About Us Board of Directors Vision and Mission. Products and Market Focus Strategy Map

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2 About Us Board of Directors Vision and Mission Products and Market Focus Strategy Map

3 About Us 3

4 Our History Sterling Bank Plc the one-customer bank is a full service national commercial bank in Nigeria with asset base above $4.9 billion (N824 billion) and shareholders funds in excess of $504m (N85 billion). In over 50 years of operations, Sterling Bank (formerly NAL Bank) has evolved from the nation s pre-eminent investment banking institution to a fully-fledged commercial bank. Sterling Bank is a result of NAL Bank s merger with 4 other banks Indo-Nigeria Merchant Bank, Magnum Trust Bank, NBM Bank and Trust Bank of Africa as part of the 2006 consolidation of the Nigerian banking industry. With the acquisition of the business interest of the defunct Equitorial Trust Bank in 2011, the Bank enhanced its position in the hierarchy of major players in the sector.

5 Key Information

6 Ratings Outlook Bank Deposits Rating Baseline Credit Assessment Adjusted Baseline Credit Assessment Stable B2/NP b3 b Counterparty Risk Assessment Issuer Rating B1(cr)/NP(cr) B2 Ratings Agency Short Term Long Term Outlook A3 BBB Stable A2 BBB+ Stable Ratings Agency Global Africa Nigeria Top Ten Top Three Top 6

7 About Sterling Bank Sterling Bank is the product of the merger of five banks and emerged one of the 25 institutions in the sector following the 2006 consolidation. Also, Sterling Bank emerged as one of the 14 cleared banks following the 2009 audit of the banking sector by the Central Bank of Nigeria. NAL Bank + Indo-Nigerian Bank + NBM Bank Magnum Trust Bank + + Trust Bank Incorporated in 1960 as Nigeria Acceptances Limited Licensed in 1969 as Nigeria s first Merchant Bank Listed as a public Co. in 2000 Financial supermarket model with footprints in Asset Mgt, Brokerage, etc A subsidiary of State Bank of India, whose roots can be traced to the first decade of the 19th century Adopted universal banking in 2001 Strong in trade finance Actively intermediated flows between Nigeria and Asia Incorporated in 1983 Converted from Merchant to Universal banking in 2001 Became a subsidiary of Belgolaise bank, itself a subsidiary of Fortis group Strong in Trade Finance and the main bankers to many blue chip European and local companies Established in 1991 Key player in the retail and commercial banking market Major presence in public sector revenue collections Significant market share as clearing bank to CSCS Incorporated in 1990 New Management (ex Citi Seniors) took over the bank in 2003 Strong player in corporate and commercial banking segment Key provider of wealth management and personal banking products 7

8 Sterling Bank Reloaded In 2011, Sterling Bank merged with erstwhile Equitorial Trust Bank Plc to emerge a bigger and stronger bank. Headquartered in Lagos, Sterling Bank is one of Nigeria s leading financial services organisations, with a strong national presence. Equitorial Trust Bank Plc Incorporated on January 30,1990 as a Limited Liability Company Licensed on February 7,1990 and commenced operations on March 1, 1990 Merged with Devcom Bank effective January 1, 2006 Major player in the consumer lending market segment and telecommunications sector The New Sterling Bank Fast growing network comprising 183 branches and cash centres spread across the country North East (4): 2.2%; North West (19): 10.44%; North Central (19): 10.44%; South East (14): 7.69%; South West (20): 10.99%; South South (32): 17.58%; Lagos (75): 41.21% Growing e-banking solutions deployment nationwide 8

9 Board of Directors

10 Corporate Leadership Vision-led, values-driven and experienced team with track record of delivery Mr. Rasheed Kolarinwa Independent Director Dr. (Mrs.) Omolara Akanji Independent Director Ms. Tamarakare Yekwe, MON Independent Director Mr. Olaitan Kajero Non-Executive Director Mr. Asue Ighodalo Chairman of the Board Mrs. Tairat Tijani Non-Executive Director Mrs. Egbichi Akinsanya Non-Executive Director Mr. Michael Jituboh Non-Executive Director 10

11 Executive Management Profile Over 25 years professional experience spanning banking, finance, law, corporate consulting and the academia. Served as Executive Director, Corporate and Commercial Banking between January 2006 and November Worked in various executive management capacities in Citibank Nigeria, and Trust Bank of Africa Ltd. Mr. Yemi Razack Adeola Chief Executive Officer/MD 11

12 Executive Management Profile Mr. Lanre Adesanya Executive Director, Commercial & Institutional Banking Mr. Kayode M. Lawal Executive Director, Corporate & Investment Banking Mr. Abubakar Suleiman Executive Director, Finance & Strategy/Chief Finance Officer Mr. Grama Narasimhan Executive Director, Retail & Consumer Banking Mr. Yemi Odubiyi Executive Director, Operations and Services/Chief Operating Officer Banking career spanning over 21 years, including executive management positions held in Nig- Bel Merchant Bank Ltd (NBML), and successfully leading strategic business regions in the country. Mr. Kayode Mudathir Lawal has over 20 years professional experience spanning Trade & Manufacturing, Treasury Marketing, Currency Trading, Inspection and Marketing. Abubakar has over 16 years professional experience spanning Risk Management, Treasury, Strategy & Communications and Performance Management. Grama has over 25 years professional experience with extensive knowledge of retail and commercial banking as well as agricultural development. Yemi has about 20 years professional experience spanning various functions in Operations and Technology, Trade Services, Structured Finance, and Corporate Strategy 12

13 Senior Management Profile Mr. Tunde Adeola General Manager, Lagos Mainland Division Mr. Raheem Owodeyi Chief Compliance and Internal Control Officer Mr. Adegboyega Adegun General Manager, Corporate Banking Ms. Mojisola Bakare General Manager, Corporate Banking Tunde has over 24 years professional experience spanning banking and discount house operations. Prior to his current role, he was responsible for the Bank s Lagos Island 2 Regional business. A lawyer by training, he has worked variously at the erstwhile Liberty Bank Plc, Kakawa Discount House Limited and the Trust Bank of Africa, which merged with four other banks to form Sterling Bank Plc. Raheem s banking career spans over 19 years with great experience in audit, risk management and control. He has worked in leadership capacities at various Banks including Access Bank Plc and Citibank. Prior to joining Sterling Bank Plc, he was Chief Inspector at Aso Savings & Loans. Gboyega has 28 years experience in Banking and Accounting. A member of the Institute of Chartered Accountant of Nigeria (ICAN), his banking career started in First Bank of Nigeria before joining Magnum Trust Bank, which merged with four other banks to form Sterling Bank Plc. Moji s robust banking experience spans Treasury, Operations and Marketing roles. She started her career in Equitorial Trust Bank with responsibilities for Transaction Services and Treasury. She has led the Corporate Banking team since joining Sterling Bank in

14 Vision & Mission

15 Vision & Mission Our overall business aspirations are reflected in our Vision and Mission Statements, which see the Bank as a leading institution in the medium to long-term. To be the financial institution of choice Customer focus, Integrity, Teamwork, Excellence We deliver solutions that enhance stakeholders value 15 One-Customer

16 Purpose- Enriching Lives To our CUSTOMERS, we will considerably improve turnaround time for transactions, enhance the service experience and increase retail channels, ensuring our services are within easy reach To our PARTNERS, we will be credible and equitable we will prioritise long-term relationships and offer fair terms in our dealings. In our COMMUNITIES, we will be known for support and collaboration we will work to improve the lives of the people in the places where we do business. To our SHAREHOLDERS, we will strive for competitive returns without sacrificing sustainability we will compete to be the best but will not compromise the future. 16

17 Value Proposition We commit to Serving you within 5 minutes of queuing for routine transaction processing and requests that do not require any confirmation Providing you with friendly, helpful service whenever you deal with us Processing your transactions with no errors, and if we make a mistake, we will apologise and fix it quickly Providing a safe and conducive environment for you to carry out your banking transactions

18 Core Values The customer is king Holistic understanding of the customer s business Fidelity and confidentiality geared towards winning the customer s implicit trust Creativity in meeting the customers needs, both internal and external The success of one is the success of all Seamless interface of all parts of the business Commitment to excellence in all our engagements 18

