesses likely to have been established for fewer than 5 years Years Small businesses likely to have been established for 5-10 years. 10+ Years Small businesses likely to have been established for 10 or more years. Company Size 1-2 Employees Small businesses likely to employ 1-2 employees. 3-5 Employees Small businesses likely to employ 3-5 employees Employees Small businesses likely to employ 6-10 employees Employees Small businesses likely to employ employees. 50+ Employees Small businesses likely to employ 50+ employees. Annual Sales < $50K Small businesses likely to have <$50k annual sales. $50K - $100K Small businesses likely to have $50k - $100k annual sales. $100K - $250K Small businesses likely to have $100k - $250k annual sales. $250K - $500K Small businesses likely to have $250k - $500 annual sales. $500K - $1M Small businesses likely to have $500 - $1M annual sales. $1M - $10M Small businesses likely to have $1M - $10M annual sales. Based on the Equifax Small Business Database 2012 Equifax Inc. 22

23 IXI Small Business Targeting by Industry Sector Industry Agriculture, Forestry, and Fishing Mining Construction Manufacturing Transportation, Communications, Electric, Gas, and Sanitary Services Wholesale Trade Retail Trade Finance, Insurance, and Real Estate Services Public Administration Government Non-Profit Description Small businesses likely to be in the Agriculture, Forestry, and/or Fishing industry sectors. Small businesses likely to be in the Mining industry sector. Small businesses likely to be in the Construction industry sector. Small businesses likely to be in the Manufacturing industry sector. Small businesses likely to be in the Transportation, Communications, Electric, Gas, and/or Sanitary Services industry sectors. Small businesses likely to be in the Wholesale Trade industry sector. Small businesses likely to be in the Retail Trade industry sector. Small businesses likely to be in the Finance, Insurance, and/or Real Estate industry sectors. Small businesses likely to be in the Services industry sector. Small businesses likely to be in the Public Administration industry sector. Small businesses likely to be in the Government sector. Small businesses likely to be in the Non-Profit sector. Based on the Equifax Small Business Database 2012 Equifax Inc. 23

24 Available to IXI Net Members Only Wealth Estimate-Based Small Business Targeting Segments IXI Network Members Only IXI Services wealth estimate-based small business targeting segments can be used to target online audiences that are likely to have certain financial characteristics. Small Business Assets Digital Estimates small business assets up to $20 million in 6 tiers. Small Business Assets Tiers Tier Small Business Assets 1 $250K to $20M 2 $100K < $250K 3 $50K < $100K 4 $25K < $50K 5 $10K < $25K 6 $0 < $10K 2012 Equifax Inc. 24

25 CMG Advertisers Equifax Inc. 25

26 Thank you, Tracy Pepsoski Digital Channel Manager p: e: 2012 Equifax Inc. 26