Hier klicken und Bild auswählen. Leading the Future of Tech
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1 Hier klicken und Bild auswählen Leading the Future of Tech Lukas Sieber, Executive Director North America August, 2016
2 Greater Zurich Area Introduction
3 Proximity At the Center to European of It All markets Area Switzerland: 15,940 mi² Location All major European countries can be reached within 2 hours by plane 700 million consumers Reachable in one day Inhabitants > 8 million / about 25% foreigners 4 national languages German, French, Italian, Romansh English widely spoken all over Switzerland Location All major European countries can be reached within 2 hours by plane 700 million consumers Reachable in one day Berne / Zurich Political / Economic capital Inhabitants > 8 million / about 25% foreigners 4 national languages German, French, Italian, Romansh! English widely spoken all over Switzerland
4 Globally Connected ZRH Airport Flights to 186 destinations in 62 countries San Francisco Los Angeles Montreal Chicago Boston New York Miami Z U R I C H E U R O P E Amsterdam Athens Barcelona Belgrade Berlin Birmingham Brussels Budapest Bucharest Dublin Düsseldorf Florence Frankfurt Geneva Hamburg Hannover Copenhagen Istanbul Lisbon London Lugano Luxemburg Lyon Madrid Milan Malaga Manchester Moscow Munich Nice Nurnberg Oslo Palma Paris Prague Rom St. Petersburg Stockholm Stuttgart Thessaloniki Valencia Venice Vienna Warsaw Peking Shanghai Tokyo Dubai Muscat Delhi Hong Kong Mumbai Colombo Bangkok Sao Paulo Tel Aviv Cairo Douala Yaounde Nairobi Dar es Salaam Johannesburg
5 Proximity as an Asset Quick, Safe and Reliable Railway Connections Schaffhausen Winterthur Solothurn Zurich Zug Schwyz Glarus Altdorf Chur GREATER ZURICH AREA AG 2016
6 World Leading Companies Around the Corner
7 Greater Zurich Area: A European Region of the Future Financial Times fdi Intelligence 2016/17: European Cities & Regions of the Future Zurich: Overall Winner fdi's Mid-Sized European Cities of the Future 2016/17 Winner fdi's Mid-Sized European Cities Economic Potential (1) Winner fdi's Mid-Sized European Cities Human Capital and Lifestyle (1) Zug: Runner-up fdi's Small European Regions of the Future 2016/17 Top 10 fdi's All European Regions of the Future (6) GREATER ZURICH AREA AG
8 Crypto & Blockchain Environment
9 Liberal Approach to Regulations The Swiss liberal approach: Not every Convertible Crypto Token (CC) can be misused for Money Laundering and should be subject to regulation (see FATF VC 2015, 13): Regulate the necessary: Intermediary transactions (third party transactions) are in the focus (i.e. Money Exchange and Money Transmitting) GREATER ZURICH AREA AG 2016
10 Competitive Advantages Decentralized and Rule-based Nature of Swiss Legal & Political System Switzerland is by nature decentralised open to decentralised technologies and experienced with decentralised systems Since 1976 perfectly working Self Regulating System in the Financial Sector Faster in adapting to new services and technologies and decentralised in the sense that it can ensure that every industry has it adequate rules in place Perfect Environment for FinTechs Switzerland is known to be one of the most secure countries in the world The perfect location for companies and technologies relying on: Legal Certainty Data Protection Laws Confidentiality State of the Art Technical Infrastructure Ability to attract Top Talents locally and from abroad Swiss Tax System No VAT on BTC transactions Low corporate and individual tax rates High number of double tax treaties GREATER ZURICH AREA AG 2016
11 Crypto Valley Hier klicken und Bild auswählen
12 Present Swiss Regulations CC transfers on behalf of User and CC exchange in Fiat requires an AML «License»: A company or private person can apply either (1) to be directly supervised by the Financial Market Supervision Authority (FINMA); or (2) for an SRO-Membership. We anticipate that the first SRO System for Digital Finance will be in operation this year. Exchange of CC against CC: Not regulated Miner: Not regulated Developers of (crowdfunded) Projects / Dapps: Not regulated GREATER ZURICH AREA AG 2016
13 Case Studies
14 Case Study: Monetas «One of Greater Zurich s attractions is the exceptional level of expertise available in the areas of cryptography and security.» Johann Gevers, Founder and CEO, Monetas Company founded in 2012 in Vancouver, Canada and relocated to Zug, Switzerland in Monetas is developing a decentralized, global platform for financial and legal transactions with extremely low transaction fees, blazing speed, and the highest level of cryptographic security. As of today, twenty-seven employees from all over the world are involved in the further development of Monetas transaction platform. GREATER ZURICH AREA AG
15 Case Study: XAPO «With its traditions of international neutrality, national sovereignty and regulatory stability, we believe that among a variety of potential locations, Switzerland offers the world s best operating, financial and regulatory environment and consequentially the greatest level of protection for our customers bitcoins.» XAPO LLC Opening of Zug location in 2015 xapo stores data in one of the most secure data centers in the world. Close proximity to other crypto currency companies crucial for xapo. GREATER ZURICH AREA AG
16 Case Study: Ethereum «The Ethereum Foundation s mission is to promote and support research, development and education to bring decentralized protocols and tools to the world that empower developers to produce next generation decentralized applications (dapps), and together build a more globally accessible, more free and more trustworthy Internet.» Ethereum Foundation, Switzerland Ethererum set up a foundation in Switzerland in The Ethereum software project was initially developed by a Swiss company, Ethereum Switzerland GmbH (EthSuisse), and a Swiss non-profit foundation, the Ethereum Foundation. Picture: GREATER ZURICH AREA AG 2016
17 Case Study: Google «The ideal conditions for research and development work can be found in the Greater Zurich Area.» Google Inc. Google s largest engineering office in Europe, the Middle East and Africa. Opening of EMEA Headquarters in Zurich in 2004 Expansion in 2016 and implementation of machine learning and artificial intelligence research group Google Zurich brings Googlers together from 75+ countries Close proximity to the Swiss Federal Institute of Technology (ETH Zurich) is decisive for Google. GREATER ZURICH AREA AG 2016
18 Case Study: Groupon «It is easy to find the right people in the Greater Zurich Area, because several international companies are already located here» Antonino DeSapio, Director of European Operations, Groupon Groupon is a deal-of-the-day website, launched in November 2008 Opening of International Headquarters in Schaffhausen in 2011 More than 60 employees in Schaffhausen Concentration on different fields like Finance and Operations. GREATER ZURICH AREA AG 2016
19 Case Study: Disney Research «The cooperation between Disney and ETH Zurich is quite unique in Europe and has already earned a reputation as one of the world s leading innovation laboratories for computer animation» Markus Gross, Director DRZ and Professor of computer science at ETH Zurich Disney Research Areas: Computer Graphics Computer Vision Wireless and Mobile Computing Behavioral Sciences Video Processing Human Computer Interaction Materials Research GREATER ZURICH AREA AG 2016
20 Business Environment
21 Switzerland: Sister Republic of USA Central location in the heart of Europe EU Market Access No State Aid Claim-back Risk No strict Anti- Avoidance Rules Competitive Tax System BEPS compliant Open Relationship Europe Non-EU Tax Liberal Approach Decentralized Data Protection Legal Certainty Regulations Europe s most flexible Labor Law Highly skilled Workforce Labor State of the Art Technology Public Transport Energy Universities Infrastructure 34
22 Top Business Environment in Zug and Zurich Index (100=Average in Western Europe) Zug Composition of Index Zurich Cambridge Luzern London Oxford Munich Paris Mailand Milan 30% 20% 30% 20% Tax Accessibility Regulations Innovation BAKBASEL Attractiveness Index,
23 Comparison Individual Income Taxation
24 Flexibility in Hiring and Firing Switzerland Hongkong Iceland Denmark Singapore USA 5 UK United Arab Emirates Ireland China =Flexible and at the Employer's Discretion 1= Hindered by Regulations Source: Word Economic Forum, Global Competitiveness Report, GREATER ZURICH AREA AG MARCH 2016
25 Protection of Your IP is a Priority Switzerland 9.12 Finland 8.78 USA 8.75 Germany 8.55 Denmark 8.43 France 8.23 UK 8.21 Netherlands 8.2 Sweden 8.17 Ireland Source: IMD Lausanne, 2014 Are the intellectual property rights adequately enforced? (Grades 1-10, 10 =Best) GREATER ZURICH AREA AG 2016
26 Intellectual Property Management Adding value by managing IP management out of Greater Zurich Area! Switzerland has highest patent per capita ratio in the world Long-standing tradition in innovative industries and technologies Sophisticated legal framework for intellectual property Can offer diverse and customized solutions for international corporations to centralize their IP management A Swiss IP company promises better control, low administration expenses, high protection as well as securitization of globally generated IP The Greater Zurich Area offers an expedient legal and fiscal framework for efficient development, administration and exploitation of IP rights on a global scale! GREATER ZURICH AREA AG MAY 2016
27 Intellectual Property Management Benefits of migrating IP to the Greater Zurich Area If commercial and licensing activities performed mostly outside Switzerland, and if the company has only limited activities in the Swiss market, tax privileges (so called mixed or holding company) may apply on cantonal level. With that, tax rates can vary from 8 to 12%. No stamp duty on migration of IP into Switzerland Swiss double taxation treaty network for license income, over 25 treaties and 0% withholding tax (incl. all EU member states) Usually no Swiss VAT payment R & D costs generally deductible The Greater Zurich Area AG has a broad network of competent tax experts with a focus on IP protection, and can assist you in getting in touch with relevant partners. GREATER ZURICH AREA AG MAY 2016
28 Innovation
29 Switzerland is Global Innovation Leader Switzerland UK Sweden Netherlands USA Finland Singapore Denmark Luxembourg Hongkong Switzerland is ranked top in various innovation and competitiveness rankings: Innovation Union Scoreboard (EC) Global Innovation Index (WIPO) Global Competitiveness Index (WEF) Germany Ireland Iceland Source: Global Innovation Index 2015 GREATER ZURICH AREA AG MARCH 2016
30 With Ample Capacity for Further Innovation Switzerland 8.2 USA 8 Germany 7.5 Ireland 7.2 Netherlands UK 7 7 Korea Italy France China 5.2 India How high is the innovative capacity of firms (to generate new products, processes and/or services) in your economy? (Grades 0-10, 10 = best) Source: IMD Lausanne, 2015 GREATER ZURICH AREA AG MARCH 2016
31 Zurich: Global Hotspot for Innovation Swiss Federal Institute of Technology: ETH Zurich is the No.1 University in Continental Europe 1 ( Europe s MIT ) Other renowned R&D facilities: Universities of Zurich and St. Gallen 20 Universities of Applied Sciences Artificial Intelligence Lab UZH Google Engineering & Machine Learning IBM Zurich Research Lab Disney Research Zurich CSEM- Micro/Nano technology RQMicro- quantitative microbiology EMPA - R&D for industry, science, society EAWAG- Aquatic/Urban Water systems, Chemicals and Effects. Paul Scherrer Institute 29 Colocation Data Centers GREATER ZURICH AREA AG MARCH 2016 Source: 1. Times Higher Education World University Ranking 2016 (worldwide rank 9 )
32 Switzerland: A Country for Talents. Switzerland 8.9 USA 8.3 UK 8 Ireland 7.2 Netherlands 6.9 China Germany India Korea France Italy Attractiveness of a country for foreign high-skilled people? (Grades 0-10, 10 = best) Source: IMD Lausanne, 2015 GREATER ZURICH AREA AG
33 Highly Motivated Talents Switzerland 7.7 Ireland Germany Netherlands USA 6.7 China 6.1 UK 6 India 5.4 France 5 Italy 4.8 Korea In general, how high is the worker motivation in companies? (Grades 0-10, 10 = best) Source: IMD Lausanne, 2015 GREATER ZURICH AREA AG MARCH 2016
34 Coworking & Flexible Office Space Options GREATER ZURICH AREA AG 2016
35 Strategic Collaborations: Swiss Innovation Model Technology Provider (R&D Institute or University) gives exclusivity to Partner (Company) for clearly defined market and develop product together Partner profits form: IP access and technological know-how Can leverage his investment financially Gets breakthrough innovation Technology Provider profits from: Financial support to instituition Build-up of teams at early stage Reference customers Between 50-80% financed by CTI program in way of researcher salaries, equipment, etc. GREATER ZURICH AREA 2015
36 GREATER ZURICH AREA 2015
37 GREATER ZURICH AREA 2015
38 About us
39 The Greater Zurich Area AG: Our Organization Since 1999 active in location marketing and promotion activities in key markets for the Greater Zurich Area Widely supported by politics and economy in terms of a "Private-Public- Partnership" 16 employees at the locations Zurich, United States (East- and West coast) and China (Shanghai and Beijing)
40 Greater Zurich Area AG A successful Public-Private-Partnership Public members Private members Cantons of Glarus, Graubünden, Schaffhausen, Schwyz, Solothurn, Uri, Zürich, Zug and the city of Zurich and Region of Winterthur GREATER ZURICH AREA AG
41 Our Services Free of Charge We inform international companies about using the Greater Zurich Area as a base for their European or even global business operations. We are integrated in numerous business networks thanks to our public-private structure. Together with our regional partners Cantonal business promotion agencies and service providers in industry, science and education we are able to offer comprehensive services. We can provide answers covering: Incorporation Tax environment Real estate Work permits Technology clusters Academia And other free of charge services
42 Greater Zurich Area AG We are here for you! USA E U R O P E C H I N A
43 Greater Zurich Area Where Else? Hier klicken und Bild auswählen
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