19 Awards 1. The Banker Africa Award Best Corporate Governance Bank 2. EFMA/Accenture Award Most Disruptive Technology/Innovation 3. The Banker Africa Award Most Innovative Bank 4. Barbara Abike Epperson Certificate for Excellence in CSR 5. Global Banking & Finance Award Non-interest Bank of the Year 6. Nigeria Technology Award Best Bank Website of the Year 7. Nigerian Risk Award 8. HSE Award 19

20 Strategy Map

21 Our Strategy Build a sustainable and trusted bank Manage risk, balance sheet and capital to deliver superior returns to shareholders. Create a learning organization to optimize productivity. Optimize operations and technology to drive better control, manage costs, complexity and risk Deliver excellent customer service and drive efficiency and sales through robust digital and payments capability 21

22 Our Roadmap 1. Focus on sustainable business lines Building a stable funding base and lending securely Retail Banking: Growing with Nigeria Retail banking provides a sustainable business model for our ambitions. We are building our institution to cater intelligently to the growing, young and dynamic Nigerian population. We are making significant investments in technology infrastructure that include smart systems for efficient and prompt processing......while upgrading the aesthetic feel of our touch points to making us more desirable.

23 Business Banking: The next frontier We are building our core banking platform and leveraging technology to improve processes. Through educating our people, we are building a knowledgeable institution and offering financial advisory to our customers. Ability to cater to the complex financial needs of the next frontier in Nigeria's financial market development through innovative payment solutions and transaction banking Partnership and alternative financing: We remain committed to partnering to build our business in different segments, while also leveraging alternative finance solutions through non-interest banking.

24 2. Engage Our Community A wealthy community produces a wealthy bank Our purpose as an institution is to enrich lives''. We believe that by involving our community in our growth, we can only grow bigger. We will ensure that in our areas of operation, we improve human capital and encourage economic development and sustainability. We have defined education and the environment as part of our corporate responsibility because we believe that: The key to human development in Nigeria is an enlightened population. Education reduces the susceptibility to poverty and other challenges which suppress growth A clean environment enables a healthy life.

25 3. Build leadership from within A business that lives beyond its current owners As the financial institution of choice, sustainability and the ability for non-owners to take on ownership is important. For this reason, we have designed an internal leadership programme that enables the best in the industry compete to lead and own the Bank. This allows our culture pervade and outlive the current owners and managers of the bank. In recognition of our desire to equip the next generation of leaders, the CIBN recently accredited our training school as a forefront citadel of development in the country.

26 Strategic Goals Mid-term ( ) 5% market share measured by deposits ROAE above peer group average Low single digit cost funds Diverse retail funding base Non-performing loans below peer group average Diversified income streams with top quartile position in all our operating areas Investment grade credit rating Double digit revenue growth YoY Long-term Globally competitive financial services franchise by financial and non-financial measures Fully sustainable business model with institutionalized processes beyond the stewardship of current owners and managers Leading consumer banking franchise(bank of choice for customers in our target markets) Great place to work A trusted operator materially impacting all our segments of business participation Cost of funds <5%

27 Business Model Customer Segments Retail Commercial Corporate Enhance technology Safe, flexible and convenient Key Activities Train staff Relationship Characteristics Advisory and Solutions provider Develop products Openness and transparency Customer-centric focus We enrich our customers lives by providing timely and convenient financial solutions. Key Resources Capital Positive attitudes Specialized products Alternative Channels Enhanced Brand Telecoms Religious bodies Educational Institutions Associations and Co-op societies Key Partners Government Service Consultants NGOs Transport Organizations Sports Clubs Multinationals

28 Market Focus Retail & Consumer Commercial & Institutional Corporate & Investment 3-Pronged Market Focus Strategy 28

29 Target Markets Primary Markets Secondary Markets Our choice of market segments is based on the understanding of emerging trends in the macroeconomic environment and opportunities in the sectors of interest.

30 Products

31 Product Categories Suite Savings Accounts Current Accounts Fixed Deposit Accounts E-Banking Local & Int l Funds Transfer Trade Finance Project Finance Mortgage FInance Bankers Acceptances & Commercial Papers

32 Contact Office: 20 Marina, Lagos, Nigeria Tel: 234-(01) ; Fax No: 234-(01) Website: