A d v o c a t i n g t h e E U

Transcription

1 A d v o c a t i n g t h e E U Channels and Institutions

2 Contents I. Introduction to EU Advocacy II. III. IV. Added Value for Member Companies The Brussels Connection Selected Business Cases and Clients V. Best Practice IHK NORD: EU Corporate Diplomacy for Member Companies Dr. Dr Mary Papaschinopoulou

3 Who Is Talking to You? Dr Mary Papaschinopoulou Since 2000: IHK Nord, Association of North German CCIs, Director of the Representation to the EU, Brussels Sectors involved: Maritime Transport, Transport Infrastructure, Port Industry, Maritime Technology and R&D, Logistics, Energy, Trade, Environment, Renewables, Offshore Gas & Oil, Trade Doctor of Law, Specialization European Law Attorney at Law Consulting / Expert Experience Research Experience Teaching Experience International Event Facilitation Experience Author of 2 Books on European Monetary Integration / Diverse publications in EU-Public Affairs Founder of the Blue Chambers Networks and of the EUROCHAMBRES Women Network

4 I. Association of North German CCIs IHK Nord Association of North German CCIs comprising 13 Northern German CCIs from 5 North German Federal States ( Länder ) within a strong economic area including more than member companies representing 18 % of Germany s GDP with its own representation in Brussels since 1959

5 II. EU Advocacy: Added Value for Member Companies Dr. Dr Mary Mary Papaschinopoulou

6 II. EU Advocacy: What is it about? EU Advocacy is Professional representation of company interests towards decision makers Proactive shaping of the political environment Business Development bottom line support

7 II. EU Advocacy for Business Development: Added Value for Companies Systematic analysis and proactive shaping of the business environment create Solid planning basis minimise Risks maximise Chances

8 a) The SECA Case Background: Regulation, International Maritime Organisation (IMO) Legal basis: MARPOL Convention, Annex VI (Air Pollution from Ships), 2008 Contents: Limits on Sulphur Content in Marine Fuels Worldwide: Starting 2012 max. 3,5 %; Starting 2025 max. 0,5 %. SECAs (Sulphur Emission Control Areas): (North Sea, Baltic Sea & the English Channel): Starting 2015 max. 0,1%.

9 b) The SECA-Case EU The Aim of the European Commission: Alignment of Directive 1999/32 with the most recent IMO rules on fuel standards notably on prevention of air pollution from ships, as well as to strengthen the EU monitoring and enforcement regime. Accordingly: revision of the EU Directive on the sulphur content in marine fuels (1999/32/EC)

10 c) The Film Movie ( ) The United States Environmental Protection Agency: Reducing Emissions from Ships U.S.-Mexico Fuel Switching Demonstration

11 Monitor relevant developments d) Tasks Identify the problem Consequences for your business? Define objective & strategy Lobby Plan Implement objective & strategy Action / Advocacy

12 e) Tools Procedural Tools Structural Tools National Associations Networks & Alliances Conferences / Workshops European Associations Events (Lunch briefings, on-site visits ) Meetings Consultancies Media & Press Written Briefings Law firms

13 f) Profile Expertise / / Know-How know-how Soft Skills Negotiation Skills Emotional Intelligence / Body Language Strategic Thinking Management Skills Communication- Skills Representation Skills

14 III. The Brussels Connection

15 III. EU Advocacy: Opportunities in Brussels EU Legislation 84% Of business legislation is made in Brussels EU Funding Possibilities Budget : million ~ 47% Sustainable growth ~ 38.9% Natural resources ~ 6.1 % EU as a global player ~ 1.6% Citizenship, freedom, security and justice EU Global Strategic Networks

16 III. EU Advocacy: Facts and Figures Lobbying in Berlin estimated Lobbyists Lobbying in Brussels estimated Lobbyists Lobbying in Washington D.C estimated Lobbyists offices offices offices Source: Graphic DIPA (2006)

17 III. EU Advocacy: Facts and Figures Type ~ Number Associations and other business representations Companies 500 NGOs 750 Regional representations 200 Law firms 200 Consultancies Think Tanks (Research on European topics) In total Source: Guégen (2007) Dr. Dr Mary Papaschinopoulou

18 Representatives of German Companies Representatives of German Associations Representatives of European Associations Offices of the German Länder Representatives of Municipal Offices Source: Permanent Representation of the Federal Republic of Germany to the European Union (2009)

19 III. EU Advocacy: German Companies in Brussels Industry Consultancies Law Firms Services Banks and Financial Services 5 0 Source: Permanent Representation of the Federal Republic of Germany in the EU (2009)

20 III. Effectiveness of EU Advocacy (EU Commission) Extremely useful % 21% 21% 5 16% 4 11% 3 5% Not useful at all 2 1% 1 0% 5% 10% 15% 20% 25% Source: Burston-Marsteller (2003)

21 III. Effectiveness of EU Advocacy (EU Parliament) Extremely useful % 19% 19% 19% 5 15% 4 3% Not useful at all 3 7% 2 5% 1 7% 0% 5% 10% 15% 20% Source: Burston-Marsteller (2001)

22 IV. EU Advocacy: Selected IHK Nord Business Cases (1) Air transportation tax Corporate Diplomacy (6) Photovoltaic production site (2) Car parts EU Legislation Interview manufacturer (3) Interview with EU Commissioner EU Funding Marketing (7) Cross-border waste shipment (4) In-house EU competence EU Capacity Building Proactive Lobbying (8) 5 litrecontainers (5) Offshore production of oil and gas (9) Container scanning

23 IV. Business Cases (1) Air transportation tax Case: Company fears for drop in revenues in island air traffic due to air transportation tax. Planned tax exemption is subject of the EU state aid proceedings.

24 IV. Business Cases (2) Car parts manufacturer Case: German car parts manufacturer complains about state grants that another competitor in another EU member state receives.

25 IV. Business Cases (3) Marketing: Interview with an EU Commissioner Interview Case: Company requires interview with EU Commissioner for its magazine.

26 IV. Business Cases (4) In-house EU competence Case: Company aims to optimise its European capability (more active & systematical perception of its interests in Brussels).

27 IV. Business Cases (5) Offshore production of oil and gas Case: Company assumes prototype testing and technical calculations for pressure tanks and pipeline systems. Which changes can be expected in the EU legislation after Deep Water Horizon?

28 IV. Business Cases (6) Photovoltaic production site Case: Company plans investment or participation in a photovoltaic production site in order to build a new site in Turkey & Latin America.

29 IV. Business Cases (7) Waste shipment Case: A specialist disposal company transports steel scrap with a shipper to the Netherlands. The police requires for their control the registration in the Dutch NIWO* list of both, the disposal company and the appointed shipper. *

30 IV. Business Cases (8) 5 litre containers Case: Official prohibition for German companies to distribute fruit juices in 5 liter containers.

31 IV. Business Cases (9) Container scanning Case: United States legislation mandating the scanning at foreign ports of all US bound maritime containers starting 2012.

32 V. IHK Nord Best Practice: EU Corporate Consultancy Proactive EU Corporate Diplomacy Monitoring of EU legislation Intervention in case of trade barriers and restrictions to market access Providing high-level contacts to EU decisionmakers Development of In-house EU Competence

33 V. Best Practice IHK Nord Stage 1 Assess the company s regulatory costs and benefits Stage 2 Define objectives, strategy, roadmap and ressources Stage 3 Advocacy in Brussels

34 EU Advocacy is Value for Money!

35 Association of North German Chambers of Commerce and Industry Representation to the EU Dr Mary Papaschinopoulou Director Phone: Fax: info@bruessel.ihknord.de Internet: