THE NEW EXCLUSIVE SPRINT CREDIT UNION MEMBER CASH REWARDS

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1 THE NEW EXCLUSIVE SPRINT CREDIT UNION MEMBER CASH REWARDS 1

2 LAUNCHED JANUARY 2017 Sprint s new exclusive offer for credit unions gives members cash back, that's directly deposited into their account. Our best one EVER! Here's how it works: Members get $100 for every new line activated with Sprint Current Sprint customers will receive $50 for every line they transfer Plus, they will get a $50 loyalty reward every year for every line Valid in conjunction with most Sprint promotions 2

3 WHAT S NEW FOR CREDIT UNIONS Enhance the value of membership: The new Sprint Credit Union Member Cash Rewards offer is an exclusive offer only available to credit union members and is valid in conjunction with most Sprint promotions Cash back rewards go directly into a credit union account: Cash reward funds are directly deposited into the member s credit union account within six weeks of registration and validation Track sales and activations: Track member sales and activations through the Partner Center Earn non-interest income: Marketing reimbursements are paid to participating credit unions based on marketing efforts, and include a new, pay-for-performance model Free marketing materials: Inserts, s, web banners, posters and more Sprint handles all member service needs Love My Credit Union Rewards handles verifications and deposits 3

4 WHAT S NEW FOR MEMBERS PROGRAM IMPACT 1.5 M $740 M Our new exclusive offer from Sprint gives credit union members cash back and an annual loyalty reward on every line they have with Sprint. They ll receive: $100 cash reward for every new line activated $50 for each line they transfer into Sprint Credit Union Member Cash Rewards Plus, new and existing customers will get a $50 loyalty reward every year for every line they have Same offer available for individual and business members Valid in conjunction with most Sprint promotions Current credit union members are grandfathered into their existing program offer, but are eligible to transfer A simplified and automated registration process for members and business members that eliminates uploading verification documentation: 1. Become a Sprint customer 2. Register at LoveMyCreditUnion.org/SprintRewards or in the Love My Credit Union Rewards app 3. Allow up to six to eight weeks to see cash rewards directly deposited into your credit union account! 4

5 SPRINT MARKETING COMMUNICATION REQUIREMENTS This year, it s easier than ever to fulfill your marketing communication requirements, with even more options to choose from. Credit unions will need to fulfill all ongoing and quarterly marketing communication requirements each calendar year to be eligible to receive the Sprint marketing reimbursement for that calendar year: January 1, 2017 December 31, Approved logos and program discount information MUST be included. Great ways to market in three easy steps: 1. Ongoing Website Promotion Sprint-approved banner ad and link placed on credit union website, preferably the home page, within 30 days of enrollment. Must be continuously displayed for as long as the credit union is enrolled in the program. 2. Ongoing Lobby Promotion Place approved lobby materials (paper or digital) in all credit union lobbies within 30 days of enrollment. Must be continuously displayed for as long as the credit union is enrolled in the program. 3. Quarterly Communication Tactics Complete at least one quarterly marketing communication tactic, in at least three of the four quarters. 5

6 SPRINT MARKETING COMMUNICATION REQUIREMENTS Quarterly Marketing Communication Tactics More Options to Choose From! Marketing Message: Must be sent to all addresses on file of credit union members who are at least 18 years old Mobile Banking App: Banner ad or messaging in mobile banking app for at least one quarter Quarterly Statement Insert/E-Statement Onsert: Printed and/or digital Statement Envelope Snipe: Messaging and logo on outside of statement envelope Quarterly Newsletter Article and/or Ad: Mailed or ed Newspaper Ad: Local or national newspaper ad placement ATM Digital Screen Ad: Displayed for a minimum of 30 days Drive-thru Digital Ad: Displayed for a minimum of 30 days 6

7 SPRINT MARKETING COMMUNICATION REQUIREMENTS Quarterly Marketing Communication Tactics (cont.) Online Banking Banner: Program banner and URL link on home banking/online banking pages for at least one quarter Direct Mail Promotion Radio Spot: Must run for a minimum of 30 days Member Day Event: Invite Sprint (coordinated through LMCUR) to participate in the credit union s member day event at the credit union providing Sprint space to set up information. (Must have a member base of at least 5,000 members.) Can be used to fulfill one quarterly requirement. Outdoor Digital Display: Messaging displayed for a minimum of 30 days 7

8 CREDIT UNION MARKETING MATERIALS All new marketing materials will be available in the Partner Center. Plus, an template for credit unions to send to members when their award hits their account; allowing your credit union to directly promote the value of membership and other valuable products and services to your members. All marketing materials are provided FREE of charge! 8

9 CREDIT UNION MARKETING REIMBURSEMENTS Each credit union will be paid out accordingly: BASE = 40% of Revenue Share: Marketing Efforts Base reimbursement = percentage of your credit union s number of members to the total number of members Note: First year participating credit unions will be paid a percentage of their Marketing Revenue Share portion, based on the initial month that the credit union completes the first Quarterly Member Communication Base Calculation: Your credit union membership size (based on NCUA report) divided by the total number of members at participating credit unions marketing the program GROWTH = 60% of Revenue Share: Pay-for-Performance Growth Reimbursement = $ value paid out on each new line added to the program Growth Calculation: Total Credit Union Revenue Share $ amount Total # of lines activated by participating credit unions = ($ per line) X Total # of member lines activated 9

10 GET STARTED TODAY Visit LoveMyCreditUnion.org/PartnerCenter to renew/enroll in the new Sprint Credit Union Member Cash Rewards Program How to get started: 1. Renew or enroll in the Partner Center 2. Plan your marketing: Access all-new marketing materials to promote this exciting offer to your members 3. Educate your members, employees and local Sprint store staff about this exclusive offer 10

11 THANK YOU For more information please contact your League or your National Business Consultant 11